Aris Venetikidis: Making sense of maps

64,567 views ・ 2012-10-01

TED


Please double-click on the English subtitles below to play the video.

00:00
Translator: Joseph Geni Reviewer: Morton Bast
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Prevodilac: Bojan Mijić Lektor: Tatjana Jevdjic
00:15
What I do is I organize information.
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Ja se bavim organizovanjem informacija. Ja sam grafički dizajner.
00:17
I'm a graphic designer.
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00:18
Professionally, I try to make sense
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U svom poslu pokušavam da napravim smisao
00:21
often of things that don't make much sense themselves.
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od stvari koje često nemaju mnogo smisla.
00:25
So my father might not understand what it is that I do for a living.
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Tako da moj otac možda neće razumeti šta je to
što radim da zaradim za hleb.
Moji preci sa njegove strane su bili zemljoradnici.
00:29
His part of my ancestry has been farmers.
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00:31
He's part of this ethnic minority called the Pontic Greeks.
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On je pripadnik etničke manjine zvane pontski Grci.
00:35
They lived in Asia Minor and fled to Greece after a genocide
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Živeli su u Maloj Aziji i pobegli su u Grčku
nakon genocida pre oko sto godina
00:39
about a hundred years ago.
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00:41
And ever since that, migration has somewhat been a theme in my family.
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i od tog trenutka, migracija je na neki način postala
tema u mojoj porodici.
Moj otac je emigrirao u Nemačku, tamo studirao i oženio se
00:46
My father moved to Germany, studied there and married,
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00:50
and as a result, I now have this half-German brain,
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i kao rezultat toga ja sada imam polunemački mozak
sa svim analitičkim mišljenjem
00:55
with all the analytical thinking and that slightly dorky demeanor
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i pomalo štreberskim stavom koji ide uz to.
00:58
that come with that.
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01:00
And of course it meant that I was a foreigner in both countries,
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To je takođe značilo da sam stranac u obe zemlje,
01:03
and that of course made it pretty easy for me to migrate as well,
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a to mi je naravno vrlo olakšalo
da migriram, u dobroj porodičnoj tradiciji, da tako kažem.
01:07
in good family tradition, if you like.
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01:10
But of course, most journeys that we undertake from day to day
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Ali naravno, većina putovanja na koje se uputimo
iz dana u dan su u okvirima grada,
01:14
are within a city.
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01:15
And, especially if you know the city,
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a naročito ako znate grad, doći od tačke A do tačke B
01:18
getting from A to B may seem pretty obvious, right?
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izgleda prilično očigledno, zar ne?
01:23
But the question is, why is it obvious?
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Ali pitanje je, zašto je to očigledno?
01:26
How do we know where we're going?
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Kako znamo kuda idemo?
01:29
So I washed up on a Dublin ferry port about 12 years ago,
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Završio sam u Dablinskoj trajektnoj luci
pre oko 12 godina, profesionalni stranac, da tako kažem,
01:33
a professional foreigner, if you like,
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01:35
and I'm sure you've all had this experience before, yeah?
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siguran sam da ste svi nekad imali ovo iskustvo, zar ne?
01:38
You arrive in a new city,
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Dođete u novi grad i vaš mozak pokušava
01:40
and your brain is trying to make sense of this new place.
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da nađe neki smisao u ovom novom mestu.
01:44
Once you find your base, your home,
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Kada nađete vašu bazu, vašu kuću,
krenete da pravite kognitivnu mapu svog okruženja.
01:48
you start to build this cognitive map of your environment.
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01:52
It's essentially this virtual map that only exists in your brain.
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To je u suštini virtuelna mapa koja postoji samo u vašem mozgu.
01:56
All animal species do it,
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Sve životinjske vrste to rade,
01:58
even though we all use slightly different tools.
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iako svi koristimo blago drugačije alate.
02:01
Us humans, of course, we don't move around marking our territory by scent, like dogs.
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Mi ljudi naravno ne idemo unaokolo
označavajući našu teritoriju mirisom, kao psi.
02:07
We don't run around emitting ultrasonic squeaks, like bats.
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Ne jurimo unaokolo praveći ultrazvučne piskove, kao slepi miševi.
