Stefan Sagmeister: The power of time off

466,170 views ・ 2009-10-05

TED


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Prevoditelj: Senzos Osijek Recezent: Tilen Pigac - EFZG
00:12
I run a design studio in New York.
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Vodim dizajnerski studio u New Yorku.
00:15
Every seven years, I close it for one year
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Svakih sedam godina zatvaram ga na godinu dana
00:19
to pursue
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kako bih bio u potrazi
00:22
some little experiments, things that
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za nekim malim eksperimentima, stvarima koje
00:24
are always difficult to accomplish
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je uvijek teško postići
00:27
during the regular working year.
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tijekom redovne radne godine.
00:29
In that year, we are not available
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U to doba nismo dostupni
00:31
for any of our clients.
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našim klijentima.
00:33
We are totally closed.
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Potpuno smo zatvoreni.
00:36
And as you can imagine,
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I kako možete i zamisliti,
00:38
it is a lovely and very energetic time.
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to je divno i energično vrijeme.
00:42
I originally had opened the studio in New York
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U samim početcima otvorio sam studio u New Yorku
00:45
to combine my two loves, music and design.
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s namjerom da spojim moje dvije ljubavi, glazbu i dizajn.
00:48
And we created videos and packaging
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Stvorili smo reklame
00:51
for many musicians that you know,
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za mnoge glazbenike koje poznajete.
00:53
and for even more that you've never heard of.
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A još više njih za one za koje nikada niste čuli.
00:57
As I realized, just like with many many things in my life
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Shvatio sam da se baš kao i mnogim stvarima u životu
01:01
that I actually love,
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koje volim,
01:03
I adapt to it.
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prilagođavam i ovome.
01:05
And I get, over time, bored by them.
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I s vremenom mi postane dosadno.
01:07
And for sure, in our case,
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Zasigurno i u našem slučaju,
01:10
our work started to look the same.
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posao nam je počeo izgledati jednolično.
01:12
You see here a glass eye in a die cut of a book.
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Ovdje vidite stakleno oko smješteno u usjek knjige.
01:15
Quite the similar idea, then, a perfume packaged
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Zatim, vrlo slična ideja, parfem umotan
01:18
in a book, in a die cut.
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u knjigu, u usjek knjige.
01:22
So I decided to close it down for one year.
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Stoga sam odlučio zatvoriti na godinu dana.
01:27
Also is the knowledge that
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Znamo da
01:29
right now we spend about
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prvih
01:31
in the first 25 years of our lives learning,
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25 godina života provedemo učeći.
01:35
then there is another 40 years
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Zatim slijedi još 40 godina
01:37
that's really reserved for working.
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koje su rezervirane za rad.
01:40
And then tacked on at the end of it
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A zatim pričvršćeno na kraju,
01:42
are about 15 years for retirement.
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otprilike 15 godina namijenjenih mirovini.
01:45
And I thought it might be helpful
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I mislio sam da bi moglo biti od pomoći
01:48
to basically cut off five of those retirement years
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uzeti pet umirovljeničkih godina
01:52
and intersperse them in between those working years.
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i razmjestiti ih između ovih radnih godina.
01:58
(Applause)
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(Pljesak)
02:04
That's clearly enjoyable for myself.
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To mi je očito ugodno.
02:06
But probably even more important is
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A ono što je vjerojatno važnije jest
02:09
that the work that comes out of these years
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da sve te godine rada
02:12
flows back into the company
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odu na nekakvo poduzeće
02:14
and into society at large,
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i društvo
02:16
rather than just benefiting a grandchild or two.
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prije nego što učine dobro nečijim unucima.
02:22
There is a fellow TEDster who spoke two years ago,
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Kolega TED-ovac koji je govorio prije dvije godine,
02:25
Jonathan Haidt,
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Jonathan Haidt,
02:27
who defined his work into three different levels.
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definirao je svoj posao unutar tri različite razine.
