How yarn bombing grew into a worldwide movement | Magda Sayeg

169,750 views ・ 2016-03-22

TED


Please double-click on the English subtitles below to play the video.

Prevodilac: Mile Živković Lektor: Milenka Okuka
00:13
I'm a textile artist
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Ja sam tekstilna umetnica
najpoznatija po tome što sam započela pokret bombardovanja predivom.
00:15
most widely known for starting the yarn bombing movement.
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00:18
Yarn bombing is when you take knitted or crocheted material
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Bombardovanje predivom je kad uzmete štrikani ili heklani materijal,
00:21
out into the urban environment, graffiti-style --
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stavite ga u urbanu sredinu, nalik na grafite,
00:23
or, more specifically,
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ili, specifičnije,
00:24
without permission and unsanctioned.
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bez dozvole i bez kazne.
00:26
But when I started this over 10 years ago,
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Ali kada sam počela pre više od deset godina,
00:29
I didn't have a word for it,
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nisam imala ime za ovo,
00:31
I didn't have any ambitious notions about it,
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niti neke ambiciozne pojmove,
00:33
I had no visions of grandeur.
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nikakve vizije grandioznosti.
00:35
All I wanted to see was something warm and fuzzy and human-like
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Samo sam želela da vidim nešto toplo i čupavo i nalik ljudima
00:39
on the cold, steel, gray facade that I looked at everyday.
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na hladnim, čeličnim, sivim fasadama koje sam svakog dana gledala.
00:43
So I wrapped the door handle.
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Tako sam omotala kvaku od vrata.
00:45
I call this the Alpha Piece.
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Ovo zovem komadom Alfa.
00:47
Little did I know that this tiny piece would change the course of my life.
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Nisam imala pojma da će mi ovaj komad izmeniti tok života.
00:52
So clearly the reaction was interesting.
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Jasno je da je reakcija bila zanimljiva.
00:54
It intrigued me and I thought, "What else could I do?"
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Zaintrigiralo me je i pomislila sam: "Šta bih još mogla da uradim?"
00:56
Could I do something in the public domain that would get the same reaction?
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Nešto u javnom domenu što bi izazvalo istu reakciju?
01:00
So I wrapped the stop sign pole near my house.
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Tako sam zamotala znak STOP pored moje kuće.
01:03
The reaction was wild.
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Reakcija je bila luda.
01:05
People would park their cars
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Ljudi bi parkirali svoje automobile,
01:07
and get out of their cars and stare at it,
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izlazili napolje i zurili u znak,
01:09
and scratch their heads and stare at it,
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češali se po glavama i zurili u njega,
01:11
and take pictures of it and take pictures next to it,
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slikali ga i slikali se pored njega,
01:14
and all of that was really exciting to me
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i sve to mi je bilo veoma uzbudljivo
01:16
and I wanted to do every stop sign pole in the neighborhood.
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i htela sam da to uradim sa svakim STOP znakom u kraju.
01:19
And the more that I did, the stronger the reaction.
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A što sam više to radila, reakcija je bila sve jača.
01:22
So at this point I'm smitten.
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U ovom trenutku sam očarana.
01:24
I'm hooked.
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Navukla sam se.
01:25
This was all seductive.
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Ovo je bilo veoma zavodljivo.
01:26
I found my new passion
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Našla sam svoju novu strast
01:28
and the urban environment was my playground.
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i urbano okruženje bilo je moje igralište.
01:31
So this is some of my early work.
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Ovo su neki od mojih ranih radova.
01:35
I was very curious about this idea of enhancing the ordinary,
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Veoma me je zanimala ideja poboljšavanja običnog,
01:38
the mundane, even the ugly,
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jednostavnog, čak i ružnog,
01:39
and not taking away its identity or its functionality
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bez oduzimanja identiteta ili funkcionalnosti,
01:43
but just giving it a well-tailored suit out of knitting.
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samo sam mu pružala dobro ispleteno odelo.
01:46
And this was fun for me.
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Ovo mi je bilo zabavno.
01:48
It was really fun to take inanimate objects
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Bilo je veoma zabavano uzeti nežive predmete
01:50
and have them come to life.
