Cynthia Schneider: The surprising spread of "Idol" TV

Prevodilac: Silvija Varga Lektor: Ivana Korom

I'd like to ask you,

Htela bih da vas pitam

what do these three people have in common?

šta ove tri osobe imaju zajedničko?

Well, you probably recognize the first person.

Verovatno prepoznajete prvu osobu.

I'm sure you're all avid "American Idol" watchers.

Sigurna sam da ste svi strastveni pratioci "Američkog idola".

But you might not recognize Aydah Al Jahani,

Ali možda neće prepoznati Ajdu Al Džahani,

who is a contestant, indeed a finalist,

koja je takmičar, zapravo finalistkinja,

in the Poet of the Millions competition,

takmičenja "Pesnik miliona",

which is broadcast out of Abu Dhabi,

koja se emituje iz Abu Dabija,

and seen throughout the Arab world.

i gleda širom arapskog sveta.

In this contest

Na ovom takmičenju,

people have to write and recite

učesnici moraju pisati i recitovati

original poetry, in the Nabati form of poetry,

originalnu poeziju, Nabati vrste,

which is the traditional Bedouin form.

koja je tradicionalna beduinska forma.

And Lima Sahar was a finalist

Lima Sahar je bila finalistkinja

in the Afghan Star singing competition.

takmičenja u pevanju "Afgan star".

Now, before I go any further,

Sad, pre nego što nastavim,

yes, I know it all began with "Britain's Got Talent."

da, znam da je sve počelo sa "Britanija ima talenat",

But my point in discussing this

ali moj cilj o diskutovanju ovoga

is to show you -- I hope I'll be able to show you

je da vam pokažem -- nadam se da ću uspeti

how these merit-based competitions,

kako ova takmičenja, bazirana na zasluzi,

with equal access to everyone,

sa istim pristupom za sve,

with the winner selected via voting by SMS,

gde se pobednik bira putem SMS glasanja,

are changing tribal societies.

menjaju plemenska društva.

And I'm going to focus on Afghanistan

Fokisiraću se na Avganistan

and the Arab world with the UAE,

i arapski svet Emirata,

how they're changing tribal societies,

kako menjaju plemenska društva,

not by introducing Western ideas,

ne uvodeći ideje sa Zapada,

but by being integrated into the language in those places.

već integrišući ih u jezik ovih mesta.

It all begins with enjoyment.

Sve počinje uživanjem.

Video: We are late to watch "Afghan Star."

Video: Kasnimo na "Afgan star".

We are going to watch "Afghan Star." We are late.

Idemo da gledamo "Afgan star". Kasnimo.

We are running late.

Kasnimo.

We must go to watch "Afghan Star."

Moramo da gledamo "Afgan star".

Cynthia Schneider: These programs are reaching incredibly deeply into society.

Sintija Šnajder: Ove emisije dopiru neverovatno duboko u društvo.

In Afghanistan, people go to extraordinary lengths

U Avganistanu, ljudi su spremni na puno toga

to be able to watch this program.

da bi gledali ovu emisiju.

And you don't necessarily have to have your own TV set.

I ne morate nužno imati svoj televizor.

People watch it all over the country

Ljudi ga gledaju širom zemlje

also in public places.

i na javnim mestima.

But it goes beyond watching,

Ali ovo ide i dalje od gledanja,

because also, part of this

jer je deo ovoga, takođe,

is campaigning.

zastupanje kandidata.

People become so engaged

Ljudi se toliko angažuju,

that they have volunteers, just like political volunteers anyway,

da imaju volontere, poput volontera u politici,

who fan out over the countryside,

koji idu po provinciji

campaigning for their candidate.

i promovišu svog kandidata.

Contestants also put themselves forward.

I takmičari se aktiviraju.

Now, of course there is a certain degree of ethnic allegiance, but not entirely.

Naravno, postoji određen stepen etničke pripadnosti, ali ne u potpunosti,

Because each year the winner has come from a different tribal group.

jer je svake godine pobednik bio iz druge plemenske grupe.

This has opened up the door,

Ovo je otvorilo vrata

particularly for women.

posebno ženama.

And in the last season there were two women in the finalists.

