The pattern behind self-deception | Michael Shermer

729,912 views ・ 2010-06-14

TED


Please double-click on the English subtitles below to play the video.

00:16
So since I was here last in '06,
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we discovered that global climate change
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is turning out to be a pretty serious issue,
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so we covered that fairly extensively
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in Skeptic magazine.
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We investigate all kinds
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of scientific and quasi-scientific controversies,
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but it turns out we don't have to worry about any of this
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because the world's going to end in 2012.
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Another update:
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You will recall I introduced you guys
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to the Quadro Tracker.
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It's like a water dowsing device.
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It's just a hollow piece of plastic with an antenna that swivels around.
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And you walk around, and it points to things.
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Like if you're looking for marijuana in students' lockers,
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it'll point right to somebody.
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Oh, sorry. (Laughter)
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This particular one that was given to me
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finds golf balls,
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especially if you're at a golf course
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and you check under enough bushes.
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Well, under the category of "What's the harm of silly stuff like this?"
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this device, the ADE 651,
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was sold to the Iraqi government
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for 40,000 dollars apiece.
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It's just like this one, completely worthless,
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in which it allegedly worked by "electrostatic
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magnetic ion attraction,"
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which translates to
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"pseudoscientific baloney" -- would be the nice word --
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in which you string together a bunch of words that sound good,
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but it does absolutely nothing.
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In this case, at trespass points,
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allowing people to go through
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because your little tracker device said they were okay,
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actually cost lives.
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So there is a danger to pseudoscience,
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in believing in this sort of thing.
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So what I want to talk about today is belief.
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I want to believe,
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and you do too.
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And in fact, I think my thesis here is that
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belief is the natural state of things.
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It is the default option. We just believe.
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We believe all sorts of things.
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Belief is natural;
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disbelief, skepticism, science, is not natural.
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It's more difficult.
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It's uncomfortable to not believe things.
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So like Fox Mulder on "X-Files,"
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who wants to believe in UFOs? Well, we all do,
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02:18
and the reason for that is because
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we have a belief engine in our brains.
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Essentially, we are pattern-seeking primates.
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We connect the dots: A is connected to B; B is connected to C.
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And sometimes A really is connected to B,
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and that's called association learning.
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We find patterns, we make those connections,
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whether it's Pavlov's dog here
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associating the sound of the bell with the food,
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and then he salivates to the sound of the bell,
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or whether it's a Skinnerian rat,
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in which he's having an association
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between his behavior and a reward for it,
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and therefore he repeats the behavior.
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In fact, what Skinner discovered
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is that, if you put a pigeon in a box like this,
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and he has to press one of these two keys,
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and he tries to figure out what the pattern is,
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and you give him a little reward in the hopper box there --
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if you just randomly assign rewards
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such that there is no pattern,
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they will figure out any kind of pattern.
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And whatever they were doing just before they got the reward,
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they repeat that particular pattern.
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Sometimes it was even spinning around twice counterclockwise,
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once clockwise and peck the key twice.
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And that's called superstition,
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and that, I'm afraid,
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we will always have with us.
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I call this process "patternicity" --
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that is, the tendency to find meaningful patterns
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in both meaningful and meaningless noise.
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When we do this process, we make two types of errors.
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A Type I error, or false positive,
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is believing a pattern is real
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when it's not.
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Our second type of error is a false negative.
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A Type II error is not believing
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a pattern is real when it is.
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So let's do a thought experiment.
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You are a hominid three million years ago
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walking on the plains of Africa.
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Your name is Lucy, okay?
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And you hear a rustle in the grass.
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Is it a dangerous predator,
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or is it just the wind?
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Your next decision could be the most important one of your life.
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Well, if you think that the rustle in the grass is a dangerous predator
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and it turns out it's just the wind,
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you've made an error in cognition,
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made a Type I error, false positive.
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But no harm. You just move away.
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You're more cautious. You're more vigilant.
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On the other hand, if you believe that the rustle in the grass is just the wind,
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and it turns out it's a dangerous predator,
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you're lunch.
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You've just won a Darwin award.
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You've been taken out of the gene pool.
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Now the problem here is that
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patternicities will occur whenever the cost
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of making a Type I error
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is less than the cost of making a Type II error.
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This is the only equation in the talk by the way.
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We have a pattern detection problem
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that is assessing the difference between a Type I and a Type II error
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is highly problematic,
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especially in split-second, life-and-death situations.
