Want to be more creative? Go for a walk | Marily Oppezzo

Translator: Line Blicher Jensen

The creative process -- you know this --

Den kreative proces - du kender det -

from the first idea to the final product,

fra den første ide til det færdige produkt

is a long process.

er en meget lang proces.

It's super-iterative, lots of refinement,

Det er super gentagende, masser forbedringer,

blood, sweat, tears and years.

blod, sved, tårer og år.

And we're not saying you're going to go out for a walk

Og vi siger ikke at du går en tur

and come back with the Sistine Chapel in your left hand.

og kommer tilbage med Det Sixtinske Kapel.

So what frame of the creative process did we focus on?

Hvilken ramme af den kreavtive proces focuserede vi på?

Just this first part.

Kun den første del

Just brainstorming, coming up with a new idea.

Kun brainstorming, det at komme op med en ny ide.

We actually ran four studies with a variety of people.

Vi udførte fire studier med en forskellig række mennesker.

You were either walking indoors or outdoors.

De skulle enten gå en tur indenfor eller udenfor.

And all of these studies found the same conclusion.

Og alle disse studier kom til samme konklusion.

I'm only going to tell you about one of them today.

Jeg fortæller Jer kun om et af studierne i dag.

One of the tests we used for creativity was alternate uses.

Én af de tests vi brugte til kreativitet, var alternative anvendelse.

In this test, you have four minutes.

I denne test har du fire minutter.

Your job is to come up with as many other ways to use common everyday objects

Dit job er at komme på så mange mulige måder at bruge dagligdagsting på

as you can think of.

som du kan tænke på.

So, for example, what else would you do with a key,

Så, for eksempel, hvad kan du ellers bruge en nøgle til,

other than to use it for opening up a lock?

udover at bruge den til at låse en lås op med?

Clearly, you could use it as a third eyeball for a giraffe, right?

Du kan selvfølgelig bruge den som en girafs tredje øje, ikke sandt?

Maybe. That's sort of interesting, kind of new. But is it creative?

Måske. Det er i hvert fald interessant, noget andet. Men er det kreativt?

So people came up with as many ideas as they could,

Så folk kom op med så mange nye ideer de kunne,

and we had to decide:

Og vi skulle beslutte:

Is this creative or not?

Er det kreativt eller ej?

The definition of creativity that a lot of people go with

Den definition af kreativitet som mange benytter

is "appropriate novelty."

er en "passende nyhed".

For something to be appropriate, it has to be realistic,

For at noget kan være passende, så skal det være realistisk,

so unfortunately, you can't use a key as an eyeball.

så du kan uheldigvis ikke bruge en nøgle som et tredje øje.

Boo!

Buh!

But "novel," the second thing, is that nobody had to have said it.

Men, en "nyhed", den anden factor, betyder at ingen har sagt det før.

So for us, it had to be appropriate first,

Så for os, blev det nødt til at være en passende førstegang,

and then for novelty,

og også en nyhed,

nobody else in the entire population that we surveyed could have said it.

Ingen i vores undersøgelsesgruppe havde sagt det samme.

So you might think you could use a key to scratch somebody's car,

Så hvis du synes at en nøgle kunne bruges til at ridse en anden persons bil,

but if somebody else said that, you didn't get credit for it.

ville du ikke få point, hvis andre også havde sagt det samme.

Neither of you did.

Ingen af Jer ville.

However, only one person said this:

Der var dog kun en person som sagde dette:

"If you were dying and it were a murder mystery,

"Hvis du var døende og det var en gåde hvem morderen var,

and you had to carve the name of the murderer into the ground

og du havde skrabet moderens navn i jorden

with your dying words."

som dine sidste døende ord."

One person said this.

En person sagde dette.

(Laughter)

(Latter)

And it's a creative idea, because it's appropriate and it's novel.

Og dette er en kreativ ide, fordi det er passende og det er nyt.

You either did this test and came up with ideas while you were seated

Du lavede enten dette test, og kom på ideer imens du sad ned

or while you were walking on a treadmill.

eller gik på et løbebånd.

(Laughter)

(Latter)

They did the test twice, with different objects.

De lavede testene to gange, med forskellige objekter.

Three groups: the first group sat first

Tre grupper; den første gruppe sad først ned

and then sat again for the second test.

og sad igen ned for den anden test.

The second group sat first

Den anden gruppe sad først ned

and then did the second test while walking on a treadmill.

og lavede den anden test imens de gik på løbebåndet.

The third group -- and this is interesting --

Den tredje gruppe - og dette er interessant -

they walked on the treadmill first, and then they sat.

de startede på løbebåndet, og senere sad de ned.

OK, so the two groups that sat together for the first test,

Ok, så de to grupper som sad ned under den første test,

they looked pretty similar to each other,

de lignede hinanden.

and they averaged about 20 creative ideas per person.

og de havde i gennemsnit omkring 20 kreative ideer per person.

