Looking for a job? Highlight your ability, not your experience | Jason Shen

Prevodilac: Negra Hodžić Lektor: Tijana Mihajlović

You know who I'm envious of?

Znate li kome zavidim?

People who work in a job that has to do with their college major.

Ljudima koji rade posao u svojoj struci.

(Laughter)

(Smeh)

Journalists who studied journalism,

Novinarima koji su studirali novinarstvo,

engineers who studied engineering.

inženjerima koji su studirali inženjerstvo.

The truth is, these folks are no longer the rule,

Istina je da ovi ljudi više nisu pravilo, već izuzetak.

but the exception.

A 2010 study found that only a quarter of college graduates

Istraživanje iz 2010. godine je otkrilo da samo četvrtina diplomaca

work in a field that relates to their degree.

radi u oblasti povezanoj sa njihovom diplomom.

I graduated with not one but two degrees in biology.

Ja sam diplomirao ne sa jednom, već sa dve diplome iz biologije.

To my parents' dismay, I am neither a doctor nor a scientist.

Na užas mojih roditelja, nisam ni doktor ni naučnik.

(Laughter)

(Smeh)

Years of studying DNA replication and photosynthesis

Godine izučavanja replikacije DNK i fotosinteze

did little to prepare me for a career in technology.

nisu me mnogo pripremile za karijeru u tehnologiji.

I had to teach myself everything from sales, marketing, strategy,

Morao sam da naučim sve od prodaje, marketinga, strategije,

even a little programming, on my own.

čak i malo programiranja; sve sam.

I had never held the title of Product Manager

Nikad nisam bio na poziciji menadžera proizvoda

before I sent my resume in to Etsy.

pre nego što sam poslao rezime „Etsiju“.

I had already been turned down by Google and several other firms

Već su me odbili Gugl i nekoliko drugih kompanija

i postajao sam frustriran.

and was getting frustrated.

The company had recently gone public,

Kompanija je nedavno izašla na berzu,

so as part of my job application,

pa sam kao deo svoje prijave

I read the IPO filings from cover to cover

pročitao prvu javnu ponudu akcija, od početka do kraja,

and built a website from scratch which included my analysis of the business

i napravio sajt od nule koji je sadržao moju analizu posla

and four ideas for new features.

i četiri ideje za nove funkcije.

It turned out the team was actively working on two of those ideas

Ispostavilo se da je tim aktivno radio na dve od tih ideja

and had seriously considered a third.

i ozbiljno razmišljao o trećoj.

I got the job.

Dobio sam posao.

We all know people who were ignored or overlooked at first

Svi poznajemo ljude koje su ignorisali ili zanemarili isprve,

but went on to prove their critics wrong.

ali su kasnije pokazali da vrede.

My favorite story?

Moja omiljena priča?

Brian Acton, an engineering manager

Brajan Akton, menadžer inženjeringa

who was rejected by both Twitter and Facebook

koga su odbili Tviter i Fejsbuk

before cofounding WhatsApp,

pre osnivanja Votsapa,

the mobile messaging platform that would sell for 19 billion dollars.

mobilne platforme za razmenu poruka koja će se prodati za 19 milijardi dolara.

The hiring systems we built in the 20th century are failing us

Sistem zapošljavanja koji smo kreirali u 20. veku podbacuje

and causing us to miss out on people with incredible potential.

i čini da propuštamo ljude sa neverovatnim potencijalom.

The advances in robotics and machine learning

Napredak u robotici i mašinskom učenju

and transforming the way we work,

transformiše naše načina rada,

automating routine tasks in many occupations

automatizuje rutinske zadatake u mnogim profesijama

while augmenting and amplifying human labor in others.

i istovremeno povećava i pojačava ljudski rad u ostalim.

At this rate, we should all be expecting to do jobs we've never done before

Ovim tempom, svi treba da očekujemo

da ćemo raditi poslove koje nikada ranije nismo

for the rest of our careers.

do kraja naših karijera.

