How an obese town lost a million pounds | Mick Cornett

156,984 views ใƒป 2014-01-02

TED


ืื ื ืœื—ืฅ ืคืขืžื™ื™ื ืขืœ ื”ื›ืชื•ื‘ื™ื•ืช ื‘ืื ื’ืœื™ืช ืœืžื˜ื” ื›ื“ื™ ืœื”ืคืขื™ืœ ืืช ื”ืกืจื˜ื•ืŸ.

ืžืชืจื’ื: Shir Ben Asher Kestin ืžื‘ืงืจ: Tal Dekkers
00:12
How many of you have been to Oklahoma City?
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ื›ืžื” ืžื›ื ื”ื™ื• ื‘ืื•ืงืœื”ื•ืžื” ืกื™ื˜ื™?
00:14
Raise your hand. Yeah?
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ื”ืจื™ืžื• ืืช ื”ื™ื“. ื›ืŸ?
00:15
How many of you have not been to Oklahoma City
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ื›ืžื” ืžื›ื ืœื ื”ื™ื• ื‘ืื•ืงืœื”ื•ืžื” ืกื™ื˜ื™
00:17
and have no idea who I am? (Laughter)
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ื•ืื™ืŸ ืœื”ื ืžื•ืฉื’ ืžื™ ืื ื™? (ืฆื—ื•ืง)
00:21
Most of you. Let me give you a little bit of background.
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ืจื•ื‘ื›ื. ืชื ื• ืœื™ ืœืชืช ืœื›ื ืงืฆืช ืจืงืข.
00:24
Oklahoma City started in the most
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ืื•ืงืœื”ื•ืžื” ืกื™ื˜ื™ ื”ืชื—ื™ืœื” ื‘ื“ืจืš ื”ื›ื™
00:27
unique way imaginable.
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ื™ื™ื—ื•ื“ื™ืช ืฉืืคืฉืจ ืœืขืœื•ืช ืขืœ ื”ื“ืขืช.
00:28
Back on a spring day in 1889,
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ืคืขื ื‘ื™ื•ื ืื‘ื™ื‘ื™ ื‘-1889,
00:31
the federal government held what they called
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ื”ืžืžืฉืœ ื”ืคื“ืจืœื™ ืขืจืš ื“ื‘ืจ ืฉื”ื ืงืจืื• ืœื•
00:33
a land run.
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ืจื™ืฆื” ืœืื“ืžื”.
00:35
They literally lined up the settlers
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ื”ื ืžืžืฉ ื”ืขืžื™ื“ื• ื‘ืฉื•ืจื” ืืช ื”ืžืชื™ื™ืฉื‘ื™ื
00:36
along an imaginary line,
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ืœืื•ืจืš ืชื•ืจ ื“ืžื™ื•ื ื™,
00:38
and they fired off a gun,
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ื•ื”ื ื™ืจื• ื‘ืืงื“ื—,
00:39
and the settlers roared across the countryside
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ื•ื”ืžืชื™ื™ืฉื‘ื™ื ืจืฆื• ื‘ื”ืžื•ื ื™ื”ื ื‘ืื™ื–ื•ืจื™ื ื”ื›ืคืจื™ื™ื
00:41
and put down a stake,
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ื•ืชืงืขื• ื™ืชื“ื•ืช,
00:43
and wherever they put down that stake,
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ื•ืื™ืคื” ืฉื”ื ืชืงืขื• ืืช ื”ื™ืชื“,
00:45
that was their new home.
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ื–ื” ื”ื™ื” ื”ื‘ื™ืช ื”ื—ื“ืฉ ืฉืœื”ื.
00:46
And at the end of the very first day,
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ื•ื‘ืกื•ืคื• ืฉืœ ื”ื™ื•ื ื”ืจืืฉื•ืŸ,
00:49
the population of Oklahoma City
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ื”ืื•ื›ืœื•ืกื™ื” ืฉืœ ืื•ืงืœื”ื•ืžื” ืกื™ื˜ื™
00:51
had gone from zero to 10,000,
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ืขืœืชื” ืžืืคืก ืœ-10,000,
00:55
and our planning department
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ื•ืœืฉื›ืช ื”ืชื›ื ื•ืŸ ืฉืœื ื•
00:56
is still paying for that.
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ืขื“ื™ื™ืŸ ืžืฉืœืžืช ืขืœ ื›ืš.
01:00
The citizens got together on that first day
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ื”ืื–ืจื—ื™ื ื”ืชืืกืคื• ื‘ืื•ืชื• ื”ื™ื•ื ื”ืจืืฉื•ืŸ
01:02
and elected a mayor.
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ื•ื‘ื—ืจื• ืจืืฉ ืขื™ืจ.
01:05
And then they shot him.
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ื•ืื– ื”ื ื™ืจื• ื‘ื•.
01:06
(Laughter)
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(ืฆื—ื•ืง)
01:11
That's not really all that funny
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ื–ื” ืœื ื‘ืืžืช ื›ืœ ื›ืš ืžืฆื—ื™ืง
01:14
-- (Laughter) --
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(ืฆื—ื•ืง)
01:15
but it allows me to see what type of audience
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ืื‘ืœ ื–ื” ืžืืคืฉืจ ืœื™ ืœืจืื•ืช ืขื ืื™ื–ื” ืกื•ื’ ืฉืœ ืงื”ืœ
01:17
I'm dealing with, so I appreciate the feedback.
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ืื ื™ ืžืชืžื•ื“ื“, ืื– ืื ื™ ืžืขืจื™ืš ืืช ืชื’ื•ื‘ืชื›ื.
01:22
The 20th century was fairly kind to Oklahoma City.
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ื”ืžืื” ื”-20 ื”ื™ื™ืชื” ื™ื—ืกื™ืช ื˜ื•ื‘ื” ืœืื•ืงืœื”ื•ืžื” ืกื™ื˜ื™.
01:24
Our economy was based on commodities,
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ื”ื›ืœื›ืœื” ืฉืœื ื• ื”ืชื‘ืกืกื” ืขืœ ืกื—ื•ืจื•ืช,
01:27
so the price of cotton or the price of wheat,
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ื›ืžื• ืžื—ื™ืจ ื›ื•ืชื ื” ืื• ืžื—ื™ืจ ื—ื™ื˜ื”,
01:30
and ultimately the price of oil and natural gas.
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ื•ื‘ืกื•ืคื• ืฉืœ ื“ื‘ืจ ืžื—ื™ืจ ื ืคื˜ ืื• ื’ื– ื˜ื‘ืขื™.
01:33
And along the way, we became a city
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ื•ืขื ื”ื–ืžืŸ, ื ื”ืคื›ื ื• ืœื”ื™ื•ืช ืขื™ืจ
01:35
of innovation.
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ืฉืœ ื—ื“ืฉื ื•ืช.
01:37
The shopping cart was invented in Oklahoma City.
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ืขื’ืœืช ื”ืงื ื™ื•ืช ื”ื•ืžืฆืื” ื‘ืื•ืงืœื”ื•ืžื” ืกื™ื˜ื™.
01:41
(Applause)
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(ืžื—ื™ืื•ืช ื›ืคื™ื™ื)
01:46
The parking meter, invented in Oklahoma City.
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ื”ืžื“ื—ืŸ, ื”ื•ืžืฆื ื‘ืื•ืงืœื”ื•ืžื” ืกื™ื˜ื™.
01:52
You're welcome.
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ืขืœ ืœื ื“ื‘ืจ.
01:55
Having an economy, though,
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ืืš ืœื”ื™ื•ืช ื‘ืขืœ ื›ืœื›ืœื”
01:57
that relates to commodities can give you some ups and some downs,
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ื”ืžืชื™ื™ื—ืกืช ืœืกื—ื•ืจื•ืช ื™ื›ื•ืœื” ืœืกืคืง ื›ืžื” ืขืœื™ื•ืช ื•ื›ืžื” ื™ืจื™ื“ื•ืช,
02:00
and that was certainly the case in Oklahoma City's history.
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ื•ื–ื” ื‘ื”ื—ืœื˜ ื”ื™ื” ื”ืžืฆื‘ ื‘ื”ื™ืกื˜ื•ืจื™ื” ืฉืœ ืื•ืงืœื”ื•ืžื” ืกื™ื˜ื™.
02:03
In the 1970s, when it appeared
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ื‘ืฉื ื•ืช ื”-70, ื›ืืฉืจ ื”ื™ื” ื ืจืื”
02:05
that the price of energy would never retreat,
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ืฉื”ืžื—ื™ืจ ืฉืœ ืื ืจื’ื™ื” ืœืขื•ืœื ืœื ื™ืจื“,
02:07
our economy was soaring,
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ื”ื›ืœื›ืœื” ืฉืœื ื• ื”ืžืจื™ืื”,
02:09
and then in the early 1980s, it cratered quickly.
