Clay Shirky: How cognitive surplus will change the world

120,738 views ・ 2010-06-29

TED


请双击下面的英文字幕来播放视频。

翻译人员: Xu Jiang 校对人员: Angelia King
00:16
The story starts in Kenya
0
16260
2000
故事开始于2007年12月的
00:18
in December of 2007,
1
18260
2000
肯尼亚,
00:20
when there was a disputed presidential election,
2
20260
2000
一届备受争议的总统选举。
00:22
and in the immediate aftermath of that election,
3
22260
3000
此次选举刚刚结束,
00:25
there was an outbreak of ethnic violence.
4
25260
2000
就发生了种族暴力事件。
00:27
And there was a lawyer in Nairobi, Ory Okolloh --
5
27260
3000
一位在内罗毕市的律师-奥里欧克罗,
00:30
who some of you may know from her TEDTalk --
6
30260
2000
你们当中有些人可能通过她的TED讲话认识她-
00:32
who began blogging about it on her site,
7
32260
2000
她在她的博客上报道这个事件,
00:34
Kenyan Pundit.
8
34260
2000
她的博客叫肯尼亚观点。
00:36
And shortly after the election and the outbreak of violence,
9
36260
3000
就在选举结束和暴力事件发生之后的短短时间内,
00:39
the government suddenly imposed
10
39260
2000
肯尼亚政府突然实施了
00:41
a significant media blackout.
11
41260
2000
对媒体的强有力管制。
00:43
And so weblogs went from being
12
43260
2000
博客们纷纷从作为
00:45
commentary as part of the media landscape
13
45260
2000
媒体平台的评述部分
00:47
to being a critical part of the media landscape
14
47260
3000
变为媒体平台的批评部分,
00:50
in trying to understand where the violence was.
15
50260
3000
试着了解到底在什么地方出现暴力。
00:53
And Okolloh solicited
16
53260
2000
欧克罗向她的博客读者们
00:55
from her commenters
17
55260
2000
征求更多
00:57
more information about what was going on.
18
57260
2000
关于暴力事件的信息。
00:59
The comments began pouring in,
19
59260
2000
大量的评论涌入进来。
01:01
and Okolloh would collate them. She would post them.
20
61260
2000
欧克罗就收集起来。 再发表。
01:03
And she quickly said, "It's too much.
21
63260
2000
她很快意识到,“这太多了。
01:05
I could do this all day every day
22
65260
2000
我每天都可以工作一整天,
01:07
and I can't keep up.
23
67260
2000
还忙不过来。
01:09
There is more information
24
69260
2000
现在关于
01:11
about what's going on in Kenya right now
25
71260
2000
肯尼亚的信息
01:13
than any one person can manage.
26
73260
2000
简直多得让单独一个人无法整理。
01:15
If only there was a way to automate this."
27
75260
2000
除非有个自动化的方式来整理。”
01:17
And two programmers who read her blog
28
77260
2000
两位程序员读了她的博客后
01:19
held their hands up and said, "We could do that,"
29
79260
3000
说:“我们可以帮助你建立一个自动化的程序。”
01:22
and in 72 hours, they launched Ushahidi.
30
82260
3000
72个小时后,他们推出了Ushahidi。
01:25
Ushahidi -- the name means "witness"
31
85260
2000
Ushahidi-这个名字来源于
01:27
or "testimony" in Swahili --
32
87260
2000
斯瓦西里的“目击者”或“证人”-
01:29
is a very simple way of taking reports from the field,
33
89260
3000
它的运作方式很简单,就是将现场,
01:32
whether it's from the web or, critically,
34
92260
3000
无论是来自于互联网,更重要的
01:35
via mobile phones and SMS,
35
95260
2000
是来自于移动电话或短信
01:37
aggregating it and putting it on a map.
36
97260
3000
的报告汇总起来再发表到地图上。
01:40
That's all it is, but that's all that's needed
37
100260
2000
那就行了,那就是所需要的了。
01:42
because what it does is it takes the tacit information
38
102260
3000
因为它所做的就是获取
01:45
available to the whole population --
39
105260
2000
全人类那些不为人知的隐形信息-
01:47
everybody knows where the violence is,
40
107260
2000
每个人都知道暴力发生在什么地方,
01:49
but no one person knows what everyone knows --
41
109260
3000
但是没有人通晓所有信息-
01:52
and it takes that tacit information
42
112260
2000
所以这个程序就是将获取的那些不为人知的隐性信息汇总,
01:54
and it aggregates it,
43
114260
2000
再到地图上定位,
01:56
and it maps it and it makes it public.
