How the progress bar keeps you sane | Small Thing Big Idea, a TED series

239,649 views

2018-11-03 ・ TED


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How the progress bar keeps you sane | Small Thing Big Idea, a TED series

239,649 views ・ 2018-11-03

TED


Dvaput kliknite na engleske titlove ispod za reprodukciju videozapisa.

00:00
Translator: Camille Martínez Reviewer: Krystian Aparta
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Prevoditelj: Goran Markus Recezent: Ivan Stamenković
00:12
How many people are bored at their desk
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Koliko se ljudi dosađuje za svojim stolom,
00:14
for how many hours every day
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koliko sati dnevno,
00:16
and how many days a week and how many weeks a year
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koliko dana tjedno, koliko tjedana godišnje
00:18
for how many years in their life?
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koliko godina u svom životu?
00:20
[Small thing. Big idea.]
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[Mala stvar. Velika zamisao.]
00:22
[Daniel Engber on the Progress Bar]
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[Daniel Engber o traci napretka]
00:25
The progress bar is just an indicator on a computer
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Traka napretka na računalu samo nam daje do znanja
00:27
that something's happening inside the device.
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da se nešto događa unutar uređaja.
00:31
The classic one that's been used for years is a horizontal bar.
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Klasična verzija koja se koristi već godinama je vodoravna traka.
00:36
I mean, this goes back to pre-computer versions of this
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Pojavila se u raznim oblicima i prije samih računala
00:40
on ledgers, where people would fill in a horizontal bar from left to right
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kad su ljudi u poslovnim knjigama ispunjavali traku s lijeva nadesno
00:44
to show how much of a task they had completed at a factory.
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kako bi prikazali količinu odrađenih zadataka u tvornici.
00:47
This is just the same thing on a screen.
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Ovdje je riječ o istoj stvari samo na zaslonu
00:50
Something happened in the 70s
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U 70-ima se dogodilo nešto
00:52
that is sometimes referred to as "the software crisis,"
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što se ponekad naziva "softverska kriza",
00:54
where suddenly, computers were getting more complicated
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vrijeme kad su računala odjednom postala sve kompliciranija
00:57
more quickly than anyone had been prepared for,
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puno brže nego je to itko očekivao
01:01
from a design perspective.
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iz dizajnerske perspektive.
01:02
People were using percent-done indicators in different ways.
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Ljudi su koristili indikatore napretka na različite načine.
01:07
So you might have a graphical countdown clock,
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Koristili su se grafički prikazi sata za odbrojavanje
01:09
or they would have a line of asterisks
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ili linija zvjezdica
01:12
that would fill out from left to right on a screen.
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koja bi ispunjavala zaslon s lijeva nadesno.
01:15
But no one had done a systematic survey of these things
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Međutim, nije postojalo sustavno istraživanje o toj temi
01:18
and tried to figure out:
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koje bi odgovorilo na pitanje:
01:19
How do they actually affect the user's experience
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Kakav je uopće utjecaj takvih traka na korisničko iskustvo
01:23
of sitting at the computer?
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sjedenja za računalom?
01:24
This graduate student named Brad Myers,
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Upravo je zato postdiplomac Brad Myers
01:26
in 1985, decided he would study this.
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1985. godine odlučio napraviti svoje istraživanje.
01:29
He found that it didn't really matter
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Saznao je da zapravo uopće nije važno
01:31
if the percent-done indicator was giving you the accurate percent done.
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prikazuje li nam traka točan postotak napretka.
01:36
What mattered was that it was there at all.
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Važno je da se traka napretka uopće prikazuje.
01:39
Just seeing it there made people feel better,
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Ljude usrećuje već i sama činjenica da je tamo
01:42
and that was the most surprising thing.
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što je bilo najveće iznenađenje.
01:44
He has all these ideas about what this thing could do.
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Myers je imao pregršt ideja kako bismo je mogli koristiti.
01:47
Maybe it could make people relax effectively.
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Možda bi ljudima mogla osigurati učinkovitije opuštanje.
01:51
Maybe it would allow people to turn away from their machine
