Sergey Brin and Larry Page: The genesis of Google

翻译人员: Yali Dai 校对人员: Zachary Lin Zhao

Sergey Brin: I want to discuss a question

Sergey Brin:我要先讨论一个问题。

I know that's been pressing on many of your minds.

我知道关于这个问题你们中的许多人已经想了很久了。

We spoke to you last several years ago.

几年前我们与大家交流过。

And before I get started today,

那么今天在我开始之前，

since many of you are wondering,

由于你们中的很多人都想知道答案

I just wanted to get it out of the way.

我只想很快地说一下。

The answer is boxers.

答案就是：男士四角内裤。

Now I hope all of you feel better.

现在我希望你们都感觉好些了。

Do you know what this might be? Does anyone know what that is?

你们知道这个可能是什么吗？有没有人知道那是什么？

Audience: Yes.

观众：我知道。

SB: What is it?

SB：那是什么？

Audience: It's people logging on to Google around the world.

观众：是全球的人在登录Google。

SB: Wow, OK. I didn't really realize what it was when I first saw it.

SB：哇啊，好的！ 当我第一次看到时，我真地不知道那是什么。

But this is what helped me see it.

但，是这个帮助我看清楚那是什么。

This is what we run at the office, that actually runs real time.

这是我们在办公室里进行的工作。事实上，这是实时运转的。

Here it's slightly logged.

这儿只有很少一部分人登陆。

But here you can see around the world

可是，从这儿你可以看全世界

how people are using Google.

有多少人在使用Google。

And every one of those rising dots

而且这些每一个上升的点

represents probably about 20, 30 searches,

表示可能大约有二三十个搜索，

or something like that.

或者类似的情况。

And they're labeled by color right now, by language.

现在，这些点都用不同的颜色和语言分别进行标注。

So you can see: here we are in the U.S.,

所以你们可以看到：这儿我们是在美国，

and they're all coming up red.

他们都是用红色显示的。

There we are in Monterey -- hopefully I can get it right.

那儿就是我们现在所在的城市蒙特雷--希望我说对了。

You can see that Japan is busy at night,

你们可以看到夜间的日本很忙，

right there.

就是那儿。

We have Tokyo coming in in Japanese.

我们将东京用日文标出。

There's a lot of activity in China.

中国有很多活动。

There's a lot of activity in India.

印度有很多活动。

There's some in the Middle East, the little pockets.

中东有一些活动，就是那些有很细光束的地方。

And Europe, which is right now in the middle of the day,

那么，欧洲现在正值中午，

is going really strong with a whole wide variety of languages.

所以流量非常大，涵盖了大量不同的语言。

Now you can also see, if I turn this around here --

现在，你们也可以看出来，如果我把它转到这儿--

hopefully I won't shake the world too much.

希望我不会把世界晃动地太厉害。

But you can also see, there are places where there's not so much.

不过你们也可以看出来：还有些地方活动并不那么多。

Australia, because there just aren't very many people there.

如澳大利亚，因为那儿恰好没有那么多人。

And this is something that we should really work on,

而这里则是我们应该好好努力的地方，

which is Africa, which is just a few trickles,

那就是非洲，这儿只有几条特别细的光束。

basically in South Africa and a few other urban cities.

基本上都在南非和几个其它的城市。

But basically, what we've noticed is these queries,

但是从根本上来说，我们所注意的是这些查询，

which come in at thousands per second,

这些查询每秒有成千上万条，

are available everywhere there is power.

只要有电源的地方，这些查询就会出现。

And pretty much everywhere there is power, there is the Internet.

另外，差不多每一处只要有电源的地方就会有互联网。

And even in Antarctica -- well, at least this time of year --

甚至是在南极洲—当然，至少是每年的这个时候--

we from time to time will see a query rising up.

我们不时地可以看到一条查询出现。

And if we had it plotted correctly,

而且，如果我们的图绘制准确的话，

I think the International Space Station would have it, too.

我认为国际空间站也会收到这样的查询。

So this is

因此，这就是

some of the challenge that we have here,

我们所面临的一些挑战，

is you can see that it's actually kind of hard to get the --

你们所看到的是，实际上看到这个地方有点困难--

there we go.

