Massive-scale online collaboration | Luis von Ahn

309,846 views ・ 2011-12-06

TED


请双击下面的英文字幕来播放视频。

翻译人员: Chunxiang Qian 校对人员: Angelia King
00:15
How many of you had to fill out a web form
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有多少人在填写网页表格时
00:17
where you've been asked to read
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需要识别像这样扭曲的词语?
00:18
a distorted sequence of characters like this?
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有多少人觉得很烦人?
00:20
How many of you found it really annoying?
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哇,不少呢。我就是发明这个的人。
00:22
(Laughter)
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00:24
OK, outstanding. So I invented that.
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(笑声)
00:25
(Laughter)
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或者说我是其中之一
00:27
Or I was one of the people who did it.
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这个称作验证码
00:29
That thing is called a CAPTCHA.
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其理由是保证填写表格的是一个真人
00:31
And it is there to make sure you, the entity filling out the form,
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而不是什么电脑程序在操作
00:34
are a human and not a computer program
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可以不停地填写表格
00:36
that was written to submit the form millions of times.
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这是因为人类
00:38
The reason it works is because humans, at least non-visually-impaired humans,
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至少是没有视力问题的人
可以识别这些扭曲的文字
00:42
have no trouble reading these distorted characters,
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而机器做不到
00:44
whereas programs can't do it as well yet.
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00:46
In the case of Ticketmaster,
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比如说在票务大全网站上
00:48
the reason you have to type these characters
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你输入这些扭曲字符的原因
00:50
is to prevent scalpers from writing a program
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是防止黄牛写一个电脑程序
00:52
that can buy millions of tickets, two at a time.
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一次购买上万张票
00:54
CAPTCHAs are used all over the Internet.
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验证码在网络上普遍应用
00:56
And since they're used so often,
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因其普遍性
00:58
a lot of times the sequence of random characters shown to the user
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很多时候使用者就会看到一些
异常搭配的文字排序
01:01
is not so fortunate.
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01:02
So this is an example from the Yahoo registration page.
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这个例子来自雅虎注册网页
01:05
The random characters that happened to be shown to the user
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使用者看到的这几个随机字母
W,A,I, T,正好组成了“等”
01:08
were W, A, I, T, which, of course, spell a word.
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最有意思的是
01:11
But the best part is the message
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01:13
that the Yahoo help desk got about 20 minutes later.
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这是20分钟后的帮助页面
01:15
[Help! I've been waiting for over 20 minutes and nothing happens.]
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文字:“帮忙!我已经等了二十多分钟,没有任何变化。”
01:18
(Laughter)
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(笑声)
01:23
This person thought they needed to wait.
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这人以为网站让他等着
01:25
This, of course, is not as bad as this poor person.
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当然还有更倒霉的
01:28
(Laughter)
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(笑声)
01:30
CAPTCHA Project is something that we did at Carnegie Melllon over 10 years ago,
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验证码计划是我们十多年前在卡内基梅隆大学做起来的
并被广泛应用
01:34
and it's been used everywhere.
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01:35
Let me now tell you about a project that we did a few years later,
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现在谈谈几年后我们做的一个项目
算是验证码的新生代版本
01:38
which is sort of the next evolution of CAPTCHA.
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这个计划我们称之“reCAPTCHA”
01:41
This is a project that we call reCAPTCHA,
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这个计划是从卡内基梅隆大学起步
01:43
which is something that we started here at Carnegie Mellon,
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成为我们的启动公司
01:46
then we turned it into a start-up company.
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一年半前
01:48
And then about a year and a half ago, Google actually acquired this company.
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谷歌收购了这个公司
现在我来说说这个项目的初始
01:51
Let me tell you what this project started.
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这个项目是出于以下认识:
01:53
This project started from the following realization:
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每天全球范围内有大约2亿次
01:56
It turns out that approximately 200 million CAPTCHAs
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验证码输入
01:58
are typed everyday by people around the world.
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02:00
When I first heard this, I was quite proud of myself.
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我头次听到的时候还挺自豪
我想 我们的研究影响力不小啊
02:03
I thought, look at the impact my research has had.
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接着我就感觉很难受
02:05
But then I started feeling bad.
