Why are we so attached to our things? - Christian Jarrett

2,643,660 views ・ 2016-12-27

TED-Ed


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譯者: Kelly Yau 審譯者: Catherine Hsueh
00:07
After witnessing the violent rage shown by babies
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目睹嬰兒在被奪走視為己有的物品後
00:10
whenever deprived of an item they considered their own,
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哇哇大哭
00:14
Jean Piaget, a founding father of child psychology,
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兒童心理學之父尚.皮亞傑
00:18
observed something profound about human nature.
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觀察到跟人性有關的重要發現
00:22
Our sense of ownership emerges incredibly early.
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我們的擁有慾極早便出現
00:26
Why are we so clingy?
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為何我們那麼依戀自己的物品?
00:28
There's a well-established phenomenon in psychology
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心理學上有個公認的現象
00:31
known as the endowment effect
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稱為稟賦效應
00:34
where we value items much more highly just as soon as we own them.
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我們得到一件物品後 馬上就給它很高的價值
00:38
In one famous demonstration,
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一個著名的實驗中
00:40
students were given a choice between a coffee mug
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學生可選擇咖啡杯
00:43
or a Swiss chocolate bar
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或一條瑞士巧克力棒
00:45
as a reward for helping out with research.
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用作協助研究的報酬
00:48
Half chose the mug, and half chose the chocolate.
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一半學生選擇咖啡杯 另一半選擇巧克力
00:51
That is, they seemed to value the two rewards similarly.
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可見學生評估獎賞的價值都是相近的
00:55
Other students were given a mug first
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有一批學生起初獲發咖啡杯
00:58
and then a surprise chance to swap it for a chocolate bar,
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其後有機會將咖啡杯換成巧克力棒
01:02
but only 11% wanted to.
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但只有 11% 學生希望更換獎品
01:05
Yet another group started out with chocolate,
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而另一批學生起初獲發巧克力棒
01:07
and most preferred to keep it rather than swap.
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但大多學生寧可保留巧克力棒 而不選擇更換咖啡杯
01:10
In other words, the students nearly always put greater value
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換言之,對一開始獲發的獎賞
01:14
on whichever reward they started out with.
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學生幾乎都給予較高的價值
01:18
Part of this has to do with how quickly we form connections
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部分原因能解釋到
01:21
between our sense of self and the things we consider ours.
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我們為何迅速跟視為己的物品連繫
01:25
That can even be seen at the neural level.
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還可從神經系統方面解釋
01:28
In one experiment, neuroscientists scanned participants' brains
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有個實驗,神經學家 掃描參加者的大腦
01:32
while they allocated various objects either to a basket labeled "mine,"
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他們把物品投入寫着「我的」籃子
01:37
or another labeled, "Alex's."
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或「亞歷」的籃子
01:40
When participants subsequently looked at their new things,
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參加者望着新物品時
01:43
their brains showed more activity
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大腦會活躍起來
01:45
in a region that usually flickers into life
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尤其是想起生活片段
01:48
whenever we think about ourselves.
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及想到我們自己
01:50
Another reason we're so fond of our possessions
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另一原因解釋為何我們深愛自己物品
01:53
is that from a young age we believe they have a unique essence.
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是從小就相信自己的物品有一種特質
01:57
Psychologists showed us this by using an illusion
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為了證明,心理學家 告訴三至六歲孩童
02:00
to convince three to six-year-olds they built a copying machine,
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他們有一個複製器
02:05
a device that could create perfect replicas of any item.
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可以將所有物品 造出完美無暇的複製品
02:09
When offered a choice between their favorite toy
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孩童要選喜愛的玩具時
02:11
or an apparently exact copy,
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他們可在原品和複製品作抉擇
02:14
the majority of the children favored the original.
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大部份孩童鍾情於原來的玩具
02:17
In fact, they were often horrified at the prospect of taking home a copy.
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事實上,孩童懼怕把複製品帶回家
02:22
This magical thinking about objects isn't something we grow out of.
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這種奇妙的思想不會隨年齡減退
02:26
Rather it persists into adulthood while becoming ever more elaborate.
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相反,這種想法到成年後
仍會持續,甚至會更複雜
02:31
For example, consider the huge value placed on items
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譬如對名人用過的物品
02:34
that have been owned by celebrities.
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會給予很高的價值
02:37
It's as if the buyers believed the objects they'd purchased
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買家認為購買這些物品後
02:40
were somehow imbued with the essence of their former celebrity owners.
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能夠擁有名人用家的特質
02:45
For similar reasons, many of us are reluctant to part with family heirlooms
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就如很多人都不願意放棄家傳之寶
02:49
which help us feel connected to lost loved ones.
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這些物品仿佛連繫着失去的摯愛
02:52
These beliefs can even alter our perception of the physical world
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這信念甚至改變人們 對物質世界的看法
02:56
and change our athletic abilities.
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和我們的運動能力
02:59
Participants in a recent study were told they were using a golf putter
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最近有項研究 研究員告知參加者所用的球桿
03:02
once owned by the champion Ben Curtis.
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曾為高球冠軍選手本.柯蒂斯擁有
03:06
During the experiment,
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實驗期間
03:07
they perceived the hole as being about a centimeter larger
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參加者認為球洞寬了 1 厘米
03:10
than controlled participants using a standard putter
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相比另一批用普通球桿的參加者
03:14
and they sank slightly more putts.
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他們的入球量稍多
03:17
Although feelings of ownership emerge early in life, culture also plays a part.
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儘管擁有慾年幼已出現 但文化影響也為重要
03:22
For example, it was recently discovered that Hadza people of northern Tanzania
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例如,最近研究發現 住在坦桑尼亞北部的哈扎人
03:26
who are isolated from modern culture
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跟現代文明隔絕
03:28
don't exhibit the endowment effect.
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沒有受稟賦效應影響
03:31
That's possibly because they live in an egalitarian society
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或許族人居住在奉行平等主義的社區
03:35
where almost everything is shared.
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所有物品都是共用的
03:37
At the other extreme, sometimes our attachment to our things can go too far.
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有時我們對物品的依戀太偏激
03:42
Part of the cause of hoarding disorder is an exaggerated sense of responsibility
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儲物症部分原因歸究於 對個人物品抱有過分的責任感
03:46
and protectiveness toward one's belongings.
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以及過分呵護
03:49
That's why people with this condition find it so difficult to throw anything away.
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因此患者對棄置任何東西感到困難
03:54
What remains to be seen today
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現在所看到
03:56
is how the nature of our relationship with our possessions
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個人物品與自身的關係
03:59
will change with the rise of digital technologies.
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會隨着數碼科技的發展而改變
04:02
Many have forecast the demise of physical books and music,
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很多人推測印刷書 和音樂唱片將會沒落
04:06
but for now, at least, this seems premature.
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但現在看來仍言之尚早
04:09
Perhaps there will always be something uniquely satisfying
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或許我們認為手持一件 視之為己的物品
04:12
about holding an object in our hands and calling it our own.
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會為我們帶來獨一無二的滿足感
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