好了，就是这儿。

This is how we have to move the bits around

这就是我们怎么移动这些小块，

to actually get the people the answers to their questions.

以确保大家得到他们所问问题的答案。

You can see that there's a lot of data running around.

你们可以看到有很多数据在运转。

It has to go all over the world: through fibers,

这些数据必须得通过光纤、

through satellites, through all kinds of connections.

卫星以及各种各样的连接到达全球。

And it's pretty tricky for us to maintain the latencies

而对于我们来说， 这是非常棘手的事情：

as low as we try to. Hopefully your experience is good.

将周期维持在尽可能低的范围内。 希望你们的体验还算愉快。

But you can see also, once again -- so some places are much more wired

可是，重申一下，你们也看得出：有一些地方要比其它地方铺设的线缆多得多，

than others, and you can see all the bandwidth across the U.S.,

你们可以看到所有的宽带穿过美国

going up over to Asia, Europe in the other direction, and so forth.

到达处在另外一端的亚洲、欧洲等等。

Now what I would like to do is just to show you

现在我要做的是向你们展示一下

what one second of this activity would look like.

一秒钟内这种活动是什么样的。

And if we can switch to slides --

要是我们可以切换一下幻灯片的话

all right, here we go.

好的，就是这儿。

So this is slowed down.

那么，这是被放慢的样子。

This is what one second looks like.

这就是一秒钟内所看到的样子。

And this is what we spend a lot of our time doing,

而这正是我们花了很多时间做的事情，

is just making sure that we can keep up

只想确保我们能够

with this kind of traffic load.

跟得上这种流量负载。

Now, each one of those queries

现在，这些查询中的每一个问题

has an interesting life and tale of its own.

都有了有趣的生命和自己的故事。

I mean, it could be somebody's health,

我的意思是说：它可能是某个人的健康，

it could be somebody's career, something important to them.

可能是某个人的事业，对于他们来说都是很重要的事情。

And it could potentially be something

也很可能是诸如

as important as tomato sauce,

像番茄沙司一样重要的事情，

or in this case, ketchup.

或是像这个叫“番茄酱“的例子。

So this is a query that we had --

那么这是我们收到的一条查询--

I guess it's a popular band that was more popular in some parts of the world than others.

我猜：这是一个很流行的乐队，这个乐队在世界上的一些地方比其他的地方更受欢迎。

You can see that it got started right here.

你们可以看到：它是从这儿开始的。

In the U.S. and Spain, it was popular at the same time.

在美国和西班牙同时开始流行。

But it didn't have quite the same pickup in the U.S.

但是在美国的受关注度却没有

as it did in Spain.

像在西班牙的那么多。

And then from Spain, it went to Italy,

然后，从西班牙到了意大利，

and then Germany got excited, and maybe right now the U.K. is enjoying it.

再后来是德国，德国很兴奋， 或许现在英国正在欣赏这支乐队。

And so I guess the U.S. finally,

那么我想美国

finally started to like it, too.

最终也开始喜欢这支乐队了。

And I just wanted to play it for you.

我只是给大家演示一下。

Anyway, you can all enjoy it for yourselves --

不管怎样，你们大家可以自己去欣赏一下--

hopefully that search will work.

希望那条搜索没问题。

As a part of --

其中一部分--

you know, part of what we want to do to grow our company

你们知道，作为壮大我们公司想要做的事情的一部分，

is to have more searches.

那就是要有更多的搜索。

And what that means is we want to have

也就是说我们想拥有

more people who are healthy and educated.

更多身体健康和受过教育的人。

More animals, if they start doing searches as well.

或是更多的动物，如果他们也开始进行搜索的话。

But partly, we want to make the world a better place,

但是部分原因是：我们想要把这个世界变成一个更加美好的地方，

and so one thing that we're embarking upon is the Google Foundation,

因此我们正在着手做的一件事就是Google基金会，

and we're in the process of setting that up.

现在我们正处于筹建当中。

We also have a program already called Google Grants

同时，我们还有一个项目叫做Google Grants(面向公益组织的免费广告服务)，

that now serves over 150 different charities around the world,

现在这个项目为全球超过150家不同的慈善机构服务,

and these are some of the charities that are on there.

