请双击下面的英文字幕来播放视频。
翻译人员: Helene Batt
校对人员: Yolanda Zhang
00:12
I come from Egypt,
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我来自埃及,
00:15
which is also called Umm al-Dunya,
the Mother of the World.
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这里也被称作Umm al-Dunya,
意思是世界之母。
00:20
It's a rich country
filled with stories of rebellion,
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这一富饶的国家
充斥着反抗的故事,
00:23
stories of civilizational
triumph and downfall
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见证着文明的兴衰,
00:27
and the rich, religious,
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还有着丰富的宗教、
00:28
ethnic, cultural and linguistic diversity.
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民族、文化以及语言多样性。
00:33
Growing up in such an environment,
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生长在这种环境中,
00:35
I became a strong believer
in the power of storytelling.
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我变得十分相信讲述故事的力量。
00:39
As I searched for the medium
with which to tell my story,
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当我为自己找寻讲述故事的媒介之时,
00:42
I stumbled upon graphic design.
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偶然发现了平面设计。
00:45
I would like to share with you a project
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我想和你们分享一个项目,
00:47
of how graphic design
can bring the Arabic language to life.
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即如何运用平面设计
赋予阿拉伯语生命。
00:51
But first, let me tell you
why I want to do this.
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但首先,我想谈谈
为什么我要做这件事。
00:54
I believe that graphic design
can change the world.
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我相信平面设计可以改变世界。
00:58
At least in my very own city of Cairo,
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至少在我的城市开罗,
01:00
it helped overthrow
two separate dictators.
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它帮助推翻了两任独裁者。
01:03
As you can see from those photos,
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你可以从这些图片中看到,
01:05
the power and potential of graphic design
as a tool for positive change
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作为正面变革的力量和潜力,
平面设计的作用是巨大的,
01:10
is undeniably strong.
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这一点毋庸置疑。
01:13
Egypt's 2011 revolution
was also a grassroots design revolution.
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2011年的埃及革命也是
草根设计的革命。
01:18
Everyone became a creator.
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每个人都变成了创造者。
01:20
People were the real designers
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人们是真正的设计师,
01:23
and, just overnight,
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一夜之间,
01:24
Cairo was flooded with posters,
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整个开罗就遍布了海报,
01:27
signage, graffiti.
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标牌,涂鸦。
01:30
Visual communication
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视觉交流
01:31
was the medium that spoke
far louder than words
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成为了比言语还要振聋发聩的媒介,
01:35
when the population of over
90 million voices were suppressed
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那时,超过九千万的民众
01:39
for almost 30 years.
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已经被压抑了近三十年。
01:43
It was precisely this political
and social suppression,
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正是这种政治和社会压迫,
01:46
coupled with decades of colonialism
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以及几十年的殖民历史
01:49
and miseducation
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和错误教育,
01:51
that slowly eroded the significance
of the Arabic script in the region.
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慢慢削弱了阿拉伯语
在这一地区的重要性。
01:55
All of these countries once used Arabic.
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所有这些标注了颜色的
国家都曾使用阿拉伯语。
01:57
Now it's just the green and the blue.
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现在只剩下绿色和蓝色的国家。
02:00
To put it simply,
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简单来说,
02:02
the Arabic script is dying.
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阿拉伯语正在消亡。
02:05
In postcolonial Arab countries functioning
in an increasingly globalized world,
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日益全球化的大背景,
为后殖民时期的阿拉伯国家
02:09
it is a growing alarm
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敲响了警钟,
02:11
that less and less people are using
the Arabic script to communicate.
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使用阿拉伯语进行交流的
人数正在日益减少。
02:17
As I was studying my master's in Italy,
I noticed myself missing Arabic.
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在米兰读硕士的时候,
我发现我开始怀念阿拉伯语。
02:22
I missed looking at the letters,
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我怀念看着那些字母,
02:24
digesting their meaning.
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揣摩它们的含义。
02:26
So one day, I walked into
one of the biggest libraries in Italy
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于是有一天,我走进了意大利
最大的一座图书馆,
02:30
in search of an Arabic book.
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找寻阿拉伯语书籍。
02:32
I was surprised to find
that this is what they had
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我惊讶的发现,这是他们在
02:35
under the category of
"Arabic/Middle Eastern books."
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“阿拉伯/中东书籍”分类下的藏书。
02:41
(Laughter)
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(笑声)
02:43
Fear, terrorism and destruction.
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恐惧、恐怖主义,以及破坏。
02:48
One word: ISIS.
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一个词:ISIS。
02:51
My heart ached
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我不禁心痛,
02:52
that this is how we are
portrayed to the world,
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这就是我们如何被呈献给世界的,
02:54
even from a literary perspective.