02:31
And they rang very true for me.
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I to razine koje i meni odgovaraju.
02:33
I can see my work as a job. I do it for money.
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Vidim svoj rad kao običan posao. Posao koji radim zbog novca.
02:36
I likely already look forward to the weekend on Thursdays.
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Četvrtkom se već vjerojatno veselim vikendu.
02:40
And I probably will need a hobby as a leveling mechanism.
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I vjerojatno ću trebati nekakvu zanimaciju kao mehanizam rangiranja.
02:45
In a career I'm definitely more engaged.
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Više sam angažiran što se tiče karijere.
02:48
But at the same time, there will be periods when I think
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Ali u isto vrijeme, doći će određeni periodi kada ću se zapitati
02:50
is all that really hard work really worth my while?
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isplati li se sav taj teški rad?
02:55
While in the third one, in the calling,
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A što se tiče mog poziva,
02:57
very much likely I would do it also
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vjerojatno bih ga slijedio
03:00
if I wouldn't be financially compensated for it.
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čak i kada ne bih bio plaćen za njega.
03:04
I am not a religious person myself,
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Nisam religiozna osoba,
03:06
but I did look for nature.
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ali tragao sam za prirodom.
03:09
I had spent my first sabbatical in New York City.
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Prvu slobodnu godinu proveo sam u New Yorku.
03:13
Looked for something different for the second one.
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Drugi put, tražio sam nešto drukčije.
03:16
Europe and the U.S. didn't really feel enticing
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Europa i SAD nisu se činile primamljive
03:19
because I knew them too well. So Asia it was.
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jer ih predobro poznajem. Stoga je to bila Azija.
03:22
The most beautiful landscapes I had seen in Asia
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Najljepši krajolici koje sam vidio u Aziji
03:24
were Sri Lanka and Bali.
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bili su Šri Lanka i Bali.
03:26
Sri Lanka still had the civil war going on, so Bali it was.
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Budući da je u Šri Lanci još uvijek trajao rat, otišao sam na Bali.
03:30
It's a wonderful, very craft-oriented society.
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Prekrasno društvo vrlo usmjereno obrtu.
03:34
I arrived there in September 2008,
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Stigao sam tamo u rujnu 2008.,
03:38
and pretty much started to work right away.
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i praktički odmah počeo raditi.
03:41
There is wonderful inspiration coming from the area itself.
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Ta okolina bila je inspirirajuća.
03:47
However the first thing that I needed was
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Ali prvo što mi je tamo trebalo, bilo je
03:50
mosquito repellent typography
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napraviti reklamu za repelente protiv komaraca
03:53
because they were definitely around heavily.
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jer ih je bilo mnogo.
03:56
And then I needed some sort of way
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I morao sam pronaći način
03:59
to be able to get back to all the wild dogs
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kako doći do svoje kuće koja je bila okružena
04:02
that surround my house,
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divljim psima
04:04
and attacked me during my morning walks.
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koji su me znali napasti tijekom mojih jutarnjih šetnji.
04:07
So we created this series of 99 portraits on tee shirts.
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Stoga smo napravili seriju od 99 portreta na majicama.
04:13
Every single dog on one tee shirt.
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Po jedan pas na svakoj majici.
04:17
As a little retaliation
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Poput male odmazde
04:19
with a just ever so slightly menacing message
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s lagano prijetećom porukom
04:23
(Laughter)
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(Smijeh)
04:24
on the back of the shirt.
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na stražnjoj strani majice.
04:26
(Laughter)
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(Smijeh)
04:28
Just before I left New York
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Prije nego sam napustio New York,
04:30
I decided I could actually renovate my studio.
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odlučio sam da bih mogao renovirati svoj studio.
04:34
And then just leave it all to them.
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I prepustiti sav taj rad drugima.
04:37
And I don't have to do anything.
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Tako da ja ne moram ništa raditi.