这些是其中的一些慈善机构。

And it's something I'm very excited to be a part of.

我非常激动自己能够是其中的一部分。

In fact, many of the organizations that are here --

事实上， 这里的很多组织---

the Acumen Fund, I think ApproTEC we have running, I'm not sure if that one's up yet --

如Acumen基金（睿智基金），我想我们正在运作的ApproTEC也进展得很好，不知道现在网上能否看到

and many of the people who have presented here are running through Google Grants.

而且，许多在座的人也正在使用Google Grants。

They run Google ads, and we just give them the ad credit

他们使用Google的广告服务，而我们则给他们广告积分，

so they can let organizations know.

这样他们可以向一些组织宣传自己。

One of the earlier results that we got --

我们最早的成果之一就是：

we have a Singaporean businessman who is now sponsoring a village

我们有一位新加坡的商人现在

of 25 Vietnamese girls for their education,

正赞助一个越南村子里25个女孩的教育。

and that was one of the earliest results. And as I said, now there have been

那是最早的成果之一。正如我所说的那样，

many, many stories that have come in,

现在有许许多多的故事涌现，

because we do have hundreds of charities in there,

因为在那儿我们有成百上千个慈善机构在行动，

and the Google Foundation will be an even broader endeavor.

而Google基金会将会更加竭诚努力。

Now does anybody know who this is?

现在，谁知道这是什么？

A-ha!

啊哈！

Audience: Orkut.

观众：是Orkut。

SB: Yes! Somebody got it.

SB: 对！ 有人已经知道了。

This is Orkut. Is anybody here on Orkut?

是Orkut。有人用过Orkut吗？

Do we have any?

有没有人用过？

Okay, not very many people know about it.

好了，没有很多人知道Orkut。

I'll explain it in a second.

我马上会解释一下。

This is one of our engineers.

他是我们的一个工程师。

We find that they work better when they're submerged and covered with leaves.

我们发现当他们藏身在树叶下面的时候，他们的工作表现更好。

That's how we churn those products out.

这也是我们如何推出产品的方式。

Orkut had a vision to create a social network.

Orkut有一个很好的主意，他要创建一个社交网络。

I know all of you are thinking, "Yet another social network."

我知道所有的人都在想：“又一个社交网络。”

But it was a dream of his, and we, basically,

但，那是他的梦想，而我们基本上

when people really want to do something, well, we generally let them.

通常就是让他们去做， 如果他们确实想做些事情的话。

So this is what he built.

而这个就是他所创建的。

We just released it in a test phase last month,

上个月我们刚发布了测试版，

and it's been taking off.

这个社交网站一直很受欢迎。

This is our VP of Engineering.

这是我们工程部的副总裁。

You can see the red hair, and I don't know if you can see the nose ring there.

你们能看到他红色的头发，不过我不知道你们能否看到他的鼻钉。

And these are all of his friends.

这些人都是他的朋友。

So this is how -- we just deployed it --

这是刚刚才开始进行的，

we just decided that people would send each other invitations to get into the service,

这是我们刚刚决定的：人们通过相互发出邀请来使用这个服务，

and so we just had the people in our company initially send them out.

我们让公司的人先发出邀请。

And now we've grown to over 100,000 members.

现在我们已经有超过10万名会员。

And they spread, actually, very quickly, even outside the U.S.

实际上会员的范围扩展地非常迅速，甚至在美国之外的地方。

You can see, even though the U.S. is still the majority here --

大家可以看出来，即使美国依然占大多数，

though, by the way, search-wise, it's only about 30 percent of our traffic --

顺便说一下，如果是跟搜索有关的话，美国只占我们总流量的百分之三十。

but it's already going to Japan, and the U.K., and Europe,

但是，它已经扩展到了日本、英国和欧洲

and all the rest of the countries.

以及其他各国。

So it's a fun little project.

所以，这是一个非常有意思的小项目。

There are a variety of demographics. I won't bore you with these.

这里有各种不同的统计数据。我不会让你们看这些无聊的数据的。

But it's just the kind of thing that we just try out for fun

但，这只是我们为了有趣而尝试的东西，

and see where it goes.

还要看看进展如何。

And --

那么，

well, I'll leave you in suspense.

好了，我还得给你留一点悬念。

Larry, you can explain this one.