44
116260
2000
最后公之于众。
01:58
And that, that maneuver
45
118260
2000
那网站叫做
02:00
called "crisis mapping,"
46
120260
2000
“危机信息地图”
02:02
was kicked off in Kenya
47
122260
3000
于2008年一月
02:05
in January of 2008.
48
125260
2000
在肯尼亚开始。
02:07
And enough people looked at it and found it valuable enough
49
127260
3000
有足够多的人关注这网站,也发现了它有足够的价值,
02:10
that the programmers who created Ushahidi
50
130260
2000
于是发明Ushahidi的程序员们
02:12
decided they were going to make it open source
51
132260
2000
决定继续改变它为开放源,
02:14
and turn it into a platform.
52
134260
2000
形成一个平台。
02:16
It's since been deployed in Mexico
53
136260
2000
它被运用在跟踪墨西哥的
02:18
to track electoral fraud.
54
138260
2000
选举舞弊中。
02:20
It's been deployed in Washington D.C. to track snow cleanup.
55
140260
3000
它也被用在跟踪华盛顿特区的积雪清理。
02:23
And it's been used most famously in Haiti
56
143260
2000
最著名的是它被运用在
02:25
in the aftermath of the earthquake.
57
145260
3000
震后的海地。
02:28
And when you look at the map
58
148260
2000
现在当你看到在
02:30
now posted on the Ushahidi front page,
59
150260
2000
Ushahidi首页公布的地图,
02:32
you can see that the number of deployments in Ushahidi
60
152260
2000
你会发现Ushahidi运用在世界各个角落,
02:34
has gone worldwide, all right?
61
154260
3000
对吧?
02:37
This went from a single idea
62
157260
2000
这项技术已经在短短三年
02:39
and a single implementation
63
159260
2000
从2008年初在
02:41
in East Africa in the beginning of 2008
64
161260
3000
东非的一个想法,
02:44
to a global deployment
65
164260
2000
一个部署发展成为
02:46
in less than three years.
66
166260
3000
一个网络全球的部署。
02:49
Now what Okolloh did
67
169260
3000
欧克罗所做的
02:52
would not have been possible
68
172260
2000
离开了数字科技
02:54
without digital technology.
69
174260
3000
是远远不可能实现的。
02:57
What Okolloh did would not have been possible
70
177260
3000
欧克罗所做的离开了人类共享
03:00
without human generosity.
71
180260
2000
也是远远不可能实现的。
03:02
And the interesting moment now,
72
182260
2000
现在有趣的是,
03:04
the number of environments
73
184260
2000
社会设计挑战所需的
03:06
where the social design challenge
74
186260
2000
氛围
03:08
relies on both of those things being true.
75
188260
3000
依赖于这两个条件都具备。
03:11
That is the resource that I'm talking about.
76
191260
3000
这就是我所讲的资源。
03:14
I call it cognitive surplus.
77
194260
2000
我称它为认知盈余。
03:16
And it represents the ability
78
196260
2000
它代表了
03:18
of the world's population
79
198260
2000
人类
03:20
to volunteer and to contribute and collaborate
80
200260
3000
在大型,全球化的项目上
03:23
on large, sometimes global, projects.
81
203260
3000
自愿贡献和合作的能力。
03:26
Cognitive surplus is made up of two things.
82
206260
2000
认知盈余由两部分组成。
03:28
The first, obviously, is the world's free time and talents.
83
208260
3000
起初,很明显的,是全球的空闲时间和才能。
03:31
The world has over
84
211260
2000
世界上
03:33
a trillion hours a year
85
213260
3000
每年有超过一万亿的
03:36
of free time
86
216260
2000
空闲时间
03:38
to commit to shared projects.
87
218260
2000
来供我们合作项目。
03:40
Now, that free time existed in the 20th century,
88
220260
2000
那是20世纪的空闲时间数据,
03:42
but we didn't get Ushahidi in the 20th century.
89
222260
3000
不过20世纪我们没有Ushahidi。
03:45
That's the second half of cognitive surplus.