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ื•ืื– ื‘ืชื—ื™ืœืช ืฉื ื•ืช ื”-80, ื”ื™ื ื”ืชืžื•ื˜ื˜ื” ื‘ืžื”ื™ืจื•ืช.
02:12
The price of energy dropped.
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ืžื—ื™ืจ ื”ืื ืจื’ื™ื” ืฆื ื—.
02:15
Our banks began to fail.
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ื”ื‘ื ืงื™ื ืฉืœื ื• ื”ืชื—ื™ืœื• ืœื”ื™ื›ืฉืœ.
02:16
Before the end of the decade,
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ืœืคื ื™ ืกื•ืฃ ื”ืขืฉื•ืจ,
02:18
100 banks had failed in the state of Oklahoma.
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100 ื‘ื ืงื™ื ื›ืฉืœื• ื‘ืžื“ื™ื ืช ืื•ืงืœื”ื•ืžื”.
02:22
There was no bailout on the horizon.
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ืœื ื”ื™ื” ืฉื•ื ื—ื™ืœื•ืฅ ื‘ืื•ืคืง.
02:24
Our banking industry, our oil and gas industry,
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ืชืขืฉื™ื™ืช ื”ื‘ื ืงื™ื ืฉืœื ื•, ืชืขืฉื™ื™ืช ื”ื“ืœืง ื•ื”ื’ื– ืฉืœื ื•,
02:27
our commercial real estate industry,
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ืชืขืฉื™ื™ืช ื”ื ื“ืœ"ืŸ ื”ืžืกื—ืจื™ ืฉืœื ื•,
02:29
were all at the bottom of the economic scale.
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ื›ื•ืœืŸ ื”ื™ื• ื‘ืชื—ืชื™ืช ื”ืกื•ืœื ื”ื›ืœื›ืœื™.
02:32
Young people were leaving Oklahoma City in droves
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ืื ืฉื™ื ืฆืขื™ืจื™ื ืขื–ื‘ื• ื‘ื”ืžื•ื ื™ื”ื ืืช ืื•ืงืœื”ื•ืžื” ืกื™ื˜ื™
02:35
for Washington and Dallas and Houston and New York and Tokyo,
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ืœืขื‘ืจ ื•ื•ืฉื™ื ื’ื˜ื•ืŸ ื•ื“ืืœืืก ื•ื™ื•ืกื˜ื•ืŸ ื•ื ื™ื• ื™ื•ืจืง ื•ื˜ื•ืงื™ื•,
02:38
anywhere where they could find a job that measured up
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ื‘ื›ืœ ืžืงื•ื ืฉื‘ื• ื™ื›ืœื• ืœืžืฆื•ื ืขื‘ื•ื“ื”
02:40
to their educational attainment,
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ืฉืžืชืื™ืžื” ืœื”ืฉื›ืœืชื.
02:41
because in Oklahoma City, the good jobs just weren't there.
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ื‘ื’ืœืœ ืฉื‘ืื•ืงืœื”ื•ืžื” ืกื™ื˜ื™, ื”ืขื‘ื•ื“ื•ืช ื”ื˜ื•ื‘ื•ืช ืคืฉื•ื˜ ืœื ื”ื™ื• ืฉื.
02:45
But along at the end of the '80s
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ืืš ืœืงืจืืช ืกื•ืฃ ืฉื ื•ืช ื”-80
02:46
came an enterprising businessman
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ื”ื’ื™ืข ื™ื–ื ืขืกืงื™
02:49
who became mayor named Ron Norick.
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ืฉื”ืคืš ืœื”ื™ื•ืช ืจืืฉ ืขื™ืจ ื•ืฉืžื• ืจื•ืŸ ื ื•ืจื™ืง.
02:51
Ron Norick eventually figured out
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ืจื•ืŸ ื ื•ืจื™ืง ื”ื‘ื™ืŸ ืœื‘ืกื•ืฃ
02:53
that the secret to economic development
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ืฉื”ืกื•ื“ ื‘ืคื™ืชื•ื— ื›ืœื›ืœื™
02:55
wasn't incentivizing companies up front,
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ืœื ื”ื™ื” ืœืชืช ืชืžืจื™ืฆื™ื ืœื—ื‘ืจื•ืช ืžื”ื”ืชื—ืœื”,
02:57
it was about creating a place where businesses wanted to locate,
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ืืœื ืœื™ืฆื•ืจ ืžืงื•ื ืฉื‘ื• ืขืกืงื™ื ื™ืจืฆื• ืœื”ืชืžืงื,
03:00
and so he pushed an initiative called MAPS
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ืื– ื”ื•ื ื”ื ื™ืข ื™ื•ื–ืžื” ื‘ืฉื MAPS
03:03
that basically was a penny-on-the-dollar sales tax
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ืฉืœืžืขืฉื” ื”ื™ื™ืชื” ืžืก ืžื›ื™ืจื•ืช ืฉืœ ืคื ื™-ืขืœ-ื“ื•ืœืจ
03:05
to build a bunch of stuff.
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ืœื‘ื ื™ื™ื” ืฉืœ ืžืœื ื“ื‘ืจื™ื.
03:08
It built a new sports arena,
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ื–ื” ื‘ื ื” ืืฆื˜ื“ื™ื•ืŸ ืกืคื•ืจื˜ ื—ื“ืฉ,
03:10
a new canal downtown,
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ืชืขืœื” ื—ื“ืฉื” ื‘ืžืจื›ื– ื”ืขื™ืจ,
03:12
it fixed up our performing arts center,
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ื–ื” ืชื™ืงืŸ ืืช ืžืจื›ื– ืื•ืžื ื•ื™ื•ืช ื”ื‘ืžื” ืฉืœื ื•,
03:14
a new baseball stadium downtown,
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ืืฆื˜ื“ื™ื•ืŸ ื‘ื™ื™ืกื‘ื•ืœ ื—ื“ืฉ ื‘ืžืจื›ื– ื”ืขื™ืจ,
03:17
a lot of things to improve the quality of life.
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ื”ืจื‘ื” ื“ื‘ืจื™ื ื›ื“ื™ ืœืฉืคืจ ืืช ืื™ื›ื•ืช ื”ื—ื™ื™ื.
03:19
And the economy indeed seemed to start
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ื•ื”ื›ืœื›ืœื” ื‘ืืžืช ื ืจืืชื” ื›ืื™ืœื• ื”ื™ื ืžืชื—ื™ืœื”
03:21
showing some signs of life.
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ืœื”ืจืื•ืช ื›ืžื” ืกื™ืžื ื™ ื—ื™ื™ื.
03:23
The next mayor came along.
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ืจืืฉ ื”ืขื™ืจ ื”ื‘ื ื”ื’ื™ืข.
03:26
He started MAPS for Kids,
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ื”ื•ื ื”ืชื—ื™ืœ MAPS ืขื‘ื•ืจ ื™ืœื“ื™ื,
03:27
rebuilt the entire inner city school system,
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ื‘ื ื” ืžื—ื“ืฉ ืืช ื›ืœ ืžืขืจื›ืช ื‘ืชื™ ื”ืกืคืจ ืฉืœ ื”ืขื™ืจ,
03:30
all 75 buildings either built anew or refurbished.
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ื›ืœ 75 ื”ื‘ื ื™ื™ื ื™ื ื ื‘ื ื• ืžื—ื“ืฉ ืื• ืฉื•ืคืฆื•.
03:35
And then, in 2004,
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ื•ืื–, ื‘ 2004,
03:38
in this rare collective lack of judgment
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ื‘ื—ื•ืกืจ ืฉื™ืงื•ืœ ื“ืขืช ืงื•ืœืงื˜ื™ื‘ื™ ื ื“ื™ืจ
03:43
bordering on civil disobedience,
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ื”ื’ื•ื‘ืœ ื‘ืื™-ืฆื™ื•ืช ืื–ืจื—ื™,
03:45
the citizens elected me mayor.
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ื”ืื–ืจื—ื™ื ื‘ื—ืจื• ืื•ืชื™ ืœืจืืฉื•ืช ื”ืขื™ืจ.
03:49
Now the city I inherited
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ืขื›ืฉื™ื• ื”ืขื™ืจ ืฉืื ื™ ื™ืจืฉืชื™
03:52
was just on the verge
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ื”ื™ืชื” ืžืžืฉ ืขืœ ื”ืกืฃ
03:53
of coming out of its slumbering economy,
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ืฉืœ ื™ืฆื™ืื” ืžื”ื›ืœื›ืœื” ื”ื›ื•ืฉืœืช ืฉืœื”,
03:57
and for the very first time,
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ื•ื‘ืคืขื ื”ืจืืฉื•ื ื”,
03:58
we started showing up on the lists.
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ื”ืชื—ืœื ื• ืœื”ื•ืคื™ืข ื‘ืจืฉื™ืžื•ืช.
04:02
Now you know the lists I'm talking about.