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甚至是从文学的角度。
02:57
I asked myself: Whatever happened
to the world-renowned writers
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我不禁自问:那些闻名世界的作家,
03:02
like Naguib Mahfouz, Khalil Gibran,
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像是Naguib Mahfouz,Khalil Gibran,
03:06
iconic poets like Mutanabbi,
Nizar Qabbani?
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以及著名诗人,比如Mutanabbi,
Nizar Qabbani,他们身上发生了什么?
03:11
Think about this.
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想想吧。
03:13
The cultural products
of an entire region of the world,
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世界上一整个地区丰富,多样的
03:17
as rich, as diverse,
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文化产物,
正在被视为文明的冗余,
03:20
have been deemed redundant,
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03:22
if not ignored altogether.
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几乎沦落到了被忽视的境地。
03:25
The cultural products
of an entire region of the world
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世界上一整个地区的文化产物
03:29
have been barred from imparting
any kind of real impact
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无法对世界媒体以及
当代社会的走向
03:33
on global media productions
and contemporary social discourse.
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形成任何实质影响。
03:37
And then I reminded myself
of my number one belief:
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然后我回想起我的第一信念:
03:39
design can change the world.
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设计可以改变世界。
03:42
All you need is for someone
to catch a glimpse of your work,
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只需要让人们看到你的设计,
03:45
feel, connect.
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感受并建立联系。
03:47
And so I started.
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所以我开始行动。
03:49
I thought about how can I stop the world
from seeing us as evil,
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我思考着如何才能阻止世界
将我们与恶魔划等号,
03:53
as terrorists of this planet,
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将我们等同于这个星球上的恐怖分子;
03:55
and start perceiving us as equals,
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取而代之的是,开始将
我们视为平等的存在,
03:59
fellow humans?
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视为人类同胞。
04:01
How can I save and honor the Arabic script
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我怎么才能拯救阿拉伯语,
04:03
and share it with
other people, other cultures?
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并将它分享给其他人,其他文化?
04:07
And then it hit me:
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然后我想到了:
04:09
What if I combined
the two most significant symbols
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如果我将两个最重要的
纯洁象征以及阿拉伯身份
结合起来会怎么样?
04:13
of innocence and Arab identity?
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04:16
Maybe then people could resonate.
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或许那样,人们就会有所共鸣。
04:19
What's more pure,
innocent and fun as LEGO?
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还有什么比乐高更纯洁和有趣呢?
04:22
It's a universal child's toy.
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这是世界性的儿童玩具。
04:24
You play with them, you build with them,
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人人都玩乐高,搭乐高,
04:27
and with them, you imagine
endless possibilities.
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有了乐高,就有无限的可能性。
04:31
My eureka moment was to find
a bilingual solution for Arabic education,
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灵光乍现时,我想到要寻找
阿拉伯教学的双语方案,
04:35
because effective
communication and education
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因为有效的沟通和教育
04:38
is the road to more tolerant communities.
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能够带给我们更加包容的社区。
04:41
However, the Arabic and Latin scripts
do not only represent different worlds
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但是,阿拉伯语以及拉丁语
不仅仅代表了不同的世界,
04:45
but also create technical difficulties
for both Eastern and Western communities
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而且时刻都在为东方和西方的群体
04:50
on a daily basis.
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设置技术性障碍。
04:51
There are so many reasons
why Arabic and Latin are different,
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为何阿拉伯语和拉丁语系
如此不同,有许多原因,
04:54
but here are some of the main ones.
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这只是其中主要的一些。
04:56
Yes, both use upward and downward strokes,
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是的,两者都用了上行和下行的笔锋,
04:58
but have completely different baselines.
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但有着完全不同的基线。
05:02
Arabic tends to be more calligraphic
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阿拉伯语更加注重书写,
05:04
and connectivity is important
to the Arabic language,
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连接性对这一语言很重要,
05:07
whose letters have to be mostly joined
in order to articulate a given word.
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字母大都连在一起,以表达某个词语。
05:11
It also uses an entirely different
system of punctuation and diacritics.
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它还使用了一套截然不同的
停顿和变音符号系统。
05:16
But most importantly,
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但最重要的是,
05:18
Arabic has no capital letters.
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阿拉伯语没有大写字母。
05:20
Instead it has four
different letter forms:
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它有四种不同的字母形式:
05:23
initial, medial, isolated and final.
