Want to be more creative? Go for a walk | Marily Oppezzo

Translator: Nikoleta Kollárová Reviewer: Lucia Daubnerova

The creative process -- you know this --

Kreatívny proces – a to vy určite viete –

from the first idea to the final product,

od prvej myšlienky až po konečný projekt,

is a long process.

je proces dlhý.

It's super-iterative, lots of refinement,

je treba veľa opakovaní, veľa zdokonaľovania sa,

blood, sweat, tears and years.

krv, pot, slzy a roky.

And we're not saying you're going to go out for a walk

A nehovorím, že ak sa pôjdete prejsť,

and come back with the Sistine Chapel in your left hand.

vrátite sa s plánom Sixtínskej kaplnky v ruke.

So what frame of the creative process did we focus on?

Na ktorú časť kreatívneho procesu sme sa teda zamerali?

Just this first part.

Len na tú prvú.

Just brainstorming, coming up with a new idea.

Len brainstorming, nachádzanie nových nápadov.

We actually ran four studies with a variety of people.

V skutočnosti sme uskutočnili štyri štúdie s rôznymi ľuďmi.

You were either walking indoors or outdoors.

Buď ste sa prechádzali vnútri alebo vonku.

And all of these studies found the same conclusion.

Všetky tieto štúdie sa zhodli na rovnakom závere.

I'm only going to tell you about one of them today.

A dnes vám porozprávam len o jednej z nich.

One of the tests we used for creativity was alternate uses.

Jedným z testov kreativity boli alternatívne využitia.

In this test, you have four minutes.

Mali ste v ňom 4 minúty na to,

Your job is to come up with as many other ways to use common everyday objects

aby ste prišli na čo najviac alternatívnych využití

as you can think of.

každodenných predmetov.

So, for example, what else would you do with a key,

Tak napríklad, čo iné by ste spravili s kľúčom,

other than to use it for opening up a lock?

ako použiť ho na odomykanie?

Clearly, you could use it as a third eyeball for a giraffe, right?

Očividne by ste ho mohli použiť ako tretie oko pre žirafu, však?

Maybe. That's sort of interesting, kind of new. But is it creative?

Možno. To je vcelku zaujímavé, celkom nové. Ale je to kreatívne?

So people came up with as many ideas as they could,

Ľudia prišli s obrovským množstvom nápadov

and we had to decide:

a museli sme rozhodnúť:

Is this creative or not?

Je to kreatívne či nie?

The definition of creativity that a lot of people go with

Definícia kreativity, ktorú mnohí používajú,

is "appropriate novelty."

je „vhodná novinka“.

For something to be appropriate, it has to be realistic,

Aby bolo niečo vhodné, musí to byť realistické

so unfortunately, you can't use a key as an eyeball.

takže bohužiaľ, nemôžete použiť kľúč ako očnú buľvu.

Boo!

Smutné.

But "novel," the second thing, is that nobody had to have said it.

„Novinkou“ však je, že na to ešte nikto neprišiel.

So for us, it had to be appropriate first,

Takže pre nás to muselo byť najskôr vhodné

and then for novelty,

a potom aj originálne,

nobody else in the entire population that we surveyed could have said it.

nemohol na to prísť nikto z tých, ktorých sme testovali.

So you might think you could use a key to scratch somebody's car,

Možno vám napadne, že kľúč sa dá použiť na poškrabanie niekoho auta,

but if somebody else said that, you didn't get credit for it.

no ak to už napadlo aj niekomu inému, tak sa to neráta

Neither of you did.

ani pre jedného z vás.

However, only one person said this:

Avšak len jedna osoba povedala:

"If you were dying and it were a murder mystery,

„Keby ste umierali, lebo ste boli záhadne zavraždení

and you had to carve the name of the murderer into the ground

a museli by ste meno vraha vyryť do zeme

with your dying words."

spolu so svojimi poslednými slovami.“

One person said this.

Jedna osoba toto povedala.

(Laughter)

(smiech)

And it's a creative idea, because it's appropriate and it's novel.

Je to kreatívny nápad, pretože je to vhodný a originálny.

You either did this test and came up with ideas while you were seated

Počas tohto testu ste na nové nápady prišli buď po sediačky

or while you were walking on a treadmill.

alebo počas chôdze po bežiacom páse.

(Laughter)

(smiech)

They did the test twice, with different objects.

Test prebehol dvakrát, s rôznymi predmetmi.

Three groups: the first group sat first

Tri skupiny: prvá skupina najskôr sedela

and then sat again for the second test.

a potom počas druhého testu tiež sedela.

The second group sat first

Druhá skupina najskôr sedela

and then did the second test while walking on a treadmill.

a potom počas druhého testu kráčala po bežiacom páse.

The third group -- and this is interesting --

Tretia skupina, a toto je zaujímavé,

they walked on the treadmill first, and then they sat.

najskôr kráčala na bežiacom páse a potom sedela.

OK, so the two groups that sat together for the first test,

Dve skupiny, ktoré počas prvého testu sedeli,

they looked pretty similar to each other,

mali približne rovnaké výsledky

and they averaged about 20 creative ideas per person.

a to v priemere 20 kreatívnych nápadov na osobu.