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ืขื›ืฉื™ื• ืืชื ื™ื•ื“ืขื™ื ืœืื™ืœื• ืจืฉื™ืžื•ืช ืื ื™ ืžืชื›ื•ื•ืŸ.
04:04
The media and the Internet
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ื”ืชืงืฉื•ืจืช ื•ื”ืื™ื ื˜ืจื ื˜
04:05
love to rank cities.
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ืื•ื”ื‘ื™ื ืœื“ืจื’ ืขืจื™ื.
04:08
And in Oklahoma City,
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ื•ื‘ืื•ืงืœื”ื•ืžื” ืกื™ื˜ื™,
04:10
we'd never really been on lists before.
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ืืฃ ืคืขื ืœื ืžืžืฉ ื”ื™ื™ื ื• ื‘ืจืฉื™ืžื•ืช ืœืคื ื™ ื›ืŸ.
04:13
So I thought it was kind of cool
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ืื– ืื ื™ ื—ืฉื‘ืชื™ ืฉื–ื” ื”ื™ื” ื“ื™ ืžื’ื ื™ื‘
04:14
when they came out with these positive lists and we were on there.
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ื›ืฉื”ื ื™ืฆืื• ืขื ื”ืจืฉื™ืžื•ืช ื”ื—ื™ื•ื‘ื™ื•ืช ื”ืืœื” ื•ืื ื—ื ื• ื”ื•ืคืขื ื• ื‘ื”ืŸ.
04:17
We weren't anywhere close to the top,
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ืœื ื”ื™ื™ื ื• ื‘ืฉื•ื ืžืงื•ื ืงืจื•ื‘ ืœืฆืžืจืช,
04:19
but we were on the list, we were somebody.
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ืื‘ืœ ื”ื™ื™ื ื• ื‘ืจืฉื™ืžื”, ื”ื™ื™ื ื• ืžื™ืฉื”ื•.
04:22
Best city to get a job,
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ื”ืขื™ืจ ื”ื›ื™ ื˜ื•ื‘ื” ืœื”ืฉื™ื’ ื‘ื” ืขื‘ื•ื“ื”,
04:24
best city to start a business,
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ื”ืขื™ืจ ื”ื›ื™ ื˜ื•ื‘ื” ืœื”ืชื—ื™ืœ ื‘ื” ืขืกืง,
04:26
best downtown --
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ืžืจื›ื– ืขื™ืจ ื”ื›ื™ ื˜ื•ื‘ --
04:28
Oklahoma City.
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ืื•ืงืœื”ื•ืžื” ืกื™ื˜ื™.
04:30
And then came the list
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ื•ืื– ื”ื’ื™ืขื” ื”ืจืฉื™ืžื”
04:34
of the most obese cities in the country.
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ืฉืœ ื”ืขืจื™ื ืขื ื”ื›ื™ ื”ืจื‘ื” ื”ืฉืžื ืช ื™ืชืจ ื‘ืืจืฅ.
04:39
And there we were.
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ื•ืฉื ื”ื™ื™ื ื•.
04:42
Now I like to point out that we were on that list
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ืขื›ืฉื™ื• ืื ื™ ืจื•ืฆื” ืœืฆื™ื™ืŸ ืฉื”ื™ื™ื ื• ื‘ืจืฉื™ืžื” ื”ื–ืืช
04:45
with a lot of really cool places.
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ื™ื—ื“ ืขื ืžืงื•ืžื•ืช ืžืžืฉ ืžื’ื ื™ื‘ื™ื.
04:47
(Laughter)
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(ืฆื—ื•ืง)
04:48
Dallas and Houston and New Orleans
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ื“ืืœืืก ื•ื™ื•ืกื˜ื•ืŸ ื•ื ื™ื• ืื•ืจืœื™ื ืก
04:52
and Atlanta and Miami.
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ื•ืื˜ืœื ื˜ื” ื•ืžื™ืืžื™.
04:53
You know, these are cities that, typically,
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ืืชื ื™ื•ื“ืขื™ื, ืืœื• ืขืจื™ื ืฉื‘ื“ืจืš ื›ืœืœ
04:55
you're not embarrassed to be associated with.
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ืืชื” ืœื ืžื•ื‘ืš ืœื”ื™ื•ืช ืžืงื•ืฉืจ ืื™ืชืŸ.
04:57
But nonetheless, I didn't like being on the list.
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ืื‘ืœ ืœืžืจื•ืช ื–ืืช, ืœื ืื”ื‘ืชื™ ืœื”ื™ื•ืช ื‘ืจืฉื™ืžื” ื”ื–ืืช.
05:02
And about that time, I got on the scales.
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ื•ื‘ืขืจืš ื‘ืื•ืชื• ื–ืžืŸ, ืขืœื™ืชื™ ืขืœ ืžืฉืงืœ.
05:06
And I weighed 220 pounds.
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ื•ืฉืงืœืชื™ 100 ืง"ื’.
05:08
And then I went to this website
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ื•ืื– ื”ืœื›ืชื™ ืœืืชืจ ื”ื–ื”
05:10
sponsored by the federal government,
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ืฉืžืžื•ืžืŸ ืขืœ ื™ื“ื™ ื”ืžืžืฉืœื” ื”ืคื“ืจืœื™ืช,
05:11
and I typed in my height, I typed in my weight,
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ื•ื”ืงืœื“ืชื™ ืืช ื”ื’ื•ื‘ื” ืฉืœื™, ื”ืงืœื“ืชื™ ืืช ื”ืžืฉืงืœ ืฉืœื™,
05:15
and I pushed Enter,
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ื•ืœื—ืฆืชื™ "ืื ื˜ืจ",
05:16
and it came back and said "obese."
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ื•ื–ื” ื”ื•ืคื™ืข ื•ืืžืจ "ื”ืฉืžื ืช ื™ืชืจ".
05:21
I thought, "What a stupid website."
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ื—ืฉื‘ืชื™, "ืื™ื–ื” ืืชืจ ืžื˜ื•ืคืฉ".
05:23
(Laughter)
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(ืฆื—ื•ืง)
05:26
"I'm not obese. I would know if I was obese."
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"ืื ื™ ืœื ืกื•ื‘ืœ ืžื”ืฉืžื ืช ื™ืชืจ. ื”ื™ื™ืชื™ ื™ื•ื“ืข ืื ื”ื™ื™ืชื™ ืกื•ื‘ืœ ืžื›ืš."
05:32
And then I started getting honest with myself
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ื•ืื– ื”ืชื—ืœืชื™ ืœื”ื™ื•ืช ื›ืŸ ืขื ืขืฆืžื™
05:34
about what had become my lifelong struggle with obesity,
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ืœื’ื‘ื™ ืžื” ืฉื ื”ื™ื” ื”ืžืื‘ืง ืืจื•ืš ื”ืฉื ื™ื ืฉืœื™ ืขื ื”ืฉืžื ืช ื™ืชืจ,
05:39
and I noticed this pattern,
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ื•ืฉืžืชื™ ืœื‘ ืœื“ืคื•ืก,
05:41
that I was gaining about two or three pounds a year,
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ืฉื”ื™ื™ืชื™ ืžืขืœื” ื‘ืขืจืš 1 ืื• 1.5 ืงื™ืœื•ื’ืจื ืœืฉื ื”,
05:44
and then about every 10 years, I'd drop 20 or 30 pounds.
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ื•ืื– ื‘ืขืจืš ื›ืœ 10 ืฉื ื™ื ื”ื™ื™ืชื™ ื™ื•ืจื“ 9 ืื• 13 ืงื™ืœื•ื’ืจื.
05:47
And then I'd do it again.
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ื•ืื– ื”ื™ื™ืชื™ ืขื•ืฉื” ื–ืืช ืฉื•ื‘.
05:49
And I had this huge closet full of clothes,
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ื•ื”ื™ื” ืœื™ ืืจื•ืŸ ืขื ืง ืžืœื ื‘ื‘ื’ื“ื™ื,
05:51
and I could only wear a third of it at any one time,
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ื•ื™ื›ื•ืœืชื™ ืœืœื‘ื•ืฉ ืจืง ืฉืœื™ืฉ ืžืžื ื• ื‘ื›ืœ ื–ืžืŸ ื ืชื•ืŸ,
05:54
and only I knew which part of the closet I could wear.
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ื•ืจืง ืื ื™ ื™ื“ืขืชื™ ืื™ื–ื” ื—ืœืง ืฉืœ ื”ืืจื•ืŸ ื™ื›ื•ืœืชื™ ืœืœื‘ื•ืฉ.
05:59
But it all seemed fairly normal, going through it.
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ืื‘ืœ ื–ื” ื”ื›ืœ ื ืจืื” ื™ื—ืกื™ืช ื ื•ืจืžืœื™, ื›ืฉืขื‘ืจืชื™ ืืช ื–ื”.
