How the bra was invented | Moments of Vision 1 - Jessica Oreck

Prevoditelj: Ivan Stamenković Recezent: Igor Pureta

In a Moment of Vision...

U Trenutku Vizije...

It's the 1920s.

1920.-te su.

Flapper fashion prevails.

Moda za šiparice je prevladavala.

Woman conceal their figures in straight-sided gowns

Žene sakrivaju svoje figure haljama ravnih strana

and restrictive bandeaus.

i sputavajućim trakama za kosu.

A dressmaker named Ida Rosenthal is frustrated by the way

Krojačica imena Ida Rosenthal frustrirana je načinom

falsely flat chests look beneath her structured dresses

kako lažno ravna prsa izgledaju ispod njenih strukturiranih haljina

so she, her husband William, and business partner Enid Bissett

pa ona, njen suprug William, i poslovni partner Enid Bisset

develop a line of intimate apparel that accentuates the curves.

razvijaju liniju intimnog rublja koje naglašava obline.

The design consists of two cups,

Dizajn se sastoji od dvije košarice,

shoulder straps,

naramenica,

and a chest band that clasps in back.

i trake za prsa koja se kopča s leđa.

At first, the bras are included with the sale of a dress,

Na početku, grudnjak je uključen u cijenu haljine,

but the popularity of the undergarment soon outstrips that of the garment itself.

ali popularnost rublja nadmašuje popularnost haljina.

The three establish a business selling exclusively bras

Njih troje osniva posao koji prodaje samo grudnjake

and call it Maidenform.

i naziva ga Maidenform.

William, in a moment of vision,

William, u trenutku vizije,

invents a graduated, standardized cup-sizing system

osmišlja stupnjeviti, standardizirani sustav veličina košarica

that accommodates women of all ages and all shapes.

koji pristaje ženama svih dobi i oblika.

During the female liberation bra-burning era of the 1960s,

Za vrijeme ženskog pokreta oslobođenja i paljenja grudnjaka 1960.-te,

Ida Rosenthal is asked to comment on the downfall of the brassiere industry.

Idu Rosenthal su pitali da komentira propadanje industrije grudnjaka.

She answers simply,

Ona odgovara jednostavno:

"After age 35, a woman hasn't got the figure to wear no support.

"Nakon 35-e godine, žena nema figuru da ne treba nikakvu potporu.

Time is on my side."

Vrijeme je na mojoj strani."