90
225260
2000
接下来说到认知盈余的另一半。
03:47
The media landscape in the 20th century
91
227260
2000
20世纪的媒体
03:49
was very good at helping people consume,
92
229260
3000
在帮助人们消费方面做得非常好。
03:52
and we got, as a result,
93
232260
2000
所以结果是,
03:54
very good at consuming.
94
234260
2000
我们非常善于消费。
03:56
But now that we've been given media tools --
95
236260
2000
但是现在,我们使用的媒体-
03:58
the Internet, mobile phones -- that let us do more than consume,
96
238260
3000
互联网,移动手机-都让我们做更多的事情,而不仅仅是消费,
04:01
what we're seeing is that people weren't couch potatoes
97
241260
3000
我们正看见的是人们不再是坐在电视机前,
04:04
because we liked to be.
98
244260
2000
因为我们更喜欢做其它的事情。
04:06
We were couch potatoes because that was
99
246260
2000
我们原先坐在电视机前是因为
04:08
the only opportunity given to us.
100
248260
2000
我们只有那一个选择。
04:10
We still like to consume, of course.
101
250260
2000
当然,我们还是喜欢消费。
04:12
But it turns out we also like to create,
102
252260
2000
但是,我们也喜欢创造,
04:14
and we like to share.
103
254260
3000
同时喜欢分享。
04:17
And it's those two things together --
104
257260
2000
这两项加起来-
04:19
ancient human motivation
105
259260
2000
就是人类自古就有的激情,
04:21
and the modern tools to allow that motivation
106
261260
2000
现代工具使得这种激情
04:23
to be joined up in large-scale efforts --
107
263260
3000
扩大化-
04:26
that are the new design resource.
108
266260
3000
变成新的设计资源。
04:29
And using cognitive surplus,
109
269260
2000
使用认知盈余,
04:31
we're starting to see truly incredible experiments
110
271260
3000
我们更加看到真正的无与伦比的
04:34
in scientific, literary,
111
274260
2000
在自然、文学
04:36
artistic, political efforts.
112
276260
3000
艺术、政治的各种实验。
04:39
Designing.
113
279260
2000
设计。
04:41
We're also getting, of course, a lot of LOLcats.
114
281260
3000
我们还有了很多很多的狂笑猫咪LOLcats。
04:44
LOLcats are cute pictures of cats
115
284260
2000
狂笑猫咪LOLcats是一组
04:46
made cuter with the addition of cute captions.
116
286260
3000
很多可爱的猫咪在最可爱的时候的照片。
04:49
And they are also
117
289260
2000
它们也是
04:51
part of the abundant media landscape we're getting now.
118
291260
3000
我们当前广阔的媒体景观的一部分。
04:54
This is one of the participatory --
119
294260
2000
这只是其中的一种参与模式,
04:56
one of the participatory models
120
296260
2000
我们看到同Ushahidi一块儿的
04:58
we see coming out of that, along with Ushahidi.
121
298260
3000
众多参与模式的一种。
05:01
Now I want to stipulate, as the lawyers say,
122
301260
2000
我只想说,正如律师们说过的,
05:03
that LOLcats are the stupidest possible
123
303260
2000
狂笑猫咪LOLcats是最愚蠢可行的
05:05
creative act.
124
305260
2000
创作艺术。
05:07
There are other candidates of course,
125
307260
2000
当然还有其它的一些,
05:09
but LOLcats will do as a general case.
126
309260
3000
不过狂笑猫咪LOLcats是个大众化的例子。
05:12
But here's the thing:
127
312260
2000
但有一点是
05:14
The stupidest possible creative act
128
314260
2000
即便是最愚蠢可行的创作艺术
05:16
is still a creative act.
129
316260
3000
也还是创作艺术。
05:19
Someone who has done something like this,
130
319260
3000
一些人已经创作了类似的创作,
05:22
however mediocre and throwaway,
131
322260
3000
无论创作是平庸或者一次性作品,
05:25
has tried something, has put something forward in public.
132
325260
3000
他们都尝试过了,也展示给了大众。
05:28
And once they've done it, they can do it again,
133
328260
3000
他们一旦完成了,就可以再次创作,
05:31
and they could work on getting it better.
134
331260
2000
还可以做得更好。
05:33
There is a spectrum between mediocre work and good work,
135
333260
3000
在平庸的作品和优秀作品之间有段空间。
05:36
and as anybody who's worked as an artist or a creator knows,
136
336260
3000
任何艺术家或创作者都知道,
05:39
it's a spectrum you're constantly
137
339260
2000
这段空间是你一直
05:41
struggling to get on top of.