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So the default position
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is just: Believe all patterns are real --
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All rustles in the grass are dangerous predators
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and not just the wind.
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05:00
And so I think that we evolved ...
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there was a natural selection for the propensity for our belief engines,
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our pattern-seeking brain processes,
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to always find meaningful patterns
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and infuse them with these sort of
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predatory or intentional agencies that I'll come back to.
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05:14
So for example, what do you see here?
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It's a horse head, that's right.
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It looks like a horse. It must be a horse.
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That's a pattern.
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And is it really a horse?
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Or is it more like a frog?
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See, our pattern detection device,
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which appears to be located in the anterior cingulate cortex --
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it's our little detection device there --
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can be easily fooled, and this is the problem.
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For example, what do you see here?
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Yes, of course, it's a cow.
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Once I prime the brain -- it's called cognitive priming --
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once I prime the brain to see it,
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it pops back out again even without the pattern that I've imposed on it.
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And what do you see here?
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Some people see a Dalmatian dog.
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Yes, there it is. And there's the prime.
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So when I go back without the prime,
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your brain already has the model
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so you can see it again.
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What do you see here?
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Planet Saturn. Yes, that's good.
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How about here?
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Just shout out anything you see.
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That's a good audience, Chris.
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Because there's nothing in this. Well, allegedly there's nothing.
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This is an experiment done by Jennifer Whitson
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at U.T. Austin
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on corporate environments
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and whether feelings of uncertainty and out of control
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makes people see illusory patterns.
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That is, almost everybody sees the planet Saturn.
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People that are put in a condition of feeling out of control
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are more likely to see something in this,
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which is allegedly patternless.
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In other words, the propensity to find these patterns
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goes up when there's a lack of control.
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For example, baseball players are notoriously superstitious
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when they're batting,
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but not so much when they're fielding.
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Because fielders are successful
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90 to 95 percent of the time.
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The best batters fail seven out of 10 times.
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So their superstitions, their patternicities,
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are all associated with feelings of lack of control
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and so forth.
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What do you see in this particular one here, in this field?
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Anybody see an object there?
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There actually is something here,
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but it's degraded.
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While you're thinking about that,
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this was an experiment done by Susan Blackmore,
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a psychologist in England,
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who showed subjects this degraded image
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and then ran a correlation between
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their scores on an ESP test:
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How much did they believe in the paranormal,
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supernatural, angels and so forth.
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And those who scored high on the ESP scale,
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tended to not only see
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more patterns in the degraded images
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but incorrect patterns.
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Here is what you show subjects.
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The fish is degraded 20 percent, 50 percent
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and then the one I showed you,
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70 percent.
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A similar experiment was done by another [Swiss] psychologist
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named Peter Brugger,
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who found significantly more meaningful patterns
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were perceived on the right hemisphere,
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via the left visual field, than the left hemisphere.
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So if you present subjects the images such
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that it's going to end up on the right hemisphere instead of the left,
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then they're more likely to see patterns
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than if you put it on the left hemisphere.
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Our right hemisphere appears to be
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where a lot of this patternicity occurs.
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So what we're trying to do is bore into the brain
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to see where all this happens.
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Brugger and his colleague, Christine Mohr,
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gave subjects L-DOPA.
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L-DOPA's a drug, as you know, given for treating Parkinson's disease,
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which is related to a decrease in dopamine.
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L-DOPA increases dopamine.
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An increase of dopamine caused
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subjects to see more patterns
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than those that did not receive the dopamine.
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So dopamine appears to be the drug
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associated with patternicity.
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In fact, neuroleptic drugs
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that are used to eliminate psychotic behavior,
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things like paranoia, delusions
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and hallucinations,
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these are patternicities.
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They're incorrect patterns. They're false positives. They're Type I errors.
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And if you give them drugs
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that are dopamine antagonists,
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they go away.
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That is, you decrease the amount of dopamine,
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and their tendency to see
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patterns like that decreases.
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On the other hand, amphetamines like cocaine
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are dopamine agonists.
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They increase the amount of dopamine.
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So you're more likely to feel in a euphoric state,
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creativity, find more patterns.
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In fact, I saw Robin Williams recently
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talk about how he thought he was much funnier
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when he was doing cocaine, when he had that issue, than now.
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So perhaps more dopamine
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is related to more creativity.
