Cynthia Schneider: The surprising spread of "Idol" TV

Prevoditelj: Davorin Jelačić Recezent: Mislav Ante Omazić - EFZG

I'd like to ask you,

Htjela bih vas upitati,

what do these three people have in common?

što ovo troje ljudi ima zajedničko?

Well, you probably recognize the first person.

Vjerojatno prepoznajete prvu osobu.

I'm sure you're all avid "American Idol" watchers.

Sigurna sam da ste svi strastveni gledatelji "Američkog idola".

But you might not recognize Aydah Al Jahani,

Možda nećete prepoznati Aydahu Al Jahani,

who is a contestant, indeed a finalist,

koja je natjecateljica, zapravo finalistica

in the Poet of the Millions competition,

u natjecanju Pjesnik milijuna,

which is broadcast out of Abu Dhabi,

koje se emitira iz Abu Dahbija,

and seen throughout the Arab world.

i gleda se širom arapskog svijeta.

In this contest

U ovom natjecanju

people have to write and recite

ljudi moraju pisati i recitirati

original poetry, in the Nabati form of poetry,

originalnu poeziju, Nabati vrstu poezije,

which is the traditional Bedouin form.

koja je tradicionalna beduinska forma.

And Lima Sahar was a finalist

A Lima Sahar je finalistica

in the Afghan Star singing competition.

u pjevačkom natjecanju Afghan Star.

Now, before I go any further,

Sad, prije nego što nastavim,

yes, I know it all began with "Britain's Got Talent."

da, znam da je sve počelo s "Britain's Got Talent".

But my point in discussing this

Ali cilj moje diskusije o ovome je

is to show you -- I hope I'll be able to show you

pokazati vam – nadam se da ću vam moći pokazati

how these merit-based competitions,

kako ovakva natjecanja na temelju sposobnosti,

with equal access to everyone,

s jednakim pristupom svima,

with the winner selected via voting by SMS,

s pobjednikom kojega se bira glasanjem putem SMS-a,

are changing tribal societies.

mijenjaju plemenska društva.

And I'm going to focus on Afghanistan

I usredotočit ću se na Afghanistan

and the Arab world with the UAE,

i arapski svijet s Ujedinjenim Arapskim Emiratima,

how they're changing tribal societies,

kako mijenjaju plemenska društva,

not by introducing Western ideas,

ne uvodeći zapadne ideje,

but by being integrated into the language in those places.

već integracijom u jezik tih mjesta.

It all begins with enjoyment.

Sve počinje s uživanjem.

Video: We are late to watch "Afghan Star."

(Video): Kasnimo na Afghan Star.

We are going to watch "Afghan Star." We are late.

Gledat ćemo Afghan Star. Kasnimo.

We are running late.

Već kasnimo.

We must go to watch "Afghan Star."

Moramo ići gledati Afghan Star.

Cynthia Schneider: These programs are reaching incredibly deeply into society.

CS: Ovi programi prodiru nevjerojatno duboko u društvo.

In Afghanistan, people go to extraordinary lengths

U Afganistanu, ljudi su spremni na puno toga

to be able to watch this program.

da bi mogli gledati ovaj program.

And you don't necessarily have to have your own TV set.

I ne morate nužno imati vlastiti televizor.

People watch it all over the country

Ljudi emisiju gledaju širom zemlje

also in public places.

i na javnim mjestima.

But it goes beyond watching,

Ali idu i dalje od gledanja,

because also, part of this

jer je dio ovoga, također,

is campaigning.

i vođenje kampanja za kandidate.

People become so engaged

Ljudi su toliko angažirani

that they have volunteers, just like political volunteers anyway,

da imaju volontere, kao i volonteri u politici,

who fan out over the countryside,

koji se rašire po provinciji,

campaigning for their candidate.

i vode kampanju za svojeg kandidata.

Contestants also put themselves forward.

I natjecatelji se također ističu.

Now, of course there is a certain degree of ethnic allegiance, but not entirely.

Naravno, postoji određeni stupanj etničke pripadnosti, ali ne sasvim.

Because each year the winner has come from a different tribal group.

Jer svake godine pobjednik dolazi iz druge plemenske skupine.

This has opened up the door,

Ovo je odškrinulo vrata,

particularly for women.

naročito za žene.

And in the last season there were two women in the finalists.

A u zadnjoj sezoni, dvije su žene bile među finalistima.