02:12
We just don't do that,
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Jednostavno to ne radimo,
02:14
although a night in the Temple Bar district can get pretty wild.
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iako u ulici punoj kafana zna da bude prilično ludo. (Smeh)
02:18
(Laughter)
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02:19
No, we do two important things to make a place our own.
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Ne, mi činimo dve važne stvari kako bismo neko mesto označili kao svoje.
02:23
First, we move along linear routes.
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Prvo, krećemo se pravolinijskim putanjama.
02:26
Typically, we find a main street,
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Obično nađemo glavnu ulicu i onda ta glavna ulica
02:29
and this main street becomes a linear strip map in our minds.
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postaje mentalna skica mape u našim mislima.
02:32
But our mind keeps it pretty simple, yeah?
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Ali naš um ih pravi prilično jednostavnim, zar ne?
02:34
Every street is generally perceived as a straight line,
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Svaka ulica se obično doživljava kao prava linija
02:38
and we kind of ignore the little twists and turns that the streets make.
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i kao da ignorišemo mala vijuganja i skretanja koje ulica pravi.
02:42
When we do, however, make a turn into a side street,
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Međutim, kada skrenemo u sporednu ulicu,
02:44
our mind tends to adjust that turn to a 90-degree angle.
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naš um teži da to skretanje pretvori u ugao od 90 stepeni.
To naravno dovodi do smešnih trenutaka
02:50
This of course makes for some funny moments
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02:52
when you're in some old city layout
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kada se nalazite u nekom starom gradu koji prati neku vrstu
02:55
that follows some sort of circular city logic, yeah?
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kružne logike grada, zar ne?
Možda ste i vi već imali takvo iskustvo?
03:00
Maybe you've had that experience as well.
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Recimo da se nalazite negde u sporednoj ulici koja se pruža
03:02
Let's say you're on some spot on a side street
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03:05
that projects from a main cathedral square,
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od glavnog trga katedrale i želite da dođete
03:07
and you want to get to another point on a side street just like that.
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do druge tačke na sporednoj ulici.
03:12
The cognitive map in your mind may tell you,
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Kognitivna mapa u vašem umu vam kaže: "Aris,
03:16
"Aris, go back to the main cathedral square,
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idi nazad do glavnog trga katedrale,
03:19
take a 90-degree turn and walk down that other side street."
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skreni pod uglom od 90 stepeni i pređi u drugu sporednu ulicu."
03:23
But somehow you feel adventurous that day, and you suddenly discover
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Ali tog dana se nekako osećate avanturistički
i odjednom otkrijete da su te dve tačke
03:28
that the two spots were actually only a single building apart.
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zapravo bile udaljene samo jednu zgradu.
03:33
Now, I don't know about you,
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Ne znam za vas, ali ja se uvek osećam kao da nađem
03:34
but I always feel like I find this wormhole
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tunel ili interdimenzionalni portal.
03:36
or this inter-dimensional portal.
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03:39
(Laughter)
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03:40
So we move along linear routes
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Tako da se mi krećemo pravolinijskim putanjama
03:44
and our mind straightens streets and perceives turns as 90-degree angles.
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i naš um ispravlja ulice i poima skretanja
kao uglove od 90 stepeni.
Druga stvar koju činimo da označimo mesto kao svoje
03:50
The second thing that we do to make a place our own
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je pridodavanje značenja i emocija stvarima
03:53
is we attach meaning and emotions to the things
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03:57
that we see along those lines.
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koje vidimo duž ovih putanja.
Ako odete u neko selo u Irskoj i ako upitate staricu za pravac,
04:00
If you go to the Irish countryside and you ask an old lady for directions,
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spremite se na podugačke
04:06
brace yourself for some elaborate Irish storytelling
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irske priče o orijentirima.
04:10
about all the landmarks, yeah?
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04:12
She'll tell you the pub where her sister used to work,
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Starica će vam reći za pab u kojem je radila njena sestra
04:15
and "... go past that church where I got married," that kind of thing.
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i da prođete pored crkve gde se udala, takve stvari.
04:18
So we fill our cognitive maps with these markers of meaning.
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Dakle, popunjavamo kognitivne mape markerima sa značenjem.
Čak, mi apstrahujemo,
04:23
What's more, we abstract repeat patterns and recognize them.