U poslednjoj sezoni su bile dve žene u finalu,

One of them, Lima Sahar, is a Pashtun from Kandahar,

jedna je Lima Sahar, iz paštunskog dela Kandahara

a very conservative part of the country.

veoma konzervativnog dela zemlje.

And here she relates, in the documentary film "Afghan Star,"

Ona ovde govori, u dokumentarcu o "Afgan Star",

how her friends urged her not to do this

kako su je prijatelji odgovarali od ovoga

and told her that she was leaving them for democracy.

i govorili da ih napušta zbog demokratije.

But she also confides that

Ali ona priznaje

she knows that members of the Taliban

da zna da pripadnici Talibana

are actually SMS-ing votes in for her.

zapravo šalju SMS poruke i glasaju za nju.

Aydah Al Jahnani also took risks

Ajda Al Džahani je takođe rizikovala

and put herself out, to compete

takmičući se

in the Poet of the Millions competition.

u takmičenju "Pesnik Miliona".

I have to say, her husband backed her from the start.

Moram da priznam da ju je suprug podržavao od početka.

But her tribe and family urged her not to compete

Ali njeno pleme i njena porodica su je odgovarali od takmičenja

and were very much against it.

i bili su veoma protiv toga.

But, once she started to win,

Ali, kada je počela da pobeđuje

then they got behind her again.

i oni su je podržali.

It turns out that competition and winning is a universal human value.

Ispostavlja se da je takmičenje i pobeđivanje univerzalna ljudska vrednost.

And she's out there.

Ona se i danas predstavlja;

Her poetry is about women,

Njene pesme su o ženama

and the life of women in society.

i o njihovom položaju u društvu.

So just by presenting herself

Dakle, samim svojim predstavljanjem

and being in competition with men --

i takmičenjem sa muškarcima --

this shows the voting on the program --

ovo je proces glasanja u ovom programu --

it sets a very important example for young women --

ona šalje važnu poruku mladim ženama --

these are young women in the audience of the program --

ovo su te mlade žene koje sede u publici --

in Abu Dhabi, but also people in the viewing audience.

u Abu Dabiju, ali takođe i među gledaocima.

Now you'd think that "American Idol"

Mislili biste da "Američki Idol"

would introduce a measure of Americanization.

uvodi mnogo Amerikanizacije.

But actually, just the opposite is happening.

Ali zapravo, upravo se suprotno dešava.

By using this engaging popular format

Koristeći popularni format programa

for traditional, local culture,

na tradicionalnu i lokalnu kulturu,

it actually, in the Gulf, is precipitating a revival

u Zalivu se ubrzava oživljavanje

of interest in Nabati poetry,

i interes za Nabati poeziju

also in traditional dress and dance and music.

kao i tradicionalni način oblačenja, ples i muziku.

And for Afghanistan,

U Avganistanu,

where the Taliban banned music for many years,

gde su Talibani zabranili muziku na mnogo godina,

it is reintroducing their traditional music.

ovi ljudi obnavljaju svoju tradicionalnu muziku.

They don't sing pop songs,

Oni ne pevaju pop pesme,

they sing Afghan music.

oni pevaju avganistansku muziku.

And they also have learned how to lose gracefully,

Naučili su kako da budu časni gubitnici

without avenging the winner.

bez da se svete pobedniku.

(Laughter)

(Smeh)

No small thing.

To je velika stvar.

And the final, sort of, formulation

Poslednja vrsta ostvarenja

of this "American Idol" format,

ovog formata preuzetog od "Američkog idola"

which has just appeared in Afghanistan,

koji se pojavio u Avganistanu,

is a new program called "The Candidate."

jeste novi program pod nazivom "Kandidat".

And in this program, people present

U ovom programu, ljudi predstavljaju

policy platforms that are then voted on.

političke ideje o kojima se potom glasa.

Many of them are too young to run for president,

Mnogi od ovih ljudi su suviše mladi da bi išli na predsedničke izbore,

but by putting the issues out there,

ali predstavljajući probleme,

they are influencing the presidential race.

oni utiču na predsedničke izbore.

So for me, the substance of things unseen

Za mene je ovo nevidljiva sila

is how reality TV is driving reality.

rijaliti televizije koja utiče na realnost.

Thank you.

Hvala.

(Applause)

(Aplauz)