One of them, Lima Sahar, is a Pashtun from Kandahar,

Jedna od njih, Lima Sahar, je Paštunka iz Kandahara,

a very conservative part of the country.

vrlo konzervativnog dijela zemlje.

And here she relates, in the documentary film "Afghan Star,"

Ovdje ona priča, u dokumentarcu o emisiji Afghan Star,

how her friends urged her not to do this

kako su je prijateljice nagovarale da to ne čini

and told her that she was leaving them for democracy.

i rekle joj da ih napušta zbog demokracije.

But she also confides that

Ali ona se i povjerava

she knows that members of the Taliban

da zna da čak i pripadnici Talibana

are actually SMS-ing votes in for her.

šalju SMS-om glasove za nju.

Aydah Al Jahnani also took risks

Aydah Al Jahnani također je riskirala,

and put herself out, to compete

i izložila se, natječući se

in the Poet of the Millions competition.

u natjecanju Pjesnik milijuna.

I have to say, her husband backed her from the start.

Moram reći, njezin suprug ju je podržao od početka.

But her tribe and family urged her not to compete

Ali njezino pleme i obitelj je tražilo od nje da se ne natječe

and were very much against it.

i bili su snažno protiv.

But, once she started to win,

Ali, jednom kad je počela pobjeđivati,

then they got behind her again.

tada su je podržali.

It turns out that competition and winning is a universal human value.

Ispada da su natjecanje i pobjeđivanje univerzalne ljudske vrijednosti.

And she's out there.

A ona je tu.

Her poetry is about women,

Njezina poezija je o ženama,

and the life of women in society.

i o životu žena u društvu.

So just by presenting herself

Samo se predstavljajući,

and being in competition with men --

i natječući se s muškarcima --

this shows the voting on the program --

ovo pokazuje glasanje u emisiji --

it sets a very important example for young women --

ona pokazuje važan primjer mladim ženama --

these are young women in the audience of the program --

to su mlade žene u publici ove emisije --

in Abu Dhabi, but also people in the viewing audience.

u Abu Dahbiju, ali i ljudima koji gledaju emisiju.

Now you'd think that "American Idol"

Pomislili biste da će "Američki idol"

would introduce a measure of Americanization.

uvesti oblik amerikanizacije.

But actually, just the opposite is happening.

No, zapravo, događa se baš obrnuto.

By using this engaging popular format

Koristeći ovaj zabavni popularni format

for traditional, local culture,

u tradicionalnoj, lokalnoj kulturi,

it actually, in the Gulf, is precipitating a revival

on, u stvari, u Zaljevu, pokreće oživljavanje

of interest in Nabati poetry,

zanimanja za Nabati poeziju,

also in traditional dress and dance and music.

kao i za tradicionalne nošnje, plesove i glazbu.

And for Afghanistan,

A za Afganistan

where the Taliban banned music for many years,

gdje su Talibani zabranjivali glazbu godinama,

it is reintroducing their traditional music.

posljedica je ponovno uvođenje njihove tradicionalne glazbe.

They don't sing pop songs,

Oni ne pjevaju pop glazbu,

they sing Afghan music.

oni pjevaju afganistansku glazbu.

And they also have learned how to lose gracefully,

Također su naučili i graciozno gubiti,

without avenging the winner.

bez da se osvećuju pobjedniku.

(Laughter)

(Smijeh)

No small thing.

Nije to mala stvar.

And the final, sort of, formulation

A posljednja, na neki način, formulacija

of this "American Idol" format,

ovog formata „Američkog idola“,

which has just appeared in Afghanistan,

koja se pojavila u Afganistanu,

is a new program called "The Candidate."

je nova emisija po nazivu "Kandidat".

And in this program, people present

U ovom programu ljudi predlažu

policy platforms that are then voted on.

političke platforme o kojima se onda glasuje.

Many of them are too young to run for president,

Mnogi od njih su premladi da bi se kandidirali za predsjednika.

but by putting the issues out there,

Ali isticanjem problema u javnosti,

they are influencing the presidential race.

oni utječu na utrku za predsjednika.

So for me, the substance of things unseen

Za mene, suština u onome što ne možemo vidjeti,

is how reality TV is driving reality.

je kako reality televizija pokreće stvarnost.

Thank you.

Hvala vam.

(Applause)

(Pljesak)