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ponavljamo obrasce i prepoznajemo ih.
04:28
We recognize them by the experiences and we abstract them into symbols.
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Prepoznajemo ih iz iskustva
i apstrahujemo ih u simbole.
04:34
And of course, we're all capable of understanding these symbols.
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I naravno, sposobni smo da razumemo ove simbole.
04:39
(Laughter)
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(Smeh)
Štaviše, sposobni smo da razumemo
04:41
What's more, we're all capable of understanding the cognitive maps,
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kognitivne mape, a vi ste sposobni
04:45
and you are all capable of creating these cognitive maps yourselves.
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da sami pravite ove kognitivne mape.
04:51
So next time, when you want to tell your friend how to get to your place,
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Tako da sledeći put kad budete hteli da objasnite prijatelju kako da dođe do vas,
04:54
you grab a beermat, grab a napkin, and you just observe yourself
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uzmite podmetač za pivo ili uzmite salvetu
i samo posmatrajte kako pravite ovaj sjajan primerak
04:59
create this awesome piece of communication design.
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komunikacionog dizajna. Ima prave linije.
05:04
It's got straight lines.
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05:05
It's got 90-degree corners.
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Ima skretanja sa uglovima od 90 stepeni.
Možda dodate male simbole duž puta.
05:08
You might add little symbols along the way.
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I kada pogledate to što ste nacrtali,
05:10
And when you look at what you've just drawn,
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05:14
you realize it does not resemble a street map.
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shvatite da to ne liči na mapu ulice.
05:18
If you were to put an actual street map on top of what you've just drawn,
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Kada biste postavili pravu mapu ulice
preko toga što ste upravo nacrtali, shvatili biste da bi vaše ulice
05:23
you'd realize your streets and the distances -- they'd be way off.
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i vaše udaljenosti bile potpuno pogrešne.
05:28
No, what you've just drawn is more like a diagram or a schematic.
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Ne, to što ste upravo nacrtali
više liči na dijagram ili šemu.
05:34
It's a visual construct of lines, dots, letters,
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To je vizuelni konstrukt linija, tačaka, slova,
dizajniran u jeziku našeg mozga.
05:39
designed in the language of our brains.
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05:41
So it's no big surprise
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Tako da nije čudo što poznatu ikonu dizajna informacija
05:43
that the big information-design icon of the last century --
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prošlog veka, vrhunac objašnjavanja kako se stiže
05:48
the pinnacle of showing everybody how to get from A to B,
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od tačke A do tačke B, mape londonskog metroa,
05:53
the London Underground map --
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nije osmislio kartograf ili gradski planer.
05:55
was not designed by a cartographer or a city planner;
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05:59
it was designed by an engineering draftsman.
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Napravio ju je crtač inženjerskih planova.
06:03
In the 1930s,
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Heri Bek je 1930-ih primenio principe
06:05
Harry Beck applied the principles of schematic diagram design
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dizajna šematskih dijagrama i zauvek promenio način
06:11
and changed the way public transport maps are designed forever.
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na koji se prave mape javnog prevoza.
06:16
Now the very key to the success of this map
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Ključ uspeha ove mape
je u izostavljanju manje važnih informacija
06:20
is in the omission of less important information
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06:24
and in the extreme simplification.
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i u ogromnom uprošćavanju.
Dakle pravolinijske ulice, uglovi od 90 ili 45 stepeni,
06:27
So, straightened streets, corners of 90 and 45 degrees,
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ali isto tako krajnje geografsko iskrivljenje mape.
06:31
but also the extreme geographic distortion in that map.
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Ako biste pogledali pravi položaj ovih stanica,
06:37
If you were to look at the actual locations of these stations,
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06:41
you'd see they're very different.
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videli biste da su one skroz drukčije.
06:43
But this is all for the clarity of the public Tube map.
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Ali to je sve u cilju jasnoće mape javnog prevoza.
06:48
If you, say, wanted to get from Regent's Park station
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Ako biste, na primer, hteli da dođete od stanice Ridžents Park
06:51
to Great Portland Street,
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do Grejt Portland ulice, mapa prevoza bi vam rekla
06:53
the Tube map would tell you:
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da odete na podzemni voz do Bejker Strita i presednete na drugi voz.
