Stefan Sagmeister: The power of time off

467,873 views ・ 2009-10-05

TED


Mesedez, egin klik bikoitza beheko ingelesezko azpitituluetan bideoa erreproduzitzeko.

Translator: olatz mercader Reviewer: Manex artola
00:12
I run a design studio in New York.
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Diseinu estudio bat dut New York-en.
00:15
Every seven years, I close it for one year
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Zazpi urtetik behin itxi egiten dut
00:19
to pursue
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zenbait
00:22
some little experiments, things that
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experimentu egiteko, lan urte arrunt batean
00:24
are always difficult to accomplish
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aurrera ateratzeko
00:27
during the regular working year.
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zailak diren gauzak.
00:29
In that year, we are not available
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Urte hortan ez dugu
00:31
for any of our clients.
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gure bezeroentzako lanik egiten.
00:33
We are totally closed.
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Erabat itxita gaude.
00:36
And as you can imagine,
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Eta imagina dezakezuen bezala
00:38
it is a lovely and very energetic time.
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oso garai ederra eta energetikoa da.
00:42
I originally had opened the studio in New York
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Nire estudioa New York-en ireki nuen
00:45
to combine my two loves, music and design.
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nire bi pasioak lotzeko, musika eta diseinua.
00:48
And we created videos and packaging
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Eta bideoak eta aukezpen materiala sortu dugu
00:51
for many musicians that you know,
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ezagutzen dituzuen musikari askorentzat,
00:53
and for even more that you've never heard of.
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Eta ezezagunak zaizkizuen musikari askoz gehiagorentzat.
00:57
As I realized, just like with many many things in my life
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Eta konturatu nintzen, benetan maite ditudan
01:01
that I actually love,
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bizitzako beste gauza askorekin bezala,
01:03
I adapt to it.
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ohitu egiten naizela.
01:05
And I get, over time, bored by them.
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Eta, denbora iragan ahala, aspertu egiten naizela.
01:07
And for sure, in our case,
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Eta noski, gure kasuan
01:10
our work started to look the same.
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lana beti itxura berdina hartzen hasi zen.
01:12
You see here a glass eye in a die cut of a book.
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Hemen. liburu batean sartuta dagoen kristalezko begi bat.
01:15
Quite the similar idea, then, a perfume packaged
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Antzerako ideia hemen, liburu batean
01:18
in a book, in a die cut.
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sartuta dagoen perfume bat.
01:22
So I decided to close it down for one year.
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Beraz urte batez estudioa ixtea erabaki nuen.
01:27
Also is the knowledge that
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Gaur egun gauza jakina da
01:29
right now we spend about
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gure bizitzako haserako 25 urteak
01:31
in the first 25 years of our lives learning,
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ikasten ematen ditugula.
01:35
then there is another 40 years
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Gero beste 40 urteko tarte bat dago
01:37
that's really reserved for working.
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benetan lan egiteko erreserbatuta.
01:40
And then tacked on at the end of it
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Eta horren amaierari itsatsita
01:42
are about 15 years for retirement.
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15 urteko erretiroa dugu.
01:45
And I thought it might be helpful
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Eta pentsatu nuen lagungarri izango zela
01:48
to basically cut off five of those retirement years
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oinarrian erretiroari bost urte hartu
01:52
and intersperse them in between those working years.
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eta lan-urte hoietan tartekatzea.
01:58
(Applause)
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(Txaloak)
02:04
That's clearly enjoyable for myself.
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Nabarmena da hori atsegin dudala.
02:06
But probably even more important is
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Baina agian garrantzitsuagoa da
02:09
that the work that comes out of these years
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urte hoietatik ateratzen den lanak
02:12
flows back into the company
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empresarengan eta gizartearengan orokorrean ,
02:14
and into society at large,
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duen eragina,
02:16
rather than just benefiting a grandchild or two.
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biloba bat edo birentzako onuraz haraindi.
02:22
There is a fellow TEDster who spoke two years ago,
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Duela bi urte hitzaldi bat eman zuen TED kide bat dago,
02:25
Jonathan Haidt,
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Jonathan Haidt,
02:27
who defined his work into three different levels.