04:39
So I looked for furniture.
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I tako sam krenuo u potragu za namještajem.
04:41
And it turned out that
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I ispalo je da si nisam mogao priuštiti
04:43
all the furniture that I really liked,
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sav namještaj koji mi se
04:45
I couldn't afford.
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stvarno sviđao,
04:47
And all the stuff I could afford, I didn't like.
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a sve što sam si mogao priuštiti nije mi se sviđalo.
04:49
So one of the things that we pursued in Bali
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Stoga, jedna od stvari za kojom smo tragali na Baliju
04:51
was pieces of furniture.
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bili su komadi namještaja.
04:54
This one, of course, still works with the wild dogs.
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Ovaj komad s divljim psima
04:57
It's not quite finished yet.
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nije još u potpunosti završen.
05:00
And I think by the time this lamp came about,
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I mislim da ću se sprijateljiti s onim psima dok ova svjetiljka bude završena.
05:03
(Laughter)
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(Smijeh)
05:05
I had finally made peace with those dogs.
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Napokon sam napravio rad sa tim psima.
05:09
(Laughter)
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(Smijeh)
05:14
Then there is a coffee table. I also did a coffee table.
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Treći komad je stol za kavu. I njega sam napravio.
05:17
It's called Be Here Now.
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Zove se Budi Ovdje Sada.
05:19
It includes 330 compasses.
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Na njemu se nalazi 330 kompasa.
05:23
And we had custom espresso cups made
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Uzimali smo obične šalice za kavu
05:26
that hide a magnet inside,
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u koje smo sakrili magnete
05:28
and make those compasses go crazy,
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kako bi kompasi poludjeli,
05:31
always centering on them.
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uvijek pokazujući na njih.
05:34
Then this is a fairly talkative, verbose kind of chair.
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Zatim ova stolica, vrlo pričljiva.
05:42
I also started meditating for the first time in my life in Bali.
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Počeo sam meditirati na Baliju po prvi puta u životu.
05:46
And at the same time, I'm extremely aware
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Istovremeno, svjestan sam
05:48
how boring it is to hear about other people's happinesses.
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koliko je dosadno slušati o tuđoj poslovnoj sreći.
05:52
So I will not really go too far into it.
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Stoga, neću ulaziti previše u to.
05:57
Many of you will know this TEDster,
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Mnogi od vas znaju ovog TED-ovca,
06:00
Danny Gilbert, whose book, actually,
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Danny-a Gilbert-a čiju sam knjigu zapravo
06:02
I got it through the TED book club.
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i nabavio preko TED kluba prijatelja knjiga.
06:04
I think it took me four years
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Mislim da mi je trebalo četiri godine
06:06
to finally read it, while on sabbatical.
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da ju konačno pročitam, i to tijekom godišnjeg.
06:10
And I was pleased to see
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Bilo mi je drago
06:12
that he actually wrote the book while he was on sabbatical.
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što je on zapravo svoju knjigu napisao dok je bio na godišnjem.
06:16
And I'll show you a couple of people
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I pokazat ću vam nekoliko osoba
06:18
that did well by pursuing sabbaticals.
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koje su učinile dobro upražnjavajući odmore.
06:22
This is Ferran Adria. Many people think
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Ovo je Ferran Adria. Mnogi misle da je
06:24
he is right now the best chef in the world
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on trenutno najbolji kuhar na svijetu
06:27
with his restaurant north of Barcelona, El Bulli.
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u svom restoranu na sjeveru Barcelone, elBulli-u.
06:30
His restaurant is open seven months every year.
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Njegov restoran je otvoren sedam mjeseci svake godine.
06:32
He closes it down for five months
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On ga zatvara na pet mjeseci
06:34
to experiment with a full kitchen staff.
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kako bi eksperimentirao i istraživao zajedno sa svojim kuharskim osobljem.
06:37
His latest numbers are fairly impressive.