The group that was walking on the treadmill

Gruppen som gik på løbebåndet

did almost twice as well.

gjorde næsten dobbelt så godt.

And they were just walking on a treadmill in a windowless room.

Og de gik bare på et løbebånd i et værelse uden vinduer.

Remember, they took the test twice.

Husk på at de tog testen to gange.

The people who sat twice for that second test didn't get any better;

De personer som sad ned to gange under test nummer to, gjorde ikke bedre;

practice didn't help.

erfaring hjalp ikke.

But these same people who were sitting and then went on the treadmill

Men de personer som sad ned og efterfølgende gik på løbebåndet

got a boost from walking.

fik et boost af at gå.

Here's the interesting thing.

Her er det interessante.

The people who were walking on the treadmill

De personer som gik på løbebåndet

still had a residue effect of the walking,

havde stadig en rest virkning af at gå,

and they were still creative afterwards.

og de var stadigvæk kreative bagefter.

So the implication of this is that you should go for a walk

Så dette betyder at du burde gå en tur

before your next big meeting and just start brainstorming right away.

inden dit næste store møde og begynde at brainstorme med det samme.

We have five tips for you

Vi har fem tips til dig

that will help make this the best effect possible.

der vil hjælpe med at give dette den bedste effekt.

First, you want to pick a problem or a topic to brainstorm.

Først, skal du vælge et problem eller et emne som du vil brainstorme.

So, this is not the shower effect,

Så, dette er ikke 'bad-effekten',

when you're in the shower and all of a sudden,

hvor du står i baddet og der pludseligt

a new idea pops out of the shampoo bottle.

kommer en ide ud af shampoo flasken.

This is something you're thinking about ahead of time.

Det er noget du tænker på i forvejen.

They're intentionally thinking about brainstorming a different perspective

De tænker med vilje på noget at brainstorme fra et andet perspektiv

on the walk.

imens de går en tur.

Secondly -- I get asked this a lot:

Det andet - som jeg ofte bliver spurgt:

Is this OK while running?

Er det okay at gøre imens jeg løber?

Well, the answer for me is that if I were running,

Svaret for mig, er imens jeg løber,

the only new idea I would have would be to stop running, so ...

er den eneste nye idé jeg ville få ville være at stoppe med at løbe, så...

(Laughter)

(Latter)

But if running for you is a comfortable pace, good.

Men hvis det at løbe for dig er behageligt, godt for dig.

It turns out, whatever physical activity is not taking a lot of attention.

Det viser sig, at den fysiske aktivitet ikke må tage for meget opmærksomhed.

So just walking at a comfortable pace is a good choice.

Så bare det at gå i et behageligt tempo er et godt valg.

Also, you want to come up with as many ideas as you can.

Du skulle også helst komme op med så mange nye ideer du kan.

One key of creativity is to not lock on that first idea.

En vigtig kreativitetsfaktor er ikke at låse sig fast på den første ide.

Keep going.

Fortsæt.

Keep coming up with new ones, until you pick one or two to pursue.

Fortsæt med at komme op med nye, indtil du finder en eller to at forfølge.

You might worry that you don't want to write them down,

Du bekymre dig måske om at du ikke får den skrevet ned,

because what if you forget them?

fordi hvad nu hvis du glemte dem?

So the idea here is to speak them.

Så ideen er at snakke om dem.

Everybody was speaking their new ideas.

Alle sagde Deres nye ideer højt.

So you can put your headphones on and record through your phone

Så du kan tage dine høretelefoner på og optage på din telefon

and then just pretend you're having a creative conversation, right?

og forestille dig at du har en kreativ samtale, ikke sandt?

Because the act of writing your idea down is already a filter.

Fordi det at skrive din ide ned gør at du kommer den i et filter.

You're going to be like, "Is this good enough to write down?"

Du kommer til at være, "er dette godt nok til at skrive ned?"

And then you write it down.

Og så skriver du det ned.

So just speak as many as you can, record them and think about them later.

Så sig endelig så mange højt du kan, optage dem og tænk over dem senere.

And finally: don't do this forever. Right?

Og endelig: gør det ikke for evigt. Ikke?

If you're on the walk and that idea's not coming to you,

Hvis du går en tur og der komme ingen nye ideer til dig,

come back to it later at another time.

kom tilbage senere på et andet tidspunkt.

I think we're coming up on a break right now,

Jeg tror snart vi har pause,

so I have an idea:

så jeg har en ide:

Why don't you grab a leash

Hvorfor finder du ikke en snor

and take your thoughts for a walk?

og tager dine ideer med ud på en tur?

Thank you.

Mange tak.

(Applause)

(Klapsalve)