How blue jeans were invented | Moments of Vision 10 - Jessica Oreck

譯者: Yueh-Lun Huang 審譯者: Shan Min Wang

In a Moment of Vision...

靈光乍現......

It's the height of the Gold Rush, 1850s California.

淘金潮的高峰時期 1850 年代的加州

A young tailor named Jacob Davis notices that his gold-mining customers

年輕裁縫師雅各布·戴維斯 注意到他的採金客戶

穿破褲子的速度比修補的還快

are wearing through pants faster than they can patch them.

In a moment of vision,

靈光一現

Davis adds reinforcing metal rivets to his pant design,

戴維斯在他的褲子設計 增加了強化金屬鉚釘

strategically placing them at points of strain,

策略地放置在褲子容易被拉扯的部位

like the corners of pockets and the base of the fly.

像是口袋的角落或褲檔的拉鍊處

The enhanced trousers are soon in high demand.

強化長褲的需求很快地上升

In order to take out a patent on the highly successful riveted pant,

為了取得如此成功的鉚釘褲專利

Davis needs a business partner.

戴維斯需要一個商業夥伴

He approaches the supplier of his cloth,

為此，他連絡了他的布料供應商

a dry goods merchant by the name of Levi Strauss.

一家叫做李維·斯特勞斯的綢緞商

Strauss and Davis begin manufacturing pants out of denim,

斯特勞斯和戴維斯 開始製造丹寧牛仔褲

and continue to modify the design to accommodate their customers.

並持續地修改設計來適應客戶需求

It is rumored that the removal of the crotch rivet

據說，拆下胯部鉚釘

was due to a complaint from the miners

是因為礦工的抱怨

that squatting too near a campfire in their typical underwear-free fashion

普遍不穿內褲的礦工蹲在營火旁

會感到疼痛

could be painful.

Jeans continued to be modified and diversified over the years,

多年來，牛仔褲 繼續被修改和多樣化

eventually becoming an everyday fashion item

最終成為 1960 年代 工作和娛樂的日常時尚配件

for both work and play by the 1960s.

Today, 96% of American consumers own at least one, if not many, pairs of jeans.

今天，96% 的美國消費者 都至少擁有一條牛仔褲