How yarn bombing grew into a worldwide movement | Magda Sayeg

165,688 views ・ 2016-03-22

TED


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Translator: Anna Gamón Reviewer:
00:13
I'm a textile artist
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Sóc una artista tèxtil,
00:15
most widely known for starting the yarn bombing movement.
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més aviat coneguda per iniciar el moviment del ganxet urbà.
00:18
Yarn bombing is when you take knitted or crocheted material
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El ganxet urbà consistiex en cobrir, amb material de punt o ganxet,
00:21
out into the urban environment, graffiti-style --
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el mobiliari urbà, com un grafiti;
00:23
or, more specifically,
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o, més especificament,
00:24
without permission and unsanctioned.
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sense permís i sense ser sancionat.
00:26
But when I started this over 10 years ago,
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Però, quan vaig començar açò, fa més de 10 anys,
00:29
I didn't have a word for it,
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no tenia una paraula per a açò,
00:31
I didn't have any ambitious notions about it,
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tampoc nocions ambicioses
00:33
I had no visions of grandeur.
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ni visions de grandesa.
L'únic que volia vuere era alguna cosa
00:35
All I wanted to see was something warm and fuzzy and human-like
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càlida, tova i humana
00:39
on the cold, steel, gray facade that I looked at everyday.
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cobrint la freda façana d'acer gris que veia tots els dies.
00:43
So I wrapped the door handle.
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Així que vaig cobrir el mànec de la porta.
00:45
I call this the Alpha Piece.
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La vaig anomenar la peça Alfa.
00:47
Little did I know that this tiny piece would change the course of my life.
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No tenia cap idea de que aquesta petita peça
canviaria el curs de la meva vida.
00:52
So clearly the reaction was interesting.
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És clar que la reacció fou interesant.
00:54
It intrigued me and I thought, "What else could I do?"
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Em va intrigar i vaig pensar: Quina altra cosa podria fer?
00:56
Could I do something in the public domain that would get the same reaction?
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Podria fer alguna cosa al domini públic
i aconseguir la mateixa reacció?
01:00
So I wrapped the stop sign pole near my house.
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Aleshores, vaig cobrir la senyal de stop propera a casa meva.
01:03
The reaction was wild.
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La reacció va ser salvatge.
01:05
People would park their cars
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La gent aparcava els seus cotxes, eixien d'ells per a mirar-la,
01:07
and get out of their cars and stare at it,
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01:09
and scratch their heads and stare at it,
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i es rascaven el cap i la tornaven a mirar,
01:11
and take pictures of it and take pictures next to it,
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feien fotos i se'n feien al seu costat,
01:14
and all of that was really exciting to me
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i tot allò fou molt emocionant per a mi.
01:16
and I wanted to do every stop sign pole in the neighborhood.
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Desitjava cobrir cada senyal de stop del barri.
01:19
And the more that I did, the stronger the reaction.
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I com més ho feia, més forta era la reacció
01:22
So at this point I'm smitten.
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En aquest punt, estava enamorada,
01:24
I'm hooked.
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estava enganxada.
01:25
This was all seductive.
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Tot açò era atractiu.
01:26
I found my new passion
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Vaig trovar la meva nova passió
01:28
and the urban environment was my playground.
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i el entorn urbà va esdevenir el meu lloc predilecte.
01:31
So this is some of my early work.
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Aquí poden veure's alguns dels meus primers treballs.
01:35
I was very curious about this idea of enhancing the ordinary,
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M'atreia la idea de millorar allò comú,
01:38
the mundane, even the ugly,
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allò mundà, inclús allò lleig,
01:39
and not taking away its identity or its functionality
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sense llevar-li la seva identitat o funcionalitat,
01:43
but just giving it a well-tailored suit out of knitting.
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només proveïr un bon vestit personalitzat fet de punt,
01:46
And this was fun for me.
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i açò fou molt divertit per a mi.
01:48
It was really fun to take inanimate objects
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Fou molt divertit prendre objectes inanimats
01:50
and have them come to life.