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eta hark lana hiru maila ezberdinetan sailkatzen zuen.
02:31
And they rang very true for me.
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Eta oso egiazko iruditu zitzaizkidan.
02:33
I can see my work as a job. I do it for money.
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Nire lana eginbehar bezala ikusi dezaket. Diruagatik egiten dut.
02:36
I likely already look forward to the weekend on Thursdays.
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Ostegunerako asteburua besterik ez dut gogoan.
02:40
And I probably will need a hobby as a leveling mechanism.
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Eta seguruenik hobby-ren bat beharko dut oreka-mekanismo bezala.
02:45
In a career I'm definitely more engaged.
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Karrera batean, askoz konprometituago nago.
02:48
But at the same time, there will be periods when I think
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Baina era berean, zenbait momentuta pentsatuko dut
02:50
is all that really hard work really worth my while?
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hain gogor lan egiteak pena merezi al du?
02:55
While in the third one, in the calling,
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Hirugarrengoan, bokazioan,
02:57
very much likely I would do it also
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seguru aski egiten dudana egingo nuke
03:00
if I wouldn't be financially compensated for it.
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trukean dirurik jasoko ez banu ere.
03:04
I am not a religious person myself,
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Ez naiz pertsona erlijiosoa,
03:06
but I did look for nature.
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baina nire izaerak bilatzera narama.
03:09
I had spent my first sabbatical in New York City.
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Nire lehen urte sabatikoa New York-en pasa nuen.
03:13
Looked for something different for the second one.
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Bigarrenerako ezberdina izango zen zerbaiten bila nenbilen.
03:16
Europe and the U.S. didn't really feel enticing
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Europa eta EE.BB. ez zitzaizkidan erakargarri
03:19
because I knew them too well. So Asia it was.
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oso ongi ezagutzen nituelako. Beraz Asia Aukeratu nuen.
03:22
The most beautiful landscapes I had seen in Asia
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Asian ikusi nituen paisaia ederrenak
03:24
were Sri Lanka and Bali.
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Sri lanka eta Balin zeuden.
03:26
Sri Lanka still had the civil war going on, so Bali it was.
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Sri Lankan gerrate zibilean zeuden. Beraz Bali aukeratu nuen.
03:30
It's a wonderful, very craft-oriented society.
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Gizarte zoragarria da, eskulanari garrantzia handia ematen diona.
03:34
I arrived there in September 2008,
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2008ko Irailean iritsi nintzen hara,
03:38
and pretty much started to work right away.
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eta berehalaxe hasi nintzen lanean.
03:41
There is wonderful inspiration coming from the area itself.
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Tokiak berak iradokitzen dizun inspirazio zoragarria zetorkidan.
03:47
However the first thing that I needed was
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Edonola, behar izan nuen lehenengo gauza
03:50
mosquito repellent typography
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eltxoak uxatzeko tipografia izan zen
03:53
because they were definitely around heavily.
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zeren ikaragarri molestatzen ninduten.
03:56
And then I needed some sort of way
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Eta gero nire etxea inguratzen zuten
03:59
to be able to get back to all the wild dogs
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eta nire goizeko ibilaldietan erasotzen ninduten
04:02
that surround my house,
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txakur basati guztiak uxatzeko
04:04
and attacked me during my morning walks.
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eraren bat bilatu behar nuen.
04:07
So we created this series of 99 portraits on tee shirts.
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Beraz kamixeta serie bat sortu genuen 99 erretraturekin.
04:13
Every single dog on one tee shirt.
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Txakur bakoitza kamixeta batean.
04:17
As a little retaliation
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Mendeku txiki bat izan zen
04:19
with a just ever so slightly menacing message
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mehatxu mezu pittin batekin.
04:23
(Laughter)
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(Barreak)
04:24
on the back of the shirt.
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kamixetaren atzekaldean.
04:26
(Laughter)
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(Barreak)
04:28
Just before I left New York
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New York utzi baino lehen
04:30
I decided I could actually renovate my studio.
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nire estudioa berritu nahi nuela erabaki nuen.
04:34
And then just leave it all to them.
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Dena norbaiten kargu utzi
04:37
And I don't have to do anything.