06:04
Well, I finally decided I needed to lose weight,
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ื•ื‘ื›ืŸ, ืœื‘ืกื•ืฃ ื”ื—ืœื˜ืชื™ ืฉืื ื™ ืฆืจื™ืš ืœืจื“ืช ื‘ืžืฉืงืœ,
06:07
and I knew I could because I'd done it so many times before,
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ื•ื™ื“ืขืชื™ ืฉืื ื™ ื™ื›ื•ืœ ื‘ื’ืœืœ ืฉืขืฉื™ืชื™ ืืช ื–ื” ื›ืœ ื›ืš ื”ืจื‘ื” ืคืขืžื™ื ื‘ืขื‘ืจ,
06:10
so I simply stopped eating as much.
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ืื– ืคืฉื•ื˜ ื”ืคืกืงืชื™ ืœืื›ื•ืœ ื›ืœ ื›ืš ื”ืจื‘ื”.
06:12
I had always exercised.
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ืชืžื™ื“ ื”ื™ื™ืชื™ ืžืชืขืžืœ.
06:13
That really wasn't the part of the equation
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ื–ื” ืœื ืžืžืฉ ื”ื™ื” ื—ืœืง ืžื”ืžืฉื•ื•ืื”
06:15
that I needed to work on.
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ืฉื”ื™ื™ืชื™ ืฆืจื™ืš ืœืขื‘ื•ื“ ืขืœื™ื”.
06:17
But I had been eating 3,000 calories a day,
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ืื‘ืœ ืื›ืœืชื™ 3,000 ืงืœื•ืจื™ื•ืช ืœื™ื•ื,
06:20
and I cut it to 2,000 calories a day,
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ื•ืฆืžืฆืžืชื™ ืืช ื–ื” ืœ-2,000 ืœื™ื•ื,
06:22
and the weight came off. I lost about a pound a week
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ื•ื”ืžืฉืงืœ ื™ืจื“. ื”ื•ืจื“ืชื™ ื‘ืขืจืš ื—ืฆื™ ืงื™ืœื•ื’ืจื ืœืฉื‘ื•ืข
06:25
for about 40 weeks.
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ืœืžืฉืš ื‘ืขืจืš 40 ืฉื‘ื•ืขื•ืช.
06:29
Along the way, though,
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ืื‘ืœ ืœืื•ืจืš ื”ื“ืจืš,
06:30
I started examining my city,
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ื”ืชื—ืœืชื™ ืœื‘ื—ื•ืŸ ืืช ื”ืขื™ืจ ืฉืœื™,
06:34
its culture, its infrastructure,
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ื”ืชืจื‘ื•ืช ืฉืœื”, ื”ืชืฉืชื™ื•ืช ืฉืœื”,
06:38
trying to figure out why our specific city
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ื ื™ืกื™ืชื™ ืœื”ื‘ื™ืŸ ืœืžื” ืœืขื™ืจ ื”ืžืกื•ื™ื™ืžืช ืฉืœื ื•
06:41
seemed to have a problem with obesity.
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ื”ื™ื™ืชื” ื‘ืขื™ื” ืขื ื”ืฉืžื ืช ื™ืชืจ.
06:45
And I came to the conclusion
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ื•ื”ื’ืขืชื™ ืœืžืกืงื ื”
06:47
that we had built an incredible quality of life
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ืฉื‘ื ื™ื ื• ืื™ื›ื•ืช ื—ื™ื™ื ืžื“ื”ื™ืžื”
06:51
if you happen to be a car.
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ืื ืืชื” ื‘ืžืงืจื” ื”ื™ื™ืช ืžื›ื•ื ื™ืช.
06:55
(Laughter)
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(ืฆื—ื•ืง)
06:58
But if you happen to be a person,
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ืื‘ืœ ืื ื‘ืžืงืจื” ื”ื™ื™ืช ืื“ื,
07:01
you are combatting the car seemingly at every turn.
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ื”ื™ื™ืช ืœื›ืื•ืจื” ื ืื‘ืง ื‘ืžื›ื•ื ื™ื•ืช ื‘ื›ืœ ืคื ื™ื”.
07:06
Our city is very spread out.
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ื”ืขื™ืจ ืฉืœื ื• ืžืื•ื“ ืžืชืคืจืฉืช ื‘ืžืจื—ื‘.
07:08
We have a great intersection of highways,
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ื™ืฉ ืœื ื• ืžื—ืœืคื™ื ื ื”ื“ืจื™ื ืฉืœ ื›ื‘ื™ืฉื™ื ืžื”ื™ืจื™ื,
07:12
I mean, literally no traffic congestion in Oklahoma City to speak of.
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ืื ื™ ืžืชื›ื•ื•ืŸ, ืžื™ืœื•ืœื™ืช ืฉื•ื ืขื•ืžืก ืชื ื•ืขื” ื‘ืื•ืงืœื•ื”ื•ืžื” ืกื™ื˜ื™.
07:15
And so people live far, far away.
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ื•ืœื›ืŸ ืื ืฉื™ื ื—ื™ื™ื ืจื—ื•ืง ืจื—ื•ืง.
07:18
Our city limits are enormous, 620 square miles,
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ื’ื‘ื•ืœื•ืช ื”ืขื™ืจ ืฉืœื ื• ื”ื ืขื ืงื™ื™ื, ื›-1,600 ืงืž"ืจ,
07:21
but 15 miles is less than 15 minutes.
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ืื‘ืœ 24 ืง"ืž ืœื•ืงื—ื™ื ืคื—ื•ืช ืž-15 ื“ืงื•ืช.
07:25
You literally can get a speeding ticket
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ืืชื” ื‘ืืžืช ื™ื›ื•ืœ ืœืงื‘ืœ ื“ื•"ื— ืขืœ ืžื”ื™ืจื•ืช
07:27
during rush hour in Oklahoma City.
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ื‘ื–ืžืŸ ืฉืขื•ืช ื”ืขื•ืžืก ื‘ืื•ืงืœื”ื•ืžื” ืกื™ื˜ื™.
07:30
And as a result, people tend to spread out.
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ื•ื›ืชื•ืฆืื” ืžื›ืš, ืื ืฉื™ื ื ื•ื˜ื™ื ืœื”ืชืคืจืฉ.
07:33
Land's cheap.
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ื”ืื“ืžื” ื–ื•ืœื”.
07:36
We had also not required developers
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ื’ื ืœื ื“ืจืฉื ื• ืžืžืคืชื—ื™ื
07:39
to build sidewalks on new developments for a long, long time.
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ืœื‘ื ื•ืช ืžื“ืจื›ื•ืช ื‘ืžื™ื–ืžื™ ื‘ื ื™ื™ื” ื—ื“ืฉื™ื ื‘ืžืฉืš ื”ืจื‘ื” ืžืื•ื“ ื–ืžืŸ.
07:41
We had fixed that, but it had been relatively recently,
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ืชื™ืงื ื• ืืช ื–ื”, ืื‘ืœ ื–ื” ื”ื™ื” ื™ื—ืกื™ืช ืœืื—ืจื•ื ื”,
07:44
and there were literally 100,000
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ื•ื”ื™ื• ื‘ืื•ืคืŸ ืžื™ืœื•ืœื™ 100,000
07:46
or more homes into our inventory
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ืื• ื™ื•ืชืจ ื‘ืชื™ื ื‘ืจืฉื™ืžื•ืช ืฉืœื ื•
07:49
in neighborhoods that had virtually no level of walkability.
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ื‘ืฉื›ื•ื ื•ืช ืฉืœื ื”ื™ื™ืชื” ื‘ื”ืŸ ืืฃ ืจืžื” ืฉืœ ื™ื›ื•ืœืช ื”ืœื™ื›ื” ืจื’ืœื™ืช.
07:57
And as I tried to examine
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ื•ื›ืืฉืจ ื ื™ืกื™ืชื™ ืœื‘ื—ื•ืŸ
08:00
how we might deal with obesity,
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ืื™ืš ืื ื—ื ื• ื™ื›ื•ืœื™ื ืœื”ืชืžื•ื“ื“ ืขื ื”ืฉืžื ืช ื™ืชืจ,
08:02
and was taking all of these elements into my mind,
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ื•ืœืงื—ืชื™ ืืช ื›ืœ ื”ืืœืžื ื˜ื™ื ื”ืืœื• ืœืชืฉื•ืžืช ืœื™ื‘ื™,
08:03
I decided that the first thing we need to do
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ื”ื—ืœื˜ืชื™ ืฉื”ื“ื‘ืจ ื”ืจืืฉื•ืŸ ืฉืื ื—ื ื• ืฆืจื™ื›ื™ื ืœืขืฉื•ืช
08:07
was have a conversation.
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ื”ื™ื” ืœื ื”ืœ ืฉื™ื—ื”.
08:09
You see, in Oklahoma City,
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ืืชื ืžื‘ื™ื ื™ื, ื‘ืื•ืงืœื”ื•ืžื” ืกื™ื˜ื™,
08:11
we weren't talking about obesity.
