How the bra was invented | Moments of Vision 1 - Jessica Oreck

Kako je bil izumljen modrček | Trenutki vizije 1 - Jessica Oreck

Translator: Nika Kotnik Reviewer: Matej Divjak

In a Moment of Vision...

[V trenutku vizije...]

It's the 1920s.

1920-a.

Flapper fashion prevails.

Prevladuje Flapper moda.

Woman conceal their figures in straight-sided gowns

Ženske zakrivajo obliko telesa z ravnimi kroji

and restrictive bandeaus.

in omejujočimi bandeauji.

A dressmaker named Ida Rosenthal is frustrated by the way

Šiviljo Ido Rosenthal frustrira, kako prsi izgledajo plosko pod strukturirano obleko,

falsely flat chests look beneath her structured dresses

so she, her husband William, and business partner Enid Bissett

tako so ona, njen mož William in poslovna partnerka Enid Bissett

develop a line of intimate apparel that accentuates the curves.

zasnovali linijo intimnega perila, ki poudari obline.

The design consists of two cups,

Dizajn vsebuje dve košarici, naramnici

shoulder straps,

and a chest band that clasps in back.

in elastiko, ki gre okoli prsnega koša in se zapne na hrbtu.

At first, the bras are included with the sale of a dress,

Sprva so modrčki vključeni pri nakupu obleke,

but the popularity of the undergarment soon outstrips that of the garment itself.

a popularnost spodnjega perila kmalu prehiti popularnost same obleke.

The three establish a business selling exclusively bras

Ti trije ustanovijo podjetje, ki prodaja izključno modrčke,

and call it Maidenform.

in ga poimenujejo Maidenform.

William, v trenutku vizije,

William, in a moment of vision,

invents a graduated, standardized cup-sizing system

izumi postopni, standardizirani merski sistem košaric,

that accommodates women of all ages and all shapes.

primeren za ženske vseh starosti in oblik.

During the female liberation bra-burning era of the 1960s,

V obdobju ženske osvoboditve z zažiganjem modrčkov v 1960-ih

Ida Rosenthal is asked to comment on the downfall of the brassiere industry.

so Ido Rosenthal prosili za komentar o propadu industrije nedrčkov.

She answers simply,

Preprosto je odvrnila,

"After age 35, a woman hasn't got the figure to wear no support.

"Po 35. letu ženska ne more biti več brez opore.

Time is on my side."

Čas je na moji strani."