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eta hartara nik ez nuen ezer egin beharko.
04:39
So I looked for furniture.
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Beraz altzariak begiratzen hasi
04:41
And it turned out that
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eta konturatu nintzen
04:43
all the furniture that I really liked,
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gustatzen zitzaizkidan altzariak
04:45
I couldn't afford.
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ezin nituela ordaindu
04:47
And all the stuff I could afford, I didn't like.
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eta ordain nitzazkeenak, ez nituela gustoko.
04:49
So one of the things that we pursued in Bali
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Beraz, Balin lortu nahi genuen gauza garrantzitsuenetako bat
04:51
was pieces of furniture.
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altzariak ziren.
04:54
This one, of course, still works with the wild dogs.
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Honek, noski, oraindik txakur basatiak ditu bere baitan.
04:57
It's not quite finished yet.
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Ez dago oraindik amaituta.
05:00
And I think by the time this lamp came about,
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Eta uste dut lanpara hau sortu zenerako
05:03
(Laughter)
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(Barreak)
05:05
I had finally made peace with those dogs.
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Txakurrekin bakean nengoela.
05:09
(Laughter)
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(Barreak)
05:14
Then there is a coffee table. I also did a coffee table.
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Kafea hartzeko mahai hau ere egin nuen.
05:17
It's called Be Here Now.
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Hemen Egon Orain izena du.
05:19
It includes 330 compasses.
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330 iparorratz ditu bere baitan.
05:23
And we had custom espresso cups made
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Eta iman bat izkutatzen zuten
05:26
that hide a magnet inside,
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katiluak egin genituen,
05:28
and make those compasses go crazy,
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honek iparrorratzak erotu egiten ditu
05:31
always centering on them.
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beti katilua seinalatuz.
05:34
Then this is a fairly talkative, verbose kind of chair.
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Gero aulki berritsu hau dugu, jario dexentea duena.
05:42
I also started meditating for the first time in my life in Bali.
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Hortaz gain, Balin meditatzen hasi nintzen.
05:46
And at the same time, I'm extremely aware
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Era berean, erabat konsziente naiz
05:48
how boring it is to hear about other people's happinesses.
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zein aspergarria den beste pertsonen zorionari buruz entzutea.
05:52
So I will not really go too far into it.
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Beraz ez dut hortan sakonduko
05:57
Many of you will know this TEDster,
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Zuetako askok ezagutuko duzue TED kide hau,
06:00
Danny Gilbert, whose book, actually,
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Danny Gilbert, bere liburua
06:02
I got it through the TED book club.
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TED liburu elkartearen bitartez lortu nuen.
06:04
I think it took me four years
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Uste dut lau urte iragan direla
06:06
to finally read it, while on sabbatical.
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irakurri dudan arte, nire urte sabatikoan.
06:10
And I was pleased to see
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Eta asko poztu nintzen
06:12
that he actually wrote the book while he was on sabbatical.
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liburua garai sabatiko batean idatzi zuela jakin nuenean.
06:16
And I'll show you a couple of people
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Garai sabatikoak bikain aprobetxatzen
06:18
that did well by pursuing sabbaticals.
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dakiten pertsona pare bat erakutsiko dizuet.
06:22
This is Ferran Adria. Many people think
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Hau Ferran Adria da. Askok uste dute
06:24
he is right now the best chef in the world
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une hontan munduko sukaldaririk onena dela
06:27
with his restaurant north of Barcelona, El Bulli.
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Bartzelonatik iparraldera du bere jatetxea, elBulli.
06:30
His restaurant is open seven months every year.
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Bere jatetxeak urtero zazpi hilabete ematen ditu irekita.
06:32
He closes it down for five months
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Eta bost hilabete itxita
06:34
to experiment with a full kitchen staff.
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sukaldari talde guztiarekin experimentatu ahal izateko.
06:37
His latest numbers are fairly impressive.
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Bere azken zenbakiak harrigarriak dira.
06:39
He can seat, throughout the year,
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Urte guztian zehar,
06:43
he can seat 8,000 people.
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8.000 pertsona zerbitzatu ditzake
06:46
And he has 2.2 million requests for reservations.