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首字母、中间字母、尾字母和独立字母。
05:28
I want to introduce the Arabic language
to young learners, foreign speakers,
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我想将阿拉伯语介绍给
年轻的学习者和外国人,
05:33
but most importantly help refugees
integrate to their host societies
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但更重要的是,通过构建双语学习系统
05:39
through creating
a bilingual learning system,
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帮助难民融入他们的接收国,
05:41
a two-way flow of communication.
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即建立一种双向的交流。
05:44
And I called it "Let's Play."
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我称之为“Let's Play”
(“一起玩耍”)。
05:48
The idea is to simply create
a fun and engaging way of learning
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其背后的想法是,通过乐高构建
一种有趣且引人入胜的
05:52
Modern Standard Arabic through LEGO.
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学习现代标准阿拉伯语的手段。
05:55
These are the two words. "Let's Play."
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这就是阿拉伯语中的“Let's Play”。
05:58
Every colored bar marks an Arabic letter.
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每个彩色条都表示一个阿拉伯字母。
06:02
As you can see, the letter
is explained in form, sound
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你可以看到,字母通过形状、声音、
06:06
and examples of words in function,
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以及在例子中的运用被诠释出来,
06:08
in addition to the equivalent in Latin.
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还有拉丁语系的翻译。
06:11
Together, they form a fun pocket book
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这一同组成了一本有趣的口袋书,
06:13
with the 29 Arabic letters
and the four different forms,
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其中包括29个阿拉伯字母
以及它们的四种形式,
06:17
plus a 400-word dictionary.
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还有包含四百个词语的字典。
06:20
So this is how the page looks like.
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页面看上去是这样的。
06:21
You have the letter,
the transliteration in Latin
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包含字母,
拉丁语种的翻译,
06:24
and the description underneath.
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以及下方的解释。
06:27
I'll take you through the process.
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下面我来解释一下我是怎么做的。
06:29
So first in my tiny studio in Florence,
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一开始我在佛罗伦萨的小单间里,
06:31
I built the letters.
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构建了这些字母。
06:33
I photographed each letter separately,
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我给每个字母单独拍照,
06:36
and then I retouched every letter
and chose the correct color background
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然后给每个字母润色,
并选择合适的背景颜色,
以及将使用的字体。
06:40
and typefaces to use.
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06:42
Ultimately, I created the full letter set,
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最终,我完成了一整套字母,
06:45
which is 29 letters
times four different forms.
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即29个字母乘上四种不同的形式。
06:48
That's 116 letters build just in one week.
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一周之内,我完成了116个字母的设计。
06:53
I believe that information
should and can be fun, portable.
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我相信这种知识应该并且
可以变得有趣,便于携带。
06:58
This book is the final product,
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这本书就是最后的成品,
07:00
which I would eventually like to publish
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我希望最终可以出版,
07:03
and translate into
as many languages in the world,
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并可以被翻译成世界上的多种语言,
07:06
so that Arabic teaching and learning
becomes fun, easy and accessible globally.
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这样阿拉伯语教学和学习就可以
在全球范围内变得有趣、简单且无障碍。
07:13
With this book, I hope to save
my nation's beautiful script.
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通过这本书,我希望能够
拯救祖国的美丽文字。
07:18
(Applause)
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(掌声)
07:22
Thank you.
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谢谢。
07:27
Working on this project
was a form of visual meditation,
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完成这个项目的过程
是一种视觉冥想,
07:32
like a Sufi dance,
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就如苏菲舞,
07:33
a prayer to a better planet.
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是对更好的世界的祈祷。
07:35
One set of building blocks
made two languages.
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一组基石成就了两种语言。
07:39
LEGO is just a metaphor.
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乐高只是一个象征。
07:41
It's because we are all made
of the same building unit,
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这是因为你我生来本无差异,
07:45
is that I can see a future
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我能看到这样一个未来,
07:47
where the barriers between people
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存在于人与人之间的障碍
07:49
all come tumbling down.
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最终都将倒塌。
07:52
So no matter how ugly
the world around us gets,
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无论我们周围的世界
变得有多么的肮脏,
07:55
or how many discouraging books
on ISIS, the terrorist group,
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或是充斥着令人沮丧的
恐怖组织ISIS相关的书籍,
07:59
and not Isis, the ancient
Egyptian goddess,
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而与埃及女神伊西斯(Isis)有关的传说,
08:02
continue to be published,
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却无法持续被出版。
08:04
I will keep building one colorful world.
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我仍会继续构建一个多彩的世界。
08:08
Shukran, which means "thank you."
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Shukran,意思是“谢谢”。
08:10
(Applause)
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(掌声)
08:12
Thank you. Thank you so much.
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谢谢。非常感谢。
08:15
Thank you.
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谢谢。
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