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Dopamine, I think, changes
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our signal-to-noise ratio.
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That is, how accurate we are
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in finding patterns.
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If it's too low, you're more likely to make too many Type II errors.
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You miss the real patterns. You don't want to be too skeptical.
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If you're too skeptical, you'll miss the really interesting good ideas.
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Just right, you're creative, and yet you don't fall for too much baloney.
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Too high and maybe you see patterns everywhere.
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Every time somebody looks at you, you think people are staring at you.
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You think people are talking about you.
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And if you go too far on that, that's just simply
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labeled as madness.
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It's a distinction perhaps we might make
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between two Nobel laureates, Richard Feynman
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and John Nash.
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One sees maybe just the right number
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of patterns to win a Nobel Prize.
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The other one also, but maybe too many patterns.
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And we then call that schizophrenia.
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So the signal-to-noise ratio then presents us with a pattern-detection problem.
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And of course you all know exactly
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what this is, right?
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And what pattern do you see here?
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Again, I'm putting your anterior cingulate cortex to the test here,
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causing you conflicting pattern detections.
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You know, of course, this is Via Uno shoes.
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These are sandals.
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Pretty sexy feet, I must say.
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Maybe a little Photoshopped.
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And of course, the ambiguous figures
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that seem to flip-flop back and forth.
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It turns out what you're thinking about a lot
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influences what you
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tend to see.
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And you see the lamp here, I know.
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Because the lights on here.
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Of course, thanks to the environmentalist movement
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we're all sensitive to the plight of marine mammals.
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So what you see in this particular ambiguous figure
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is, of course, the dolphins, right?
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You see a dolphin here,
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and there's a dolphin,
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and there's a dolphin.
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That's a dolphin tail there, guys.
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(Laughter)
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If we can give you conflicting data, again,
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your ACC is going to be going into hyperdrive.
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If you look down here, it's fine. If you look up here, then you get conflicting data.
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And then we have to flip the image
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for you to see that it's a set up.
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The impossible crate illusion.
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It's easy to fool the brain in 2D.
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So you say, "Aw, come on Shermer, anybody can do that
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in a Psych 101 text with an illusion like that."
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Well here's the late, great Jerry Andrus'
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"impossible crate" illusion in 3D,
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in which Jerry is standing inside
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the impossible crate.
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And he was kind enough to post this
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and give us the reveal.
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Of course, camera angle is everything. The photographer is over there,
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and this board appears to overlap with this one, and this one with that one, and so on.
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But even when I take it away,
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the illusion is so powerful because of how are brains are wired
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to find those certain kinds of patterns.
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This is a fairly new one
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that throws us off because of the conflicting patterns
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of comparing this angle with that angle.
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In fact, it's the exact same picture side by side.
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So what you're doing is comparing that angle
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instead of with this one, but with that one.
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And so your brain is fooled.
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Yet again, your pattern detection devices are fooled.
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Faces are easy to see
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because we have an additional evolved
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facial recognition software
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in our temporal lobes.
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Here's some faces on the side of a rock.
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I'm actually not even sure if this is -- this might be Photoshopped.
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But anyway, the point is still made.
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Now which one of these looks odd to you?
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In a quick reaction, which one looks odd?
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The one on the left. Okay. So I'll rotate it
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so it'll be the one on the right.
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And you are correct.
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A fairly famous illusion -- it was first done with Margaret Thatcher.
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Now, they trade up the politicians every time.
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Well, why is this happening?
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Well, we know exactly where it happens,
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in the temporal lobe, right across, sort of above your ear there,
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in a little structure called the fusiform gyrus.
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And there's two types of cells that do this,
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that record facial features either globally,
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or specifically these large, rapid-firing cells,
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first look at the general face.
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So you recognize Obama immediately.
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And then you notice something quite
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a little bit odd about the eyes and the mouth.
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Especially when they're upside down,
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you're engaging that general facial recognition software there.
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Now I said back in our little thought experiment,
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you're a hominid walking on the plains of Africa.
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Is it just the wind or a dangerous predator?
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What's the difference between those?
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Well, the wind is inanimate;
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the dangerous predator is an intentional agent.
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And I call this process agenticity.
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That is the tendency to infuse patterns
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with meaning, intention and agency,
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often invisible beings from the top down.
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This is an idea that we got
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from a fellow TEDster here, Dan Dennett,
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who talked about taking the intentional stance.