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Eta 2,2 miloi erretserba-eskaera ditu.
06:51
If I look at my cycle, seven years, one year sabbatical,
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Nire zikloari begiratzen badiot, zazpi lan urte, bat sabatikoa
06:54
it's 12.5 percent of my time.
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nire denboraren % 12,5-a da
06:57
And if I look at companies that are actually more successful than mine,
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Eta nire baina arrakastatsuago diren enpresei begiratzen badiet
07:02
3M since the 1930s
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3M, 1930. hamarkadatik
07:05
is giving all their engineers
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bere ingeniari guztiei
07:07
15 percent to pursue whatever they want.
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%15-a ematen die nahi dutena egin dezaten.
07:11
There is some good successes.
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Eta oso arrakasta onak lortu ditu.
07:13
Scotch tape came out of this program,
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Zeloa programa hontatik irten zen,
07:16
as well as Art Fry developed
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era berean, Art Fry-ek paper itsakorrak garatu zituen
07:20
sticky notes from during his personal time for 3M.
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3M-ek ematen zion denbora pertsonal horretan
07:24
Google, of course, very famously
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Google-k, ezaguna den bezala
07:26
gives 20 percent for their software engineers
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%20-a ematen die bere software ingenieriei
07:28
to pursue their own personal projects.
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baraien proiektu pertsonalak jarraitu ditzaten.
07:32
Anybody in here has actually ever conducted a sabbatical?
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Hemengo norbaitek izan al du noizbait denbora sabatiko bat?
07:38
That's about five percent of everybody.
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Hemen gaudenon %5-a da hori.
07:44
So I'm not sure if you saw your neighbor putting their hand up.
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Ez dakit ondoan eserita daukazuenaren eskua jasota ikusi duzuen ala ez.
07:48
Talk to them about if it was successful or not.
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Galde iezaiozue arrakastatsua izan zen ala ez.
07:52
I've found that
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Konturatu naiz
07:54
finding out about what I'm going to like in the future,
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etorkizunean egin nahi izango dudana jakiteko erarik hoberena,
07:58
my very best way is to talk to people
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jadanik hortan aritu den jendearekin
08:00
who have actually done it
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hizketa egitea dela,
08:02
much better than myself envisioning it.
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nik neuk buruan irudikatzea baino askoz hobeto.
08:06
When I had the idea of doing one,
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Urte sabatikoa hartzeko ideia izan nuenean
08:08
the process was I made the decision and I put it into my daily planner book.
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erabakia hartu eta nire agendan ipini nuen.
08:14
And then I told as many, many people as I possibly could about it
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Gero, ahal izan nuen pertsona kopuru zabalenari kontatu nion
08:18
so that there was no way that I could chicken out later on.
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ondoren kokiltzeko aukerarik ez izateko.
08:21
(Laughter)
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(Barreak)
08:23
In the beginning, on the first sabbatical,
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Hasieran, nire lehen urte sabatikoa
08:26
it was rather disastrous.
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nahiko desastrea izan zen.
08:30
I had thought that I should do this without any plan,
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Inolako planik gabe bizi behar nuela pentsatu nuen
08:34
that this vacuum of time somehow would
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nolabait denbora hutsune hori
08:38
be wonderful and enticing
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zoragarri eta liluragarri bilakatuko zela
08:40
for idea generation. It was not.
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ideiak sortu ahal izateko. Ez zen hala izan.
08:43
I just, without a plan, I just reacted
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Inolako planik gabe, eskaera txikiei
08:47
to little requests, not work requests,
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erantzuten nien soilik, ez ziren lan eskaerak,
08:50
those I all said no to, but other little requests.
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haiei guztiei ezetz esaten nien, beste eskaera txikiak ziren.
08:53
Sending mail to Japanese design magazines and things like that.
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Japoniako diseinu aldizkarietara gutunak bidali eta horrelako gauzak.
08:56
So I became my own intern.
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Beraz, nire bekadun propioa bihurtu nintzen.