138
341260
2000
努力都想达到的最高境界。
05:43
The gap is between
139
343260
2000
这也是
05:45
doing anything and doing nothing.
140
345260
3000
做出点名堂和一事无成的鸿沟。
05:48
And someone who makes a LOLcat
141
348260
2000
创作出狂笑猫咪的人
05:50
has already crossed over that gap.
142
350260
3000
已经跨越了这个鸿沟。
05:53
Now it's tempting to want to get the Ushahidis
143
353260
2000
现在没有狂笑猫咪,我们希望得到Ushahidis,
05:55
without the LOLcats, right,
144
355260
2000
对,
05:57
to get the serious stuff without the throwaway stuff.
145
357260
3000
从一次性作品过渡到严肃的创作作品。
06:00
But media abundance never works that way.
146
360260
3000
但是大众媒体从来都不是那样工作的。
06:03
Freedom to experiment means freedom to experiment with anything.
147
363260
3000
自由实验意味着自由地去尝试任何事情的实验。
06:06
Even with the sacred printing press,
148
366260
2000
即便是在神圣的印刷业,
06:08
we got erotic novels 150 years
149
368260
2000
色情小说比科技期刊
06:10
before we got scientific journals.
150
370260
3000
早出现150年。
06:14
So before I talk about
151
374260
3000
在我谈
06:17
what is, I think, the critical difference
152
377260
2000
狂笑猫咪和Ushahidi的
06:19
between LOLcats and Ushahidi,
153
379260
2000
关键区别之前,
06:21
I want to talk about
154
381260
2000
我想,
06:23
their shared source.
155
383260
2000
先谈谈它们共享的资源。
06:25
And that source is design for generosity.
156
385260
3000
那资源是为了共享所设计的。
06:28
It is one of the curiosities of our historical era
157
388260
3000
这是我们历史上充满好奇心的一段时期,
06:31
that even as cognitive surplus
158
391260
2000
即便是认知盈余
06:33
is becoming a resource we can design around,
159
393260
2000
也成为我们设计的资源,
06:35
social sciences are also starting to explain
160
395260
3000
社会学家们也开始解释
06:38
how important
161
398260
2000
我们内在动机
06:40
our intrinsic motivations are to us,
162
400260
2000
对于我们是如何的重要,
06:42
how much we do things because we like to do them
163
402260
3000
我们做什么事是因为我们喜欢这样做,
06:45
rather than because our boss told us to do them,
164
405260
2000
而不是我们的老板告诉我们要这样做,
06:47
or because we're being paid to do them.
165
407260
3000
或者是我们通过做这些事而拿到工钱。
06:50
This is a graph from a paper
166
410260
3000
这张图来自于
06:53
by Uri Gneezy and Aldo Rustichini,
167
413260
2000
Uri Gneezy和Afredo Rusticini的作品,
06:55
who set out to test, at the beginning of this decade,
168
415260
3000
他们测试,在十年前,
06:58
what they called "deterrence theory."
169
418260
2000
他们称为“威慑理论”的东西。
07:00
And deterrence theory is a very simple theory of human behavior:
170
420260
2000
威慑理论是人类行为最简单的理论。
07:02
If you want somebody to do less of something,
171
422260
2000
如果你不想要人们做某些事情,
07:04
add a punishment and they'll do less of it.
172
424260
2000
只需要加上惩罚,人们便不会去做了。
07:06
Simple, straightforward, commonsensical --
173
426260
3000
简单的,直白的,常识性的,
07:09
also, largely untested.
174
429260
2000
同时很大程度上也是未加实验验证的。
07:11
And so they went and studied
175
431260
2000
他们前往以色列
07:13
10 daycare centers in Haifa, Israel.
176
433260
2000
海法市研究了十所日托中心。
07:15
They studied those daycare centers
177
435260
2000
他们研究了这些日托中心
07:17
at the time of highest tension,
178
437260
2000
最忙碌的时刻,
07:19
which is pick-up time.
179
439260
2000
也就是接孩子的时刻。
07:21
At pick-up time the teachers,
180
441260
2000
在接孩子的时刻,
07:23
who have been with your children all day,
181
443260
2000
已经跟你的孩子呆了一整天的老师们
07:25
would like you to be there at the appointed hour to take your children back.
