How an obese town lost a million pounds | Mick Cornett

156,984 views ・ 2014-01-02

TED


Please double-click on the English subtitles below to play the video.

Prevodilac: Saška Stojakov Lektor: Mile Živković
00:12
How many of you have been to Oklahoma City?
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Koliko vas je posetilo Oklahoma Siti?
00:14
Raise your hand. Yeah?
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Podignite ruke. Da?
00:15
How many of you have not been to Oklahoma City
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Koliko vas nije posetilo Oklahoma Siti?
00:17
and have no idea who I am? (Laughter)
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I nemate pojma ko sam ja? (Smeh)
00:21
Most of you. Let me give you a little bit of background.
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Većina vas. Dozvolite mi da vas upoznam sa činjenicama.
00:24
Oklahoma City started in the most
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Oklahoma Siti je nastala na najneobičniji
00:27
unique way imaginable.
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način koji je moguće zamisliti.
00:28
Back on a spring day in 1889,
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Vratimo se na jedan prolećni dan godine 1889.,
00:31
the federal government held what they called
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federalna vlada je održala ono što oni nazivaju
00:33
a land run.
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trkom za zemlju.
00:35
They literally lined up the settlers
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Oni su doslovno postrojili koloniste
00:36
along an imaginary line,
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duž zamišljene linije,
00:38
and they fired off a gun,
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opalili pištoljem,
00:39
and the settlers roared across the countryside
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a kolonisti su jurili kroz seoski predeo
00:41
and put down a stake,
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i zaboli kolac
00:43
and wherever they put down that stake,
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i gde god da zabodu taj kolac,
00:45
that was their new home.
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to bi bio njihov novi dom.
00:46
And at the end of the very first day,
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A na samom kraju prvog dana,
00:49
the population of Oklahoma City
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populacija Oklahoma Sitija
00:51
had gone from zero to 10,000,
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porasla je sa 0 na 10.000
00:55
and our planning department
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a Direkcija za planiranje i izgradnju
00:56
is still paying for that.
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još uvek plaća za to.
01:00
The citizens got together on that first day
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Građani su se okupili tog prvog dana
01:02
and elected a mayor.
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i izabrali gradonačelnika.
01:05
And then they shot him.
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A onda su ga upucali.
01:06
(Laughter)
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(Smeh)
01:11
That's not really all that funny
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To i nije baš toliko smešno
01:14
-- (Laughter) --
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- (Smeh) -
01:15
but it allows me to see what type of audience
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ali mi omogućuje da vidim kakva je publika
01:17
I'm dealing with, so I appreciate the feedback.
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sa kojom imam posla, pa cenim povratnu informaciju.
01:22
The 20th century was fairly kind to Oklahoma City.
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20. vek je bio naročito blag prema Oklahoma Sitiju.
01:24
Our economy was based on commodities,
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Ekonomija se zasnivala na robi,
01:27
so the price of cotton or the price of wheat,
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pa je cena pamuka ili cena žita,
01:30
and ultimately the price of oil and natural gas.
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a na kraju cena nafte i prirodnog gasa.
01:33
And along the way, we became a city
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I usput, postali smo grad
01:35
of innovation.
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inovacije.
01:37
The shopping cart was invented in Oklahoma City.
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Korpa za kupovinu je izmišljena u Oklahoma Sitiju.
01:41
(Applause)
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(Aplauz)
01:46
The parking meter, invented in Oklahoma City.
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Mašina za naplatu parkinga, izmišljena u Oklahoma Sitiju.
01:52
You're welcome.
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Nema na čemu.
01:55
Having an economy, though,
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Ipak, imati privredu
01:57
that relates to commodities can give you some ups and some downs,
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koja se zasniva na robi može da donese neke uspone i padove,
02:00
and that was certainly the case in Oklahoma City's history.
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što je sigurno bio slučaj u istoriji Oklahoma Sitija.
02:03
In the 1970s, when it appeared
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'70-ih, kada se činilo
02:05
that the price of energy would never retreat,
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da se cena energije neće više smanjivati,
02:07
our economy was soaring,
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naša privreda je osetno porasla,
02:09
and then in the early 1980s, it cratered quickly.
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i onda početkom '80-ih godina 20. veka, naglo je opala.
02:12
The price of energy dropped.
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Cena energije je pala.
02:15
Our banks began to fail.
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Banke su počele da propadaju.