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Njegovi posljednji brojevi prilično su impresivni.
06:39
He can seat, throughout the year,
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Tijekom godine
06:43
he can seat 8,000 people.
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njegovim restoranom prođe 8.000 ljudi.
06:46
And he has 2.2 million requests for reservations.
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I godišnje prima 2.2 milijuna zahtjeva za rezervacije.
06:51
If I look at my cycle, seven years, one year sabbatical,
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Ako pogledam svoj ciklus, sedam godina, jedna godina odmora,
06:54
it's 12.5 percent of my time.
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to je 12,5 posto moga vremena.
06:57
And if I look at companies that are actually more successful than mine,
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I ako pogledam poduzeća koja su uspješnija od mojeg,
07:02
3M since the 1930s
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poput 3M-a koji od 1930.-ih
07:05
is giving all their engineers
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svojim inženjerima
07:07
15 percent to pursue whatever they want.
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daje 15 posto vremena na vlastitu volju,
07:11
There is some good successes.
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mogu zaključiti da u tome ima uspjeha.
07:13
Scotch tape came out of this program,
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Scotch samoljepljive trake, proizašle su nakon ove akcije,
07:16
as well as Art Fry developed
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također je i Art Fry osmislio
07:20
sticky notes from during his personal time for 3M.
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samoljepljive blokiće tijekom svog slobodnog vremena u 3M-u.
07:24
Google, of course, very famously
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Naravno i Google
07:26
gives 20 percent for their software engineers
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svojim inženjerima ostavlja 20 posto vremena
07:28
to pursue their own personal projects.
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za vlastite projekte.
07:32
Anybody in here has actually ever conducted a sabbatical?
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Je li netko od vas ikada bio na takvom dopustu?
07:38
That's about five percent of everybody.
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Takvih je otprilike 5 posto.
07:44
So I'm not sure if you saw your neighbor putting their hand up.
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Nisam siguran jeste li vidjeli svog susjeda da je podigao ruku.
07:48
Talk to them about if it was successful or not.
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Pričajte im je li bilo uspješno ili ne.
07:52
I've found that
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Shvatio sam da je
07:54
finding out about what I'm going to like in the future,
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za spoznaju onoga što će mi se u budućnosti sviđati,
07:58
my very best way is to talk to people
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najbolje pričati s ljudima
08:00
who have actually done it
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koji su nešto učinili
08:02
much better than myself envisioning it.
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bolje nego ja sam dok sam si to zamišljao.
08:06
When I had the idea of doing one,
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Kada sam imao određenu ideju,
08:08
the process was I made the decision and I put it into my daily planner book.
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donio bih odluku i upisao je u svoj dnevni raspored.
08:14
And then I told as many, many people as I possibly could about it
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I rekao bih to što većem broju ljudi
08:18
so that there was no way that I could chicken out later on.
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kako se poslije ne bih ustrtario i odustao.
08:21
(Laughter)
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(Smijeh)
08:23
In the beginning, on the first sabbatical,
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U početku, na mom prvom sabatikalu,
08:26
it was rather disastrous.
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bilo je katastrofalno.
08:30
I had thought that I should do this without any plan,
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Mislio sam da bih trebao činiti stvari bez prethodnog planiranja
08:34
that this vacuum of time somehow would
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i da bi ovaj vakuum vremena nekako bio
08:38
be wonderful and enticing
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predivan i primamljiv
08:40
for idea generation. It was not.
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za razvijanje ideja. Ali, nije.
08:43
I just, without a plan, I just reacted
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Stoga, nisam planirao, samo sam reagirao
08:47
to little requests, not work requests,
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na male zahtjeve, ali ne poslovne zahtjeve,
08:50
those I all said no to, but other little requests.
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njima sam rekao ne, nego druge male zahtjeve,
08:53
Sending mail to Japanese design magazines and things like that.
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poput slanja elektroničke pošte japanskim dizajnerskim časopisima i slične stvari.