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因为每次你输入一个验证码
02:07
Here's the thing: each time you type a CAPTCHA,
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你就浪费了10秒钟
02:09
essentially, you waste 10 seconds of your time.
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02:11
And if you multiply that by 200 million,
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这个乘以2亿
02:13
you get that humanity is wasting about 500,000 hours every day
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全人类每天就浪费了50万个小时
02:16
typing these annoying CAPTCHAs.
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来输入烦人的验证码
02:18
(Laughter)
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我就很难受了
02:19
So then I started feeling bad.
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02:20
(Laughter)
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(笑声)
02:22
And then I started thinking, of course, we can't just get rid of CAPTCHAs,
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我开始思考 既然不能放弃验证码
因为网页安全依赖于此
02:26
because the security of the web depends on them.
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那么有什么方法可以利用它
02:28
But then I started thinking, can we use this effort
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02:30
for something that is good for humanity?
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来做点好事呢?
02:32
So see, here's the thing.
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关键在于
02:34
While you're typing a CAPTCHA, during those 10 seconds,
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当你在10秒钟内输入验证码的时候
你的大脑在做了不起的工作
02:37
your brain is doing something amazing.
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02:38
Your brain is doing something that computers cannot yet do.
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这是电脑目前尚无法做到的
那么能不能让这10秒钟的工作变得有意义呢?
02:41
So can we get you to do useful work for those 10 seconds?
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也就是说
02:44
Is there some humongous problem that we cannot yet get computers to solve,
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有没有什么目前电脑无法解决的难题
但是可以分割成10秒的单位小块
02:48
yet we can split into tiny 10-second chunks
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02:50
such that each time somebody solves a CAPTCHA,
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这样每个人通过验证码
解决这个问题的一个小单位?
02:53
they solve a little bit of this problem?
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答案是肯定的话 这就是我们目前在做的
02:55
And the answer to that is "yes," and this is what we're doing now.
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也许你不知道 如今当你输入一个验证码
02:58
Nowadays, while you're typing a CAPTCHA,
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不仅仅是在证明你是真人
03:00
not only are you authenticating yourself as a human,
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也是在把书电子化
03:02
but in addition you're helping us to digitize books.
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我来解释一下
03:05
Let me explain how this works.
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目前有很多书籍电子化的项目
03:06
There's a lot of projects trying to digitize books.
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谷歌有一个。 “互联网档案”有一个
03:08
Google has one. The Internet Archive has one.
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现亚马逊的Kindle也有一个
03:11
Amazon, with the Kindle, is trying to digitize books.
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方法就是
03:13
Basically, the way this works is you start with an old book.
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从一本旧书开始
03:16
You've seen those things, right?
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你见过书对吧?一本书?
03:18
Like a book?
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(笑声)
03:19
(Laughter)
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03:20
So you start with a book and then you scan it.
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首先扫描一本书
扫描就是
03:23
Now, scanning a book
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03:24
is like taking a digital photograph of every page.
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相当于把每一页照一张数码照片
你就有了这本书每一页的照片
03:27
It gives you an image for every page.
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这是一本书每一页文字内容的照片
03:29
This is an image with text for every page of the book.
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下一步就是
03:31
The next step in the process is that the computer needs to be able
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电脑得解读这些照片上的每一个字
03:34
to decipher the words in this image.
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这涉及到一个叫做OCR的技术
03:36
That's using a technology called OCR, for optical character recognition,
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也就是光学字符识别
03:39
which takes a picture of text
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拍下一段文字的照片
03:41
and tries to figure out what text is in there.
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然后识别出文字内容
03:43
Now, the problem is that OCR is not perfect.
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问题是光学字符识别的技术并不能解决所有问题
特别对于旧书
03:46
Especially for older books
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03:47
where the ink has faded and the pages have turned yellow,
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墨水褪色,书页泛黄
03:50
OCR cannot recognize a lot of the words.
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很多字OCR无法识别
03:52
For things that were written more than 50 years ago,
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比如,五十多年前的书
有百分之三十的单词电脑无法识别
03:55
the computer cannot recognize about 30 percent of the words.