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i fer que cobraren vida. Així que...
01:53
So ...
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01:54
I think we all see the humor in this,
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Crec que tots trobem això divertit però...
01:56
but --
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(Riures)
01:58
(Laughter)
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Vaig arribar a un punt en el què volia prendre'm-ho seriosament,
01:59
I was at a point where I wanted to take it seriously.
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02:01
I wanted to analyze it.
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volia analitzar-ho,
volia saber per què deixava que açò
02:03
I wanted to know why I was letting this take over my life,
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prengués el control de la meva vida, per què m'apassionava
02:05
why I was passionate about it,
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02:07
why were other people reacting so strongly to it.
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i per què altra gent responia d'aquesta manera.
02:09
And I realized something.
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I em vaig adonar d'una cosa.
02:11
We all live in this fast-paced, digital world,
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Tots vivim en aquest mon digital, accelerat,
02:14
but we still crave and desire something that's relatable.
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però encara anhelem i desitgem
alguna cosa en la que poder-nos relacionar.
02:18
I think we've all become desensitized
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Crec que tots ens hem tornat insensibles
02:21
by our overdeveloped cities that we live in,
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en aquestes ciutats súper desenvolupades en les que vivim
i amb aquestes tanques publicitàries
02:24
and billboards and advertisements,
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i anuncis,
02:26
and giant parking lots,
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i enormes estacionaments
02:28
and we don't even complain about that stuff anymore.
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que ni tan sols ens queixem de totes eixes coses ja.
02:31
So when you stumble upon
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Així que quan ens ensopeguem amb una senyal de stop coberta de punt
02:32
a stop sign pole that's wrapped in knitting
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02:35
and it seems so out of place
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sembla molt fora de lloc
02:36
and then gradually -- weirdly --
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però després, gradualment, curiosament,
02:38
you find a connection to it,
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trobem una connexió
02:40
that is the moment.
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i aquest és el moment.
02:41
That is the moment I love
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Aquest és el moment que m'encanta
02:42
and that is the moment I love to share with others.
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i aquest és el moment que m'encanta compartir amb els altres.
02:46
So at this point, my curiosity grew.
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En aquest moment, la meva curiositat va augmentar.
02:49
It went from the fire hydrants and the stop sign poles
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Vaig passar de les boques d'incendis i de les senyals de stop
02:52
to what else can I do with this material.
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a preguntar-me què més podia fer amb aquest material.
02:54
Can I do something big and large-scale and insurmountable?
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Puc fer alguna cosa gran, a gran esala i insuperable?
02:58
So that's when the bus happened.
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I se'm va ocòrrer l'autobús.
03:03
This was a real game changer for me.
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Açò fou realment un punt d'inflexió per a mi.
03:05
I'll always have a soft spot in my heart for this one.
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Sempre serà el meu punt feble.
A aquestes altures, la gent ja donava crèdit al meu treball
03:08
At this point, people were recognizing my work
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03:10
but there wasn't much out there
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però no hi havia molt cobert en llana o fil a gran escala,
03:11
that was wrapped in knitting that was large-scale,
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i acò va ser, sens dubte, el primer autobús de la ciutat
03:14
and this definitely was the first city bus to be wrapped in knitting.
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cobert en teixit de punt.
03:17
So at this point, I'm experiencing,
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En aquest moment, vaig experimentar, vaig ser testimoni de quelcom interesant:
03:19
or I'm witnessing something interesting.
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03:21
I may have started yarn bombing but I certainly don't own it anymore.
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Pot ser que hagi començat el ganxet urbà,
però ja no era de la meva propietat.
03:24
It had reached global status.
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Era una tendència global.
03:26
People from all over the world were doing this.
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La gent de tot el món ho practicava.
03:28
And I know this because I would travel to certain parts of the world
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I ho sé perque vaig viatjar a llocs on mai havia estat,
03:31
that I'd never been to,
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03:32
and I'd stumble upon a stop sign pole and I knew I didn't wrap it.
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i vaig ensopegar amb un senyal de stop
que sabia que no havia cobert jo.