Larry， 你可以解释一下这个。

Larry Page: Thank you, Sergey.

Larry Page: 谢谢，Sergey。

So one of the things -- both Sergey and I

有一件事—Sergey和我

went to a Montessori school,

都去过一所蒙特梭利学校，

and I think, for some reason,

所以我觉得由于某种原因

this has been incorporated in Google.

这已经被纳入了Google。

And Sergey mentioned Orkut, which is something that,

刚才Sergey提到了Orkut，

you know, Orkut wanted to do in his time,

大家知道，这是Orkut本人在他私人时间想做的事情，

and we call this -- at Google, we've embodied this as "the 20 percent time,"

而在Google，我们把它纳入进了Google的“百分之二十自由研究时间“，

and the idea is, for 20 percent of your time,

意思是说，如果你在Google工作，你有百分之二十的自由研究时间，

if you're working at Google, you can do what you think is the best thing to do.

可以做你自己认为最好的事情。

And many, many things at Google have come out of that,

而在Google有很多、很多的东西都诞生于这百分之二十的自由研究时间，

such as Orkut and also Google News.

比如说：Orkut以及Google资讯。

And I think many other things in the world also have come out of this.

我认为世界上有很多其它的事物也同样来自这样的业余时间。

Mendel, who was supposed to be teaching high-school students,

如： 奥地利遗传学家孟德尔, 本来他应该去教中学生，

actually, you know, discovered the laws of genetics --

而大家知道，实际上他发现了遗传学法则。

as a hobby, basically.

事实上，那只是他的一个业余爱好而已。

So many, many useful things come out of this.

因此，有很多有用的东西都是在业余时间里创造出来的。

And News, which I just mentioned,

我刚才提到的Google资讯

was started by a researcher.

是由一个研究人员发起的。

And he just -- he -- after 9/11, he got really interested in the news.

他是在9/11以后才对新闻真正开始感兴趣。

And he said, "Why don't I look at the news better?"

他说，“为什么我不能更好地看新闻呢？”

And so he started clustering it by category,

然后，他开始分类收集新闻，

and then he started using it, and then his friends started using it.

再开始使用这些新闻，而他的朋友们随后也开始使用这些新闻。

And then, besides just looking cute on a baby's bottom,

然后，我们现在除了只去看婴儿漂亮的屁股之外，

we made it a Googlette,

我们将它变成了Googlette (Google婴儿）

which is basically a small project at Google.

也就是说，在Google这基本上是一个非常小的项目。

So it'd be like three people, or something like that,

所以，那就像是三个人或类似的情况，

and they would try to make a product.

他们试图开发一个产品。

And we wouldn't really be sure if it's going to work or not.

我们不是很确定这是否可行。

And in News' case, you know, they had a couple of people

而Google资讯这个案例，他们开始时有两三个人做了一阵子，

working on it for a while, and then more and more people

然后越来越多的人

started using it, and then we put it out on the Internet,

开始使用Google资讯， 后来我们就把它放到网上，

and more and more people started using it.

随后，有更多的人开始使用Google资讯。

And now it's a real, full-blown project with more people on it.

现在， 这已经是一个真正全面开发的项目，很多人都在为此工作。

And this is how we keep our innovation running.

这就是我们如何保持我们创新精神的方式。

I think usually, as companies get bigger,

我认为，通常当公司日益壮大时，

they find it really hard to have small, innovative projects.

他们发现开发小型、创新型产品真地非常困难。

And we had this problem, too, for a while, and we said,

而我们有一阵子也有同样的问题，我们说：

"Oh, we really need a new concept."

“嗨，我们确实需要一个新的概念。”

You know, the Googlettes -- that's a small project that we're not quite sure if it's going to work or not,

大家知道Googlettes---也就是一个我们目前不能确定是否可行的小项目。

but we hope it will, and if we do enough of them,

但是，我们希望它会成功， 如果我们有足够多的小项目，

some of them will really work and turn out, such as News.

其中的一些就一定会奏效，可以成功，就像Google资讯一样。

But then we had a problem because then we had over 100 projects.

可是后来我们有了一个问题，因为那时我们有超过100个项目。

And I don't know about all of you,

我不知道你们大家的情况如何，

but I have trouble keeping 100 things in my head at once.