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我们做的就是
03:58
So now we're taking all of the words that the computer cannot recognize
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摘录出电脑无法识别的单词
04:01
and we're getting people to read them for us
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通过真人在网上输入验证码时
04:03
while they're typing a CAPTCHA on the Internet.
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阅读识别出来
下次当你输入一个验证码时,你输入的那个单词
04:06
So the next time you type a CAPTCHA, these words that you're typing
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实际是我们电子化书籍里
04:09
are actually words from books that are being digitized
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04:11
that the computer could not recognize.
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电脑无法识别的单词
04:13
The reason we have two words nowadays instead of one
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现在我们使用两个而非一个单词的理由是
其中一个词是
04:16
is because one of the words
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04:17
is a word that the system just got out of a book,
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系统把一个电脑无法识别的单词
提供给你
04:20
it didn't know what it was and it's going to present it to you.
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因为系统不认识这个单词 所以无法判断你的答案
04:23
But since it doesn't know the answer, it cannot grade it.
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我们就加入另一个单词
04:26
So we give you another word,
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04:27
for which the system does know the answer.
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一个系统已经认识的单词
04:29
We don't tell you which one's which and we say, please type both.
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不告诉你哪个是已知的,哪个是未知的 请你将两者都输入
如果你能拼写正确
04:32
And if you type the correct word
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系统已认知的那个单词
04:34
for the one for which the system knows the answer,
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就判断你为真人
04:36
it assumes you are human
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04:37
and it also gets some confidence that you typed the other word correctly.
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这样对你输入的另一个单词就有所把握
我们把这个过程让十个人重复进行
04:41
And if we repeat this process to 10 different people
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如果他们对不识别单词的答案一致
04:43
and they agree on what the new word is,
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我们就得到了一个准确电子化的新单词
04:45
then we get one more word digitized accurately.
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这就是这个系统的工作原理
04:48
So this is how the system works.
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大约三四年前我们导入这个系统
04:49
And since we released it about three or four years ago,
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许多网站已经从旧的验证码
04:52
a lot of websites have started switching from the old CAPTCHA,
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换成新的来帮助书籍电子化
04:55
where people wasted their time,
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而不是浪费人们的时间
04:56
to the new CAPTCHA where people are helping to digitize books.
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比如“票务大全”
04:59
So every time you buy tickets on Ticketmaster,
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每次你在它的网站上购票 就在帮助把书籍电子化
05:01
you help to digitize a book.
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脸书:每次你加好友或者打招呼
05:03
Facebook: Every time you add a friend or poke somebody,
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你就帮忙在把书籍电子化
05:05
you help to digitize a book.
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推特和其他350,000个网站都在用reCAPTCHA
05:07
Twitter and about 350,000 other sites are all using reCAPTCHA.
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现在使用reCAPTCHA的网站是如此之多
05:10
And the number of sites that are using reCAPTCHA is so high
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每天我们电子化的单词数量惊人
05:13
that the number of words we're digitizing per day is really large.
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大概是每天一亿
05:16
It's about 100 million a day,
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这就是每年大概250万本书
05:17
which is the equivalent of about two and a half million books a year.
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而这一切仅仅都是通过人们在网上
05:21
And this is all being done one word at a time
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输入验证码来做到的
05:23
by just people typing CAPTCHAs on the Internet.
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(掌声)
05:25
(Applause)
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05:32
Now, of course,
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当然
05:34
since we're doing so many words per day,
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因为每天处理的词是如此之多
难免有搞笑的状况
05:37
funny things can happen.
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05:38
This is especially true because now we're giving people
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特别是现在我们给出的单词是
两个随机组合的英语单词
05:41
two randomly chosen English words next to each other.
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就出现了有意思的事
05:43
So funny things can happen.
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比如 我们给出了这个词
05:45
For example, we presented this word.
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“基督徒” 这没什么问题
05:47
It's the word "Christians"; there's nothing wrong with it.
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问题是另外一个随机抽取的词
05:49
But if you present it along with another randomly chosen word,
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就把事情搞糟了
05:52
bad things can happen.
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比如这个 (恶基督徒)
05:54
So we get this.
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05:55
[bad Christians]
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更糟的是 出现这个的网站
05:56
But it's even worse, because the website where we showed this
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正好是“神之国度大使馆”
05:59
actually happened to be called The Embassy of the Kingdom of God.