03:36
So as I pursued my own goals with my art --
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Així que mentre jo perseguia les meves pròpies metes artístiques
03:40
this is a lot of my recent work --
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- aquest és gran part del meu treball recent -
03:43
so was yarn bombing.
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el ganxet urbà també.
03:44
Yarn bombing was also growing.
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El ganxet urbà també estava creixent.
03:45
And that experience showed me the hidden power of this craft
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I aqueixa experiència em va mostrar el poder ocult d'aquest art.
03:50
and showed me
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I em va mostrar
03:52
that there was this common language I had with the rest of the world.
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que existia un llenguatge en comú amb la resta del món.
03:57
It was through this granny hobby --
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Va ser a través d'aquesta afició d'àvies
03:59
this unassuming hobby --
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- aquesta afició sense pretensions -
04:01
that I found commonality with people
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que vaig descobrir coses en comú amb gent
04:04
that I never thought I'd have a connection with.
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amb la qual mai vaig pensar que en podria tenir.
04:08
So as I tell my story today,
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Així que avui els explico la meva història
04:10
I'd also like to convey to you
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però, alhora, m'agradaria transmetre'ls
04:12
that hidden power can be found in the most unassuming places,
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que el seu pontencial pot trobar-se ocult en els llocs més inesperats
04:15
and we all possess skills that are just waiting to be discovered.
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i tots tenim habilitats a l'espera de ser descobertes
04:19
If you think about our hands, these tools that are connected to us,
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Si pensen en les nostres mans,
aquestes ferramentes que ens conecten a tots,
04:22
and what they're capable of doing --
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i en tot el que són capaces de fer
- construïr cases i mobles,
04:25
building houses and furniture,
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04:26
and painting giant murals --
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i pintar murals enormes -
04:28
and most of the time we hold a controller or a cell phone.
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la majoria de les vegades les usem solament per a utilitzar
un joystick o un telèfon mòbil.
04:32
And I'm totally guilty of this as well.
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I jo també sóc totalment culpable d' açó .
04:34
But if you think about it,
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Però, si ho pensem, què pasaria si deixare'm aquestes coses?
04:36
what would happen if you put those things down?
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04:38
What would you make? What would you create with your own hands?
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Què farien?
Què creiarieu amb les vostres mans?
Molta gent pensa que sóc una teixidora magistral
04:42
A lot of people think that I am a master knitter
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04:44
but I actually couldn't knit a sweater to save my life.
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però, en realitat, no savia teixir ni un suèter,
04:47
But I did something interesting with knitting
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Però vaig fer alguna cosa interesant teixint
04:49
that had never been done before.
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que mai s´havia fet abans.
04:51
I also wasn't "supposed to be" an artist
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Tampoc se suposa que anava a ser una artista
04:53
in the sense that I wasn't formally trained to do this --
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en el sentit de que no em vaig formar per a ser-ho;
04:57
I'm a math major actually.
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de fet, em vaig graduar en matemàtiques.
04:59
So I didn't think this was in the cards for me,
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Així que no crec que açò estigués escrit al meu destí,
05:01
but I also know that I didn't stumble upon this.
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però també sé que no fou una casualitat.
05:04
And when this happened to me, I held on tight,
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Quan açò em va pasar, em vaig a aferrar,
05:07
I fought for it and I'm proud to say that I am a working artist today.
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vaig lluitar per això i em sento molt orgullosa de dir
que, ara com ara, treballo com artista.
05:12
So as we ponder the future,
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Així que, al reflexionar sobre el futur,
sàpiguen que el seu podria no ser tan perfecte.
05:15
know that your future might not be so seamless.
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05:17
And one day, you might be as bored as I was
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I un dia, es posible que es sentin tan avorrits com jo vaig estar
05:20
and knit a door handle to change your world forever.
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com per a ficar-se a cobrir en fil el mànec de porta
per a canviar el seu món per sempre.
05:23
Thank you.
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Gràcies.
05:25
(Applause)
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(Aplaudiments)
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