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ืœื ื”ื™ื™ื ื• ืžื“ื‘ืจื™ื ืขืœ ื”ืฉืžื ืช ื™ืชืจ.
08:14
And so, on New Year's Eve of 2007,
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ื•ื›ืš, ื‘ืขืจื‘ ื”ืฉื ื” ื”ืื–ืจื—ื™ืช ื”ื—ื“ืฉื” ืฉืœ 2007,
08:19
I went to the zoo,
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ื”ืœื›ืชื™ ืœื’ืŸ ื”ื—ื™ื•ืช,
08:21
and I stood in front of the elephants,
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ื•ืขืžื“ืชื™ ืžื•ืœ ื”ืคื™ืœื™ื,
08:23
and I said, "This city is going on a diet,
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ื•ืืžืจืชื™, "ื”ืขื™ืจ ื”ื–ืืช ืžืชื—ื™ืœื” ื‘ื“ื™ืื˜ื”,
08:27
and we're going to lose a million pounds."
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ื•ืื ื—ื ื• ื”ื•ืœื›ื™ื ืœื”ื•ืจื™ื“ 450 ืืœืฃ ืงื™ืœื•ื’ืจืžื™ื."
08:31
Well, that's when all hell broke loose.
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ื•ื‘ื›ืŸ, ืื– ื”ืชื—ื™ืœ ื‘ืœืื’ืŸ.
08:32
(Laughter)
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(ืฆื—ื•ืง)
08:35
The national media
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ื”ืชืงืฉื•ืจืช ื‘ืžื“ื™ื ื”
08:37
gravitated toward this story immediately,
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ื ืžืฉื›ื” ืœืกื™ืคื•ืจ ื”ื–ื” ืžื™ื“,
08:42
and they really could have gone with it one of two ways.
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ื•ื”ื ื‘ืขืฆื ื”ื™ื• ื™ื›ื•ืœื™ื ืœืœื›ืช ืขืœ ื–ื” ื‘ืื—ืช ืžืฉืชื™ ื“ืจื›ื™ื.
08:45
They could have said,
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ื”ื ื”ื™ื• ื™ื›ื•ืœื™ื ืœื”ื’ื™ื“,
08:46
"This city is so fat
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"ื”ืขื™ืจ ื”ื–ื• ื›ืœ ื›ืš ืฉืžื ื”
08:48
that the mayor had to put them on a diet."
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ืฉืจืืฉ ื”ืขื™ืจ ื”ื—ืœื™ื˜ ืœื”ื›ื ื™ืก ืื•ืชื” ืœื“ื™ืื˜ื”."
08:52
But fortunately, the consensus was,
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ืื‘ืœ ืœืžื–ืœื ื•, ื”ืงื•ื ืฆื ื–ื•ืก ื”ื™ื”,
08:54
"Look, this is a problem in a lot of places.
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"ื”ื‘ื™ื˜ื•, ื–ื•ื”ื™ ื‘ืขื™ื” ืฉืงื™ื™ืžืช ื‘ื”ืจื‘ื” ืžืงื•ืžื•ืช.
08:56
This is a city that's wanting to do something about it."
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ื•ื–ืืช ืขื™ืจ ืฉืจื•ืฆื” ืœืขืฉื•ืช ืขื ื›ืš ืžืฉื”ื•".
09:00
And so they started helping us
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ื•ื›ืš ื”ื ื”ืชื—ื™ืœื• ืœืขื–ื•ืจ ืœื ื•
09:02
drive traffic to the website.
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ืœื›ื•ื•ืŸ ืชื ื•ืขื” ืืœ ืืชืจ ื”ืื™ื ื˜ืจื ื˜.
09:04
Now, the web address was
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ืขื›ืฉื™ื•, ื›ืชื•ื‘ืช ื”ืื™ื ื˜ืจื ื˜ ื”ื™ื™ืชื”
09:06
thiscityisgoingonadiet.com.
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ื”ืขื™ืจ-ื”ื–ื•-ื ื›ื ืกืช-ืœื“ื™ืื˜ื” ื ืงื•ื“ื”.ืงื•ื
09:11
And I appeared on "The Ellen DeGeneres Show"
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ื•ืื ื™ ื”ื•ืคืขืชื™ ื‘ืชื›ื ื™ืช ื”ืื™ืจื•ื— ืฉืœ ืืœืŸ ื“ื’'ื ืจืก
09:14
one weekday morning to talk about the initiative,
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ื‘ื‘ื•ืงืจ ื™ื•ื ื—ื•ืœ ืื—ื“ ืขืœ ืžื ืช ืœื“ื‘ืจ ืขืœ ื”ื™ื•ื–ืžื”,
09:18
and on that day, 150,000 visits
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ื•ื‘ืื•ืชื• ื™ื•ื, 150,000 ื›ื ื™ืกื•ืช
09:21
were placed to our website.
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ื ืจืฉืžื• ื‘ืืชืจ ืฉืœื ื•.
09:23
People were signing up,
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ืื ืฉื™ื ื ืจืฉืžื•,
09:25
and so the pounds started to add up,
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ื•ื›ืš ื”ืงื™ืœื•ื’ืจืžื™ื ื”ืชื—ื™ืœื• ืœื”ืฆื˜ื‘ืจ,
09:27
and the conversation that I thought
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ื•ื”ืฉื™ื—ื” ืฉื—ืฉื‘ืชื™
09:29
was so important to have was starting to take place.
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ืฉื›ืœ ื›ืš ื—ืฉื•ื‘ ืœื ื”ืœ, ื”ืชื—ื™ืœื” ืœื”ืชืจื—ืฉ.
09:33
It was taking place inside the homes,
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ื”ื™ื ื”ืชื ื”ืœื” ื‘ืชื•ืš ื”ื‘ืชื™ื,
09:35
mothers and fathers talking about it with their kids.
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ืืžื”ื•ืช ื•ืื‘ื•ืช ื“ื™ื‘ืจื• ืขืœ ื›ืš ืขื ื”ื™ืœื“ื™ื ืฉืœื”ื.
09:38
It was taking place in churches.
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ื”ื™ื ื”ืชื ื”ืœื” ื‘ื›ื ืกื™ื•ืช.
09:41
Churches were starting their own running groups
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ื›ื ืกื™ื•ืช ืคืชื—ื• ืงื‘ื•ืฆื•ืช ืจื™ืฆื” ืžืฉืœ ืขืฆืžืŸ
09:43
and their own support groups
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ื•ืงื‘ื•ืฆื•ืช ืชืžื™ื›ื”
09:44
for people who were dealing with obesity.
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ืขื‘ื•ืจ ืื ืฉื™ื ืฉืžืชืžื•ื“ื“ื™ื ืขื ื”ืฉืžื ืช ื™ืชืจ.
09:47
Suddenly, it was a topic worth discussing at schools
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ืœืคืชืข, ื–ื” ื ื”ื™ื” ื ื•ืฉื ืฉื›ื“ืื™ ืœื“ื‘ืจ ืขืœื™ื• ื‘ื‘ืชื™ ืกืคืจ
09:50
and in the workplace.
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ื•ื‘ืžืงื•ืžื•ืช ื”ืขื‘ื•ื“ื”.
09:52
And the large companies, they typically have
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ื•ื”ื—ื‘ืจื•ืช ื”ื’ื“ื•ืœื•ืช, ื‘ื“ืจืš ื›ืœืœ ื™ืฉ ืœื”ืŸ
09:54
wonderful wellness programs,
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ืชื›ื ื™ื•ืช ื ื”ื“ืจื•ืช ืœืื•ืจื— ื—ื™ื™ื ื‘ืจื™ื,
09:55
but the medium-sized companies
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ืื‘ืœ ื”ื—ื‘ืจื•ืช ื‘ื’ื“ืœื™ื ื”ื‘ื™ื ื•ื ื™ื™ื
09:57
that typically fall between the cracks on issues like this,
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ืฉื‘ื“ืจืš ื›ืœืœ ื ื•ืคืœื•ืช ื‘ื™ืŸ ื”ื›ื™ืกืื•ืช ื‘ื ื•ืฉืื™ื ืฉื›ืืœื”,
10:00
they started to get engaged and used our program
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ื”ืŸ ื”ืชื—ื™ืœื• ืœื”ื™ื•ืช ืžืขื•ืจื‘ื•ืช ื•ื”ืฉืชืžืฉื• ื‘ืชื›ื ื™ืช ืฉืœื ื•
10:03
as a model for their own employees
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ื›ืžื•ื“ืœ ืขื‘ื•ืจ ื”ืขื•ื‘ื“ื™ื ืฉืœื”ืŸ
10:04
to try and have contests to see
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ื•ื ื™ืกื• ืœืขืจื•ืš ืชื—ืจื•ื™ื•ืช ื›ื“ื™ ืœืจืื•ืช
10:06
who might be able to deal with their obesity situation
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ืžื™ ื™ื›ื•ืœ ืœื”ืชืžื•ื“ื“ ืขื ืžืฆื‘ ื”ืฉืžื ืช ื”ื™ืชืจ ืฉืœื•
10:10
in a way that could be proactively beneficial to others.