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(笑声)
06:02
(Laughter)
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糟了
06:04
Oops.
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06:05
(Laughter)
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(笑声)
这儿还有一个
06:09
Here's another really bad one.
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JohnEdwards.com
06:11
JohnEdwards.com
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06:12
[Damn liberal]
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(该死的自由主义者)
06:13
(Laughter)
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(笑声)
我们就这么每天不停地羞辱别人
06:18
So we keep on insulting people left and right everyday.
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当然 不仅是人
06:21
Of course, we're not just insulting people.
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其他东西也难逃厄运 因为我们是随机选取的单词
06:23
Here's the thing. Since we're presenting two randomly chosen words,
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就有了很有趣的结果
06:26
interesting things can happen.
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06:27
So this actually has given rise to a really big Internet meme
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这个正在成为
互联网上一个流行趋势
06:32
that tens of thousands of people have participated in,
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无数的人参与这个
所谓的验证码艺术
06:35
which is called CAPTCHA art.
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06:36
I'm sure some of you have heard about it.
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肯定有人听说过
06:38
Here's how it works.
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是这样
06:40
Imagine you're using the Internet and you see a CAPTCHA
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假设你在上网看到一个验证码
06:42
that you think is somewhat peculiar,
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你觉得很特别
06:44
like this CAPTCHA.
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比如这个 (隐形的烤面包机)
06:45
[invisible toaster]
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06:46
What you're supposed to do is you take a screenshot of it.
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你要做的就是截图
然后当然就是输入验证码
06:49
Then of course, you fill out the CAPTCHA because you help us digitize a book.
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因为你在帮我们电子化书籍
接下来 你截了图
06:53
But first you take a screenshot
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06:54
and then you draw something that is related to it.
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就画出与它相关的图像
(笑声)
06:57
(Laughter)
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06:58
That's how it works.
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就是这样
07:00
(Laughter)
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07:01
There are tens of thousands of these.
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这样作品大概有一万个
07:04
Some of them are very cute.
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有些很可爱 (握紧它)
07:06
[clenched it]
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(笑声)
07:07
(Laughter)
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有些很好玩
07:09
Some of them are funnier.
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(大醉的创始人)
07:11
[stoned Founders]
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07:12
(Laughter)
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(笑声)
07:16
And some of them, like paleontological shvisle ...
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还有一些
比如 “古生物学的史维凿”
07:20
(Laughter)
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说不定那儿有史诺谱・道格(美国说唱歌手)
07:22
they contain Snoop Dogg.
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07:23
(Laughter)
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(笑声)
07:26
OK, so this is my favorite number of reCAPTCHA.
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这是我最喜欢的reCAPTCHA数字
这是我最喜欢的这个项目的部分
07:29
So this is the favorite thing that I like about this whole project.
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这个数字是
07:32
This is the number of distinct people
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通过reCAPTCHA帮助我们电子化书籍中单词的人数
07:34
that have helped us digitize at least one word out of a book through reCAPTCHA:
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7.5亿
07:37
750 million, a little over 10 percent of the world's population,
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多于世界总人口的十分之一的人们
07:40
has helped us digitize human knowledge.
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帮助我们电子化人类的知识
07:42
And it is numbers like these that motivate my research agenda.
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正是这样的数字激励我的研究进程
07:45
So the question that motivates my research is the following:
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那激励我研究进程的问题如下:
试想人类的大型成就
07:49
If you look at humanity's large-scale achievements,
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人类共同
07:51
these really big things
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07:52
that humanity has gotten together and done historically --
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创造的那些大型历史性事物-
07:55
like, for example, building the pyramids of Egypt
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比如 建造埃及金字塔
07:57
or the Panama Canal
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开凿巴拿马运河
07:59
or putting a man on the Moon --
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或者把人类送上月球-
08:01
there is a curious fact about them,
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这些工程都有个奇怪的事实
08:03
and it is that they were all done with about the same number of people.
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就是它们基本都是由一样数量的人们完成的
这很奇怪 这些工程都是由大概十万人完成
08:06
It's weird; they were all done with about 100,000 people.