要是让我脑袋里同时装着100件事情则不是一件容易的事情。

And we found that if we just wrote all of them down

我们发现如果我们把它们都写下来 ，

and ordered them -- and these are kind of made up.

然后排序—这些是虚构的。

Don't really pay attention to them.

不用特别在意。

For example, the "Buy Iceland" was from a media article.

比如，“购买冰岛”是来自一篇媒体的文章。

We would never do such a crazy thing, but --

我们永远不会做如此疯狂的事情。但是

in any case, we found if we just basically wrote them all down and ordered them,

无论如何，我们发现如果我只是简单地把它们都写下来，按顺序排好，

that most people would actually agree what the ordering should be.

那么大多数人实际上都会同意这个排序。

And this was kind of a surprise to me, but

这对我来说有点意外，不过

we found that as long as you keep the 100 things in your head,

我们发现只要你们在大脑中有100件事，

which you did by writing them down,

而你们的确也将他们写了下来，

that you could do a pretty good job deciding what to do

在决定做什么和如何配置资源时，

and where to put your resources.

你就会做得非常好。

And so that's basically what we've done

因此，这基本上就是几年前当我们公司创立时，我们所做的事情。

since we instituted that a few years ago, and I think it has really allowed us to be innovative

我认为这种方式真正让我们敢于创新，

and still stay reasonably well-organized.

而且直到现在我们依然保持合理、良好的组织秩序。

The other thing we discovered is that people like to work on things that are important,

我们发现的另外一件事就是：大家喜欢做重要的事情，

and so naturally,

因此很自然，

people sort of migrate to the things that are high priorities.

大家会差不多会优先处理当务之急的事情。

I just wanted to highlight a couple of things

我只想强调两三件新的事情，

that are new, or you might not know about.

或者是大家可能不了解的事情。

And the top thing, actually, is the Deskbar.

第一个就是Google桌面搜索。

So this is a new -- how many of you use the Google Toolbar?

这是新事物—你们有多少人使用Google工具栏？

Raise your hands.

请举手。

How many of you use the Deskbar?

有多少人用Google桌面搜索？

All right, see? You guys should try it out.

好了，看见了吧？你们应该去试用一下。

But if you go to our site and search

但是如果你们去我们的网站，

for "Deskbar," you'll get this.

搜索“桌面栏”，你就会看到这个。

And the idea is, instead of a toolbar, it's just present all the time

这个创意就是， 与工具栏不同，

on your screen on the bottom,

桌面搜索会始终在你桌面的下端，

and you can do searches really easily.

你可以很容易地进行搜索。

And it's sort of like a better version of the toolbar.

它有些像是改进版的工具栏。

Thank you, Sergey.

谢谢，Sergey。

This is another example of a project that somebody at Google

这是另外一个例子。

was really passionate about, and they just, they got going,

Google有个家伙对这个项目特别热衷，他们刚刚开始进行开发，

and it's really, really a great product, and really taking off.

但是，这是一个非常非常了不起的项目，非常走红。

Google Answers is something we started, which is really cool,

Google Answers （收费问答服务）是我们刚开始的一个项目，这个项目非常酷，

which lets you -- for five to 100 dollars,

可以让你花五到一百美元，

you can type a question in,

输入一个问题，

and then there's a pool of researchers

然后有一大群研究人员

that go out and research it for you, and it's guaranteed and all that,

奔波为你做研究，而且这是有保证的，

and you can get actually very good answers to things

你能够得到非常好的答案

without spending all that time yourself.

而却不要亲自花时间做这些事情。

Froogle lets you search shopping information,

Froogle (Google购物搜索) 让你搜索购物信息，

and Blogger lets you publish things.

Blooger让你可以出版发行。

But all of these -- well, these were all sort of innovative things that we did that --

但是所有这些产品—当然，它们都是我们开发的各种创新产品。

you know, we try many, many different things

大家知道，在我们公司我们尝试许许多多不同的事物。

in our company.

在我们公司。

We also like to innovate in our physical space,

我们也喜欢革新我们的物理空间。

and we noticed in meetings, you know, you have to wait a long time

我们注意到：在开会时，你必须得等很长时间

for projectors to turn on and off,

来开、关投影仪，

and they're noisy, so people shut them off.