So what are the tools and strategies we need

Dakle, koje su nam tehnike i strategije potrebne

to identify tomorrow's high performers?

da identifikujemo buduće uspešne radnike?

In search for answers, I've consulted with leaders across many sectors,

U potrazi za odgovorima,

konsultovao sam se sa liderima iz mnogih sektora,

read dozens of reports and research papers

pročitao gomile izveštaja i istraživačkih radova

and conducted some of my own talent experiments.

i izvršio neke sopstvene eksperimente sa talentima.

Moj zadatak je daleko od gotovog,

My quest is far from over,

but here are three ideas to take forward.

ali ovo su tri ideje koje treba pratiti.

One: expand your search.

Pod jedan: proširi svoju potragu.

If we only look for talent in the same places we always do --

Ako tražimo talente samo na istim mestima -

gifted child programs, Ivy League schools,

programima za nadarenu decu, školama Ajvi Lige,

prestigious organizations --

prestižnim organizacijama -

we're going to get the same results we always have.

dobićemo isti rezultat koji uvek dobijamo.

Baseball was transformed when the cash-strapped Oakland Athletics

Bejzbol je transformisan

kada su osiromašeni Oukland atletiksi

started recruiting players who didn't score highly

počeli da regrutuju igrače

koji nisu imali visoke rezultate po tradicionalnim merilima,

on traditionally valued metrics, like runs batted in,

kao što su „pokrenute trke“,

but who had the ability to help the team score points

ali su imali sposobnost da pomognu timu da ostvari bodove

and win games.

i pobede u igrama.

This idea is taking hold outside of sports.

Ova ideja se koristi i van sporta.

The Head of Design and Research at Pinterest

Šef dizajna i istraživanja u Pinterestu

told me that they've built one of the most diverse

rekao mi je da su napravili jedan od najraznovrsnijih i uspešnih timova

and high-performing teams in Silicon Valley

u Silicijumskoj dolini,

because they believe that no one type of person

zato što veruju da ni jedan tip osobe

holds a monopoly on talent.

ne drži monopol nad talentima.

They've worked hard to look beyond major tech hubs

Vredno su radili da bi videli izvan velikih tehnoloških čvorišta

and focus on designers' portfolios,

i fokusirali se na portfolio dizajnera,

not their pedigrees.

a ne na poreklo.

Two: hire for performance.

Pod dva: zapošljavaj zbog obavljanja posla.

Inspired by my own job experience,

Inspirisan svojim radnim iskustvom,

I cofounded a hiring platform called Headlight,

osnovao sam kompaniju pod nazivom „Hedlajt“,

which gives candidates an opportunity to shine.

koja daje klijentima mogućnost da zablistaju.

Just as teams have tryouts and plays have auditions,

Kao što timovi imaju probe, a predstave audicije,

candidates should be asked to demonstrate their skills

kandidate bi trebalo zamoliti da demonstriraju svoja umeća

before they're hired.

pre nego što budu primljeni.

Our clients are benefiting from 85 years of employment research,

Naši klijenti imaju korist od 85 godina istraživanja o zapošljavanju,

which shows that work samples

koja pokazuju da su uzorci rada

are one of the best predictors of success on the job.

najbolji pokazatelji uspeha na poslu.

If you're hiring a data analyst,

Ako zapošljavate analitičare podataka,

give them a spreadsheet of historical data and ask them for their key insights.

dajte im tabelu istorijskih podataka i tražite im ključne uvide.

Ako zapošljavate menadžera marketinga,

If you're hiring a marketing manager,

dajte mu da isplanira kampanju lansiranja novog proizvoda.

have them plan a launch campaign for a new product.

And if you're a candidate, don't wait for an employer to ask.

A ako ste kandidat,

ne čekajte da vas poslodavac pita.