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因为在互联网出现之前
08:09
And the reason for that is because, before the Internet,
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整合十万人
08:12
coordinating more than 100,000 people,
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这十万人的巨大酬劳基本上是无法支付的
08:14
let alone paying them, was essentially impossible.
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但是有了互联网 刚刚展示的这个项目
08:17
But now with the Internet, I've just shown you a project
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就找到了7.5亿人
08:19
where we've gotten 750 million people to help us digitize human knowledge.
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来帮助我们电子化人类知识
那么 激励我的研究的问题就是
08:23
So the question that motivates my research is,
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如果十万人能把一个人送上月球
08:25
if we can put a man on the Moon with 100,000,
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08:27
what can we do with 100 million?
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一亿人能做到什么呢?
08:29
So based on this question,
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基于这个问题
08:31
we've had a lot of different projects that we've been working on.
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我们有很多项目在进行中
下面介绍一个最令我兴奋的项目
08:34
Let me tell you about one that I'm most excited about.
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08:36
This is something that we've been semiquietly working on
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这是过去一年半里
我们低调进行的一个项目
08:39
for the last year and a half or so.
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还没有真正投入使用 它叫做Duolingo
08:41
It hasn't yet been launched. It's called Duolingo.
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因为我们还没有投入使用 嘘!
08:43
Since it hasn't been launched, shhh!
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(笑声)
08:45
(Laughter)
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08:46
Yeah, I can trust you'll do that.
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我相信你们都会保密的
这个项目是这样开始的
08:49
So this is the project. Here's how it started.
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它始于我向我的一名研究生提的问题
08:51
It started with me posing a question to my graduate student, Severin Hacker.
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塞韦林・骇客
这就是他
08:55
OK, that's Severin Hacker.
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我向他提了一个问题
08:57
So I posed the question to my graduate student.
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另外你确实没听错
08:59
By the way, you did hear me correctly; his last name is Hacker.
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他姓骇客
09:02
(Laughter)
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我向他提了个问题:
09:03
So I posed this question to him: How can we get 100 million people
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怎么才能找到一亿人
09:06
translating the web into every major language for free?
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把互联网上的内容免费翻译成所有的主要语言?
这个问题有好几个方面
09:10
There's a lot of things to say about this question.
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首先是翻译网页
09:12
First of all, translating the web.
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现在的网页内容主要分为几大语言
09:14
Right now, the web is partitioned into multiple languages.
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其中一个大的分支是英语
09:17
A large fraction of it is in English.
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如果你不会英语就无法使用
09:19
If you don't know English, you can't access it.
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但是还有其他几种不同的语言
09:21
But there's large fractions in other different languages,
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如果你不会那几种也无法使用
09:24
and if you don't know them, you can't access it.
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我打算把所有网页 大部分网页
09:26
So I would like to translate all of the web,
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09:28
or at least most of it, into every major language.
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翻译成主要语言
这是我想做的
09:31
That's what I would like to do.
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09:32
Now, some of you may say, why can't we use computers to translate?
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也许有人会说 怎么不用电脑翻译?
为什么我们不用机器翻译?
09:37
Machine translation is starting to translate
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机器翻译已经在应用中
09:39
some sentences here and there.
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为什么不用它来翻译所有网页呢?
09:40
Why can't we use it to translate the web?
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问题就是机器翻译还不够好
09:42
The problem with that is it's not yet good enough
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也许将来的15到20年内都不行
09:45
and it probably won't be for the next 15 to 20 years.
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机器翻译有很多错误
09:47
It makes a lot of mistakes. Even when it doesn't,
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甚至就算它翻对的时候
09:49
since it makes so many mistakes, you don't know whether to trust it or not.
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因为它的错误率太高 你也不敢相信它
比如这个例子
09:53
So let me show you an example
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09:54
of something that was translated with a machine.
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是由机器翻译的
这是个论坛帖子
09:57
Actually, it was a forum post.
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09:58
It was somebody who was trying to ask a question about JavaScript.
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有人提了关于Java语言的一个问题
10:01
It was translated from Japanese into English.
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是从日语翻译成英语
10:04
So I'll just let you read.
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你可以读一下
10:06
This person starts apologizing
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他首先道歉
10:08
for the fact that it's translated with a computer.