而且它们的噪音很大，所以大家要把它们关掉。

And we didn't like that, so we actually,

我们不喜欢那样，实际上

in maybe a couple of weeks, we built these little enclosures

我们用了两三周的时间制作了这些投影仪的小附件，

that enclosed the projectors, and so we can leave them on all the time

那么现在我们可以一直让投影仪开着，

and they're completely silent.

而它们完全没有噪音。

And as a result, we were able to build some software

因此，我们也得以开发某个软件

that also lets us manage a meeting,

可以进行会议管理，

so when you walk into a meeting room now,

所以现在当你走进会议室时，

it lists all the meetings that are happening,

会议软件会将所有进行中的会议列出，

you can very easily take notes, and they just get emailed automatically

你可以很轻松地做笔记，而且它们还可以自动发邮件

to all the people that were present in the meeting.

给所有出席会议的人。

And as we become more of a global company,

随着我们日益成为一个更加全球化的公司，

we find these things really affect us --

我们发现这些事情确实在影响着我们。

you know, can we work effectively with people who aren't in the room?

我们可以跟不在这个房间里的人一起有效地工作吗？

And things like that. And simple things like this can really make a big difference.

诸如此类。类似的小事情却可以让结果大不相同。

We also have a lot of engineers in those meetings,

在参加会议的人中也有很多是我们的工程师，

and they don't always do their laundry as much as they should.

虽然他们应该尽量勤洗衣服， 但他们却总是做不到。

And so we found it was pretty helpful

所以我们发现提供洗衣机非常有帮助，

to have laundry machines, for our younger employees especially, and ...

尤其是对我们比较年轻的员工而言。

we also allow dogs and things like that,

另外，我们也允许员工带着狗等等来上班。

and we've had, I think, a really fun culture at our company,

我认为我们公司已经形成了真正有趣的公司文化，

which helps people work and enjoy what they're doing.

这有助于大家工作和享受他们正在从事的事情。

This is actually our "cult picture."

这实际上是我们一张很“时尚的照片。”

I just wanted to show quickly.

我只想很快地让大家看一下。

We had this on our website for a while,

这张照片在我们的网站上放了一阵子，

but we found that after we put it on our website,

但是却发现自从我们把照片放到网站上，

we didn't get any job applications anymore.

就再也没有人来申请工作了。

But anyway, every year we've taken

但是无论如何，每年我们都会

the whole company on a ski trip.

组织全公司的人去滑雪。

A lot of work happens in companies from people knowing each other, and informally.

许多公司的大量工作都是来自于大家非正式的接触和交流。

And I think we've done a good job encouraging that.

我觉得我们已经做了一项很好的工作，我们鼓励这么做。

It makes it a really fun place to work.

这让公司成为一个非常有意思的工作场所。

Along with our logos, too, which I think really embody

那么我们的公司标志也是如此。

our culture when we change things.

当我们不断改变公司的标志时，我觉得这真正体现了我们的文化。

In the early days, we were actually advised

最初的时候，有人实际上建议

we should never change our logo because

我们应该永远不要改变我们的标志，

we should establish our brand, you know,

因为我们应该创立自己的品牌，

because, you know, you'd never want to change your logo.

因为通常大家永远都不想要改变自己的标志。

You want it to be consistent.

你们希望它是始终如一的。

And we said, "Well, that doesn't sound so much fun.

而我们则说，“哎呀，那听上去很没意思。

Why don't we try changing it every day?"

我们为什么不每天都变一下呢？ ”

One of the things that really excites me about what we're doing now

有一件真正让我为我们目前所做的事情感到激动的事就是：

is we have this thing called AdSense,

我们有这个名叫AdSense的产品，

and this is a little bit foreshadowing --

这是一点铺垫--

this is from before Dean dropped out.

这是从Howard Dean退出总统竞选以前开始的。

But the idea is, like, on a newspaper, for example,

这个主意就像是，比如说，在报纸上，

we show you relevant ads.

我们给你展示相关的广告。

And this is hard to read, but this says "Battle for New Hampshire:

这读起来很困难，不过它是关于Howard Dean的文章，说的是：“新罕布什尔州之战：

Howard Dean for President" -- articles on Howard Dean.