06:55
take the Tube, go to Baker Street, change over, take another Tube.
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06:59
Of course, what you don't know is that the two stations
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Naravno, ono što ne biste znali je da su te dve stanice
u stvarnosti udaljene oko sto metara.
07:03
are only about a hundred meters apart.
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Dotakli smo temu javnog prevoza,
07:06
Now we've reached the subject of public transport,
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07:09
and public transport here in Dublin
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a javni prevoz ovde u Dabbling je pomalo škakljiva tema.
07:12
is a somewhat touchy subject.
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(Smeh)
07:14
(Laughter)
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07:16
For everybody who does not know the public transport here in Dublin,
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Za svakoga ko ne poznaje javni prevoz ovde u Dablinu,
07:19
essentially, we have this system of local buses that grew with the city.
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u suštini imamo sistem lokalnih autobusa koji se širio sa rastom grada.
Za svako novo prigradsko naselje
07:24
For every outskirt that was added, there was another bus route added,
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dodata je nova autobuska linija
07:28
running from the outskirt all the way to the city center.
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koja je išla od prigradskog naselja do centra grada
i kako ovi lokalni autobusi prilaze centru grada,
07:33
And as these local buses approach the city center,
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07:37
they all run side by side and converge in pretty much one main street.
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oni se kreću jedan do drugog i praktično se slivaju
u jednu glavnu ulicu.
07:42
So when I stepped off the boat 12 years ago,
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Kada sam pre 12 godina prvi put kročio sa broda,
07:46
I tried to make sense of that.
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pokušao sam da napravim neki smisao,
07:50
Because exploring a city on foot only gets you so far.
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jer kada istražujete grad peške, ne možete baš mnogo daleko.
07:55
But when you explore a foreign and new public transport system,
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Ali kada istražujete strani i vama novi sistem javnog prevoza,
počećete da pravite kognitivnu mapu u svojim mislima
08:00
you will build a cognitive map in your mind in pretty much the same way.
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na sasvim isti način.
08:06
Typically, you choose yourself a rapid transport route,
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Obično ćete izabrati brzu rutu prevoza
08:11
and in your mind, this route is perceived as a straight line.
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i u vašim mislima rutu ćete doživljavati kao pravu liniju
08:15
And like a pearl necklace,
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i baš poput biserne ogrlice, sve usputne stanice
08:17
all the stations and stops are nicely and neatly aligned along the line.
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su lepo i uredno poređane duž linije
08:22
And only then you start to discover some local bus routes
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i tek onda počnete da otkrivate neke lokalne autobuske linije
koje će popuniti praznine i koje vam omogućavaju
08:28
that would fill in the gaps,
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08:30
and that allow for those wormhole, inter-dimensional portal shortcuts.
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one prolaze ili prečice do interdimenzionalnih portala.
08:36
So I tried to make sense, and when I arrived,
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Kada sam stigao, pokušao sam da nađem smisao,
08:40
I was looking for some information leaflets
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tražio sam informativne letke koji bi mi pomogli
08:42
that would help me crack this system and understand it,
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da proniknem u sistem i da ga razumem i tako sam našao ove brošure.
08:46
and I found those brochures.
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08:48
(Laughter)
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(Smeh)
08:52
They were not geographically distorted.
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One nisu geografski izobličene.
U njima je dosta informacija izostavljeno,
08:56
They had a lot of omission of information,
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09:00
but unfortunately, the wrong information.
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ali nažalost pogrešnih informacija, npr. u centru grada.
09:02
Say, in the city center --
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09:04
there were never actually any lines that showed the routes.
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Nije bilo linija koje su prikazivale rute prevoza.
09:07
(Laughter)
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09:08
There are actually not even any stations with names.
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Zapravo nije bilo ni stanica sa imenima.
09:13
(Laughter)
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09:14
Now, the maps of Dublin transport have gotten better,
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Sada su mape dablinskog prevoza postale bolje
09:20
and after I finished the project, they got a good bit better,
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i nakon što sam završio projekat, postale su mnogo bolje,
09:25
but still no station names, still no routes.
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ali i dalje nije bilo imena stanica, niti ruta prevoza.