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ื‘ืื•ืคืŸ ืฉื™ื•ื›ืœ ืœื”ื™ื•ืช ืžื•ืขื™ืœ ื‘ืื•ืคืŸ ืคืขื™ืœ ืœืื—ืจื™ื.
10:15
And then came the next stage of the equation.
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ื•ืื– ื”ื’ื™ืข ื”ืฉืœื‘ ื”ื‘ื ืฉืœ ื”ืžืฉื•ื•ืื”.
10:20
It was time to push what I called MAPS 3.
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ื”ื’ื™ืข ื”ื–ืžืŸ ืœื“ื—ื•ืฃ ืืช ืžื” ืฉืงืจืืชื™ ืœื• MAPS 3.
10:24
Now MAPS 3, like the other two programs,
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ืขื›ืฉื™ื• ืœ-MAPS 3, ื›ืžื• ืฉืชื™ ื”ืชื›ื ื™ื•ืช ื”ืื—ืจื•ืช,
10:26
had had an economic development motive behind it,
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ื”ื™ื” ืžื ื™ืข ืœืคื™ืชื•ื— ื›ืœื›ืœื™ ืžืื—ื•ืจื™ื•,
10:29
but along with the traditional economic development tasks
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ืื‘ืœ ื™ื—ื“ ืขื ื”ืžืฉื™ืžื•ืช ื”ืžืกื•ืจืชื™ื•ืช ืฉืœ ืคื™ืชื•ื— ื›ืœื›ืœื™
10:31
like building a new convention center,
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ื›ืžื• ื‘ื ื™ื™ืช ืžืจื›ื– ื›ื ืกื™ื ื—ื“ืฉ,
10:33
we added some health-related infrastructure
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ื”ื•ืกืคื ื• ืงืฆืช ืชืฉืชื™ื•ืช ืงืฉื•ืจื•ืช ืœื‘ืจื™ืื•ืช
10:36
to the process.
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ืœืชื”ืœื™ืš.
10:38
We added a new central park, 70 acres in size,
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ื”ื•ืกืคื ื• ืคืืจืง ืžืจื›ื–ื™ ื—ื“ืฉ, ื‘ื’ื•ื“ืœ 283 ื“ื•ื ื,
10:41
to be right downtown in Oklahoma City.
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ืฉื™ื”ื™ื” ื‘ืžืจื›ื– ื”ืขื™ืจ ืื•ืงืœื”ื•ืžื” ืกื™ื˜ื™.
10:43
We're building a downtown streetcar
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ืื ื—ื ื• ื‘ื•ื ื™ื ืจื›ื‘ืช ืงืœื” ืœืžืจื›ื– ื”ืขื™ืจ
10:45
to try and help the walkability formula
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ืœื ืกื•ืช ืœืขื–ื•ืจ ืœื ื•ืกื—ืช ื”ื™ื›ื•ืœืช ืœืœื›ืช ื‘ืจื’ืœ
10:47
for people who choose to live in the inner city
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ืขื‘ื•ืจ ืื ืฉื™ื ื”ื‘ื•ื—ืจื™ื ืœื—ื™ื•ืช ื‘ืขื™ืจ ื”ืคื ื™ืžื™ืช
10:49
and help us create the density there.
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ื•ืœืขื–ื•ืจ ืœื ื• ืœื™ืฆื•ืจ ืืช ื”ื“ื—ื™ืกื•ืช ืฉื.
10:52
We're building senior health and wellness centers
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ืื ื—ื ื• ื‘ื•ื ื™ื ืžืจื›ื–ื™ื ืœื‘ืจื™ืื•ืช ื”ืงืฉื™ืฉื™ื
10:56
throughout the community.
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ื‘ื›ืœ ืจื—ื‘ื™ ื”ืงื”ื™ืœื”.
10:57
We put some investments on the river
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ืฉืžื ื• ื›ืžื” ื”ืฉืงืขื•ืช ืขืœ ื”ื ื”ืจ
10:59
that had originally been invested upon
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ืฉื‘ืžืงื•ืจ ื”ื•ืฉืงืข ื‘ื”ืŸ
11:02
in the original MAPS,
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ื‘-MAPS ื”ืžืงื•ืจื™,
11:03
and now we are currently in the final stages
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ื•ืขื›ืฉื™ื• ืื ื—ื ื• ื‘ืฉืœื‘ื™ื ื”ืกื•ืคื™ื™ื
11:05
of developing the finest venue in the world
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ืฉืœ ืคื™ืชื•ื— ื”ืžืจื›ื– ื”ืžืฉื•ื‘ื— ื‘ืขื•ืœื
11:08
for the sports of canoe, kayak and rowing.
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ืขื‘ื•ืจ ืขื ืคื™ ื”ืกืคื•ืจื˜ ืฉืœ ืฉื™ื™ื˜ ื‘ืงืื ื•, ืงื™ืืง ื•ื—ืชื™ืจื”.
11:11
We hosted the Olympic trials last spring.
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ืื™ืจื—ื ื• ืืช ื”ืžื‘ื—ื ื™ื ื”ืื•ืœื™ืžืคื™ื™ื ื‘ืื‘ื™ื‘ ืฉืขื‘ืจ.
11:13
We have Olympic-caliber events coming to Oklahoma City,
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ื™ืฉ ืœื ื• ืื™ืจื•ืขื™ื ื‘ืงื ื” ืžื™ื“ื” ืื•ืœื™ืžืคื™ ืฉืžื’ื™ืขื™ื ืœืื•ืงืœื”ื•ืžื” ืกื™ื˜ื™,
11:15
and athletes from all over the world moving in,
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ื•ืืชืœื˜ื™ื ืžื›ืœ ืจื—ื‘ื™ ื”ืขื•ืœื ืขื•ื‘ืจื™ื ืœืขื™ืจ,
11:18
along with inner city programs
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ื™ื—ื“ ืขื ืชื›ื ื™ื•ืช ืœืขื™ืจ ื”ืคื ื™ืžื™ืช
11:19
to get kids more engaged in these types of recreational activities
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ื›ื“ื™ ืœื’ืจื•ื ืœื™ืœื“ื™ื ืœื”ื™ื•ืช ื™ื•ืชืจ ืžืขื•ืจื‘ื™ื ื‘ืกื•ื’ ื”ื–ื” ืฉืœ ืคืขื™ืœื•ื™ื•ืช ืคื ืื™
11:23
that are a little bit nontraditional.
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ืฉื”ืŸ ืงืฆืช ืคื—ื•ืช ืžืกื•ืจืชื™ื•ืช.
11:26
We also, with another initiative that was passed,
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ืื ื—ื ื• ื’ื, ืขื ืขื•ื“ ื™ื•ื–ืžื” ืฉืขื‘ืจื”,
11:30
are building hundreds of miles of new sidewalks
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ื‘ื•ื ื™ื ืžืื•ืช ืงื™ืœื•ืžื˜ืจื™ื ืฉืœ ืžื“ืจื›ื•ืช ื—ื“ืฉื•ืช
11:34
throughout the metro area.
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ื‘ื›ืœ ืจื—ื‘ื™ ืื–ื•ืจ ื”ืžื˜ืจื•.
11:36
We're even going back into some
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ืื ื—ื ื• ืืคื™ืœื• ื—ื•ื–ืจื™ื
11:38
inner city situations
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ืœืžืฆื‘ื™ ืขื™ืจ ืคื ื™ืžื™ืช
11:39
where we had built neighborhoods
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ื”ื™ื›ืŸ ืฉื‘ื ื™ื ื• ืฉื›ื•ื ื•ืช
11:41
and we had built schools
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ื•ื‘ื ื™ื ื• ื‘ืชื™ ืกืคืจ
11:43
but we had not connected the two.
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ืื‘ืœ ืœื ื—ื™ื‘ืจื ื• ื‘ื™ืŸ ื”ืฉื ื™ื™ื.
11:45
We had built libraries and we had built neighborhoods,
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ื‘ื ื™ื ื• ืกืคืจื™ื•ืช ื•ื‘ื ื™ื ื• ืฉื›ื•ื ื•ืช,
11:47
but we had never really connected the two
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ืื‘ืœ ืืฃ ืคืขื ืœื ืžืžืฉ ื—ื™ื‘ืจื ื• ื‘ื™ืŸ ื”ืฉืชื™ื™ื
11:49
with any sort of walkability.
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ื‘ืืฃ ืกื•ื’ ืฉืœ ืžืฉื”ื• ื‘ืขืœ ื™ื›ื•ืœืช ื”ืœื™ื›ื” ื‘ืจื’ืœ.