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Možda bi ljudima mogla omogućiti da se nakratko odvoje od uređaja
01:56
and do something else of exactly the right duration.
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i rade nešto drugo što oduzima točno toliko vremena.
01:59
They would look and say, "Oh, the progress bar is half done.
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Pogledali bi i zaključili: "Traka napretka je na pola puta.
02:02
That took five minutes.
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Trebalo joj je 5 minuta.
02:03
So now I have five minutes to send this fax,"
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To znači da sad imam 5 minuta za slanje onog faksa",
02:07
or whatever people were doing in 1985.
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ili čime god su se ljudi već bavili davne 1985.
02:10
Both of those things are wrong.
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Obje ideje bile su pogrešne.
02:11
Like, when you see that progress bar,
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Naime, kad vidite traku napretka,
02:13
it sort of locks your attention in a tractor beam,
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odmah vas u potpunosti zaokupira
02:16
and it turns the experience of waiting
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te iskustvo čekanja pretvori
02:18
into this exciting narrative that you're seeing unfold in front of you:
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u uzbudljivu priču čiji rasplet gledate uživo ispred sebe.
02:24
that somehow, this time you've spent waiting in frustration
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Vrijeme potrošeno na čekanje i frustraciju
02:27
for the computer to do something,
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dok računalo radi svoj posao,
02:29
has been reconceptualized as:
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pretvoreno je u nešto sasvim drugačije:
02:31
"Progress! Oh! Great stuff is happening!"
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"Napredak! Sjajne se stvari događaju!"
02:33
[Progress...]
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[Napredak...]
02:36
But once you start thinking about the progress bar
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Međutim, jednom kad počnete razmišljati o traci napretka
02:39
as something that's more about dulling the pain of waiting,
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kao o nečemu što služi za ublažavanje boli čekanja,
02:42
well, then you can start fiddling around with the psychology.
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možete se poigrati s psihologijom.
02:46
So if you have a progress bar that just moves at a constant rate --
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Ako primjerice imate traku napretka koja se kreće konstantnom brzinom,
02:50
let's say, that's really what's happening in the computer --
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jer recimo odražava stvarni napredak računala,
02:53
that will feel to people like it's slowing down.
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ljudi će imati osjećaj da usporava.
02:57
We get bored.
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Postat će nam dosadno.
03:00
Well, now you can start trying to enhance it
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Sad je možete početi unapređivati
03:02
and make it appear to move more quickly than it really is,
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i prikazati brži napredak nego što je to uistinu slučaj,
03:04
make it move faster at the beginning, like a burst of speed.
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pobrinuti se da krene brže na početku, kao da je dobila nalet energije.
03:08
That's exciting, people feel like, "Oh! Something's really happening!"
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To je uzbudljivo i ljudi će pomisliti: "To! Nešto se uistinu događa!"
03:12
Then you can move back into a more naturalistic growth of the progress bar
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Zatim se možete vratiti prirodnijem napretku trake
03:16
as you go along.
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kako prilazi kraju.
03:17
You're assuming that people are focusing on the passage of time --
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Pretpostavljate da se ljudi koncentriraju na prolazak vremena,
03:20
they're trying to watch grass grow,
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pokušavaju gledati travu kako raste,
03:22
they're trying to watch a pot of water, waiting for it to boil,
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pokušavaju gledati lonac pun vode čekajući da proključa,
03:25
and you're just trying to make that less boring,
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i pokušavate cijeli proces učiniti što zanimljivijim,
03:27
less painful and less frustrating
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bezbolnijim i manje frustrirajućim
03:30
than it was before.
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nego što je bio ranije.
03:31
So the progress bar at least gives you
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Traka napretka vam barem daje neku vrstu
03:34
the vision of a beginning and an end,
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prikaza početka i kraja
03:36
and you're working towards a goal.
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i dojam da napredujete prema cilju.
03:38
I think in some ways, it mitigates the fear of death.
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Mislim da na neki način ublažava strah od smrti.
03:44
Too much?
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