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这是机器翻译的内容
10:10
So the next sentence is going to be the preamble to the question.
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下一个句子开始涉及问题
他开始说明
10:14
So he's just explaining something.
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记住 这个问题是关于Java语言的
10:16
Remember, it's a question about JavaScript.
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10:18
[At often, the goat-time install a error is vomit.]
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(文字:常常,山羊时间启动错误被吐出来)
10:20
(Laughter)
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(笑声)
10:25
Then comes the first part of the question.
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接下来是问题的第一部分
10:29
[How many times like the wind, a pole, and the dragon?]
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(文字:有多少次像风,像杆子,像龙?)
10:32
(Laughter)
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(笑声)
接下来是最好玩的部分
10:37
Then comes my favorite part of the question.
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10:39
[This insult to father's stones?]
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(文字:这是对父亲的石头的侮辱?)
10:41
(Laughter)
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(笑声)
接下来是结尾 我最喜欢的部分
10:45
And then comes the ending,
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10:46
which is my favorite part of the whole thing.
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(文字:请为你的愚蠢道歉,很多谢谢)
10:48
[Please apologize for your stupidity. There are a many thank you.]
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10:51
(Laughter)
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(笑声)
10:53
OK, so computer translation, not yet good enough.
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可见 机器翻译 还不够好
回到问题上去
10:56
So back to the question.
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我们需要人来翻译所有网页
10:58
So we need people to translate the whole web.
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下一个问题是
11:01
So now the next question you may have is,
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为什么不付钱找人做呢?
11:03
well, why can't we just pay people to do this?
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我们可以找专业翻译人员来翻译整个网页
11:05
We could pay professional translators to translate the whole web.
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可以这么做
11:08
We could do that.
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11:09
Unfortunately, it would be extremely expensive.
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但是 这会无比昂贵
11:11
For example, translating a tiny fraction of the whole web, Wikipedia,
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比如 翻译互联网很小很小的一个部分 维基百科
英语翻译成西班牙语
11:15
into one other language, Spanish.
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11:17
OK? Wikipedia exists in Spanish,
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维基百科有西班牙语
11:19
but it's very small compared to the size of English.
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但是相比英语部分小多了
大概是英语内容的百分之二十
11:22
It's about 20 percent of the size of English.
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如果我们把剩下的百分之八十翻译成英语
11:24
If we wanted to translate the other 80 percent into Spanish,
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就得至少五千万美元-
11:27
it would cost at least 50 million dollars --
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这还是在最便宜的服务外包国家
11:29
and this is even at the most exploited, outsourcing country out there.
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所以这个方法很昂贵
11:33
So it would be very expensive.
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我们要的是一亿人
11:34
So what we want to do is, we want to get 100 million people
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免费把网页内容翻译成
11:37
translating the web into every major language for free.
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所有主要语言
如果你要这么做的话
11:40
If this is what you want to do, you quickly realize
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就会意识到面临两个非常
11:42
you're going to run into two big hurdles, two big obstacles.
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巨大的障碍
11:45
The first one is a lack of bilinguals.
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首先是缺乏掌握双语的人
11:48
So I don't even know
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我甚至不知道
11:50
if there exists 100 million people out there using the web
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是否有一亿个互联网使用者
11:53
who are bilingual enough to help us translate.
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掌握双语来进行翻译
这是个大问题
11:56
That's a big problem.
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11:57
The other problem you're going to run into is a lack of motivation.
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另一个问题是缺少鼓励机制
怎么才能让人们
12:00
How are we going to motivate people to actually translate the web for free?
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甘愿免费翻译网页?
通常你得付钱请人干活儿
12:04
Normally, you have to pay people to do this.
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12:06
So how are we going to motivate them to do it for free?
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那么怎么才能让他们无偿劳动呢?
当我们着手考虑这个项目的时候这是拦在面前的两大问题
12:09
When we were starting to think about this, we were blocked by these two things.
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后来我们意识到
12:12
But then we realized, there's a way
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有一个方法可以一举解决这两个问题
12:14
to solve both these problems with the same solution.
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一箭双雕
12:16
To kill two birds with one stone.