Howard Dean竞选总统”。

And these ads are generated automatically --

这些广告都是自动生成的

like in this case, on the Washington Post --

比如这个华盛顿邮报的例子，

from the content on the site.

它是从网站的内容自动生成的。

And so we use our over 150,000 advertisers

那么我们利用我们超过15万的广告客户

and millions of advertisements, so we pick the one

和几百万的广告， 我们选出一条

that's most relevant to what you're actually looking at,

与你正在看的内容最相关的广告，

much as we do on search.

我们尽可能多做搜索。

So the idea is we can make advertising useful,

所以这个主意就是说我们可以让广告有用处，

not just annoying, right?

而不只是惹人厌烦，对吗？

And the nice thing about this,

关于AdSense好的方面是：

we have a self-serve program,

我们有一个自助项目，

and many thousands of websites have signed up,

成千上万的网站已经注册，

and this let's them really make money. And I --

而这可以让他们赚钱。

you know, there's a number of people I met --

你知道，我遇到过很多人，

I met this guy who runs a conservation site at a party,

在一个聚会上我遇到了这位运营保护网站的家伙，

and he said, "You know, I wasn't making any money.

他说：“你知道，我开始时不赚钱。

I just put this thing on my site and I'm making 10,000 dollars a month.

我只是将AdSense放在我的网站上，现在我一个月可以赚一万块美元。

And, you know, thank you.

谢谢你。

I don't have to do my other job now."

我现在不需要做别的工作了。”

And I think this is really important for us, because it makes the Internet work better.

而我觉得这对我们来说非常重要，因为这让互联网变得更好。

It makes content get better, it makes searching work better,

它让网络内容变得更好，让搜索变得更好，

when people can really make their livelihood

人们能够谋生，

from producing great content.

要是他们可以制作好的网站内容。

So this session is supposed to be about the future,

那么这一部分是关于将来的，

so I'd thought I'd talk at least briefly about it.

所以我认为我至少要简单地谈一谈。

And the idea behind this is to do the perfect job doing search,

在此背后的主意是：进行完美搜索，

you really have to be smart.

你必须得很聪明。

Because you can type, you know, any kind of thing into Google,

因为，你们可以在Google上键入任何事情，

and you expect an answer back, right?

而你期待有回复的答案，对吗？

But finding things is tricky, and so you really want intelligence.

但是，搜索是很棘手的事，所以你非常想聪明些。

And in fact, the ultimate search engine would be smart.

实际上， 最终的搜索引擎会很聪明。

It would be artificial intelligence.

以后的搜索引擎会是人工智能型。

And so that's something we work on,

我们正在为此而努力，

and we even have some people who are excited enough

我们已经有一些对此极其兴奋

and crazy enough to work on it now,

和狂热的人正在为此努力，

and that's really their goal.

那就是他们的目标。

So we always hope that Google will be smart,

所以，我们总是希望Google会很聪明，

but we're always surprised when other people think that it is.

但是当其他人认为Google的确很聪明时， 我们又总是感到很惊讶。

And so I just wanted to give a funny example of this.

我只想给大家举一个非常可笑的例子。

This is a blog from Iraq,

这是一个伊拉克的博客，

and it's not really what

这个博客并不是

I'm going to talk about, but I just wanted to show you an example.

我要讲的内容， 但是我只想给大家看一个例子。

Maybe, Sergey, you can highlight this.

Sergey，或许你可以突出显示一下。

So we decided --

那么，我们决定了

actually, the highlight's right there. Oh, thank you.

就是这的地方。 好的，谢谢你。

So, "related searches," right there. You can't see it that well,

那么， 这就是“相关搜索”，就是这儿。 你们可能看得不太清楚，

but we decided we should put in this feature

但是我们决定要把这个功能

into our AdSense ads, called "related searches."

放进我们的AdSense广告中去，叫做“相关搜索.”

And so we'd say, you know, "Did you mean 'search for'" -- what is this,

那么我们会说，“你是要‘搜索‘？

in this case, "Saddam Hussein," because this blog is about Iraq --

以此为例—“你是要搜索“萨达姆•侯赛因‘ 吗？因为这个博客是关于伊拉克的。

and you know, in addition to the ads,

除了广告之外，

and we thought this would be a great idea.