08:58
(Laughter)
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(Barreak)
09:01
And I very quickly
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Beraz berehala
09:03
made a list of the things I was interested in,
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interesatzen ninduten gauzen zerrenda bat egin nuen,
09:07
put them in a hierarchy, divided them into chunks of time
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hierarkikoki antolatu, denbora ataletan zatitu
09:11
and then made a plan, very much like in grade school.
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eta plangintza bat ezarri nuen, eskolan egin ohi den bezala.
09:15
What does it say here? Monday, 8 to 9: story writing;
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Zer dio hemen? Astelehena 8tatik 9tara: istorioak idaztea.
09:19
9 to 10: future thinking.
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9tatik 10tara: etorkizunari buruz pentsatzea
09:21
Was not very successful. And so on and so forth.
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Hori ez zen oso arrakastatsua izan. Eta honela aste guztia.
09:24
And that actually, specifically as a starting point
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Eta egian esan, lehenego urte sabatikoaren
09:26
of the first sabbatical, worked really well for me.
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abiapuntu gisa, oso ondo funtzionatu zuen niretzat.
09:29
What came out of it?
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Zer atera zen hortik?
09:31
I really got close to design again.
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Diseinuarekiko lotura berriro sentitu nuen.
09:33
I had fun.
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Dibertitu egin nintzen.
09:35
Financially, seen over the long term, it was actually successful.
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Finantza aldetik, eta epe luzerako ikuspegiarekin, arrakastatsua izan zen.
09:38
Because of the improved quality, we could ask for higher prices.
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Kalitatea hobetu genuenez, prezio altuagoak ezarri genituen.
09:43
And probably most importantly,
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Eta agian garrantzitsuago dena,
09:45
basically everything we've done
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lehenengo urte sabatikoaren ondorengo
09:47
in the seven years following the first sabbatical
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zazpi urteetan egin genuen guztia
09:49
came out of thinking of that one single year.
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oinarrian, urte horren inguruko gogoetatik irten zen.
09:53
And I'll show you a couple of projects
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Urte sabatiko haren ondorengo zazpi urte haietan
09:56
that came out of the seven years following that sabbatical.
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burututako pare bat proiektu erakutsiko dizkizuet.
10:01
One of the strands of thinking I was involved in was
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Nere baitan nituen pentsakera ildoetako batek zion
10:05
that sameness is so incredibly overrated.
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Uniformetasuna neurriz kanpo baloratzen dela.
10:07
This whole idea that everything needs to be exactly the same
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Gauza guztiak erabat berdinak izan behar horrek
10:11
works for a very very few strand of companies,
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enpresa gutxi batzuentzako funtzionatzen du
10:14
and not for everybody else.
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eta beste guztientzako ez
10:16
We were asked to design an identity for Casa da Musica,
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Case de Musica-rentzat identitate bat diseinatzeko eskatu ziguten,
10:20
the Rem Koolhaas-built music center
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Rem Koolhaas-ek sortutako musika-zentrua da,
10:23
in Porto, in Portugal.
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Oporto-n, Portugalen.
10:25
And even though I desired to do an identity
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Eta arkitektura erabiltzen ez zuen
10:29
that doesn't use the architecture,
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identitate bat sortu nahi nuen,
10:33
I failed at that.
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baina porrot egin nuen.
10:35
And mostly also because I realized
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Zerbaitetaz jabetu nintzen
10:38
out of a Rem Koolhaas presentation to the city of Porto, where
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Ren Koolhaas-ek Oportoko hiriarentzat egin zuen aukezpena ikusi ondoren,
10:41
he talked about a conglomeration of various layers of meaning.
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non esanahi geruza ezberdinen konglomeratuaz aritu zen hizketan.
10:45
Which I understood after I
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Arkitektura diskurtsotik
10:47
translated it from architecture speech
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hizkuntza arruntera itzuli ondoren,
10:49
in to regular English,
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ulertu nuen oinarrian
10:51
basically as logo making.
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logo sortzeaz ari zela.
10:53
And I understood that the building itself was a logo.
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Eta ulertu nuen eraikina bera logo bat zela.
10:56
So then it became quite easy.
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Orduan oso erreza bilakatu zen.