08:56
So I became my own intern.
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Stoga sam postao sam svoj stažist.
08:58
(Laughter)
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(Smijeh)
09:01
And I very quickly
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Vrlo brzo
09:03
made a list of the things I was interested in,
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napravio sam popis stvari koje su me zanimale,
09:07
put them in a hierarchy, divided them into chunks of time
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poredao sam ih po važnosti i rasporedio ih u komade vremena,
09:11
and then made a plan, very much like in grade school.
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potom napravio plan, poput rasporeda u osnovnoj školi.
09:15
What does it say here? Monday, 8 to 9: story writing;
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Što ovdje piše? Ponedjeljak od osam do devet: pisanje priča.
09:19
9 to 10: future thinking.
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Od devet do deset: razmišljanje o budućnosti.
09:21
Was not very successful. And so on and so forth.
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Nije bilo baš uspješno. I tako dalje i tako dalje.
09:24
And that actually, specifically as a starting point
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I onda je to zapravo počelo
09:26
of the first sabbatical, worked really well for me.
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pozitivno utjecati na mene.
09:29
What came out of it?
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Što je iz toga proizašlo?
09:31
I really got close to design again.
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Opet sam se približio svijetu dizajna.
09:33
I had fun.
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I zabavljao se.
09:35
Financially, seen over the long term, it was actually successful.
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Financijski je to dugoročno bilo uspješno.
09:38
Because of the improved quality, we could ask for higher prices.
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Zbog poboljšane kvalitete mogli smo tražiti i više cijene.
09:43
And probably most importantly,
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I možda ono najvažnije,
09:45
basically everything we've done
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praktički sve što smo napravili
09:47
in the seven years following the first sabbatical
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u sljedećih sedam godina nakon prvog takvog odmora,
09:49
came out of thinking of that one single year.
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proizašlo je iz razmišljanja tijekom te jedne godine.
09:53
And I'll show you a couple of projects
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Pokazat ću vam nekoliko projekata
09:56
that came out of the seven years following that sabbatical.
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koji su proizašli u tih sedam godina.
10:01
One of the strands of thinking I was involved in was
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Jedan od aspekata mišljenja u koji sam bio uključen bilo je
10:05
that sameness is so incredibly overrated.
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kako je nepromjenjivost precijenjena.
10:07
This whole idea that everything needs to be exactly the same
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Cijela ta ideja da sve mora biti u potpunosti jednako
10:11
works for a very very few strand of companies,
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pali samo kod vrlo malog broja poduzeća,
10:14
and not for everybody else.
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ali ne i za sve ostale.
10:16
We were asked to design an identity for Casa da Musica,
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Zamolili su nas da dizajniramo nešto što će predstavljati Casa de Musica,
10:20
the Rem Koolhaas-built music center
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glazbeni centar
10:23
in Porto, in Portugal.
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u Portu, u Portugalu kojeg je projektirao Rem Koolhaas.
10:25
And even though I desired to do an identity
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I iako sam imao želju napraviti reklamu
10:29
that doesn't use the architecture,
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koja neće koristiti arihtekturu,
10:33
I failed at that.
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nisam uspio.
10:35
And mostly also because I realized
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I uglavnom zato što sam shvatio
10:38
out of a Rem Koolhaas presentation to the city of Porto, where
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i to iz njegove prezentacije u kojoj je
10:41
he talked about a conglomeration of various layers of meaning.
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govorio o koncentriranju različitih slojeva značenja.
10:45
Which I understood after I
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Shvatio sam to tek kada sam
10:47
translated it from architecture speech
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ju preveo iz stručnog govora
10:49
in to regular English,
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na običan engleski,
10:51
basically as logo making.
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da se radi o izradi logotipa.
10:53
And I understood that the building itself was a logo.
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I shvatio sam da je građevina sama po sebi logotip.
10:56
So then it became quite easy.
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Tada je postalo lako.
