Ryan Merkley: Online video -- annotated, remixed and popped

Translator: Joseph Geni Reviewer: Morton Bast

Prevoditelj: Senzos Osijek Recezent: Tilen Pigac - EFZG

To understand the world that live in, we tell stories.

Da bismo razumjeli svijet u kojem živimo, pričamo priče.

And while remixing and sharing have come to define

I dok remiksanje i dijeljenje definira

the web as we know it,

web kakvog danas znamo,

all of us can now be part of that story through simple tools

danas svi možemo biti dio priče koristeći jednostavne alate

that allow us to make things online.

kojima radimo stvari na Internetu.

But video has been left out. It arrived on the web

Video je izostavljen. Došao je na web

in a small box, and there it has remained,

u maloj kutiji i tamo je ostao,

completely disconnected from the data and the content

potpuno nepovezan s podacima i sadržajima

all around it.

oko njega.

In fact, in over a decade on the web, the only thing

Zapravo, u jednom desetljeću na webu jedino

that has changed about video is the size of the box

što se promijenilo u vezi videa je veličina kutije

and the quality of the picture.

i kvaliteta slike.

Popcorn changes all of that.

Popcorn mijenja sve to.

It's an online tool that allows anyone to combine video

To je alat koji omogućuje svima kombinirati video

with content pulled live directly from the web.

sa sadržajima uzetim direktno s weba.

Videos created with Popcorn behave like the web itself:

Video snimke kreirane uz pomoć Popcorna ponašaju se kao web sam:

dynamic, full of links, and completely remixable,

dinamične su, pune poveznica i potpuno remiksabilne.

and finally allowed to break free from the frame.

I konačno im je dopušteno da izađu iz okvira.

I want to give you a demo of a prototype

Želim vam demonstrirati prototip

that we're working on that we'll launch later this fall.

na kojem radimo i kojeg ćemo lansirati kasnije ove jeseni.

It will be completely free, and it will work in any browser.

Bit će potpuno besplatan i funkcionirat će u svakom pretraživaču.

So, every Popcorn production begins with the video,

Dakle, svaka Popcorn produkcija počinje ovim videom

and so I've made a short, 20-second clip

pa sam napravio kratki isječak od 20 sekundi

using a newscaster template that we use in workshops.

koristeći isječak vijesti koji koristimo u radionicama.

So let's watch it. We'll go back, and I'll show you how we made it.

Pogledajmo. Vratit ćemo se poslije i pokazat ću vam kako sam to napravio.

Hi, and welcome to my newscast.

Zdravo i dobrodošli u moje vijesti.

I've added my location with a Google Map,

Dodao sam svoju lokaciju u Google kartama

and it's live, so try moving it around.

i uživo je pa je probajte pomicati.

You can add pop-ups with live links and custom icons,

Možete dodati pop-up izbornike s poveznicama i ikone

or pull in content from any web service, like Flickr,

ili dovući sadržaj iz bilo kojeg web servisa poput Flickr-a,

or add articles and blog posts with links out to the full content.

ili dodati članke i postove s blogova s poveznicama s potpunim sadržajem.

So let's go back, and I'll show you what you saw. There was a lot there.

Vratimo se da vam pokažem što ste vidjeli. Bilo je tu svega.

So this is the timeline, and if you've ever edited video,

Dakle, ovo je vremenska crta i ako ste ikada uređivali video,

you're familiar with this, but instead of clips in the timeline,

upoznati ste s njom. Ali, umjesto isječaka na vremenskoj crti,

what you're looking at is web events pulled into the video.

ono što gledate su web događaji stavljeni u video.

Now in this Popcorn production we've got

Na ovoj Popcorn produkciji imamo

the title card, we've got a Google Map that shows up

karticu s naslovom i imamo Google kartu koja se pokazuje

picture-in-picture, then Popcorn lets it push

kao slika u slici, zatim Popcorn dopušta da izađe

outside the frame and take over the whole screen.

izvan okvira i preuzme cijeli ekran.

There are two pop-ups bringing you some other information,

Imamo dva pop-up izbornika koji vam donose druge informacije

and a final article with a link out to the original article.

i na kraju članak s poveznicom s originalnim člankom.

Let's go to this Google Map, and I'll show you how you can edit it.

Hajdemo sad na Google karte da vam pokažem kako ga možete urediti.

All you do, go into the timeline, double-click the item,

Sve što trebate napraviti je otići na vremensku crtu, dvostruko kliknuti na stavku

and I've set it to Toronto, because that's where I'm from.

i postavio sam u Toronto jer sam ja odande.

Let's set it to something else.

Premjestimo nekamo drugamo.

Popcorn immediately goes out onto the web,

Popcorn odmah odlazi na web,

talks to Google, grabs the map, and puts it in the display.

razgovara s Googleom, zgrabi kartu i stavi ju na ekran.

And it's exactly the same

Potpuno je isto

for the people who watch your production.

za ljude koji gledaju vašu produkciju.

And it's live. It's not an image. So you click on it,

I uživo je. Nije samo slika. Kliknete,

you zoom in, right down to street view if you want to.

zumirate i odete direktno na pogled ulice ako želite.

Now in the video, I mentioned adding a live feed,

Spomenuo sam u videu dodavanje živog prijenosa

which we can do right now, so let's add a live feed

što mogu i sad napraviti. Dodajmo živi prijenos

from Flickr. Go over to the right-hand side,

s Flickra. Idite na desnu stranu,

grab Flickr from the list of options,

uzmite Flickr iz liste opcija,

drag it into the timeline,

dovucite ne vremensku crtu

and put it where you'd like it to go,

i stavite kamo god želite.

and it immediately goes out to Flickr and starts pulling in

Direktno ode na Flickr i stavlja

images based on the tags. Now, my developers

slike na osnovu oznaka. Moji dizajneri

really like ponies, and so they've set that as the default tag.

jako vole ponije pa je zato ovo postavljeno kao zadana oznaka.

Let's try something else,

Pokušajmo nešto drugo,

maybe something a bit more relevant to today.

možda nešto što je važnije za danas.

Now here are live images being pulled straight from the feed.

Evo nekih slika koje su dovučene izravno s prijenosa.

If you come and watch this a week from now,

Ako dođete to pogledati za tjedan dana,

this will be completely different,

bit će potpuno drugačije,

dynamic, just like the web, and just like the web,

dinamično, baš kao web. I baš poput weba,

everything is sourced, so click your link,

sve ima svoj izvor pa možete samo kliknuti na poveznicu,

and you go straight to Flickr and see the source image.

otići na Flickr i vidjeti izvornu sliku.

Everything you've seen today is built with the basic

Sve što ste danas vidjeli izrađeno je od osnovnih

building blocks of the web: HTML, CSS and JavaScript.

građevnih materijala weba: HTML-a, CSS-a i JavaScripta.

That means it's completely remixable. It also means

To znači da je potpuno remiksabilno. Također, znači

there's no proprietary software. All you need

da nema vlasničkog softvera. Sve što trebate

is a web browser.

je web pretraživač.

So imagine if every video that we watched on the web

Zamislite da svaki video na webu

worked like the web, completely remixable,

funkcionira poput samog weba, potpuno promjenjiv,

linked to its source content, and interactive

povezan sa svojim izvorom i interaktivan

for everyone who views it.

za svakog tko ga gleda.

I think Popcorn could change the way that we tell stories on

Mislim da će Popcorn promijeniti način pričanja priča

the web, and the way we understand the world we live in.

na webu i shvaćanje svijeta u kojem živimo.

Thank you. (Applause)

Hvala vam. (Pljesak)