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i pružiti im život.
01:53
So ...
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Tako...
01:54
I think we all see the humor in this,
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Mislim da svi ovde vidimo šta je smešno,
01:56
but --
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ali -
01:58
(Laughter)
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(Smeh)
01:59
I was at a point where I wanted to take it seriously.
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Došla sam do tačke gde sam želela da to shvatam ozbiljno.
02:01
I wanted to analyze it.
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Želela sam da ga analiziram.
02:03
I wanted to know why I was letting this take over my life,
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Želela sam da znam zašto puštam da mi ovo preuzme život,
02:05
why I was passionate about it,
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zašto sam bila toliko pasionirana,
02:07
why were other people reacting so strongly to it.
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zašto su drugi ljudi reagovali na to tako snažno.
02:09
And I realized something.
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I shvatila sam nešto.
02:11
We all live in this fast-paced, digital world,
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Svi živimo u ubrzanom, digitalnom svetu,
02:14
but we still crave and desire something that's relatable.
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ali još uvek žudimo i težimo nečemu sa čime možemo da se poistovetimo.
02:18
I think we've all become desensitized
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Mislimo da smo svi oguglali
02:21
by our overdeveloped cities that we live in,
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na prerazvijene gradove u kojima živimo,
02:24
and billboards and advertisements,
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na bilborde i reklame
02:26
and giant parking lots,
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i ogromne parkinge,
02:28
and we don't even complain about that stuff anymore.
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pa se više i ne žalimo na te stvari.
02:31
So when you stumble upon
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Onda kada naletite
02:32
a stop sign pole that's wrapped in knitting
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na STOP znak koji je umotan u predivo
02:35
and it seems so out of place
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i tako odudara od okoline,
02:36
and then gradually -- weirdly --
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a onda postepeno, i čudno,
02:38
you find a connection to it,
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pronađete povezanost sa time,
02:40
that is the moment.
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to je trenutak.
02:41
That is the moment I love
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To je trenutak koji volim
02:42
and that is the moment I love to share with others.
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i to je trenutak koji volim da delim sa drugima.
02:46
So at this point, my curiosity grew.
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Ovde se pojačala moja znatiželja.
02:49
It went from the fire hydrants and the stop sign poles
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Otišla je od hidranata i STOP znakova
do bilo čega što sam mogla da uradim sa ovim materijalom.
02:52
to what else can I do with this material.
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02:54
Can I do something big and large-scale and insurmountable?
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Mogu li da uradim nešto veliko, velikih razmera i nepremostivo?
02:58
So that's when the bus happened.
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Onda se desio autobus.
03:03
This was a real game changer for me.
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Ovo je zaista promenilo priču za mene.
03:05
I'll always have a soft spot in my heart for this one.
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U mom srcu će uvek biti posebno mesto za ovo.
03:08
At this point, people were recognizing my work
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U tom trenutku, ljudi su prepoznavali moj rad
03:10
but there wasn't much out there
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ali nije bilo mnogo toga u svetu
03:11
that was wrapped in knitting that was large-scale,
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što je bilo umotano u predivo a da je bilo velikih razmera,
03:14
and this definitely was the first city bus to be wrapped in knitting.
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a ovo je sigurno bio prvi gradski autobus koji je bio umotan u predivo.
03:17
So at this point, I'm experiencing,
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U ovom trenutku doživljavam,
03:19
or I'm witnessing something interesting.
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ili sam svedok nečemu zanimljivom.
03:21
I may have started yarn bombing but I certainly don't own it anymore.
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Možda sam započela bombardovanje predivom, ali svakako ga više ne posedujem.
03:24
It had reached global status.
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Dostiglo je svetski status.
03:26
People from all over the world were doing this.
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Ljudi širom sveta su radili ovo.
03:28
And I know this because I would travel to certain parts of the world
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A ovo znam jer bih putovala u određene krajeve sveta
03:31
that I'd never been to,
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gde nikada pre nisam bila,
03:32
and I'd stumble upon a stop sign pole and I knew I didn't wrap it.