182
445260
3000
希望家长们按照预定的时间接回孩子。
07:28
Meanwhile, the parents -- perhaps a little busy at work, running late, running errands --
183
448260
3000
与此同时,家长们-可能因为工作,忙忙碌碌,琐事-
07:31
want a little slack to pick the kids up late.
184
451260
3000
在接孩子的时候有可能迟到。
07:34
So Gneezy and Rustichini said,
185
454260
2000
所以Gneezy和Rusticini说过,
07:36
"How many instances of late pick-ups
186
456260
2000
“那十所日托中心
07:38
are there at these 10 daycare centers?"
187
458260
2000
有多少晚接孩子的例子?”
07:40
Now they saw -- and this is what the graph is,
188
460260
2000
现在他们看到-就是这张图表显示的,
07:42
these are the number of weeks and these are the number of late arrivals --
189
462260
3000
这是星期的数量,这是晚接孩子的数量-
07:45
that there were between six and 10
190
465260
2000
这十所日托中心平均
07:47
instances of late pick-ups
191
467260
2000
有6到10个
07:49
on average in these 10 daycare centers.
192
469260
2000
晚接孩子的例子。
07:51
So they divided the daycare centers into two groups.
193
471260
3000
所以他们将这十所日托中心分成两组。
07:54
The white group there
194
474260
2000
白色的一组是
07:56
is the control group; they change nothing.
195
476260
3000
对照组,不做变化。
07:59
But the group of daycare centers represented by the black line,
196
479260
3000
但是黑线代表的日托中心那组,
08:02
they said, "We are changing this bargain
197
482260
2000
他们说:“现在我们做
08:04
as of right now.
198
484260
2000
这样的改变。
08:06
If you pick your kid up more than 10 minutes late,
199
486260
2000
如果你接孩子比预定的晚了十分钟,
08:08
we're going to add a 10 shekel fine to your bill.
200
488260
2000
我们就罚你多交10锡克尔。
08:10
Boom. No ifs, ands or buts."
201
490260
3000
就这样了。没有什么如果,但是的借口。”
08:13
And the minute they did that,
202
493260
2000
就在他们做出改变的那一刻,
08:15
the behavior in those daycare centers changed.
203
495260
2000
日托中心也发生了变化。
08:17
Late pick-ups went up
204
497260
2000
接下来的四周内,
08:19
every week for the next four weeks
205
499260
3000
每周晚接孩子的数量都在上升,
08:22
until they topped out at triple the pre-fine average,
206
502260
3000
直到他们将罚金增加到原先的三倍,
08:25
and then they fluctuated
207
505260
2000
而后,
08:27
at between double and triple the pre-fine average
208
507260
2000
他们徘徊在
08:29
for the life of the fine.
209
509260
2000
两倍到三倍罚金之间。
08:31
And you can see immediately what happened, right?
210
511260
3000
你看到了立马的变化,是吧。
08:35
The fine broke the culture
211
515260
2000
罚金打破了日托中心
08:37
of the daycare center.
212
517260
2000
的规律。
08:39
By adding a fine,
213
519260
2000
因为增加了罚金,
08:41
what they did was communicate to the parents
214
521260
2000
原先他们同家长间的交流,
08:43
that their entire debt to the teachers
215
523260
2000
让家长们欠下老师的债务
08:45
had been discharged
216
525260
2000
变为了
08:47
with the payment of 10 shekels,
217
527260
2000
10锡克尔的罚金,
08:49
and that there was no residue of guilt or social concern
218
529260
3000
家长们也不会因为感到欠了老师的罚金
08:52
that the parents owed the teachers.
219
532260
2000
而觉得内疚或者受到社会关注。
08:54
And so the parents, quite sensibly, said,
220
534260
2000
所以家长们,感慨地说,
08:56
"10 shekels to pick my kid up late?
221
536260
2000
“10锡克尔就可以晚接会儿孩子。
08:58
What could be bad?"
222
538260
2000
还有什么更坏的呢?”
09:00
(Laughter)
223
540260
2000
(笑声)
09:04
The explanation of human behavior
224
544260
2000
自20世纪遗传下来的人类行为的解释
09:06
that we inherited in the 20th century
225
546260
3000
说法,
09:09
was that we are all rational, self-maximizing actors,
226
549260
3000
那就是我们人类都是理性的,自我最大化的演员。
09:12
and in that explanation --
227
552260
2000
在这解释下-
09:14
the daycare center had no contract --
228
554260
3000
日托中心没有合约-
09:17
should have been operating without any constraints.
