How the bra was invented | Moments of Vision 1 - Jessica Oreck

譯者: Guanwei Hu 審譯者: 旻霏 郭

In a Moment of Vision...

有遠見的瞬間...

It's the 1920s.

二十世紀20年代

Flapper fashion prevails.

正逢輕佻時尚盛行

Woman conceal their figures in straight-sided gowns

女性們穿著直邊長裙和緊束的裹胸

and restrictive bandeaus.

用以遮掩她們的身材

A dressmaker named Ida Rosenthal is frustrated by the way

一位叫艾達·羅森塔爾的裁縫

falsely flat chests look beneath her structured dresses

對於平胸與她富有立體感的裙子的不協調感到沮喪

so she, her husband William, and business partner Enid Bissett

於是她聯通她丈夫 威廉和合夥人易妮德·比斯特

develop a line of intimate apparel that accentuates the curves.

設計了一種能讓身材展露無遺的貼身衣物

The design consists of two cups,

這件設計由兩個罩杯，

shoulder straps,

肩帶，

and a chest band that clasps in back.

以及從背後相連的胸袋組成

At first, the bras are included with the sale of a dress,

剛開始，胸罩是隨裙子贈送的

but the popularity of the undergarment soon outstrips that of the garment itself.

但是很快，附送的內衣竟然比裙子本身更受歡迎

The three establish a business selling exclusively bras

於是這三位設計者就成立了專門賣胸罩的公司

and call it Maidenform.

並且取名媚登峰 (Maidenform)

William, in a moment of vision,

威廉在他具有遠見的瞬間

invents a graduated, standardized cup-sizing system

發明了適用於任何年齡、 任何體型的女性的

that accommodates women of all ages and all shapes.

量化及標準化的罩杯尺寸測量系統

During the female liberation bra-burning era of the 1960s,

在60年代女性解放運動 焚燒胸罩流行期間

Ida Rosenthal is asked to comment on the downfall of the brassiere industry.

艾達·羅森塔爾被問及 她對於胸罩產業日漸衰弱的看法

She answers simply,

她簡單答道：

"After age 35, a woman hasn't got the figure to wear no support.

“35歲以後，每個女人都不會再有 能不穿胸罩的身材

Time is on my side."

時間會證明我是對的”