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i naletela bih na STOP znak i znala bih da ga ja nisam obmotala.
03:36
So as I pursued my own goals with my art --
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Kako sam sledila sopstvene ciljeve mojom umetnošću -
03:40
this is a lot of my recent work --
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ovo je dosta mojih skorašnjih radova -
to je radilo i bombardovanje predivom.
03:43
so was yarn bombing.
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03:44
Yarn bombing was also growing.
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Bombardovanje predivom je takođe raslo.
03:45
And that experience showed me the hidden power of this craft
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A to iskustvo pokazalo mi je skrivenu moć ove veštine
03:50
and showed me
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i pokazalo mi je
03:52
that there was this common language I had with the rest of the world.
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da postoji zajednički jezik koji sam imala sa ostatkom sveta.
03:57
It was through this granny hobby --
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Kroz ovaj hobi za bake -
03:59
this unassuming hobby --
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ovaj skromni hobi -
04:01
that I found commonality with people
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pronašla sam nešto zajedničko s ljudima
04:04
that I never thought I'd have a connection with.
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sa kojima sa mislila da nikada neću imati povezanost.
04:08
So as I tell my story today,
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Dok danas iznosim svoju priču,
04:10
I'd also like to convey to you
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želela bih da vam prenesem i to
04:12
that hidden power can be found in the most unassuming places,
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da se skrivena moć može pronaći na mestima gde najmanje očekujete
04:15
and we all possess skills that are just waiting to be discovered.
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i da svi posedujemo veštine koje samo čekaju da budu otkrivene.
04:19
If you think about our hands, these tools that are connected to us,
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Ako razmislite o našim rukama, to su alati koji su povezani sa nama,
04:22
and what they're capable of doing --
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i šta sve mogu da urade -
04:25
building houses and furniture,
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grade kuće i prave nameštaj,
04:26
and painting giant murals --
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slikaju ogromne murale -
04:28
and most of the time we hold a controller or a cell phone.
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a većinu vremena držimo kontroler ili mobilni telefon.
04:32
And I'm totally guilty of this as well.
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I ja sam od onih koji rade ovo.
04:34
But if you think about it,
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Ali ako razmislite o ovome,
04:36
what would happen if you put those things down?
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šta bi se desilo kada biste spustili te stvari?
04:38
What would you make? What would you create with your own hands?
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Šta biste napravili? Šta biste stvorili sopstvenim rukama?
04:42
A lot of people think that I am a master knitter
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Mnogi ljudi misle da sam vrhunska pletilja,
04:44
but I actually couldn't knit a sweater to save my life.
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ali zapravo nemam blage veze sa pletenjem.
04:47
But I did something interesting with knitting
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Ali uradila sam nešto zanimljivo pletenjem
04:49
that had never been done before.
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što nikada pre nije urađeno.
04:51
I also wasn't "supposed to be" an artist
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Takođe "nije trebalo" da budem umetnica,
04:53
in the sense that I wasn't formally trained to do this --
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u smislu da sa nisam formalno obrazovala za ovo -
zapravo sam diplomirala matematiku.
04:57
I'm a math major actually.
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04:59
So I didn't think this was in the cards for me,
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Tako da ne mislim da mi je ovo bilo suđeno,
05:01
but I also know that I didn't stumble upon this.
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ali takođe znam da na ovo nisam nabasala.
05:04
And when this happened to me, I held on tight,
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A kada mi se ovo desilo, uhvatila sam se čvrsto,
05:07
I fought for it and I'm proud to say that I am a working artist today.
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borila sam se za to i ponosno kažem da danas radim kao umetnica.
05:12
So as we ponder the future,
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I dok se pitamo o budućnosti,
05:15
know that your future might not be so seamless.
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znajte da vaša budućnost možda nije tako jasna.
05:17
And one day, you might be as bored as I was
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Jednog dana, možda će vam biti dosadno kao i meni
05:20
and knit a door handle to change your world forever.
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i isplešćete kvaku na vratima da biste zauvek promenili svoj svet.
05:23
Thank you.
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Hvala vam.
05:25
(Applause)
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(Aplauz)
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