Want to be more creative? Go for a walk | Marily Oppezzo

Prevoditelj: Lidija Funtek Recezent: Sanda L

The creative process -- you know this --

Kreativni je proces -- to vam je poznato --

from the first idea to the final product,

od prvotne ideje do konačnog rezultata,

is a long process.

jako dug proces.

It's super-iterative, lots of refinement,

Uključuje puno ponavljanja, usavršavanja,

blood, sweat, tears and years.

krvi, znoja, suza i godina.

And we're not saying you're going to go out for a walk

Ne kažem da ćete otići u šetnju

i vratiti se s idejom kako oslikati Sikstinsku kapelu.

and come back with the Sistine Chapel in your left hand.

So what frame of the creative process did we focus on?

Dakle, na koji se dio kreativnog procesa usredotočujemo?

Just this first part.

Samo na prvi dio.

Just brainstorming, coming up with a new idea.

Samo na razmišljanje i smišljanje novih ideja.

We actually ran four studies with a variety of people.

Napravili smo četiri istraživanja s različitim ljudima.

You were either walking indoors or outdoors.

Šetali su ili u prostoriji ili vani.

And all of these studies found the same conclusion.

I sva istraživanja dovela su do istog zaključka.

I'm only going to tell you about one of them today.

Danas ću vam govoriti samo o jednom istraživanju.

One of the tests we used for creativity was alternate uses.

Jedan od testova za ispitivanje kreativnosti je alternativna upotreba.

In this test, you have four minutes.

U tom testu imate četiri minute.

Your job is to come up with as many other ways to use common everyday objects

Morate smisliti što više različitih načina upotrebe predmeta

as you can think of.

koje koristite svaki dan.

So, for example, what else would you do with a key,

Dakle, što još možete napraviti koristeći ključ,

other than to use it for opening up a lock?

osim što ga koristite za otključavanje brave?

Clearly, you could use it as a third eyeball for a giraffe, right?

Očito ga možete dati žirafi kao treće oko, zar ne?

Maybe. That's sort of interesting, kind of new. But is it creative?

Možda. To je zanimljivo i novo. Ali, je li kreativno?

So people came up with as many ideas as they could,

Ljudi su imali svakakve ideje

and we had to decide:

i mi smo morali odlučiti:

Is this creative or not?

je li to kreativno ili nije?

The definition of creativity that a lot of people go with

Većina ljudi definira kreativnost

is "appropriate novelty."

kao "prikladni novitet".

For something to be appropriate, it has to be realistic,

Da bi nešto bilo prikladno, mora biti realistično,

so unfortunately, you can't use a key as an eyeball.

tako da, nažalost, ne možemo upotrijebiti ključ kao oko.

Boo!

Buu!

But "novel," the second thing, is that nobody had to have said it.

Ali "novitet" je, druga stvar, da to nitko prije nije rekao.

So for us, it had to be appropriate first,

Nama je prvo bilo važno da je prikladno,

and then for novelty,

a novo je bilo tek onda

nobody else in the entire population that we surveyed could have said it.

ako nitko drugi od ispitanika to nije bio rekao.

So you might think you could use a key to scratch somebody's car,

Dakle, mogli ste iskoristiti ključ da nekome izgrebete auto,

but if somebody else said that, you didn't get credit for it.

ali ako je netko drugi isto to rekao, niste dobili bodove.

Neither of you did.

Nitko od vas nije.

However, only one person said this:

Međutim, samo je jedna osoba rekla ovo:

"If you were dying and it were a murder mystery,

"Ako umirete i radi se o ubojstvu

and you had to carve the name of the murderer into the ground

i morate urezati ime ubojice u zemlju,

with your dying words."

zajedno sa svojim posljednjim riječima."

One person said this.

Jedna je osoba to rekla.

(Laughter)

(Smijeh)

And it's a creative idea, because it's appropriate and it's novel.

I to je kreativna ideja jer je prikladna i nova.

You either did this test and came up with ideas while you were seated

Ovaj test i smišljanje ideja radili ste sjedeći

or while you were walking on a treadmill.

ili hodajući po pokretnoj traci.

(Laughter)

(Smijeh)

They did the test twice, with different objects.

Test je proveden dva puta različitim predmetima.

Three groups: the first group sat first

Tri grupe: prva grupa je prvo sjedila

and then sat again for the second test.

i onda opet sjedila tijekom drugog testiranja.

The second group sat first

Druga grupa je prvo sjedila,

and then did the second test while walking on a treadmill.

a zatim hodala po pokretnoj traci.

The third group -- and this is interesting --

Treća grupa - i ovo je zanimljivo -

they walked on the treadmill first, and then they sat.

prvo je hodala po traci, a zatim sjedila.