10:58
We put a mask on it,
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Maskara bat ipini genion,
11:00
looked at it deep down in the ground,
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tokian bertan sakonki aztertu genuen,
11:02
checked it out from all sides,
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alde guztiak miatu genituen
11:05
west, north, south, east,
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mendebala, iparra, hegoa, ekialdea
11:08
top and bottom.
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gainetik eta azpitik.
11:10
Colored them in a very particular way
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Oso era berezian koloreztatu genuen
11:12
by having a friend of mine write a piece of software,
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nire lagun batek sortutako software bati esker
11:15
the Casa da Musica Logo Generator.
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"Casa de Musica Logo Sortzailea".
11:17
That's connected to a scanner.
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Eskaner bati konektatua dago.
11:20
You put any image in there, like that Beethoven image.
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Edozein irudi bertan sartzen duzu, adibidez Beethoven-en irudi hau.
11:23
And the software, in a second,
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Eta softwarea-ak, segundu baten,
11:26
will give you the Casa da Musica Beethoven logo.
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Casa de Musica Beethoven logoa sortzen du.
11:29
Which, when you actually have to design a Beethoven poster,
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Eta hori, Beethoven-en poster bat diseinatu behar duzunean
11:32
comes in handy, because the visual information of the logo
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oso erabilgarria da, logoan azaltzen den informazio bisuala
11:37
and the actual poster is exactly the same.
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eta posterreakoa, berdin-berdinak bait dira.
11:40
So it will always fit together, conceptually, of course.
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Beraz, beti datoz bat, kontzeptualki, noski.
11:44
If Zappa's music is performed, it gets its own logo.
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Zappá-ren musika jo behar badute, bere logo propioa sortzen da.
11:48
Or Philip Glass or Lou Reed or the Chemical Brothers,
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edo Philip Glass, edo Lou Reed, edo Chemical Brothers,
11:51
who all performed there, get their own
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denek han jo dute, eta bakoitzak bere logoa izan du.
11:53
Casa da Musica logo.
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Casa de Musica logoak.
11:55
It works the same internally with the president or the musical director,
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Berdin funtzionatzen du presidentearekin edo musika zuzendariarekin,
11:59
whose Casa da Musica portraits wind up on their business cards.
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bakoitzaren Casa de Musica erretratuak bere negozio-txarteletan azaltzen dira.
12:03
There is a full-blown orchestra
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Benetako orkesta bat dago
12:05
living inside the building.
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eraikinaren barruan bizitzen.
12:08
It has a more transparent identity.
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Identitate gardenagoa dauka.
12:12
The truck they go on tour with.
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Biratan erabiltzen duten kamioia.
12:15
Or there's a smaller contemporary orchestra,
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Edo12 laguneko orkesta garaikide txikiago bat dago,
12:18
12 people that remixes its own title.
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bere izenburua bertsionatzen da.
12:24
And one of the handy things that came about
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Eta erabilgarri suertatu den gauzatako bat izan zen
12:26
was that you could take the logo type
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logotipoa har zenezakeela
12:29
and create advertising out of it.
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eta bertatik iragarkiak sortu.
12:32
Like this Donna Toney poster,
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Donna Toney poster hau bezala,
12:34
or Chopin, or Mozart,
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edo Chopin, edo Mozart,
12:36
or La Monte Young.
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edo La Monte Young.
12:38
You can take the shape and make typography out of it.
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Forma har dezakezu eta bertatik tipografia sortu.
12:42
You can grow it underneath the skin.
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Azalaren azpian koka dezakezu.
12:44
You can have a poster for a family event in front of the house,
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Etxearen aurrean egingo den famili ospakizun baten posterra sortu dezakezu,
12:48
or a rave underneath the house
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edo "rave" festa batena,
12:51
or a weekly program,
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edo asteroko programa bat,
12:53
as well as educational services.
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eta baita hezkuntza zerbitzuak ere.
12:57
Second insight. So far, until that point I had
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Bigarren burutazioa. Une horretara arte
13:00
been mostly involved
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gehienbat diseinuaren hizkuntza
13:03
or used the language of design
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erabiltzen nuen
13:05
for promotional purposes,
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promozioarekin zerikusia zuten helburuetarako,
13:07
which was fine with me.
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eta ondo sentitzen nintzen.
