How the hyperlink changed everything | Small Thing Big Idea, a TED series

171,559 views ・ 2018-11-03

TED


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00:00
Translator: Camille Martínez Reviewer: Krystian Aparta
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譯者: Chen Chi-An 審譯者: Marssi Draw
00:12
I remember thinking to myself,
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我記得當時心想,
00:14
"This is going to change everything about how we communicate."
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「這將完全改變我們溝通的方式。」
00:17
[Small thing.]
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〔小事情〕
00:18
[Big idea.]
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〔大點子〕
00:21
[Margaret Gould Stewart on the Hyperlink]
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〔瑪格麗特.古爾德.斯圖爾特 談超連結〕
00:23
A hyperlink is an interface element,
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超連結是軟體界面上的元件,
00:26
and what I mean by that is,
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我想說的是,
00:27
when you're using software on your phone or your computer,
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當你使用手機或電腦的軟體時,
00:31
there's a lot of code behind the interface
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界面背後有很多程式碼,
00:33
that's giving all the instructions for the computer on how to manage it,
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它給電腦指令來運作。
00:36
but that interface is the thing that humans interact with:
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界面也是人和機器互動的媒介,
00:39
when we press on this, then something happens.
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當我們點一下,就會啟動某個東西。
00:42
When they first came around, they were pretty simple
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它剛問世時看起來很陽春,
00:45
and not particularly glamorous.
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沒有什麼魅力;
00:47
Designers today have a huge range of options.
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如今,設計者有了很多選項。
00:51
The hyperlink uses what's called a markup language -- HTML.
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超連結使用一種稱為 HTML 的標記語言。
00:56
There's a little string of code.
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這是一小串程式碼,
00:58
And then you put the address of where you want to send the person.
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你在這輸入想分享給別人的網址。
01:02
It's actually remarkably easy to learn how to do.
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學會怎麼做就是這麼簡單。
01:04
And so, the whole range of references to information elsewhere on the internet
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所有網路上提供站外資訊的參考資料
都屬於超連結的一部分。
01:10
is the domain of the hyperlink.
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01:12
Back when I was in school --
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當我還在學校時──
01:14
this is before people had wide access to the internet --
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這是人們還不能 廣泛使用網路的時代──
01:17
if I was going to do a research paper,
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如果我想查詢一篇論文,
01:19
I would have to physically walk to the library,
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我必須親自去圖書館,
01:22
and if they had the book that you needed, great.
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如果有你要的書,很好。
01:24
You sometimes had to send out for it,
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有時你必須先通知,
01:26
so the process could take weeks.
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而這流程可能耗費數週。
01:28
And it's kind of crazy to think about that now,
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現在回想,當時的情況 讓人難以置信。
01:31
because, like all great innovations,
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就像所有偉大的創新,
01:34
it's not long after we get access to something
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我們開始使用不久,
01:36
that we start to take it for granted.
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就將創新視為理所當然。
01:39
Back in 1945,
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1945 年,
01:40
there was this guy, Vannevar Bush.
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這個人,凡內瓦.布什,
01:43
He was working for the US government,
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他為美國政府工作。
01:45
and one of the ideas that he put forth was,
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他提出一個想法:
01:47
"Wow, humans are creating so much information,
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「哇,人類製造這麼多資訊,
01:50
and we can't keep track of all the books that we've read
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而我們卻沒辦法記錄讀過的書
01:53
or the connections between important ideas."
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或重要想法間的連結。」
01:56
And he had this idea called the "memex,"
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這想法他稱為「記憶擴展」,
01:58
where you could put together a personal library
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你能將有權限閱讀的書和文章 放進個人圖書館中整合。
02:00
of all of the books and articles that you have access to.
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02:04
And that idea of connecting sources captured people's imaginations.
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這種資源互相連結的概念 激發人們的想像。
02:09
Later, in the 1960s,
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接著,在 60 年代,
02:11
Ted Nelson launches Project Xanadu,
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泰德.尼爾森推出仙那度計畫,
02:14
and he said,
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他說:
02:15
"Well, what if it wasn't just limited to the things that I have?
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「如果不限制在個人的東西呢?
如果我能連結 大量工作中的想法會如何?」
02:18
What if I could connect ideas across a larger body of work?"
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02:23
In 1982, researchers at the University of Maryland
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1982 年,馬里蘭大學的學者
02:25
developed a system they called HyperTIES.
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開發稱為 HyperTIES 的 超媒體系統。
02:28
They were the first to use text itself as a link marker.
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他們是第一批將文字本身
當成連結標記的。
02:31
They figured out that this blue link on a gray background
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他們發現,藍色連結配灰色背景 作為對比的效果很好,
02:34
was going to work really well in terms of contrast,
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02:37
and people would be able to see it.
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人們可以清楚看見。
02:39
Apple invented HyperCard in 1987.
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蘋果電腦在 1987 年發明 超媒體系統 HyperCard。
02:42
You had these stacks of cards,
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這是一堆卡片,
02:44
and you could create links in between the cards.
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你可以在卡片間創建連結。
02:46
HyperCard actually created the ability to jump around in a story.
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HyperCard 讓人可以 在一則故事裡跳來跳去。
02:52
These kinds of notions of nonlinear storytelling
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這類非線性敘事的概念
02:55
got a huge boost when the hyperlink came along,
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在超連結問世後有爆發性的應用,
02:57
because it gave people the opportunity to influence the narrative.
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因為它給人影響敘事的機會。
03:02
These ideas and inventions, among others,
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剛剛提到的想法和發明,
03:04
inspired Tim Berners-Lee, the inventor of the World Wide Web.
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啟發提姆.柏納-李, 發明全球資訊網路的人。
03:09
The hyperlink almost feels like a LEGO block,
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超連結就像樂高積木,
03:11
this very basic building block to a very complex web of connections
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從最基礎的元件到 存在各地的複雜連結網。
03:16
that exists all around the world.
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03:17
Because of the way that hyperlinks were first constructed,
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由於一開始設立超連結的方式
03:20
they were intended to be not only used by many people,
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不只是為了讓許多人使用,
03:24
but created by many people.
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也為了讓許多人創造,
03:26
To me, it's one of the most democratic designs ever created.
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因此我認為,超連結是史上 數一數二民主的設計了。
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