229
557260
3000
也没有任何运营限制。
09:20
But that's not right.
230
560260
2000
但不对。
09:22
They were operating with social constraints
231
562260
2000
他们在社会的约束下运营,
09:24
rather than contractual ones.
232
564260
2000
而不是合同条款。
09:26
And critically, the social constraints
233
566260
2000
关键的是,社会的约束
09:28
created a culture that was more generous
234
568260
3000
创造了比合同条款
09:31
than the contractual constraints did.
235
571260
2000
更广泛的一种文化。
09:33
So Gneezy and Rustichini run this experiment for a dozen weeks --
236
573260
3000
所以在Gneezy和Rustichini进行这个实验的几周后-
09:36
run the fine for a dozen weeks --
237
576260
2000
也就是增加罚款的几周-
09:38
and then they say, "Okay, that's it. All done; fine."
238
578260
3000
他们说:“好啦,就到这里。都很好。”
09:41
And then a really interesting thing happens:
239
581260
2000
真正有趣的现象发生了。
09:43
Nothing changes.
240
583260
3000
什么也没有改变。
09:46
The culture that got broken by the fine
241
586260
3000
罚款所改变的晚接孩子现象
09:49
stayed broken when the fine was removed.
242
589260
3000
并没有随着罚款的取消而有所变化。
09:52
Not only are economic motivations
243
592260
3000
不仅仅是经济动机
09:55
and intrinsic motivations
244
595260
2000
和内在动机
09:57
incompatible,
245
597260
2000
不相容,
09:59
that incompatibility
246
599260
2000
那种不相容
10:01
can persist over long periods.
247
601260
3000
能持续很长一段时间。
10:04
So the trick
248
604260
2000
设计这样的情形的关键
10:06
in designing these kinds of situations
249
606260
2000
在于
10:08
is to understand where you're relying on
250
608260
3000
理解交易双方的经济行为部分,
10:11
the economic part of the bargain -- as with the parents paying the teachers --
251
611260
3000
你依靠什么-就像家长们支付老师工钱-
10:14
and when you're relying on the social part of the bargain,
252
614260
3000
和什么时候你依靠交易双方的社会行为部分,
10:17
when you're really designing for generosity.
253
617260
3000
什么时候你真正为人们共享而设计。
10:20
This brings me back to the LOLcats
254
620260
3000
这个将我引回狂笑猫咪LOLcats
10:23
and to Ushahidi.
255
623260
2000
和Ushahidi中。
10:25
This is, I think, the range that matters.
256
625260
2000
我认为,范围很重要
10:27
Both of these rely on cognitive surplus.
257
627260
2000
它们两者都依赖认知盈余。
10:29
Both of these design for the assumption
258
629260
2000
它们两者都为
10:31
that people like to create and we want to share.
259
631260
3000
喜欢创造和分享的人们而设计。
10:34
Here is the critical difference between these:
260
634260
3000
两者的关键差别是:
10:39
LOLcats is communal value.
261
639260
3000
狂笑猫咪LOLcats具有公共价值(communal value)。
10:42
It's value created by the participants
262
642260
2000
它的价值产生于参与者之间的
10:44
for each other.
263
644260
2000
互动。
10:46
Communal value on the networks we have
264
646260
3000
网络上的公共价值
10:49
is everywhere --
265
649260
2000
到处都是。
10:51
every time you see a large aggregate
266
651260
2000
每次你看到的那些庞大集合的,共享的
10:53
of shared, publicly available data,
267
653260
3000
公共数据,
10:56
whether it's photos on Flickr
268
656260
2000
无论是Flickr上的照片
10:58
or videos on Youtube or whatever.
269
658260
2000
还是Youtube上的视频,或者其它什么。
11:00
This is good. I like LOLcats as much as the next guy,
270
660260
2000
这些都很好。我跟另一个人一样喜欢狂笑猫咪,
11:02
maybe a little more even,
271
662260
2000
或许更加喜爱。
11:04
but this is also
272
664260
3000
但这也是
11:07
a largely solved problem.
273
667260
2000
一个未被完全解决了的问题。
11:09
I have a hard time envisioning a future
274
669260
2000
我很难设想未来,
11:11
in which someone is saying,
275
671260
2000
就像有人说的,
11:13
"Where, oh where, can I find a picture
276
673260
2000
“哪里,在哪里,我们能找到
11:15
of a cute cat?"