OK, so the two groups that sat together for the first test,

Dakle, dvije grupe koje su sjedile tijekom prvog testiranja,

they looked pretty similar to each other,

izgledale su jako slično

and they averaged about 20 creative ideas per person.

i proizvele u prosjeku oko 20 kreativnih ideja po osobi.

The group that was walking on the treadmill

Grupa koja je hodala pokretnom trakom

did almost twice as well.

bila je dvostruko uspješnija.

And they were just walking on a treadmill in a windowless room.

A samo su hodali trakom u prostoriji bez prozora.

Remember, they took the test twice.

Sjetite se, dva puta su polagali test.

The people who sat twice for that second test didn't get any better;

Ispitanici koji su dva puta sjedili nisu se poboljšali;

practice didn't help.

vježba nije pomogla.

But these same people who were sitting and then went on the treadmill

No, na one koji su sjedili, a zatim bili na traci za hodanje,

got a boost from walking.

hodanje je djelovalo kao poticaj.

Here's the interesting thing.

Evo zanimljive činjenice.

The people who were walking on the treadmill

Ispitanici koji su hodali na traci

still had a residue effect of the walking,

još uvijek su osjećali učinke tog hodanja

and they were still creative afterwards.

i kasnije su još uvijek bili kreativni.

So the implication of this is that you should go for a walk

To znači da biste prije sljedećeg važnog sastanka

before your next big meeting and just start brainstorming right away.

trebali otići u šetnju i odmah početi razmišljati o novim idejama.

We have five tips for you

Imamo 5 savjeta za vas

that will help make this the best effect possible.

koji će vam pomoći da to napravite na najbolji mogući način.

First, you want to pick a problem or a topic to brainstorm.

Prvo, odaberite problem ili temu o kojoj ćete razmišljati.

So, this is not the shower effect,

Dakle, ovo nije isto kao kad se tuširate,

when you're in the shower and all of a sudden,

kada ste pod tušem i odjednom vam

a new idea pops out of the shampoo bottle.

iz boce šampona iskoči nova ideja.

This is something you're thinking about ahead of time.

To je nešto o čemu ste već razmišljali.

I namjerno razmišljate o drugačijem stajalištu

They're intentionally thinking about brainstorming a different perspective

tijekom šetnje.

on the walk.

Secondly -- I get asked this a lot:

Drugo - ovo me često pitaju:

Is this OK while running?

funkcionira li to i kada trčim?

Well, the answer for me is that if I were running,

Što se mene tiče, ako trčim,

the only new idea I would have would be to stop running, so ...

jedino bih razmišljala o tome da prestanem trčati, tako da...

(Laughter)

(Smijeh)

But if running for you is a comfortable pace, good.

No, ako se vi osjećate ugodno kad trčite, onda u redu.

Dakle, dobra je bilo koja fizička aktivnost koja ne zahtjeva puno pažnje.

It turns out, whatever physical activity is not taking a lot of attention.

So just walking at a comfortable pace is a good choice.

Dobro je i da samo opušteno hodate.

Also, you want to come up with as many ideas as you can.

Nadalje, želite smisliti što više ideja.

One key of creativity is to not lock on that first idea.

Kod kreativnosti je važno da ne stanete kod prve ideje.

Keep going.

Nastavite dalje.

Smišljajte nove ideje dok ne odaberete jednu ili dvije koje ćete isprobati.

Keep coming up with new ones, until you pick one or two to pursue.

You might worry that you don't want to write them down,

Možda će vas brinuti što ih nećete zapisati,

jer što ako ih zaboravite?

because what if you forget them?

So the idea here is to speak them.

Ovdje je stvar u tome da ih izgovorite.

Everybody was speaking their new ideas.

Svatko je izgovarao svoje nove ideje.

So you can put your headphones on and record through your phone

Možete staviti slušalice, snimiti se mobitelom

and then just pretend you're having a creative conversation, right?

i zatim zamisliti da vodite kreativan razgovor, zar ne?

Because the act of writing your idea down is already a filter.

Jer zapisivanje ideje je već čin filtriranja.

Pomislit ćete "Vrijedi li ovo zapisati?"

You're going to be like, "Is this good enough to write down?"

Zatim ćete zapisati.

And then you write it down.

Zato ih izgovorite što više, snimite i kasnije razmislite o njima.

So just speak as many as you can, record them and think about them later.

I na kraju: nemojte to predugo raditi. U redu?

And finally: don't do this forever. Right?

If you're on the walk and that idea's not coming to you,

Ako šećete i nemate nikakvih ideja,

come back to it later at another time.

vratite se tome neki drugi put kasnije.

I think we're coming up on a break right now,

Mislim da nam sad slijedi pauza

so I have an idea:

pa imam ideju:

Why don't you grab a leash

Zašto ne biste uzeli povodac

and take your thoughts for a walk?

i izveli svoje misli u šetnju?

Thank you.

Hvala vam.

(Applause)

(Pljesak)