How blue jeans were invented | Moments of Vision 10 - Jessica Oreck

Translator: Yacinta Shafira Reviewer: Lanny Yunita

In a Moment of Vision...

Ketika Ilham Datang...

It's the height of the Gold Rush, 1850s California.

Tahun 1850-an, demam emas meningkat di California.

A young tailor named Jacob Davis notices that his gold-mining customers

Penjahit muda bernama Jacob Davis menyadari celana konsumen penambang emasnya

are wearing through pants faster than they can patch them.

lebih cepat rusak, sementara waktu menambalnya lama.

In a moment of vision,

Ketika ilham datang,

Davis adds reinforcing metal rivets to his pant design,

David menambah paku keling untuk desain celananya,

strategically placing them at points of strain,

meletakkan keling strategis di titik tumpu celana,

like the corners of pockets and the base of the fly.

seperti di ujung saku, dan dasar ritsleting.

The enhanced trousers are soon in high demand.

Celana yang sudah diperbaiki tersebut mendapat permintaan yang tinggi.

In order to take out a patent on the highly successful riveted pant,

Untuk mematenkan celana berpaku keling yang sangat sukses itu,

Davis needs a business partner.

Davis membutuhkan partner bisnis.

He approaches the supplier of his cloth,

Dia mendekati pemasok pakaiannya,

a dry goods merchant by the name of Levi Strauss.

pedagang kain yang bernama Levi Strauss.

Strauss and Davis begin manufacturing pants out of denim,

Strauss dan Davis mulai memproduksi celana berbahan denim,

and continue to modify the design to accommodate their customers.

dan terus memodifikasi desainnya untuk mengakomodasi konsumen.

It is rumored that the removal of the crotch rivet

Kabarnya, penghilangan paku pada area selangkangan,

was due to a complaint from the miners

muncul akibat keluhan dari para penambang,

that squatting too near a campfire in their typical underwear-free fashion

ketika berjongkok dekat api unggun tanpa celana dalam

could be painful.

bisa menyakitkan.

Jeans continued to be modified and diversified over the years,

Celana jin terus-menerus dimodifikasi, dan dikembangkan tiap tahunnya,

eventually becoming an everyday fashion item

yang pada akhirnya menjadi pakaian trendi sehari-hari

for both work and play by the 1960s.

untuk bekerja maupun bersantai, sejak tahun 1960-an.

Today, 96% of American consumers own at least one, if not many, pairs of jeans.

Saat ini, 96% konsumen Amerika memiliki setidaknya satu pasang celana jin.