02:16
Before the end of the decade,
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Pre kraja decenije,
02:18
100 banks had failed in the state of Oklahoma.
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propalo je stotinu banaka u državi Oklahoma.
02:22
There was no bailout on the horizon.
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Na vidiku nije bilo rešenja.
02:24
Our banking industry, our oil and gas industry,
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Bankarstvo, naftna i gasna industrija,
02:27
our commercial real estate industry,
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industrija komercijalnih nekretnina,
02:29
were all at the bottom of the economic scale.
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svi su bili na dnu ekonomske lestvice.
02:32
Young people were leaving Oklahoma City in droves
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Mladi ljudi su masovno napuštali Oklahoma Siti
02:35
for Washington and Dallas and Houston and New York and Tokyo,
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odlazeći u Vašington, Dalas, Hjuston, Njujork i Tokio,
02:38
anywhere where they could find a job that measured up
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svuda gde bi mogli da nađu posao u skladu sa
02:40
to their educational attainment,
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stečenim obrazovanjem,
02:41
because in Oklahoma City, the good jobs just weren't there.
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zato što u Oklahoma Sitiju dobrih poslova nije bilo.
02:45
But along at the end of the '80s
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Ali pri kraju osamdesetih
02:46
came an enterprising businessman
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pojavio se smeo poslovan čovek
02:49
who became mayor named Ron Norick.
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koji je postao gladonačelnik, po imenu Ron Norik.
02:51
Ron Norick eventually figured out
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Ron Norik je konačno shvatio
02:53
that the secret to economic development
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da tajna za privredni razvoj
02:55
wasn't incentivizing companies up front,
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nije u podsticanju kompanija unapred,
02:57
it was about creating a place where businesses wanted to locate,
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već u stvaranju mesta gde će poslovni ljudi želeti da budu
03:00
and so he pushed an initiative called MAPS
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i stoga je pokrenuo inicijativu po imenu MAPS,
03:03
that basically was a penny-on-the-dollar sales tax
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što je u osnovi bila taksa od nisko postavljene rasprodaje
03:05
to build a bunch of stuff.
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da bi se izgradilo mnogo toga.
03:08
It built a new sports arena,
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Sagradili smo novu sportsku halu,
03:10
a new canal downtown,
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novi kanal u poslovnom delu grada,
03:12
it fixed up our performing arts center,
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uredili smo centar izvođačkih umetnosti
03:14
a new baseball stadium downtown,
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novi bejzbol stadion u poslovnom delu grada,
03:17
a lot of things to improve the quality of life.
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mnogo toga da poboljšamo kvalitet života.
03:19
And the economy indeed seemed to start
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I privreda je naizgled zaista počela
03:21
showing some signs of life.
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da pokazuje poboljšanje.
03:23
The next mayor came along.
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Došao je novi gradonačelnik.
03:26
He started MAPS for Kids,
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Započeo je MAPS inicijativu za decu,
03:27
rebuilt the entire inner city school system,
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obnovio je ceo školski sistem u starom delu grada,
03:30
all 75 buildings either built anew or refurbished.
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svih 75 zgrada su bile izgrađene ponovo ili obnovljene.
03:35
And then, in 2004,
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I onda, 2004. godine,
03:38
in this rare collective lack of judgment
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tokom retkog zajedničkog nedostatka rasuđivanja
03:43
bordering on civil disobedience,
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suočavajući se sa građanskom neposlušnošću,
03:45
the citizens elected me mayor.
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građani su izabrali mene za gradonačelnika.
03:49
Now the city I inherited
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Grad koji sam nasledio
03:52
was just on the verge
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bio je gotovo spreman
03:53
of coming out of its slumbering economy,
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da procveta iz loše ekonomije,
03:57
and for the very first time,
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i po prvi put,
03:58
we started showing up on the lists.
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počeli smo da se pojavljujemo na listama.
04:02
Now you know the lists I'm talking about.
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Znate o kakvim listama govorim.
04:04
The media and the Internet
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Mediji i internet
04:05
love to rank cities.
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obožavaju da rangiraju gradove.
04:08
And in Oklahoma City,
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I Oklahoma Siti,
04:10
we'd never really been on lists before.
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mi nikada pre nismo bili ni na jednoj listi.
04:13
So I thought it was kind of cool
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Stoga sam mislio da je na neki način kul
04:14
when they came out with these positive lists and we were on there.
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kada su objavili pozitivne liste, a mi smo bili na njima.