我们觉得这会是个了不起的想法。

And so there is this blog

这是一个博客，

of a young person who was kind of depressed, and he said,

博主是一个有点忧郁的年轻人，他写道，

"You know, I'm sleeping a lot."

“我睡得很多。“

He was just kind of writing about his life.

他只是在写关于自己的生活。

And our algorithms -- not a person, of course,

而我们的运算器—当然不是人算的，

but our algorithms, our computers --

是我们的运算器，我们的电脑

read his blog and decided that

在读他的博客，然后决定

the related search was, "I am bored."

相关搜索是，“我很无聊。”

And he read this, and he thought a person had decided

他读了以后认为是一个人认为

that he was boring,

他令人厌烦，

and it was very unfortunate,

这非常不幸，

and he said, "You know, what are these, you know, bastards at Google doing?

他又写，“这些Google的王八蛋在做什么？

Why don't they like my blog?"

他们为什么不喜欢我的博客？”

And so then we read his blog, which was getting -- you know,

然后，我们读了他的博客，

sort of going from bad to worse,

而事情变得越来越糟，

and we said the related search was, "Retards."

我们认为相关搜索是，“弱智。”

And then, you know, he got even more mad,

后来他更加生气，

and he wrote -- like, started swearing and so on.

他写了像开始进行咒骂的话，等等。

And then we produced "You suck."

那么，我们又提出“你是个烂人。”

And finally, it ended with "Kiss my ass."

最后，这个是以“滚开。”而结束。

And so basically, he thought he was dealing with something smart,

所以，从根本上来说，他认为他是在跟什么聪明的事物打交道，

and of course, you know,

当然，

we just sort of wrote this program and we tried it out,

我们才刚刚开始写这个程序，我们尝试了一下，

and it didn't quite work,

结果不太理想，

and we don't have this feature anymore.

现在我们已经不用这个功能了。

So with that, maybe I can switch back to the world.

说完了这个，或许现在我可以回到这个世界了。

I wanted to end just by saying that

我想以此来结束：

there's a couple things that really make me excited

有一两件事是真正让我感到

to be involved with Google,

参与到Google中的兴奋与激动。

and one of those is that we're able to make money

其中之一就是我们能够大量通过广告赚钱，

largely through advertising, and one of the benefits that I didn't expect from that

而其中我没有料到的收益之一就是：

was that we're able to serve everyone in the world

我们能够为世界上的任何人服务，

without worrying about, you know, places that don't have as much money.

却不用担心那些没有太多钱的地方。

So we don't have to worry about our products being sold,

所以我们不必担心我们的产品被出卖，

for example, for less money in places that are poor,

比如将我们的产品卖给那些贫穷的地方，

and then they get re-imported into the U.S. --

然后再被进口到美国

for example, with the drug industry.

比如：和药品业一起被再进口到美国。

And I think we're really lucky to have that kind of business model

我觉得能有这样一种商业模式，我们非常幸运，

because everyone in the world has access to our search,

因为世界上每个人都可以使用我们的搜索。

and I think that's a tremendous, tremendous benefit.

我认为这是一个巨大、惊人的效益。

The other thing I wanted to mention just briefly

另一件我要简单说一下的事就是：

is that we have a tremendous ability and responsibility

我们拥有非凡的能力和责任感

to provide people the right information,

向大家提供准确的信息，

and we view ourselves like a newspaper or a magazine --

我们把自己视为是报纸或杂志

that we should provide very objective information.

我们应该提供每一条客观的信息。

And so in our search results, we never accept payment for our search results.

因此，在我们的搜索结果中， 我们从来不接受支付费用的搜索结果。

We accept payment for advertising,

我们接受广告费用，

and we mark it as such.

我们就是这样营销的。

And that's unlike many of our competitors.

这不像我们的竞争对手。

And I think decisions we're able to make like that

我认为我们能够做出这样的决定

have a tremendous impact on the world,

对整个世界产生了巨大的影响，

and it makes me really proud to be involved with Google.

让我为自己是Google的一员而感到真正自豪。

So thank you.

谢谢大家。