The group that was walking on the treadmill

Skupina kráčajúca na bežiacom páse,

did almost twice as well.

si počínala dvakrát tak dobre.

And they were just walking on a treadmill in a windowless room.

A to len kráčali na bežiacom páse v miestnosti bez okien.

Remember, they took the test twice.

Pamätajte si, že ten test robili dvakrát.

The people who sat twice for that second test didn't get any better;

Ľudia, ktorí sedeli aj počas druhého testu sa vôbec nezlepšili,

practice didn't help.

prax im nepomohla.

But these same people who were sitting and then went on the treadmill

No tí, ktorí najskôr sedeli a potom išli na bežiaci pás,

got a boost from walking.

sa pri chôdzi zlepšili.

Here's the interesting thing.

A teraz príde to zaujímavé.

The people who were walking on the treadmill

Tí, ktorí najskôr kráčali na bežiacom páse,

still had a residue effect of the walking,

mali stále zvyšky energie z chôdze

and they were still creative afterwards.

a aj neskôr boli stále kreatívni.

So the implication of this is that you should go for a walk

Takže čo z toho vyplýva je, že by ste sa mali ísť prejsť

before your next big meeting and just start brainstorming right away.

pred najbližším dôležitým stretnutím a začať hneď rozmýšľať nad nápadmi.

We have five tips for you

Máme pre vás 5 tipov,

that will help make this the best effect possible.

ktoré vám pomôžu dosiahnuť čo najlepšie výsledky.

First, you want to pick a problem or a topic to brainstorm.

Najskôr si musíte vybrať problém či tému, na ktorú potrebujete nové nápady.

So, this is not the shower effect,

Toto nie je efekt sprchy,

when you're in the shower and all of a sudden,

kedy ste v sprche a zrazu na vás

a new idea pops out of the shampoo bottle.

nový nápad vyskočí zo šampónovej fľaše.

This is something you're thinking about ahead of time.

O tomto premýšľate vopred.

They're intentionally thinking about brainstorming a different perspective

Je to o tom, že zámerne premýšľate nad novým pohľadom počas prechádzky.

on the walk.

Secondly -- I get asked this a lot:

Po druhé, a na toto sa ma často pýtajú:

Is this OK while running?

„Nevadí, ak počas toho behám?“

Well, the answer for me is that if I were running,

Moja odpoveď je, že ak by som behala ja,

the only new idea I would have would be to stop running, so ...

jediný nový nápad, ktorý by som mala, by bolo prestať bežať takže...

(Laughter)

(smiech)

But if running for you is a comfortable pace, good.

Ak je však beh pre vás prijateľná rýchlosť, tak potom dobre.

It turns out, whatever physical activity is not taking a lot of attention.

Ide o to, že musí ísť o fyzickú aktivitu, ktoré nezaberá veľa vašej pozornosti.

So just walking at a comfortable pace is a good choice.

Takže chôdza prijateľnou rýchlosťou je dobrá voľba.

Also, you want to come up with as many ideas as you can.

Tiež chcete, aby ste prišli s čo najväčším počtom nápadov.

One key of creativity is to not lock on that first idea.

Jedným z kľúčov ku kreativite je, aby ste sa nezamerali na prvý nápad.

Keep going.

Treba ísť ďalej.

Keep coming up with new ones, until you pick one or two to pursue.

Musíte stále prichádzať s ďalšími, až kým si nevyberiete jeden alebo dva.

You might worry that you don't want to write them down,

Môžete sa obávať, či si ich treba zapísať,

because what if you forget them?

pretože čo ak ich zabudnete?

So the idea here is to speak them.

Takže tu ide o to, si ich povedať.

Everybody was speaking their new ideas.

Každý vyslovoval svoje nápady.

So you can put your headphones on and record through your phone

Môžete si nasadiť slúchadlá a nahrať sa do telefónu

and then just pretend you're having a creative conversation, right?

a predstierať, že vediete kreatívnu konverzáciu, no nie?

Because the act of writing your idea down is already a filter.

Pretože zapisovanie si nápadov je už samo o sebe filtrom.

Poviete si: „Je to dosť dobré na zapísanie?“ A potom si to zapíšete.

You're going to be like, "Is this good enough to write down?"

And then you write it down.

Povedzte si čo najviac nápadov,

So just speak as many as you can, record them and think about them later.

zaznamenajte si ich a neskôr o nich premýšľajte.

And finally: don't do this forever. Right?

A nakoniec, nerobte to donekonečna, dobre?

If you're on the walk and that idea's not coming to you,

Ak ste na prechádzke a nič vám nenapadá,

come back to it later at another time.

vráťte sa k tomu inokedy.

I think we're coming up on a break right now,

Myslím, že sa blížime ku koncu,

so I have an idea:

takže mám nápad:

Why don't you grab a leash

Prečo nevezmete vôdzku

and take your thoughts for a walk?

a nevezmete svoje myšlienky na prechádzku?

Thank you.

Ďakujem.

(Applause)

(potlesk)