11:51
Through yet another funding source,
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ื“ืจืš ืžืงื•ืจ ืžื™ืžื•ืŸ ื ื•ืกืฃ,
11:53
we're redesigning all of our inner city streets
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ืื ื—ื ื• ืžืขืฆื‘ื™ื ืžื—ื“ืฉ ืืช ื›ืœ ืจื—ื•ื‘ื•ืช ื”ืขื™ืจ ื”ืคื ื™ืžื™ืช
11:57
to be more pedestrian-friendly.
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ื›ืš ืฉื™ื”ื™ื• ื™ื•ืชืจ ื™ื“ื™ื“ื•ืชื™ื™ื ืœื”ื•ืœื›ื™ ืจื’ืœ,
11:58
Our streets were really wide,
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ื”ืจื—ื•ื‘ื•ืช ืฉืœื ื• ื”ื™ื• ืžืžืฉ ืจื—ื‘ื™ื,
12:00
and you'd push the button to allow you to walk across,
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ื•ื”ื™ื™ืช ืœื•ื—ืฅ ืขืœ ื”ื›ืคืชื•ืจ ื›ื“ื™ ืฉื™ืชืืคืฉืจ ืœืš ืœื—ืฆื•ืช,
12:03
and you had to run in order to get there in time.
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ื•ื”ื™ื™ืช ืฆืจื™ืš ืœืจื•ืฅ ืขืœ ืžื ืช ืœื”ื’ื™ืข ืœืฆื“ ื”ืฉื ื™ ื‘ื–ืžืŸ.
12:06
But now we've narrowed the streets,
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ืื‘ืœ ืขื›ืฉื™ื• ื”ืฆืจื ื• ืืช ื”ืจื—ื•ื‘ื•ืช,
12:08
highly landscaped them, making them more pedestrian-friendly,
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ื”ื•ืกืคื ื• ื”ืจื‘ื” ืื“ืจื™ื›ืœื•ืช ื ื•ืฃ ื•ื”ืคื›ื ื• ืื•ืชื ืœื™ื•ืชืจ ื™ื“ื™ื“ื•ืชื™ื™ื ืœื”ื•ืœื›ื™ ืจื’ืœ,
12:11
really a redesign, rethinking the way
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ืžืžืฉ ืขื™ืฆื•ื‘ ืžื—ื“ืฉ, ืœื—ืฉื•ื‘ ืžื—ื“ืฉ ืขืœ ื”ืื•ืคืŸ
12:13
we build our infrastructure,
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ืฉื‘ื• ื‘ื ื™ื ื• ืืช ื”ืชืฉืชื™ื•ืช ืฉืœื ื•,
12:15
designing a city around people and not cars.
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ืขื™ืฆื•ื‘ ืขื™ืจ ืกื‘ื™ื‘ ืื ืฉื™ื ื•ืœื ืžื›ื•ื ื™ื•ืช.
12:20
We're completing our bicycle trail master plan.
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ืื ื—ื ื• ืžืฉืœื™ืžื™ื ืืช ืชื›ื ื™ืช ื”ืื‘ ืฉืœ ืฉื‘ื™ืœื™ ื”ืื•ืคื ื™ื™ื ืฉืœื ื•.
12:22
We'll have over 100 miles
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ื™ื”ื™ื• ืœื ื• ื™ื•ืชืจ ืž-160 ืงื™ืœื•ืžื˜ืจื™ื
12:24
when we're through building it out.
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ื›ืืฉืจ ื ืกื™ื™ื ืœืกืœื•ืœ ืื•ืชื.
12:27
And so you see this culture starting to shift
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ื•ื›ืš ืืคืฉืจ ืœืจืื•ืช ืืช ื”ืชืจื‘ื•ืช ื”ื–ืืช ืžืชื—ื™ืœื” ืœื”ืฉืชื ื•ืช
12:30
in Oklahoma City.
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ื‘ืื•ืงืœื”ื•ืžื” ืกื™ื˜ื™.
12:32
And lo and behold, the demographic changes
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ื•ื”ื‘ื™ื˜ื• ื•ืจืื•, ื”ืฉื™ื ื•ื™ื™ื ื”ื“ืžื•ื’ืจืคื™ื™ื
12:34
that are coming with it are very inspiring.
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ืฉื‘ืื™ื ืขื ื›ืš ื”ื ืžืขื•ืจืจื™ ื”ืฉืจืื”.
12:37
Highly educated twentysomethings
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ื‘ื ื™ ืขืฉืจื™ื-ื•ืžืฉื”ื• ื‘ืขืœื™ ื”ืฉื›ืœื” ื’ื‘ื•ื”ื”
12:39
are moving to Oklahoma City from all over the region
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ืขื•ื‘ืจื™ื ืœืื•ืงืœื”ื•ืžื” ืกื™ื˜ื™ ืžื›ืœ ืจื—ื‘ื™ ื”ืžื—ื•ื–
12:41
and, indeed, even from further away, in California.
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ื•ืื›ืŸ, ืืคื™ืœื• ืžืจื—ื•ืง ื™ื•ืชืจ, ืžืงืœื™ืคื•ืจื ื™ื”.
12:48
When we reached a million pounds,
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ื›ืืฉืจ ื”ื’ืขื ื• ืœ-450 ืืœืฃ ืงื™ืœื•ื’ืจืžื™ื,
12:51
in January of 2012,
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ื‘ื™ื ื•ืืจ 2012,
12:53
I flew to New York with some our participants
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ื˜ืกืชื™ ืœื ื™ื• ื™ื•ืจืง ืขื ื—ืœืง ืžื”ืžืฉืชืชืคื™ื ืฉืœื ื•
12:55
who had lost over 100 pounds,
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ืฉื”ื•ืจื™ื“ื• ืžืขืœ 45 ืง"ื’
12:57
whose lives had been changed,
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ืฉื—ื™ื™ื”ื ื”ืฉืชื ื•,
12:59
and we appeared on the Rachael Ray show,
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ื•ื”ื•ืคืขื ื• ื‘ืชื›ื ื™ืช ืฉืœ ืจื™ื™ืฆ'ืœ ืจื™ื™,
13:01
and then that afternoon, I did a round of media in New York
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ื•ืื– ื‘ืื•ืชื• ืื—ืจ ื”ืฆื”ืจื™ื™ื, ืขืฉื™ืชื™ ืกื™ื‘ื•ื‘ ื‘ืชืงืฉื•ืจืช ื‘ื ื™ื• ื™ื•ืจืง
13:05
pushing the same messages
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ื•ื“ื—ืคืชื™ ืืช ืื•ืชื• ืžืกืจ
13:07
that you're accustomed to hearing about obesity and the dangers of it.
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ืฉืืชื ืจื’ื™ืœื™ื ืœืฉืžื•ืข ืขืœ ื”ืฉืžื ืช ื™ืชืจ ื•ื”ืกื›ื ื•ืช ืฉืœ ื›ืš.
13:11
And I went into the lobby of Men's Fitness magazine,
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ื•ื ื›ื ืกืชื™ ืœืœื•ื‘ื™ ืฉืœ ืžื’ื–ื™ืŸ ื›ื•ืฉืจ ืœื’ื‘ืจื™ื,
13:16
the same magazine that had put us on that list
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ืื•ืชื• ืžื’ื–ื™ืŸ ืฉืฉื ืื•ืชื ื• ื‘ืื•ืชื” ืจืฉื™ืžื”
13:21
five years before.
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ื—ืžืฉ ืฉื ื™ื ืœืคื ื™ ื›ืŸ.
13:23
And as I'm sitting in the lobby waiting to talk to the reporter,
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ื•ื‘ืขื•ื“ื™ ื™ื•ืฉื‘ ื‘ืœื•ื‘ื™ ืžื—ื›ื” ืœื“ื‘ืจ ืขื ื”ื›ืชื‘
13:26
I notice there's a magazine copy
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ื”ื‘ื—ื ืชื™ ืฉื™ืฉ ืขื•ืชืง ืฉืœ ื”ืžื’ื–ื™ืŸ
13:28
of the current issue right there on the table,
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ืฉืœ ื”ื’ืœื™ื•ืŸ ื”ื ื•ื›ื—ื™ ื‘ื“ื™ื•ืง ืฉื ืขืœ ื”ืฉื•ืœื—ืŸ,
13:31
and I pick it up, and I look at the headline
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ื•ืœืงื—ืชื™ ืื•ืชื•, ื•ื”ืกืชื›ืœืชื™ ืขืœ ื”ื›ื•ืชืจืช
13:33
across the top, and it says,
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ื‘ื—ืœืง ื”ืขืœื™ื•ืŸ, ื•ื”ื™ื ืืžืจื”,
13:34
"America's Fattest Cities: Do You Live in One?"
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"ื”ืขืจื™ื ื”ืฉืžื ื•ืช ื‘ืืžืจื™ืงื”: ื”ืื ืืชื ื—ื™ื™ื ื‘ืื—ืช ืžื”ืŸ?"