04:17
We weren't anywhere close to the top,
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Nismo bili nigde pri vrhu,
04:19
but we were on the list, we were somebody.
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ali smo bili na listi, bili smo neko.
04:22
Best city to get a job,
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Najbolji grad za zaposlenje,
04:24
best city to start a business,
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najbolji grad da se započne biznis,
04:26
best downtown --
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najbolji poslovni centar -
04:28
Oklahoma City.
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Oklahoma Siti.
04:30
And then came the list
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I onda je izašla lista
04:34
of the most obese cities in the country.
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gradova sa najgojaznijim stanovništvom u državi.
04:39
And there we were.
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I na toj listi smo se pojavili.
04:42
Now I like to point out that we were on that list
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Voleo bih da istaknem da smo bili na toj listi
04:45
with a lot of really cool places.
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sa mnogim drugim kul gradovima.
04:47
(Laughter)
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(Smeh)
04:48
Dallas and Houston and New Orleans
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Dalas, Hjuston i Nju Orleans
04:52
and Atlanta and Miami.
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i Atlanta i Majami.
04:53
You know, these are cities that, typically,
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Znate, ovi gradovi su oni sa kojima vas tipično
04:55
you're not embarrassed to be associated with.
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nije sramota da budete dovedeni u vezu.
04:57
But nonetheless, I didn't like being on the list.
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Međutim, nije mi se dopalo što smo na takvoj listi.
05:02
And about that time, I got on the scales.
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I otprilike u to vreme, izmerio sam se na vagi.
05:06
And I weighed 220 pounds.
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I imao sam oko 100 kilograma.
05:08
And then I went to this website
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Onda sam posetio ovaj vebsajt
05:10
sponsored by the federal government,
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koji je sponzorisala gradska vlada,
05:11
and I typed in my height, I typed in my weight,
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ukucao sam visinu i težinu,
05:15
and I pushed Enter,
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i pritisao dugme Enter,
05:16
and it came back and said "obese."
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dobio sam povratnu informaciju - "nezdrava debljina".
05:21
I thought, "What a stupid website."
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Pomislio sam: "Kakav glupi vebsajt."
05:23
(Laughter)
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(Smeh)
05:26
"I'm not obese. I would know if I was obese."
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"Nisam ja gojazan. Znao bih da sam gojazan."
05:32
And then I started getting honest with myself
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I onda sam bio iskren sa samim sobom
05:34
about what had become my lifelong struggle with obesity,
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o onome što je postala moja duga životna borba sa debljinom
05:39
and I noticed this pattern,
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i uočio sam sledeću šemu,
05:41
that I was gaining about two or three pounds a year,
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da sam povećavao kilažu za oko kilogram do dva godišnje,
05:44
and then about every 10 years, I'd drop 20 or 30 pounds.
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i onda na svaku desetu godinu, smršao bih oko 10 do 20 kilograma.
05:47
And then I'd do it again.
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I onda bih sve ponovio.
05:49
And I had this huge closet full of clothes,
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I imao sam ogroman plakar pun odeće,
05:51
and I could only wear a third of it at any one time,
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a samo trećinu sam mogao da obučem bilo kad,
05:54
and only I knew which part of the closet I could wear.
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i samo sam ja znao koji deo odeće iz ormana sam mogao da nosim.
05:59
But it all seemed fairly normal, going through it.
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Ali da prolazim kroz sve to činilo mi se uobičajenim.
06:04
Well, I finally decided I needed to lose weight,
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Onda sam konačno odlučio da moram da smršam,
06:07
and I knew I could because I'd done it so many times before,
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i znao sam da mogu, jer sam toliko puta pre uspeo u tome,
06:10
so I simply stopped eating as much.
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stoga sam jednostavno prestao da jedem puno.
06:12
I had always exercised.
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Uvek sam vežbao.
06:13
That really wasn't the part of the equation
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Ali to nije bio deo jednačine
06:15
that I needed to work on.
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na kojem sam morao da poradim.
06:17
But I had been eating 3,000 calories a day,
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Ali sam nekada uzimao 3.000 kalorija dnevno,
06:20
and I cut it to 2,000 calories a day,
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i smanjio sam na 2.000 kalorija dnevno,
06:22
and the weight came off. I lost about a pound a week
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I težina je otišla. Gubio sam oko pola kilograma nedeljno
06:25
for about 40 weeks.