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这就是把翻译转化成
12:18
And that is to transform language translation
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12:20
into something that millions of people want to do
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无数人想做的事情
12:23
and that also helps with the problem of lack of bilinguals,
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同时解决双语人员人手不够的问题
12:26
and that is language education.
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这就是语言学习
12:29
So it turns out that today,
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当今
12:31
there are over 1.2 billion people learning a foreign language.
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有超过12亿人口在学习外语
人们迫切得想学习外语
12:35
People really want to learn a foreign language.
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而且这不是学校里不得不做的功课
12:37
And it's not just because they're being forced to do so in school.
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比如在美国
12:40
In the US alone, there are over five million people
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有超过五百万的人在为外语学习软件
12:43
who have paid over $500 for software to learn a new language.
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每人支付超过五百美元
所有人们非常想学外语
12:46
So people really want to learn a new language.
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过去一年半里我们建立的新网站
12:48
So what we've been working on for the last year and a half
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叫做Duolingo-
12:51
is a new website -- it's called Duolingo --
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就是基于这个让人们免费学习外语
12:53
where the basic idea is people learn a new language for free
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12:55
while simultaneously translating the web.
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同时翻译网页的想法
就是让他们学以致用
12:58
And so basically, they're learning by doing.
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使用方法是这样
13:00
So the way this works
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13:01
is whenever you're a just a beginner, we give you very simple sentences.
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如果你是个新手 我们会给出非常非常简单的句子
网页上有很多简单的句子
13:05
There's a lot of very simple sentences on the web.
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我们给出非常简单的句子
13:07
We give you very simple sentences along with what each word means.
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以及句中单词释义
13:10
And as you translate them
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然后你翻译一下 并且可以看到别人是如何翻译的
13:12
and as you see how other people translate them,
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这样学习外语
13:14
you start learning the language.
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当你级别提高后
13:16
And as you get more advanced,
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13:17
we give you more complex sentences to translate.
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我们会给出越来越复杂的句子让你翻译
13:19
But at all times, you're learning by doing.
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这整个过程 你都是边学边用
13:21
Now, the crazy thing about this method is that it actually really works.
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这个方法令人疯狂之处
是它居然确实有效
13:25
People are really learning a language.
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首先 人们可以通过它学外语
13:27
We're mostly done building it and now we're testing it.
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我们建完了网站,它现正在测试中
人们可以用它学习外语
13:30
People really can learn a language with it.
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完全可以跟外语学习软件媲美
13:32
And they learn it about as well as the leading language learning software.
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所以用它确实可以学外语
13:35
So people really do learn a language.
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不仅可以学好
13:37
And not only do they learn it as well, but actually it's more interesting.
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而且更有趣味性
因为通过Duolingo人们学的是真正的语言使用内容
13:41
Because with Duolingo, people are learning with real content.
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而不是编造的句子
13:44
As opposed to learning with made-up sentences,
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通过学习真正的文本内容,趣味性大大提高
13:46
people are learning with real content, which is inherently interesting.
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这样人们就实实在在学习外语
13:49
So people really do learn a language.
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最令人惊讶的是
13:51
But perhaps more surprisingly,
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网站使用者的翻译
13:53
the translations that we get from people using the site,
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13:55
even though they're just beginners,
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甚至是初学者的翻译
13:57
the translations that we get
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和专业的翻译人员几乎不相上下
13:59
are as accurate as those of professional language translators,
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这很让人惊讶
14:01
which is very surprising.
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让我给你们看一个例子
14:03
So let me show you one example.
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14:04
This is a sentence that was translated from German into English.
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这是一个从德语翻译成英语的例子
上面是德语
14:07
The top is the German. The middle is an English translation
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中间是一名专业英语翻译人员
14:10
that was done by a professional translator
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翻译的句子
14:12
who we paid 20 cents a word for this translation.
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一个词二十美分的价钱
下面是Duolingo使用者的翻译
14:15
And the bottom is a translation by users of Duolingo,
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他们在使用该网站前
14:18
none of whom knew any German before they started using the site.
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不会任何德语
14:21
If you can see, it's pretty much perfect.
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可以看到 几乎很完美
14:23
Of course, we play a trick here
355
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当然 为了让翻译达到专业水准
14:25
to make the translations as good as professional language translators.
