How the bra was invented | Moments of Vision 1 - Jessica Oreck

722,992 views ・ 2016-07-12

TED-Ed


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翻译人员: Guanwei Hu 校对人员: Kaili Chou
00:07
In a Moment of Vision...
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【有远见的瞬间...】
00:13
It's the 1920s.
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二十世纪20年代
00:15
Flapper fashion prevails.
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1937
正逢时髦女郎时尚盛行
00:17
Woman conceal their figures in straight-sided gowns
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女性们穿着直边的长裙和紧束的裹胸
00:19
and restrictive bandeaus.
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用以遮掩她们的身材
00:22
A dressmaker named Ida Rosenthal is frustrated by the way
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一位叫艾达·罗森塔尔的女装裁缝 感到十分沮丧
00:25
falsely flat chests look beneath her structured dresses
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因为平坦的胸部在她富有立体感设计的 裙子下看起来并不协调
00:28
so she, her husband William, and business partner Enid Bissett
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所以她,连同她丈夫威廉和 合伙人伊妮德·贝思特
00:32
develop a line of intimate apparel that accentuates the curves.
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设计了一系列能让 女性曲线展露无遗的贴身衣物
00:36
The design consists of two cups,
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这件设计由两个罩杯
00:39
shoulder straps,
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两条肩带
00:40
and a chest band that clasps in back.
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以及从背后相扣的一条胸带组成
00:43
At first, the bras are included with the sale of a dress,
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刚开始,胸罩是随裙子赠送的
00:46
but the popularity of the undergarment soon outstrips that of the garment itself.
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但是很快, 人们对内衣的追捧超过了衣服本身
00:51
The three establish a business selling exclusively bras
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于是这三位设计者就成立了 专门销售胸罩的公司
00:55
and call it Maidenform.
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并且取名为媚登峰 (Maidenform)
00:58
William, in a moment of vision,
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威廉在他具有远见的瞬间
01:00
invents a graduated, standardized cup-sizing system
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发明了适用于任何年龄和任何体型女性的
01:04
that accommodates women of all ages and all shapes.
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量化及标准化罩杯尺寸测量系统
01:09
During the female liberation bra-burning era of the 1960s,
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在二十世纪60年代女性解放运动 焚烧胸罩的时代中
01:12
Ida Rosenthal is asked to comment on the downfall of the brassiere industry.
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艾达·罗森塔尔被问及她对于 胸罩产业日渐衰弱的看法
01:18
She answers simply,
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她简单地答道:
01:19
"After age 35, a woman hasn't got the figure to wear no support.
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“每个女人在35岁以后 都需要穿胸罩保持身材
01:23
Time is on my side."
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时间会证明我是对的。”
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