09:28
So, being naive, and being half-German, I decided,
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I kako sam bio naivan i polu-Nemac, rekao sam sebi:
09:34
"Aris, why don't you build your own map?"
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„Aris, a što ne bi napravio svoju mapu?”
09:37
So that's what I did.
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Tako sam to i uradio.
09:39
I researched how each and every bus route moved through the city, nice and logical,
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Istražio sam kako su se sve autobuske rute prostirale kroz grad,
lepo i logično, svaka autobuska ruta kao odvojena linija,
09:45
every bus route a separate line.
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09:47
I plotted it into my own map of Dublin,
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i ucrtao sam ih u moju mapu Dablina,
09:51
and in the city center ...
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a u centru grada sam dobio fin tanjir špageta.
09:53
I got a nice spaghetti plate.
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09:55
(Laughter)
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(Smeh)
09:58
Now, this is a bit of a mess,
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To je bilo pomalo haotično, pa sam naravno odlučio
10:01
so I decided, of course,
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10:03
"You're going to apply the rules of schematic design,"
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da primenim pravilo šematskog dizajna,
10:06
cleaning up the corridors,
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očistio sam puteve, proširio ulice gde je bilo
10:08
widening the streets where there were loads of buses
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mnoštvo autobusa i nacrtao sve ulice
10:11
and making the streets at straight, 90-degree corners, 45-degree corners
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pravolinijske ili pod uglovima od 90 i 45 stepeni ili manjim uglovima
10:16
or fractions of that,
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10:17
and filled it in with the bus routes.
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i popunio ih autobuskim rutama.
10:20
And I built this city center bus map of the system,
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A napravio sam i ovu mapu autobuskih linija centra grada,
10:24
how it was five years ago.
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onako kako je izgledala pre pet godina.
10:26
I'll zoom in again so that you get the full impact
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Uvećaću je kako biste dobili pun pregled pristaništa i ulice Westmoreland.
10:28
of the quays and Westmoreland Street.
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10:31
(Laughter)
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(Smeh)
Sada mogu sa ponosom reći –
10:34
Now I can proudly say --
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10:36
(Applause)
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(Aplauz) –
10:42
I can proudly say, as a public transport map,
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mogu sa ponosom reći, da je kao mapa prevoza
10:46
this diagram is an utter failure.
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ovaj dijagram totalna propast – (Smeh) –
10:50
(Laughter)
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10:52
Except, probably, in one aspect:
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osim možda u jednom pogledu:
10:54
I now had a great visual representation
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sada sam imao bolju vizuelnu predstavu
10:57
of just how clogged up and overrun the city center really was.
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koliko je zapravo pretrpan i zagušen centar grada.
11:01
Now, call me old-fashioned,
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Nazovite me staromodnim, ali smatram
11:04
but I think a public transport route map should have lines,
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da mapa ruta javnog prevoza treba da ima linije,
11:07
because that's what they are, yeah?
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jer to je ono što su one. Zar ne?
One su kratke pruge koje vijugaju kroz
11:10
They're little pieces of string that wrap their way
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11:13
through the city center or through the city.
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centar grada ili kroz grad.
11:15
If you will, the Greek guy inside of me feels if I don't get a line,
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Sa druge strane, Grk u meni, da tako kažem, oseća
da ako ne napravim liniju, to je kao da uđem u Minotaurov lavirint
11:21
it's like entering the labyrinth of the Minotaur
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11:24
without having Ariadne giving you the string to find your way.
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bez da mi Arijadna da klupko da nađem put.
11:27
So the outcome of my academic research,
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Tako da je rezultat mog akademskog istraživanja
11:31
loads of questionnaires, case studies and looking at a lot of maps,
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gomile upitnika, studija slučaja
i gledanja mnogo mapa, bio taj da je veliki broj problema
11:38
was that a lot of the problems and shortcomings
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i mana sistema javnog prevoza ovde u Dablinu
11:41
of the public transport system here in Dublin
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11:43
was the lack of a coherent public transport map --
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poticao od nedostatka dosledne mape javnog prevoza,
11:45
a simplified, coherent public transport map --
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jednostavne, dosledne mape javnog prevoza,
11:48
because I think this is the crucial step to understanding
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a budući da verujem da je ovo ključni korak u razumevanju
mreže javnog transporta na fizičkom nivou,
11:52
a public transport network on a physical level,
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11:55
but it's also the crucial step to make a public transport network mappable
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to je takođe ključni korak kako bismo napravili
moguću vizuelnu mrežu javnog transporta.