356
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我们也想了个办法
我们把多名翻译者的翻译结合起来
14:28
We combine the translations of multiple beginners
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得到专业人员的水准
14:31
to get the quality of a single professional translator.
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14:33
Now, even though we're combining the translations,
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即使我们要结合翻译
14:38
the site actually can translate pretty fast.
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这个网站仍然可以迅速翻译
让我展示一下
14:41
So let me show you,
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14:42
this is our estimates of how fast we could translate Wikipedia
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这是我们对维基百科翻译工程的预计
从英语翻译成西班牙语
14:45
from English into Spanish.
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14:46
Remember, this is 50 million dollars' worth of value.
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要记住 这可是价值五千万美元的工程
14:49
So if we wanted to translate Wikipedia into Spanish,
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如果要把维基百科从英文翻译成西班牙语
十万名活跃用户可以在五周内完成
14:52
we could do it in five weeks with 100,000 active users.
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一百万活跃用户可以在八十小时内完成
14:55
And we could do it in about 80 hours with a million active users.
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现在我们的项目小组已经有了上百万使用者
14:58
Since all the projects my group has worked on so far
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15:00
have gotten millions of users,
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我们希望可以以极快的速度
15:02
we're hopeful that we'll be able to translate extremely fast.
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进行这个翻译工程
现在我对Duolingo最兴奋的就是
15:05
Now, the thing that I'm most excited about with Duolingo
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它为外语教育创造了一个公平的商业模式
15:08
is I think this provides a fair business model for language education.
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是这样:
15:11
So here's the thing:
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目前外语教育的商业模式是
15:13
The current business model for language education
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学生付钱
15:15
is the student pays,
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15:16
and in particular, the student pays Rosetta Stone 500 dollars.
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主要就是学生购买罗赛塔石碑五百美元的软件
(笑声)
15:19
(Laughter)
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这是目前的商业模式
15:21
That's the current business model.
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这个模式的问题是
15:23
The problem with this business model
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世界人口的百分之九十五没有五百美元
15:25
is that 95 percent of the world's population doesn't have 500 dollars.
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所以这个模式对穷人极度不公平
15:28
So it's extremely unfair towards the poor.
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这是个面向富人的模式
15:31
This is totally biased towards the rich.
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而Duolingo
15:33
Now, see, in Duolingo,
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15:34
because while you learn, you're actually creating value,
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因为你学习的时候
也创造价值,你在翻译东西-
15:38
you're translating stuff --
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15:39
which, for example, we could charge somebody for translations,
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因为比如我们得付钱给人翻译东西
15:42
so this is how we could monetize this.
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这样你的学习过程就货币化了
15:44
Since people are creating value while they're learning,
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因为人们学习的时候同时创造价值
他们就不用付钱 而是付出时间
15:47
they don't have to pay with their money, they pay with their time.
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最妙的是 虽然人们得付出时间
15:50
But the magical thing here
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15:52
is that is time that would have had to have been spent anyways
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但这个时间是他们学习外语无论如何
都会付出的那部分时间
15:55
learning the language.
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15:56
So the nice thing about Duolingo
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所以Duolingo做的好事就是提供了一个公平的商业模式-
15:58
is, I think, it provides a fair business model --
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这个模式对穷人一样敞开机会
16:00
one that doesn't discriminate against poor people.
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这就是这个网站 谢谢
16:03
So here's the site. Thank you.
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(掌声)
16:04
(Applause)
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这个网站
16:13
We haven't yet launched,
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我们还没有投入应用
16:15
but if you go there, you can sign up to be part of our private beta,
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但是如果你去我们的页面的话可以注册
16:18
which is probably going to start in three or four weeks.
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也许三四周后就可以开始了
我们还没有投入使用Duolingo
16:21
We haven't yet launched it.
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16:22
By the way, I'm the one talking here,
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另外 虽然是我在这里介绍Duolingo
16:24
but Duolingo is the work of a really awesome team,
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但这个网站是一个优秀的团队的成果 这是其中一些人
16:27
some of whom are here. So thank you.
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谢谢你们
16:28
(Applause)
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(掌声)
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