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So it's a type of that expanded to explain, I think, a lot of different things:
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souls, spirits, ghosts, gods, demons, angels,
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aliens, intelligent designers,
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government conspiracists
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and all manner of invisible agents
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with power and intention, are believed
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to haunt our world and control our lives.
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I think it's the basis of animism
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and polytheism and monotheism.
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It's the belief that aliens are somehow
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more advanced than us, more moral than us,
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and the narratives always are
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that they're coming here to save us and rescue us from on high.
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The intelligent designer's always portrayed
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as this super intelligent, moral being
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that comes down to design life.
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Even the idea that government can rescue us --
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that's no longer the wave of the future,
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but that is, I think, a type of agenticity:
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projecting somebody up there,
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big and powerful, will come rescue us.
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And this is also, I think, the basis of conspiracy theories.
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There's somebody hiding behind there pulling the strings,
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whether it's the Illuminati
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or the Bilderbergers.
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But this is a pattern detection problem, isn't it?
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Some patterns are real and some are not.
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Was JFK assassinated by a conspiracy or by a lone assassin?
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Well, if you go there -- there's people there on any given day --
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like when I went there, here -- showing me where the different shooters were.
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My favorite one was he was in the manhole.
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And he popped out at the last second, took that shot.
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But of course, Lincoln was assassinated by a conspiracy.
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So we can't just uniformly dismiss
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all patterns like that.
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Because, let's face it, some patterns are real.
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Some conspiracies really are true.
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Explains a lot, maybe.
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And 9/11 has a conspiracy theory. It is a conspiracy.
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We did a whole issue on it.
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Nineteen members of Al Queda plotting to fly planes into buildings
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constitutes a conspiracy.
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But that's not what the "9/11 truthers" think.
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They think it was an inside job by the Bush administration.
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Well, that's a whole other lecture.
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You know how we know that 9/11
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was not orchestrated by the Bush administration?
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Because it worked.
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(Laughter)
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(Applause)
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So we are natural-born dualists.
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Our agenticity process comes from
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the fact that we can enjoy movies like these.
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Because we can imagine, in essence,
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continuing on.
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We know that if you stimulate the temporal lobe,
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you can produce a feeling of out-of-body experiences,
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near-death experiences,
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which you can do by just touching an electrode to the temporal lobe there.
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Or you can do it through loss of consciousness,
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by accelerating in a centrifuge.
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You get a hypoxia, or a lower oxygen.
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And the brain then senses
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that there's an out-of-body experience.
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You can use -- which I did, went out and did --
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Michael Persinger's God Helmet,
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that bombards your temporal lobes with electromagnetic waves.
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And you get a sense of out-of-body experience.
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So I'm going to end here with a short video clip
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that sort of brings all this together.
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It's just a minute and a half.
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It ties together all this into the power of expectation and the power of belief.
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Go ahead and roll it.
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Narrator: This is the venue they chose for their fake auditions
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for an advert for lip balm.
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Woman: We're hoping we can use part of this
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in a national commercial, right?
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And this is test on some lip balms
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that we have over here.
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And these are our models who are going to help us,
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Roger and Matt.
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And we have our own lip balm,
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and we have a leading brand.
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Would you have any problem
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kissing our models to test it?
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Girl: No.
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Woman: You wouldn't? (Girl: No.) Woman: You'd think that was fine.
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Girl: That would be fine. (Woman: Okay.)
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So this is a blind test.
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I'm going to ask you to go ahead
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and put a blindfold on.
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Kay, now can you see anything? (Girl: No.)
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Pull it so you can't even see down. (Girl: Okay.)
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Woman: It's completely blind now, right?
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Girl: Yes. (Woman: Okay.)
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Now, what I'm going to be looking for in this test
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is how it protects your lips,
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the texture, right,
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and maybe if you can discern any flavor or not.
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Girl: Okay. (Woman: Have you ever done a kissing test before?)
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Girl: No.
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Woman: Take a step here.
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Okay, now I'm going to ask you to pucker up.
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Pucker up big and lean in just a little bit, okay?
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(Music)
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(Laughter)
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(Laughter)
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Woman: Okay.
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And, Jennifer, how did that feel?
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Jennifer: Good.
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(Laughter)
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Girl: Oh my God!
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(Laughter)
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Michael Shermer: Thank you very much. Thank you. Thanks.
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About this website

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