Seek out ways to showcase your unique skills and abilities

Tražite da načine da pokažete vaše jedinstvene veštine i sposobnosti

outside of just the standard resume and cover letter.

izvan samo standardnog rezimea i propratnog pisma.

Three: get the bigger picture.

Pod tri: vidite širu sliku.

I've heard about recruiters who are quick to label a candidate a job-hopper

Čuo sam o poslodavcima koji brzo pretpostave da kandidat stalno menja posao

based on a single short stint on their resume;

na osnovu jednog kratkog pogleda na rezime;

read about professors who are more likely to ignore identical messages from students

pročitao sam o profesorima koji ignorišu identične poruke studenata

because their name was black or Asian instead of white.

zato što su im imena pokazivala da su tamnoputi ili Azijati, a ne belci.

I was almost put on a special needs track as a child.

Mene su zamalo stavili na listu dece sa specijalnim potrebama.

Nakon mesec dana u vrtiću,

A month into kindergarten,

my teacher wrote a page-long memo

moj vaspitač je napisao celu stranu

noting that I was impulsive,

o tome kako sam impulsivan,

had a short attention span,

da imam kratak opseg pažnje

and despite my wonderful curiosity,

i, uprkos mojoj predivnoj radoznalosti,

I was exhausting to work with.

da sam bio iscrpljujući za rad.

(Laughter)

(Smeh)

The principal asked my parents into a meeting,

Direktor je pozvao moje roditelje na sastanak,

asked my mother if there had been complications at birth

pitao moju majku da li je bilo komplikacija na porođaju

and suggested I meet with a school psychologist.

i predložio da idem kod školskog psihologa.

My father saw what was happening

Moj otac je shvatio šta se dešava

and quickly explained our family situation.

i brzo objasnio našu porodičnu situaciju.

As recent immigrants, we lived in the attic

Kao nedavni imigranti, živeli smo u potkrovlju kuće

of a home that cared for adults with mental disabilities.

koja se starala o odraslima sa mentalnim poremećajima.

My parents worked nights to make ends meet,

Moji roditelji su radili noću kako bi skrpili kraj s krajem,

and I had little opportunity to spend time with kids my own age.

a ja sam retko imao mogućnost da budem sa decom mog uzrasta.

Is it really a surprise that an understimulated five-year-old boy

Da li je stvarno iznenađujuće da nedovoljno stimulisan petogodišnjak

might be a little excited in a kindergarten classroom

bude malo više uzbuđen u učionici vrtića

after an entire summer by himself?

nakon celog leta samoće?

Until we get a holistic view of someone,

Dok ne dobijemo celokupnu predstavu o nekome,

our judgment of them will always be flawed.

naš sud o njemu će uvek biti manjkav.

Let's stop equating experience with ability,

Hajde da prestanemo sa izjednačavanjem iskustva sa veštinama,

credentials with competence.

kvalifikacija sa sposobnošću.

Let's stop settling for the safe, familiar choice

Hajde da prestanemo sa sigurnim, poznatim odlukama

and leave the door open for someone who could be amazing.

i da ostavimo otvorena vrata za nekoga ko može biti neverovatan.

We need employers to let go of outdated hiring practices

Poslodavci treba da odustanu od zastarelih načina zapošljavanja

and embrace new ways of identifying and cultivating talent,

i da prihvate nove načine identifikacije i negovanja talenata,

and candidates can help by learning to tell their story

a kandidati mogu da pomognu učenjem da ispričaju svoju priču

in powerful and compelling ways.

na moćan i privlačan način.

We could live in a world where people are seen for what they're truly capable of

Možemo da živimo u svetu gde su ljudi prepoznati po stvarnim sposobnostima

and have the opportunity to realize their full potential.

i gde imaju mogućnost da realizuju svoj pun potencijal.

So let's go out and build it.

Zato krenimo i izgradimo takav svet.

Thank you.

Hvala vam.

(Applause)

(Aplauz)