10:58
We put a mask on it,
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Prvo stavimo masku,
11:00
looked at it deep down in the ground,
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pogledamo je dobro
11:02
checked it out from all sides,
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sa svih strana,
11:05
west, north, south, east,
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zapada, sjevera, juga, istoka,
11:08
top and bottom.
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vrha i dna.
11:10
Colored them in a very particular way
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Obojimo ih zatim na specifične načine,
11:12
by having a friend of mine write a piece of software,
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i to uz pomoć prijatelja i njegovog softvera,
11:15
the Casa da Musica Logo Generator.
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Casa de Musica Logo Generator-a
11:17
That's connected to a scanner.
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koji je povezan sa skenerom.
11:20
You put any image in there, like that Beethoven image.
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Stavite nekakvu sliku, poput ove Beethoven-ove
11:23
And the software, in a second,
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te vam u sljedećem trenutku softver
11:26
will give you the Casa da Musica Beethoven logo.
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stvori logotip Casa de Musica Beethoven.
11:29
Which, when you actually have to design a Beethoven poster,
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I to vam je zapravo vrlo korisno kad trebate dizajnirati plakat koji će predstavljati Beethovena,
11:32
comes in handy, because the visual information of the logo
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jer su vizualno logotip
11:37
and the actual poster is exactly the same.
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i stvarni plakat potpuno isti.
11:40
So it will always fit together, conceptually, of course.
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Stoga će oni uvijek konceptualno odgovarati jedno drugome.
11:44
If Zappa's music is performed, it gets its own logo.
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Ako će biti predstavljena Zappina glazba, onda ona dobije svoj logotip.
11:48
Or Philip Glass or Lou Reed or the Chemical Brothers,
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Ili Phillip Glass ili Lou Reed ili Chemical Brothers,
11:51
who all performed there, get their own
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koji su svi tamo i nastupili, svi dobiju svoj
11:53
Casa da Musica logo.
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vlastiti Casa de Musica logotip.
11:55
It works the same internally with the president or the musical director,
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Isto se radi i s predsjednikom ili glazbenim direktorom
11:59
whose Casa da Musica portraits wind up on their business cards.
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Casa de Musica-e čiji se portreti nalaze na njihovim podsjetnicama.
12:03
There is a full-blown orchestra
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U zgradi živi čitav
12:05
living inside the building.
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jedan orkestar.
12:08
It has a more transparent identity.
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Njihova oznaka je malo uočljivija.
12:12
The truck they go on tour with.
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Kamion kojim idu na turneju.
12:15
Or there's a smaller contemporary orchestra,
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Ili, također postoji manji suvremeni orkestar
12:18
12 people that remixes its own title.
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12 ljudi koji stvaraju svoj vlastiti logotip.
12:24
And one of the handy things that came about
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Ono što je korisno je da
12:26
was that you could take the logo type
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možete uzeti logotip
12:29
and create advertising out of it.
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i od njega napraviti reklamu,
12:32
Like this Donna Toney poster,
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poput reklamnog plakata za Donnu Toney
12:34
or Chopin, or Mozart,
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ili Chopina, Mozarta
12:36
or La Monte Young.
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ili La Monte Younga.
12:38
You can take the shape and make typography out of it.
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Možete sačuvati oblik i od njega izraditi reklamu.
12:42
You can grow it underneath the skin.
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Možete ga gravirati ispod kože.
12:44
You can have a poster for a family event in front of the house,
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Možete napraviti plakat za obiteljski događaj ispred kuće
12:48
or a rave underneath the house
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ili za rave party u podrumu kuće
12:51
or a weekly program,
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ili pak za tjedni program
12:53
as well as educational services.
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kao i za obrazovne usluge.
12:57
Second insight. So far, until that point I had
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Druga predodžba. Dosad, do te točke
13:00
been mostly involved
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uglavnom sam
13:03
or used the language of design
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koristio jezik dizajna
13:05
for promotional purposes,
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za promociju,
13:07
which was fine with me.