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za 40 nedelja.
06:29
Along the way, though,
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Tokom toga, ipak,
06:30
I started examining my city,
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počeo sam da proučavam moj grad,
06:34
its culture, its infrastructure,
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njegovu kulturu, infrastrukturu,
06:38
trying to figure out why our specific city
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pokušavajući da uočim zašto naš posebni grad
06:41
seemed to have a problem with obesity.
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izgleda ima problema sa gojaznošću.
06:45
And I came to the conclusion
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I zaključio sam
06:47
that we had built an incredible quality of life
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da smo izgradili neverovatno kvalitetan život
06:51
if you happen to be a car.
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ako ste kojim slučajem automobil.
06:55
(Laughter)
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(Smeh)
06:58
But if you happen to be a person,
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Ali ako ste slučajno osoba,
07:01
you are combatting the car seemingly at every turn.
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izgleda kao da se borite sa automobilima pri svakom skretanju.
07:06
Our city is very spread out.
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Naš grad je dosta raširen.
07:08
We have a great intersection of highways,
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Veliki broj autoputeva se ukršta.
07:12
I mean, literally no traffic congestion in Oklahoma City to speak of.
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Bukvalno nema šta da se kaže o zagušenjima u saobraćaju u Oklahoma Sitiju.
07:15
And so people live far, far away.
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Stoga ljudi žive daleko.
07:18
Our city limits are enormous, 620 square miles,
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Granice grada su ogromne, oko 1200 kvadratnih kilometara,
07:21
but 15 miles is less than 15 minutes.
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ali je 24 kilometara manje od 15 minuta.
07:25
You literally can get a speeding ticket
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I bukvalno možete da dobijete kaznu za prebrzu vožnju
07:27
during rush hour in Oklahoma City.
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tokom najveće gužve u Oklahoma Sitiju.
07:30
And as a result, people tend to spread out.
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I kao rezultat, ljudi su nameravali da prošire grad.
07:33
Land's cheap.
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Zemlja je jeftina.
07:36
We had also not required developers
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Takođe dosta dugo nismo zahtevali
07:39
to build sidewalks on new developments for a long, long time.
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od preduzimača da izgrade trotoar u našim stambenim naseljima.
07:41
We had fixed that, but it had been relatively recently,
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Ispravili smo to, ali se to dogodilo relativno nedavno,
07:44
and there were literally 100,000
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i bukvalno je postojalo 100 000
07:46
or more homes into our inventory
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ili više domova na našem spisku
07:49
in neighborhoods that had virtually no level of walkability.
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u susedstvima gde ljudi nisu imali praktično gde da hodaju.
07:57
And as I tried to examine
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I dok sam pokušavao da proučavam
08:00
how we might deal with obesity,
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kako bismo mogli da izađemo na kraj sa gojaznošću,
08:02
and was taking all of these elements into my mind,
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i skupljao sve te činioce u glavi,
08:03
I decided that the first thing we need to do
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odlučio sam da je prva stvar koju moramo da uradimo
08:07
was have a conversation.
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jeste da razgovaramo.
08:09
You see, in Oklahoma City,
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Vidite, u Oklahoma Sitiju,
08:11
we weren't talking about obesity.
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nismo pričali o gojaznosti.
08:14
And so, on New Year's Eve of 2007,
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I tako, u novogodišnjoj noći 2007. godine,
08:19
I went to the zoo,
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otišao sam u zoo vrt,
08:21
and I stood in front of the elephants,
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i stao ispred slonova,
08:23
and I said, "This city is going on a diet,
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i rekao "Grad ide na dijetu,
08:27
and we're going to lose a million pounds."
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i izgubićemo bar 500 000 kilograma."
08:31
Well, that's when all hell broke loose.
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I tad je sve krenulo naopako.
08:32
(Laughter)
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(Smeh)
08:35
The national media
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Nacionalni mediji
08:37
gravitated toward this story immediately,
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su neposredno težili ka ovoj priči,
08:42
and they really could have gone with it one of two ways.
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i mogli su da se izbore sa tim na jedan od dva načina.
08:45
They could have said,
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Mogli su da kažu:
08:46
"This city is so fat
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"Ovaj grad je toliko debeo
08:48
that the mayor had to put them on a diet."
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da je gradonačelnik morao da ih stavi na dijetu."
08:52
But fortunately, the consensus was,
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Ali srećom, stav većine je bio:
08:54
"Look, this is a problem in a lot of places.