277
675260
2000
一张可爱的猫咪图?”
11:17
Ushahidi, by contrast,
278
677260
2000
相反,Ushahidi
11:19
is civic value.
279
679260
2000
是一种公民价值(civic value)。
11:21
It's value created by the participants
280
681260
2000
它的价值产生于参与者,
11:23
but enjoyed by society as a whole.
281
683260
2000
但是整个社会都能共享。
11:25
The goals set out by Ushahidi
282
685260
2000
Ushahidi的目标
11:27
are not just to make life better
283
687260
2000
不仅仅让参与者的生活
11:29
for the participants,
284
689260
2000
变得更好,
11:31
but to make life better for everyone in the society
285
691260
3000
而让操作Ushahidi的社会中的
11:34
in which Ushahidi is operating.
286
694260
2000
每一个人都生活得更好。
11:36
And that kind of civic value
287
696260
3000
公民价值
11:39
is not just a side effect
288
699260
2000
不仅仅是
11:41
of opening up to human motivation.
289
701260
3000
激发人类动力的伴随现象,
11:44
It really is going to be a side effect
290
704260
2000
而是它真正的成为
11:46
of what we, collectively,
291
706260
2000
我们一起共同
11:48
make of these kinds of efforts.
292
708260
3000
努力的巨大效应。
11:51
There are a trillion
293
711260
2000
每年一万亿的
11:53
hours a year
294
713260
2000
小时
11:55
of participatory value
295
715260
2000
可供大家自由争取
11:57
up for grabs.
296
717260
2000
共享价值。
11:59
That will be true year-in and year-out.
297
719260
3000
年复一年的确如此。
12:02
The number of people who are going to be able
298
722260
2000
参与这些项目
12:04
to participate in these kinds of projects
299
724260
2000
的人数
12:06
is going to grow,
300
726260
2000
正逐渐增加。
12:08
and we can see that organizations
301
728260
3000
我们也会看见不同组织
12:11
designed around a culture of generosity
302
731260
2000
在共享的文化下,尽管没有巨额的合同开销,
12:13
can achieve incredible effects
303
733260
2000
也可以设计出不可思议的
12:15
without an enormous amount of contractual overhead --
304
735260
3000
作品。
12:18
a very different model
305
738260
2000
这是一个非常不同于
12:20
than our default model for large-scale group action in the 20th century.
306
740260
3000
20世纪的大规模团体行动的默认模式。
12:24
What's going to make the difference here
307
744260
3000
有所不同的是,
12:27
is what Dean Kamen said,
308
747260
3000
正如一位发明家和企业家狄安卡门所说
12:30
the inventor and entrepreneur.
309
750260
2000
的话。
12:32
Kamen said, "Free cultures get what they celebrate."
310
752260
3000
卡门说:“自由文化让大家得到所崇尚的东西而庆祝。”
12:36
We've got a choice before us.
311
756260
3000
我们现在正面临一个选择。
12:39
We've got this trillion hours a year.
312
759260
2000
每年我们有成千上万亿小时的空闲时间。
12:41
We can use it to crack each other up, and we're going to do that.
313
761260
3000
我们能利用它们让每个人都快乐起来,我们就要那么做。
12:44
That, we get for free.
314
764260
2000
而且,我们免费共享。
12:46
But we can also celebrate
315
766260
2000
但我们也要庆祝
12:48
and support and reward the people
316
768260
2000
和支持以及奖励那些
12:50
trying to use cognitive surplus
317
770260
2000
使用认知盈余
12:52
to create civic value.
318
772260
2000
创造公民价值的人们。
12:54
And to the degree we're going to do that, to the degree we're able to do that,
319
774260
3000
在多大程度上,我们要那么做,我们能那么做,
12:57
we'll be able to change society.
320
777260
2000
我们就能改变社会。
12:59
Thank you very much.
321
779260
2000
非常谢谢大家。
关于本网站

这个网站将向你介绍对学习英语有用的YouTube视频。你将看到来自世界各地的一流教师教授的英语课程。双击每个视频页面上显示的英文字幕,即可从那里播放视频。字幕会随着视频的播放而同步滚动。如果你有任何意见或要求,请使用此联系表与我们联系。

https://forms.gle/WvT1wiN1qDtmnspy7