13:39
Well, I knew I did,
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ื•ื‘ื›ืŸ, ื™ื“ืขืชื™ ืฉืื ื™ ื›ืŸ,
13:41
so I picked up the magazine
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ืื– ื”ืจืžืชื™ ืืช ื”ืžื’ื–ื™ืŸ
13:43
and I began to look,
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ื•ื”ืชื—ืœืชื™ ืœื”ืกืชื›ืœ,
13:46
and we weren't on it.
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ื•ืœื ื”ื•ืคืขื ื• ืฉื.
13:49
(Applause)
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(ืžื—ื™ืื•ืช ื›ืคื™ื™ื)
13:55
Then I looked on the list of fittest cities,
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ืื– ื”ืกืชื›ืœืชื™ ื‘ืจืฉื™ืžื” ืฉืœ ื”ืขืจื™ื ืฉื ืžืฆืื•ืช ื‘ื›ื•ืฉืจ ื”ื›ื™ ื˜ื•ื‘
13:58
and we were on that list.
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ื•ื”ื•ืคืขื ื• ื‘ืจืฉื™ืžื” ื”ื–ืืช.
14:01
We were on the list as the 22nd fittest city in the United States.
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ื”ื•ืคืขื ื• ื‘ืจืฉื™ืžื” ื‘ืชื•ืจ ื”ืขื™ืจ ื”-22 ื‘ื›ื•ืฉืจ ื”ื›ื™ ื˜ื•ื‘ ื‘ืืจืฆื•ืช ื”ื‘ืจื™ืช.
14:04
Our state health statistics are doing better.
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ื”ืกื˜ื˜ื™ืกื˜ื™ืงื” ืฉืœ ื”ื‘ืจื™ืื•ืช ื‘ืžื“ื™ื ื” ืฉืœื ื• ืžืฉืชืคืจืช.
14:07
Granted, we have a long way to go.
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ืžื•ื‘ืŸ ืžืืœื™ื•, ื™ืฉ ืœื ื• ืขื•ื“ ื“ืจืš ืืจื•ื›ื” ืœืœื›ืช.
14:09
Health is still not something
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ื‘ืจื™ืื•ืช ืขื“ื™ื™ืŸ ืื™ื ื” ืžืฉื”ื•
14:10
that we should be proud of in Oklahoma City,
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ืฉืื ื—ื ื• ืฆืจื™ื›ื™ื ืœื”ื™ื•ืช ื’ืื™ื ื‘ื• ื‘ืื•ืงืœื”ื•ืžื” ืกื™ื˜ื™,
14:12
but we seem to have turned the cultural shift
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ืื‘ืœ ื ืจืื” ืฉื™ืฆืจื ื• ืฉื™ื ื•ื™ ืชืจื‘ื•ืชื™
14:16
of making health a greater priority.
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ืœื”ืคื™ื›ืช ื”ื‘ืจื™ืื•ืช ืœืขื“ื™ืคื•ืช ื’ื‘ื•ื”ื” ื™ื•ืชืจ.
14:19
And we love the idea of the demographics
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ื•ืื ื—ื ื• ืื•ื”ื‘ื™ื ืืช ื”ืจืขื™ื•ืŸ ืฉืœ ื”ื“ืžื•ื’ืจืคื™ื”
14:22
of highly educated twentysomethings,
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ืฉืœ ื‘ื ื™ ืขืฉืจื™ื-ื•ืžืฉื”ื• ื‘ืขืœื™ ื”ืฉื›ืœื” ื’ื‘ื•ื”ื”,
14:23
people with choices, choosing Oklahoma City
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ืื ืฉื™ื ืขื ื‘ืจื™ืจื”, ืฉื‘ื•ื—ืจื™ื ื‘ืื•ืงืœื”ื•ืžื” ืกื™ื˜ื™
14:25
in large numbers.
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ื‘ืžืกืคืจื™ื ื’ื“ื•ืœื™ื.
14:27
We have the lowest unemployment in the United States,
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ื™ืฉ ืœื ื• ืืช ืฉื™ืขื•ืจ ื”ืื‘ื˜ืœื” ื”ื ืžื•ืš ื‘ื™ื•ืชืจ ื‘ืืจืฆื•ืช ื”ื‘ืจื™ืช,
14:29
probably the strongest economy in the United States.
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ื›ื›ืœ ื”ื ืจืื” ื”ื›ืœื›ืœื” ื”ื—ื–ืงื” ื‘ื™ื•ืชืจ ื‘ืืจืฆื•ืช ื”ื‘ืจื™ืช.
14:32
And if you're like me, at some point
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ื•ืื ืืชื ื“ื•ืžื™ื ืœื™, ื‘ื ืงื•ื“ื” ืžืกื•ื™ื™ืžืช
14:33
in your educational career,
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ื‘ืงืจื™ื™ืจื” ื”ื—ื™ื ื•ื›ื™ืช ืฉืœื›ื,
14:36
you were asked to read a book called
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ื”ืชื‘ืงืฉืชื ืœืงืจื•ื ืกืคืจ ื‘ืฉื
14:38
"The Grapes of Wrath."
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"ืขื ื‘ื™ ื–ืขื".
14:41
Oklahomans leaving for California
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ืื ืฉื™ ืื•ืงืœื”ื•ืžื” ืฉืขื•ื–ื‘ื™ื ืœืงืœื™ืคื•ืจื ื™ื”
14:44
in large numbers for a better future.
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ื‘ืžืกืคืจื™ื ื’ื“ื•ืœื™ื ืขื‘ื•ืจ ืขืชื™ื“ ื˜ื•ื‘ ื™ื•ืชืจ.
14:46
When we look at the demographic shifts
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ื›ืืฉืจ ืื ื—ื ื• ืžืกืชื›ืœื™ื ืขืœ ื”ืฉื™ื ื•ื™ื™ื ื”ื“ืžื•ื’ืจืคื™ื
14:48
of people coming from the west,
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ืฉืœ ืื ืฉื™ื ืฉื‘ืื™ื ืžืŸ ื”ืžืขืจื‘,
14:49
it appears that what we're seeing now
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ืžืกืชื‘ืจ ืฉืžื” ืฉืื ื—ื ื• ืจื•ืื™ื ืขื›ืฉื™ื•
14:51
is the wrath of grapes.
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ื”ื•ื ื”ื–ืขื ืฉืœ ื”ืขื ื‘ื™ื.
14:54
(Laughter)
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(ืฆื—ื•ืง)
14:56
(Applause)
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(ืžื—ื™ืื•ืช ื›ืคื™ื™ื)
14:59
The grandchildren are coming home.
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ื”ื ื›ื“ื™ื ื—ื•ื–ืจื™ื ื”ื‘ื™ืชื”.
15:03
You've been a great audience and very attentive.
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ื”ื™ื™ืชื ืงื”ืœ ื ืคืœื ื•ืžืื•ื“ ืงืฉื•ื‘.
15:05
Thank you very much for having me here.
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ืชื•ื“ื” ืจื‘ื” ืฉืื™ืจื—ืชื ืื•ืชื™ ื›ืืŸ.
15:07
(Applause)
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(ืžื—ื™ืื•ืช ื›ืคื™ื™ื)
ืขืœ ืืชืจ ื–ื”

ืืชืจ ื–ื” ื™ืฆื™ื’ ื‘ืคื ื™ื›ื ืกืจื˜ื•ื ื™ YouTube ื”ืžื•ืขื™ืœื™ื ืœืœื™ืžื•ื“ ืื ื’ืœื™ืช. ืชื•ื›ืœื• ืœืจืื•ืช ืฉื™ืขื•ืจื™ ืื ื’ืœื™ืช ื”ืžื•ืขื‘ืจื™ื ืขืœ ื™ื“ื™ ืžื•ืจื™ื ืžื”ืฉื•ืจื” ื”ืจืืฉื•ื ื” ืžืจื—ื‘ื™ ื”ืขื•ืœื. ืœื—ืฅ ืคืขืžื™ื™ื ืขืœ ื”ื›ืชื•ื‘ื™ื•ืช ื‘ืื ื’ืœื™ืช ื”ืžื•ืฆื’ื•ืช ื‘ื›ืœ ื“ืฃ ื•ื™ื“ืื• ื›ื“ื™ ืœื”ืคืขื™ืœ ืืช ื”ืกืจื˜ื•ืŸ ืžืฉื. ื”ื›ืชื•ื‘ื™ื•ืช ื’ื•ืœืœื•ืช ื‘ืกื ื›ืจื•ืŸ ืขื ื”ืคืขืœืช ื”ื•ื•ื™ื“ืื•. ืื ื™ืฉ ืœืš ื”ืขืจื•ืช ืื• ื‘ืงืฉื•ืช, ืื ื ืฆื•ืจ ืื™ืชื ื• ืงืฉืจ ื‘ืืžืฆืขื•ืช ื˜ื•ืคืก ื™ืฆื™ืจืช ืงืฉืจ ื–ื”.

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