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"Vidite, ovo je problem mnogih gradova.
08:56
This is a city that's wanting to do something about it."
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Ovo je grad koji želi da uradi nešto povodom toga."
09:00
And so they started helping us
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I tako su počeli da nam pomažu
09:02
drive traffic to the website.
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da dovedemo ljude do sajta.
09:04
Now, the web address was
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Veb adresa je bila
09:06
thiscityisgoingonadiet.com.
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thiscityisgoingonadiet.com.
09:11
And I appeared on "The Ellen DeGeneres Show"
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I gostovao sam u emisiji "Šou Elen Dedženers"
09:14
one weekday morning to talk about the initiative,
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jednog jutra da pričam o inicijativi
09:18
and on that day, 150,000 visits
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i toga dana, 150 000 poseta
09:21
were placed to our website.
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je zabeleženo na sajtu.
09:23
People were signing up,
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Ljudi su se prijavljivali,
09:25
and so the pounds started to add up,
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a kilogrami se dodavali,
09:27
and the conversation that I thought
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a razgovor koji sam smatrao
09:29
was so important to have was starting to take place.
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toliko značajnim je počeo.
09:33
It was taking place inside the homes,
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O tome se razgovaralo u domovima,
09:35
mothers and fathers talking about it with their kids.
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roditelji su o tome pričali sa decom.
09:38
It was taking place in churches.
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Razgovaralo se i u crkvama.
09:41
Churches were starting their own running groups
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Crkve su započele svoje grupe za trčanje
09:43
and their own support groups
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i grupe za podršku
09:44
for people who were dealing with obesity.
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za ljude koji se bore protiv viška kilograma.
09:47
Suddenly, it was a topic worth discussing at schools
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Odjednom je to bila tema vredna diskusija u školama
09:50
and in the workplace.
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i na radnim mestima.
09:52
And the large companies, they typically have
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A velike kompanije, tipično imaju
09:54
wonderful wellness programs,
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predivne velnes programe,
09:55
but the medium-sized companies
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ali srednje kompanije
09:57
that typically fall between the cracks on issues like this,
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koje su tipično nezapažene u ovakvim problemima,
10:00
they started to get engaged and used our program
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prilagodile su se i počele su da koriste naš program
10:03
as a model for their own employees
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kao model za sopstvene zaposlene
10:04
to try and have contests to see
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da se potrude i takmiče da vide
10:06
who might be able to deal with their obesity situation
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ko bi mogao biti sposoban da se izbori sa viškom kilograma
10:10
in a way that could be proactively beneficial to others.
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na način koji bi bio proaktivno blagotvoran za druge.
10:15
And then came the next stage of the equation.
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I onda je nastupila sledeća faza jednačine.
10:20
It was time to push what I called MAPS 3.
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Bilo je vreme da se progura ono što ja zovem MAPS 3.
10:24
Now MAPS 3, like the other two programs,
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MAPS 3, kao prethodna dva programa,
10:26
had had an economic development motive behind it,
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imala je ekonomski razvoj kao motiv u pozadini,
10:29
but along with the traditional economic development tasks
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ali tradicionalnim zadacima za ekonomsko razvijanje,
10:31
like building a new convention center,
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kao što je izgradnja nove kongresne sale,
10:33
we added some health-related infrastructure
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ovom procesu smo dodali neke infrastrukture
10:36
to the process.
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koje se tiču zdravlja.
10:38
We added a new central park, 70 acres in size,
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Dodali smo novi glavni park, oko 284 metara kvadratna,
10:41
to be right downtown in Oklahoma City.
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u samom centru poslovnog dela Oklahoma Sitija.
10:43
We're building a downtown streetcar
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Izgradili smo šine za tramvaj u poslovnom delu grada
10:45
to try and help the walkability formula
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da bismo pomogli formulu za prohodnost
10:47
for people who choose to live in the inner city
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za ljude koji su odabrali da žive u centru grada
10:49
and help us create the density there.
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i pomogli da povećamo gustinu naseljenosti tamo.
10:52
We're building senior health and wellness centers
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Izgrađujemo veći broj viših zdravstvenih i velnes centara
10:56
throughout the community.
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u zajednici.