13:09
On one hand I have nothing against selling.
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Alde batetik, ez dut ezer saltzearen kontra.
13:11
My parents are both salespeople.
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Nire gurasoak saltzaileak dira.
13:14
But I did feel that
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Baina sentitzen nuen
13:16
I spent so much time learning this language,
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hizkuntza hau ikasten hainbeste denbora igaro ondoren
13:18
why do I only promote with it?
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zergatik erabili promoziorako bakarrik?
13:21
There must be something else.
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Zerbait gehiago egin liteke.
13:23
And the whole series of work came out of it.
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Eta lan multzo oso bat bertatik abiatu zen.
13:25
Some of you might have seen it.
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Zuetako batzuk dagoeneko ikusi duzue.
13:27
I showed some of it
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Zenbait la erakutsi ditut
13:29
at earlier TEDs before,
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aurreko TED hitzalditan,
13:31
under the title "Things I've Learned in My Life So Far."
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"Orain arte nire bizitzan ikasi ditudan gauzak" izenburupean.
13:34
I'll just show two now.
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Bi erakutsiko dizkizuet.
13:36
This is a whole wall of bananas
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Hau heldutasun-puntu desberdina duten
13:39
at different ripenesses
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banana-pareta bat da
13:41
on the opening day in this gallery in New York.
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New York-eko galeria hau inauguratu zen egunean
13:44
It says, "Self-confidence produces fine results."
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hala zion: "Autokonfidantzak emaitza bikainak sortzen ditu".
13:48
This is after a week.
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Hau astebete beranduago da.
13:50
After two weeks,
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Bi aste beranduago,
13:52
three weeks, four weeks, five weeks.
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hiru aste, lau aste, bost aste.
13:55
And you see the self confidence almost comes back,
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Ikusten duzuenez, autokonfidantza ia itzuli egiten da,
13:57
but not quite.
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baina ez guztiz.
14:01
These are some pictures visitors sent to me.
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Zenbait bisitarik argazkiak bidali zizkidaten.
14:04
(Laughter)
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(Barreak)
14:05
And then the city of Amsterdam
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Ondoren, Amsterdam-eko hiriak
14:07
gave us a plaza and asked us to do something.
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plaza bat eman zigun eta zerbait egiteko eskatu.
14:10
We used the stone plates as a grid
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Harlauzak gure pieza txikiarentzat
14:14
for our little piece.
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lauki-sare bezela erabili genituen.
14:17
We got 250,000 coins from the central bank,
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Banku Zentraleko 250.000. txanpon lortu genituen,
14:21
at different darknesses.
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tonu ezberdinekin.
14:23
So we got brand new ones, shiny ones,
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Bagenituen batzuk oso berriak, dizdiratsuak,
14:25
medium ones, and very old, dark ones.
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ertainak, eta oso zaharrak, ilunak.
14:29
And with the help of 100 volunteers, over a week,
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Eta 100 bolondresen laguntzarekin, astebetez,
14:33
created this fairly floral typography
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lore-tipografia hau sortu genuen
14:38
that spelled, "Obsessions make my life worse
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eta hau zion " Obsesioek nire bizitza okerragoa egiten dute
14:40
and my work better."
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eta nire lana hobea."
14:42
And the idea of course was to
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Eta noski, ideia zen
14:44
make the type so precious
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emaitza oso ederra lortzea
14:47
that as an audience
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eta audientziarengan
14:49
you would be in between,
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zalantza sortzea.
14:51
"Should I really take as much money as I can?
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"Ahal bezainbeste diru hartu beharko nuke?"
14:53
Or should I leave the piece intact as it is right now?"
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Edo pieza bere hortan ukitu gabe utzi beharko nuke?"
14:58
While we built all this up
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Lanean ari ginela
15:00
during that week, with the 100 volunteers,
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aste hortan, ehun bolondresak han ari zirela
15:02
a good number of the neighbors surrounding the plaza
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plazan bueltaka zebilen bizilagun askok
15:06
got very close to it and quite loved it.
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piezarekiko atxikimendua sentitu zuen, gustoko zuten.