11:59
on a visual level.
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12:01
So I teamed up with a gentleman called James Leahy,
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Tako sam se udružio sa gospodinom Džejmsom Lihijem,
12:05
a civil engineer and a recent master's graduate
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inženjerom građevine i svežim masterom
12:08
of the Sustainable Development program at DIT,
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programa Održive izgradnje na Dablinskom tehnološkom institutu
12:12
and together we drafted the simplified model network,
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i zajedno sa njim sam nacrtao ovaj pojednostavljeni model mreže
12:16
which I could then go ahead and visualize.
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koji sam mogao da vizualizujem.
12:19
So here's what we did.
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I evo šta smo uradili.
12:21
We distributed these rapid-transport corridors throughout the city center,
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Raspodelili smo ove brze puteve prevoza
kroz centar grada i produžili ih prema prigradskim naseljima.
12:28
and extended them into the outskirts.
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12:31
Rapid, because we wanted them to be served by rapid-transport vehicles.
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Kažem brze jer smo hteli da tuda voze
brza prevozna sredstva.
12:37
They would get exclusive road use, where possible,
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Ta vozila bi dobila prednost korišćenja puta, gde je moguće
12:41
and it would be high-quantity, high-quality transport.
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i to bi bio prevoz visokog kvaliteta i kvantiteta.
12:43
James wanted to use bus rapid transport for that,
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Džejms je hteo da za to upotrebi brzi autobuski prevoz,
12:46
rather than light rail.
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umesto lakog metroa.
12:47
For me, it was important
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Za mene je bilo bitno da to vozilo
12:50
that the vehicles that would run on those rapid transport corridors
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koje bi se kretalo po tim brzim putevima prevoza
12:54
would be visibly distinguishable from local buses on the street.
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bude vizuelno odvojeno od lokalnih autobusa u ulici.
12:59
Now we could take out all the local buses
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Sada smo mogli da izbacimo sve lokalne autobuse
13:03
that ran alongside those rapid transport means.
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koji su vozili istim putem kao i brza sredstva prevoza.
13:06
Any gaps that appeared in the outskirts were filled again.
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A praznine koje su se pojavile u predgrađu su ponovo popunjene.
13:09
So, in other words, if there was a street in an outskirt
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Drugim rečima, ako je postojala ulica u predgrađu u kojoj je bio autobus,
13:12
where there had been a bus, we put a bus back in,
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tu bismo vratili autobus, samo što sada
13:15
only now these buses wouldn't run all the way to the city center,
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ovi autobusi ne bi išli skroz do centra grada,
13:20
but connect to the nearest rapid-transport mode,
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već bi se povezivali na najbliže brzo prevozno sredstvo,
13:23
one of these thick lines over there.
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na jednu od ovih debljih linija.
Ostatak je bio samo još par meseci rada
13:26
So the rest was merely a couple of months of work,
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13:29
and a couple of fights with my girlfriend,
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i nekoliko svađa sa mojom devojkom o tome kako nam je
13:31
of our place constantly being clogged up with maps,
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stan stalno bio zatrpan mapama,
13:35
and the outcome, one of the outcomes,
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a rezultat, tj. jedan od rezultata, bio je ova mapa šire oblasti Dablina.
13:37
was this map of the Greater Dublin area.
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13:40
I'll zoom in a little bit.
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Malo ću je povećati.
13:43
This map only shows the rapid transport connections, no local bus,
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Ova mapa pokazuje samo brze prevozne veze,
bez lokalnih autobusa, baš u stilu mape metroa
13:47
very much in the "metro map" style that was so successful in London,
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koja je bila tako uspešna u Londonu
13:53
and that since has been exported to so many other major cities,
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i koja je od tada izvezena u mnoge druge gradove,
13:57
and therefore is the language that we should use
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te je to stoga jezik koji svi treba da koristimo
za mape javnog prevoza.
14:00
for public transport maps.