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što je meni bilo u redu.
13:09
On one hand I have nothing against selling.
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S jedne strane nemam ništa protiv prodaje.
13:11
My parents are both salespeople.
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Moji su roditelji bili trgovci.
13:14
But I did feel that
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Ali počeo sam osjećati da
13:16
I spent so much time learning this language,
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previše vremena učim samo taj jezik,
13:18
why do I only promote with it?
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i zašto samo njime vršim promociju?
13:21
There must be something else.
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Mora postojati nešto drugačije.
13:23
And the whole series of work came out of it.
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I iz toga je proizišao cijeli niz poslova.
13:25
Some of you might have seen it.
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Neki od vas možda su ih vidjeli.
13:27
I showed some of it
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Neke sam pokazao
13:29
at earlier TEDs before,
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ranije na TED-u,
13:31
under the title "Things I've Learned in My Life So Far."
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pod naslovom „Stvari koje sam dosada naučio“.
13:34
I'll just show two now.
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Sada ću pokazati samo dvije.
13:36
This is a whole wall of bananas
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Ovo je zid izgrađen u cijelosti od banana
13:39
at different ripenesses
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u različitim stupnjevima zrelosti,
13:41
on the opening day in this gallery in New York.
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na dan otvorenja galerije u New Yorku.
13:44
It says, "Self-confidence produces fine results."
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Na njemu piše, „Samopouzdanje vodi ka dobrim rezultatima.“
13:48
This is after a week.
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Ovo je nakon tjedan dana.
13:50
After two weeks,
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Nakon dva tjedna,
13:52
three weeks, four weeks, five weeks.
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tri tjedna, četiri tjedna, pet tjedana.
13:55
And you see the self confidence almost comes back,
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I vidite, samopouzdanje se skoro vrati,
13:57
but not quite.
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ali ne u potpunosti.
14:01
These are some pictures visitors sent to me.
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Ovo su neke od slika koje su mi poslali posjetitelji.
14:04
(Laughter)
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(Smijeh)
14:05
And then the city of Amsterdam
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U Amsterdamu su nas
14:07
gave us a plaza and asked us to do something.
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zamolili da napravimo nešto na trgu.
14:10
We used the stone plates as a grid
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Koristili smo kamene ploče kao rešetke
14:14
for our little piece.
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za naš mali komad.
14:17
We got 250,000 coins from the central bank,
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Iz centralne banke uzeli smo 250 tisuća novčića
14:21
at different darknesses.
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različitih stupnjeva tamnoće.
14:23
So we got brand new ones, shiny ones,
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Bili su to novi, sjajni,
14:25
medium ones, and very old, dark ones.
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srednje stari i vrlo stari, tamni novčići.
14:29
And with the help of 100 volunteers, over a week,
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I uz pomoć 100 volontera u tjedan dana
14:33
created this fairly floral typography
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smo na kamenim pločama napravili tipografiju
14:38
that spelled, "Obsessions make my life worse
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na kojoj je pisalo, „Opsesije mi pogoršavaju život,
14:40
and my work better."
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ali mi poboljšavaju posao“.
14:42
And the idea of course was to
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Ideja je bila
14:44
make the type so precious
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napraviti to tako
14:47
that as an audience
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da bi vas kao publiku
14:49
you would be in between,
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dovelo u dilemu.
14:51
"Should I really take as much money as I can?
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„Da li da uzmem novaca što više mogu?
14:53
Or should I leave the piece intact as it is right now?"
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Ili da ostavim to tako kako je?“
14:58
While we built all this up
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Dok smo ovo gradili
15:00
during that week, with the 100 volunteers,
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u tijeku tjedana dana, sa stotinu volontera,
15:02
a good number of the neighbors surrounding the plaza
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veliki broj ljudi približio se trgu
15:06
got very close to it and quite loved it.