15:08
So when it was finally done,
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Lana amaitu eta
15:10
and in the first night
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lehenengo gauean
15:12
a guy came with big plastic bags
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tipo bat azaldu zen plastikozko poltsa handiekin,
15:14
and scooped up as many coins as he could possibly carry,
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eta garraia zitzakeen adina txanpon hartu zituen,
15:19
one of the neighbors called the police.
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bizilagunetako batek poliziari deitu zion.
15:21
And the Amsterdam police
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Eta Amsterdamenko poliziak
15:23
in all their wisdom,
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bere zuhurtzia osoz,
15:26
came, saw,
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bertara joan, ikusi
15:28
and they wanted to protect the artwork.
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eta arte lana babestu nahi izan zuen.
15:30
And they swept it all up and put it into custody
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Beraz dena erratzarekin bildu eta zainpean ipini zuten
15:33
at police headquarters.
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poliziaren kuartelean.
15:35
(Laughter)
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(Barreak)
15:37
I think you see, you see them sweeping. You see them sweeping right here.
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Usten dut ikusi ditzakezuela, erratza pasatzen ari dira.
15:40
That's the police, getting rid of it all.
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Hau polizia da, dena paretik kentzen.
15:44
So after eight hours
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Beraz, zortzi ordu beranduago
15:46
that's pretty much all that was left
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lan guztia desagertu zen
15:48
of the whole thing.
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eta hau zen geratzen zen guztia.
15:50
(Laughter)
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(Barreak)
15:52
We are also working on the start of a bigger project in Bali.
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Balin proiektu handiago baten hastapenetan ari gara lanean.
15:55
It's a movie about happiness.
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Zorionari buruzko filma bat da.
15:57
And here we asked some nearby pigs
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Eta bertako txerri batzuei eskatu diegu
16:00
to do the titles for us.
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izenburuak egin ditzaten.
16:02
They weren't quite slick enough.
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Ez ziren behar bezain trebeak.
16:04
So we asked the goose to do it again,
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Beraz antzarrari eskatu genion berriro egin zitzan,
16:06
and hoped she would do somehow,
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eta nolabait espero genuen
16:08
a more elegant or pretty job.
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lan dotoreago edo politagoa egingo zuela.
16:11
And I think she overdid it.
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Eta uste dut gehiegikerian erori zela.
16:13
Just a bit too ornamental.
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Gehiegi apaindu zuen.
16:16
And my studio is very close to the monkey forest.
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Nire estudioa tximuak dituen baso batetatik oso gertu dago.
16:20
And the monkeys in that monkey forest
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eta tximu-baso hartako tximuek
16:22
looked, actually, fairly happy.
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nahiko zoriontsu dirudite.
16:24
So we asked those guys to do it again.
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Beraz tipo hauei berriro egiteko eskatu genien.
16:29
They did a fine job, but had
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Lan ona egin zuten baina
16:31
a couple of readability problems.
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irakurgarritasun problema pare bat izan zituzten.
16:36
So of course whatever you don't really do yourself
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Eta noski, zuk zeuk egiten ez baduzu
16:39
doesn't really get done properly.
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sekula ez da ondo eginda geldituko.
16:43
That film we'll be working on for the next two years.
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Filma hontan lanean jardungo dugu datozen bi urteotan.
16:47
So it's going to be a while.
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Beraz, bada puskatxo bat.
16:50
And of course you might think that
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Eta noski, pentsa dezakezue
16:52
doing a film on happiness
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zorionari buruzko filma bat egiteak
16:55
might not really be worthwhile.
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ez duela benetan penarik merezi,
16:57
Then you can of course always
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orduan noski beti joan zaitezkete
16:59
go and see this guy.
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tipo hau ikustera.
17:01
Video: (Laughter)
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Bideoa: (Barreak)
17:16
And I'm happy I'm alive.
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Zoriontsu nago bizirik nagoelako
17:18
I'm happy I'm alive. I'm happy I'm alive.
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Zoriontsu nago bizirik nagoelako. Zoriontsu nago bizirik nagoelako
17:25
Stefan Sagmeister: Thank you.
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Eskerrikasko
17:27
(Applause)
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Txaloak
Webgune honi buruz

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