Ryan Merkley: Online video -- annotated, remixed and popped

39,004 views ・ 2012-10-19

TED


Please double-click on the English subtitles below to play the video.

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Translator: Joseph Geni Reviewer: Morton Bast
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To understand the world that live in, we tell stories.
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And while remixing and sharing have come to define
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the web as we know it,
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all of us can now be part of that story through simple tools
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that allow us to make things online.
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But video has been left out. It arrived on the web
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in a small box, and there it has remained,
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completely disconnected from the data and the content
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all around it.
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In fact, in over a decade on the web, the only thing
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that has changed about video is the size of the box
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and the quality of the picture.
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Popcorn changes all of that.
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It's an online tool that allows anyone to combine video
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with content pulled live directly from the web.
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Videos created with Popcorn behave like the web itself:
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dynamic, full of links, and completely remixable,
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and finally allowed to break free from the frame.
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I want to give you a demo of a prototype
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that we're working on that we'll launch later this fall.
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It will be completely free, and it will work in any browser.
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So, every Popcorn production begins with the video,
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and so I've made a short, 20-second clip
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using a newscaster template that we use in workshops.
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So let's watch it. We'll go back, and I'll show you how we made it.
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Hi, and welcome to my newscast.
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I've added my location with a Google Map,
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and it's live, so try moving it around.
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You can add pop-ups with live links and custom icons,
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or pull in content from any web service, like Flickr,
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or add articles and blog posts with links out to the full content.
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So let's go back, and I'll show you what you saw. There was a lot there.
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So this is the timeline, and if you've ever edited video,
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you're familiar with this, but instead of clips in the timeline,
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what you're looking at is web events pulled into the video.
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Now in this Popcorn production we've got
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the title card, we've got a Google Map that shows up
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picture-in-picture, then Popcorn lets it push
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outside the frame and take over the whole screen.
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There are two pop-ups bringing you some other information,
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and a final article with a link out to the original article.
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Let's go to this Google Map, and I'll show you how you can edit it.
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All you do, go into the timeline, double-click the item,
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and I've set it to Toronto, because that's where I'm from.
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Let's set it to something else.
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Popcorn immediately goes out onto the web,
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talks to Google, grabs the map, and puts it in the display.
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And it's exactly the same
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for the people who watch your production.
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And it's live. It's not an image. So you click on it,
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you zoom in, right down to street view if you want to.
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Now in the video, I mentioned adding a live feed,
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which we can do right now, so let's add a live feed
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from Flickr. Go over to the right-hand side,
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grab Flickr from the list of options,
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drag it into the timeline,
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and put it where you'd like it to go,
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and it immediately goes out to Flickr and starts pulling in
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images based on the tags. Now, my developers
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really like ponies, and so they've set that as the default tag.
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Let's try something else,
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maybe something a bit more relevant to today.
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Now here are live images being pulled straight from the feed.
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If you come and watch this a week from now,
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this will be completely different,
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dynamic, just like the web, and just like the web,
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everything is sourced, so click your link,
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and you go straight to Flickr and see the source image.
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Everything you've seen today is built with the basic
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building blocks of the web: HTML, CSS and JavaScript.
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That means it's completely remixable. It also means
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there's no proprietary software. All you need
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is a web browser.
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So imagine if every video that we watched on the web
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worked like the web, completely remixable,
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linked to its source content, and interactive
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for everyone who views it.
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I think Popcorn could change the way that we tell stories on
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the web, and the way we understand the world we live in.
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Thank you. (Applause)
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