10:57
We put some investments on the river
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Uložili smo u reku
10:59
that had originally been invested upon
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u koju je prvobitno bilo uloženo
11:02
in the original MAPS,
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u originalnoj inicijativi MAPS,
11:03
and now we are currently in the final stages
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a trenutno se nalazimo na konačnim koracima
11:05
of developing the finest venue in the world
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razvijanja najlepše ulice na svetu
11:08
for the sports of canoe, kayak and rowing.
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za sportove kao što su veslanje kanuom, kajakom ili čamcem na veslanje.
11:11
We hosted the Olympic trials last spring.
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Ugostili smo pripreme na Olimpijadu prošlog proleća.
11:13
We have Olympic-caliber events coming to Oklahoma City,
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A imamo događaje olimpijskog karaktera u Oklahoma Sitiju,
11:15
and athletes from all over the world moving in,
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i sportisti iz celog sveta dolaze,
11:18
along with inner city programs
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zajedno sa programima starog dela grada
11:19
to get kids more engaged in these types of recreational activities
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da bismo zainteresovali decu za ovakve vrste rekreacije
11:23
that are a little bit nontraditional.
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koje su malo netradicionalne.
11:26
We also, with another initiative that was passed,
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Mi takođe, sa drugom inicijativom koja je usvojena,
11:30
are building hundreds of miles of new sidewalks
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izgrađujemo kilometre i kilometre novog trotoara
11:34
throughout the metro area.
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duž oblasti metroa.
11:36
We're even going back into some
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Čak smo se i vratili
11:38
inner city situations
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nekim problemima starog grada
11:39
where we had built neighborhoods
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gde smo nekada izgradili susedstva
11:41
and we had built schools
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i škole
11:43
but we had not connected the two.
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ali nismo to povezali.
11:45
We had built libraries and we had built neighborhoods,
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Izgradili smo biblioteke i susedstva,
11:47
but we had never really connected the two
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ali ih zapravo nismo povezali
11:49
with any sort of walkability.
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bilo kakvim trotoarom.
11:51
Through yet another funding source,
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Kroz pak drugi izvor finansija,
11:53
we're redesigning all of our inner city streets
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izmenili smo izgled ulica starog dela grada
11:57
to be more pedestrian-friendly.
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da više budu za pešake.
11:58
Our streets were really wide,
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Naše ulice su bile prilično široke,
12:00
and you'd push the button to allow you to walk across,
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i morali ste da pritisnete dugme da biste mogli da pređete ulicu,
12:03
and you had to run in order to get there in time.
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i morali ste da trčite da biste stigli na vreme.
12:06
But now we've narrowed the streets,
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Ali sada smo suzili ulice,
12:08
highly landscaped them, making them more pedestrian-friendly,
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poprilično ih prilagodili i estetski uredili za pešake,
12:11
really a redesign, rethinking the way
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zaista smo ih izmenili u smislu
12:13
we build our infrastructure,
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izgradnje infrastrukture,
12:15
designing a city around people and not cars.
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izgradnje grada za ljude, a ne automobile.
12:20
We're completing our bicycle trail master plan.
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Završavamo urbanistički plan za biciklističku stazu.
12:22
We'll have over 100 miles
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I imaćemo preko 160 kilometara
12:24
when we're through building it out.
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kada je budemo izgradili.
12:27
And so you see this culture starting to shift
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Vidite kako je kultura počela da se menja
12:30
in Oklahoma City.
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u Oklahoma Sitiju.
12:32
And lo and behold, the demographic changes
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I gle, demografske promene
12:34
that are coming with it are very inspiring.
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koje su to pratile bile su veoma inspirativne.
12:37
Highly educated twentysomethings
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Visoko obrazovani dvadesetogodišnjaci
12:39
are moving to Oklahoma City from all over the region
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su se preselili u Oklahoma Siti iz čitavog regiona
12:41
and, indeed, even from further away, in California.
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i zaista, čak iz najdaljih mesta poput Kalifornije.
12:48
When we reached a million pounds,
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Kada smo dostigli blizu pola miliona kilograma,
12:51
in January of 2012,
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u Januaru 2012. godine,
12:53
I flew to New York with some our participants
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odleteo sam u Njujork sa nekim našim učesnicima
12:55
who had lost over 100 pounds,
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koji su izgubili preko 50 kilograma,
12:57
whose lives had been changed,
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čiji su se životi promenili,
12:59
and we appeared on the Rachael Ray show,
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i pojavili smo se u emisiji Rejčel Rej
13:01
and then that afternoon, I did a round of media in New York
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i potom tog popodneva, obišao sam medije u Njujorku
13:05
pushing the same messages
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šireći iste poruke
13:07
that you're accustomed to hearing about obesity and the dangers of it.