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Još je važno da sam sada sa ovako pojednostavljenom mrežom
14:03
What's also important is, with a simplified network like this,
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14:08
it now would become possible for me to tackle the ultimate challenge
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mogao da se uhvatim u koštac
sa najvećim izazovom:
pravljenjem mape javnog prevoza za centar grada,
14:14
and make a public transport map for the city center,
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14:17
one where I wouldn't just show rapid transport connections,
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mape koja ne bi prikazivala samo veze brzog prevoza,
14:20
but also all the local bus routes, streets and the likes,
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nego i rute lokalnih autobusa, ulica i tome slično
14:24
and this is what a map like this could look like.
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i evo kako bi takva mapa mogla da izgleda.
14:26
I'll zoom in a little bit.
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Malo ću je povećati.
14:31
In this map, I'm including each transport mode,
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U ovoj mapi sam uključio svaki vid prevoza,
14:36
so rapid transport, bus, DART, tram and the likes.
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brzi prevoz, autobus, dablinski brzi DART, tramvaj i slično.
14:41
Each individual route is represented by a separate line.
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Svaka pojedinačna ruta je predstavljena pojedinačnom linijom.
14:48
The map shows each and every station,
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Mapa pokazuje svaku stanicu,
14:52
each and every station name,
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ime svake stanice,
a takođe prikazujem sporedne ulice,
14:56
and I'm also displaying side streets.
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15:00
In fact, most of the side streets even with their name,
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zapravo, većina sporednih ulica
je sa imenom i dodatno nekoliko orijentira,
15:04
and for good measure, also a couple of landmarks,
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15:09
some of them signified by little symbols,
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neki su predstavljeni kao mali simboli,
15:11
others by these isometric three-dimensional
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drugi kao ovi izometrijski trodimenzionalni crteži
15:14
bird's-eye-view drawings.
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iz ptičije perspektive.
15:16
The map is relatively small in overall size,
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Mapa je relativno male veličine,
15:19
so something that you could still hold as a fold-out map
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dakle možete je i dalje držati kao mapu na rasklapanje
15:22
or display in a reasonably-sized display box on a bus shelter.
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ili je prikazati na oglasnom prostoru razumne veličine na autobuskom stajalištu.
15:26
I think it tries to be the best balance
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Mislim da je ovo najbolja ravnoteža
15:30
between actual representation and simplification --
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između stvarnog predstavljanja
i pojednostavljivanja, jezika kojim opisujemo put u našem umu.
15:34
the language of way-finding in our brain.
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15:39
So, straightened lines, cleaned-up corners,
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Dakle prave linije, prečišćeni uglovi
15:42
and of course, that very, very important geographic distortion
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i naravno, vrlo vrlo bitno,
geografsko izobličenje koje omogućava mape javnog prevoza.
15:46
that makes public transport maps possible.
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Ako pogledate na primer dva glavna puta
15:50
If you, for example, have a look at the two main corridors
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15:52
that run through the city -- the yellow and orange one over here --
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koji protiču kroz grad,
žuti i narandžasti, oni ovako izgledaju
15:56
this is how they look in an actual, accurate street map,
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na stvarnoj i preciznoj mapi grada,
15:59
and this is how they would look in my distorted,
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a ovako izgledaju na mojoj izobličenoj
16:03
simplified public transport map.
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i pojednostavljenoj mapi javnog prevoza.
16:06
So for a successful public transport map,
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Tako da za uspešnu mapu javnog prevoza,
16:09
we should not stick to accurate representation,
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ne treba da se držimo preciznog predstavljanja,
16:12
but design them in the way our brains work.
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već da ih napravimo onako kako naš um razmišlja.
16:14
The reactions I got were tremendous, it was really good to see.
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Reakcije koje sam dobio su ogromne. Bilo je sjajno videti to.
Naravno, lično sam bio vrlo srećan
16:18
And of course, for my own self, I was very happy to see
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16:21
that my folks in Germany and Greece finally have an idea
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da vidim da su moji u Nemačkoj i Grčkoj konačno imali predstavu
šta je to što radim za život. (Smeh) Hvala vam. (Aplauz)
16:25
what I do for a living.
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16:26
(Laughter)
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16:27
Thank you.
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16:28
(Applause)
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About this website

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