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i vrlo im se svidjelo ono što su tamo vidjeli.
15:08
So when it was finally done,
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Stoga kada je to napokon bilo gotovo,
15:10
and in the first night
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prve noći,
15:12
a guy came with big plastic bags
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došao je čovjek sa plastičnom vrećicom
15:14
and scooped up as many coins as he could possibly carry,
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i pokupio je novaca koliko god je mogao ponijeti,
15:19
one of the neighbors called the police.
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jedan od susjeda pozvao je policiju.
15:21
And the Amsterdam police
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Amsterdamska policija
15:23
in all their wisdom,
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se u svoj svojoj veličini
15:26
came, saw,
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pojavila, vidjela
15:28
and they wanted to protect the artwork.
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i pokušala zaštititi umjetnički rad.
15:30
And they swept it all up and put it into custody
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Pokupili su sve novčiće i
15:33
at police headquarters.
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odnijeli ih u policijsko sjedište.
15:35
(Laughter)
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(Smijeh)
15:37
I think you see, you see them sweeping. You see them sweeping right here.
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Možete ih vidjeti ovdje kako kupe novčiće.
15:40
That's the police, getting rid of it all.
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To je policija koja se rješava cijelog rada.
15:44
So after eight hours
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I nakon osam sati
15:46
that's pretty much all that was left
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to je u biti sve što je ostalo
15:48
of the whole thing.
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od cijele stvari.
15:50
(Laughter)
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(Smijeh)
15:52
We are also working on the start of a bigger project in Bali.
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Također započinjemo jedan veći projekt na Baliju.
15:55
It's a movie about happiness.
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To je film o sreći.
15:57
And here we asked some nearby pigs
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Zamolili smo najbliže svinje
16:00
to do the titles for us.
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da nam napišu naslov filma.
16:02
They weren't quite slick enough.
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No nisu baš bile vješte,
16:04
So we asked the goose to do it again,
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pa smo zamolili gusku da napravi to isto,
16:06
and hoped she would do somehow,
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nadajući se da će ona nekako
16:08
a more elegant or pretty job.
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to učiti elegantnije.
16:11
And I think she overdid it.
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I mislim da je to napravila prelijepo,
16:13
Just a bit too ornamental.
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čak previše kičasto.
16:16
And my studio is very close to the monkey forest.
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Moj studio je blizu šume u kojoj se nalaze majmuni,
16:20
And the monkeys in that monkey forest
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a ti majmuni
16:22
looked, actually, fairly happy.
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izgledali su dovoljno sretno
16:24
So we asked those guys to do it again.
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pa smo ih zamolili da oni učine to isto.
16:29
They did a fine job, but had
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Oni su napravili dobar posao ali
16:31
a couple of readability problems.
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postojali su problemi sa čitljivošću.
16:36
So of course whatever you don't really do yourself
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Stoga, zapravo, sve što ne napravite sami
16:39
doesn't really get done properly.
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ne bude dobro.
16:43
That film we'll be working on for the next two years.
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Na tome filmu radit ćemo naredne dvije godine.
16:47
So it's going to be a while.
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Stoga će to potrajati.
16:50
And of course you might think that
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I možda mislite da se
16:52
doing a film on happiness
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rad na filmu o sreći
16:55
might not really be worthwhile.
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neće isplatiti,
16:57
Then you can of course always
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ali onda uvijek možete
16:59
go and see this guy.
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otići i pogledati ovog tipa.
17:01
Video: (Laughter)
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Video: (Smijeh)
17:16
And I'm happy I'm alive.
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I ja sam sretan što sam živ.
17:18
I'm happy I'm alive. I'm happy I'm alive.
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Ja sam sretan što sam živ. Ja sam sretan što sam živ.
17:25
Stefan Sagmeister: Thank you.
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Stefan Sagmeister: Hvala vam.
17:27
(Applause)
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(Pljesak)
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