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na koje ste navikli da slušate, o gojaznosti i opasnostima iste.
13:11
And I went into the lobby of Men's Fitness magazine,
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Otišao sam u uredništvo časopisa "Men's Fitness",
13:16
the same magazine that had put us on that list
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taj isti časopis nas je stavio na tu listu
13:21
five years before.
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pre pet godina.
13:23
And as I'm sitting in the lobby waiting to talk to the reporter,
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I dok čekam u hodniku da razgovaram sa izveštačem,
13:26
I notice there's a magazine copy
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primetio sam primerak
13:28
of the current issue right there on the table,
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najnovijeg izdanja časopisa koji se nalazio upravo na stolu,
13:31
and I pick it up, and I look at the headline
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podigao sam ga i pogledao u naslov
13:33
across the top, and it says,
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na vrhu koji glasi,
13:34
"America's Fattest Cities: Do You Live in One?"
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"Američki najgojazniji gradovi: da li živite u jednom od njih?"
13:39
Well, I knew I did,
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No, znao sam da je tako,
13:41
so I picked up the magazine
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stoga sam podigao taj časopis
13:43
and I began to look,
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i počeo da tražim,
13:46
and we weren't on it.
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a nas tu nije bilo.
13:49
(Applause)
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(Aplauz)
13:55
Then I looked on the list of fittest cities,
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Onda sam pogledao na listu sa gradovima u najboljoj formi
13:58
and we were on that list.
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i bili smo na toj listi.
14:01
We were on the list as the 22nd fittest city in the United States.
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Bili smo na toj listi kao 22. grad u SAD-u.
14:04
Our state health statistics are doing better.
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Zdravstvena statistika u državi se poboljšavala.
14:07
Granted, we have a long way to go.
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Razumljivo, ispred nas je dug put.
14:09
Health is still not something
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Zdravljem još uvek
14:10
that we should be proud of in Oklahoma City,
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ne možemo da se ponosimo u Oklahoma Sitiju,
14:12
but we seem to have turned the cultural shift
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ali čini se da smo napravili kulturni preokret
14:16
of making health a greater priority.
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pri kom je zdravlje veći prioritet.
14:19
And we love the idea of the demographics
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I dopada nam se ideja o demografiji
14:22
of highly educated twentysomethings,
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1810
visokoobrazovanih dvadesetogodišnjaka,
14:23
people with choices, choosing Oklahoma City
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ljudi sa izborima, koji biraju Oklahoma Siti
14:25
in large numbers.
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u velikom broju.
14:27
We have the lowest unemployment in the United States,
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Imamo najmanju stopu nezaposlenosti u SAD-u.
14:29
probably the strongest economy in the United States.
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verovatno i najrazvijeniju ekonomiju u SAD-u.
14:32
And if you're like me, at some point
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I ako ste kao ja, u nekom trenutku
14:33
in your educational career,
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u vašem obrazovanju,
14:36
you were asked to read a book called
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2217
morali ste da pročitate knjigu
14:38
"The Grapes of Wrath."
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2845
"Plodovi gneva".
14:41
Oklahomans leaving for California
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Oklahomčani koji odlaze u Kaliforniju
14:44
in large numbers for a better future.
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2443
u velikom broju zbog bolje budućnosti.
14:46
When we look at the demographic shifts
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Kada pogledamo demografske promene
14:48
of people coming from the west,
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ljudi koji dolaze sa zapada, čini se da to što sada vidimo
14:49
it appears that what we're seeing now
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14:51
is the wrath of grapes.
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jeste gnev plodova.
14:54
(Laughter)
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1813
(Smeh)
14:56
(Applause)
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3065
(Aplauz)
14:59
The grandchildren are coming home.
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Unuci se vraćaju domovini.
15:03
You've been a great audience and very attentive.
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Vi ste bili divna i pažljiva publika
15:05
Thank you very much for having me here.
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Hvala mnogo što ste me pozvali.
15:07
(Applause)
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(Aplauz)
About this website

This site will introduce you to YouTube videos that are useful for learning English. You will see English lessons taught by top-notch teachers from around the world. Double-click on the English subtitles displayed on each video page to play the video from there. The subtitles scroll in sync with the video playback. If you have any comments or requests, please contact us using this contact form.

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