Seth Priebatsch: Building the game layer on top of the world

Prevodilac: Ivana Korom Lektor: Sandra Gojic

My name's Seth Priebatsch. I'm the chief ninja of SCVNGR.

Moje ime je Set Pribeč. Ja sam glavni nindža u "SCVNGR".

I'm a proud Princeton dropout.

Ja sam ponosni ispisnik sa "Prinstona".

Also proud to have relocated here to Boston,

Takođe ponosan što sam se preselio ovde u Boston,

where I actually grew up.

gde sam zapravo odrastao.

(Applause) Yeah, Boston.

(Aplauz) Da, Boston.

Easy wins, I should just name the counties that we've got around here.

Lake pobede. Mogao bih samo da navedem imena okruga u okolini.

I'm also fairly determined to try and build

Takođe sam vrlo odlučan u tome da izgradim

a game layer on top of the world.

sloj igre povrh sveta.

This is sort of a new concept and it's really important,

Ovo je donekle novi koncept i veoma je važan.

because while the last decade was the decade of social,

Jer, dok je prošla decenija

bila decenija društvenog

the decade where the framework in which we connect with other people was built,

i decenija gde je izgrađen okvir

u kome se povezujemo sa drugim ljudima,

this next decade will be the decade where the game framework is built,

sledeća decenija će biti decenija

gde se gradi okvir igre,

where the motivations we use to actually influence behavior

gde će se odlučiti o motivaciji

koju koristimo da utičemo na ponašanje i okviru u kom

and the framework in which that is constructed,

is decided upon, and that's really important.

će se to graditi, a to je veoma važno.

I say I want to build a game layer on top of the world,

Ja kažem da želim da izgradim sloj igre preko sveta,

but that's not quite true,

ali to nije u potpunosti tačno

because it's already under construction; it's already happening.

jer je to već u izgradnji; već se dešava.

And it looks like this right now.

I trenutno izgleda ovako.

It looks like the Web did back in 1997, right?

Izgleda kao internet 1997, zar ne?

It's not very good. It's cluttered.

Nije baš dobro. Zatrpano je.

It's filled with lots of different things that, in short, aren't that fun.

Prepuno je raznih stvari

koje, ukratko, nisu toliko zabavne.

There are credit card schemes and airline mile programs,

Tu su prevare sa kreditnim karticama, programi letačkih milja

coupon cards and all these loyalty schemes

i kuponi i sve te šeme lojalnosti

that actually do use game dynamics and are building the game layer --

koje stvarno koriste dinamiku igre

i zaista grade sloj igre, samo su sranje.

they just suck.

They're not very well-designed.

Nisu baš dobro osmišljene, zar ne?

(Laughter)

So that's unfortunate.

Dakle, to je nezgodno.

But luckily, as my favorite action hero, Bob the Builder, says,

Ali srećom, kao što moj omiljeni akcioni heroj,

Bob Graditelj, kaže:

"We can do better. We can build this better."

"Možemo bolje. Možemo bolje izgraditi ovo."

And the tools, the resources that we use to build a game layer,

A alati, resursi

koje koristimo da bismo izgradili sloj igre

are game dynamics themselves.

su sami principi igre.

And so the crux of this presentation is going to go through

Srž ove prezentacije će biti četiri

four really important game dynamics,

zaista važna principa igre, veoma interesantne stvari,

really interesting things, that, if you use consciously,

koje, ako ih koristite svesno,

you can use to influence behavior,

možete upotrebiti za kontrolu ponašanja,

both for good, for bad, for in-between.

i za dobro i za loše i za između.

Hopefully for good.

Nadam se za dobro.

But this is the important stage in which that framework will get built,

Ali ovo su važni stadijumi

kroz koje će se taj okvir izgraditi,

and so we want to all be thinking about it consciously now.

tako da želimo da svi razmišljamo svesno o tome sada.

Before we jump into that, there's a question of:

Samo pre nego što uskočimo u to, tu je pitanje: zašto je ovo važno?

Why is this important?

I'm making this claim

Ja kao tvrdim da postoji igrački sloj povrh sveta,

that there's a game layer on top of the world,

and it's very important that we build it properly.

i veoma je važno da ga izgradimo kako treba.

The reason it's so important is that, in the last decade,

Razlog za to je, videli smo da je

what we've seen has been building the social layer,

u prošloj deceniji izgrađen društveni sloj,

has been this framework for connections,

okvir za veze

and construction on that layer is over, it's finished.

i izgradnja tog sloja je gotova, završeno je.

There's still a lot to explore,

Postoji još mnogo da se istraži.

still a lot of people trying to figure out social

Još mnogo ljudi pokušava da shvati socijalni sloj

and how we leverage this and how we use this,

i kako utičemo na njega i kako ga koristimo,

but the framework itself is done,

ali sam okvir je završen

and it's called Facebook.

i zove se "Fejsbuk".

And that's OK, right? A lot of people are very happy with Facebook.

I to je ok. Mnogo ljudi je zadovoljno "Fejsbukom".

I like it quite a lot.

Meni se veoma dopada.

They've created this thing called the Open Graph,

Oni su napravili nešto što se zove "Open Graph" protokol

and they own all of our connections.

i oni poseduju sve naše veze.

They own half a billion people.

Poseduju pola milijarde ljudi.

So when you want to build on the social layer,

Tako da, kad želite da gradite preko društvenog sloja,

the framework has been decided; it is the Open Graph API.

okvir je određen; to je "Open Graph API".

And if you're happy with that, fantastic.

I ako ste zadovoljni time, sjajno.

If you're not, too bad. There's nothing you can do.

Ako niste, šteta. Ne možete ništa da uradite.

And that's a real thing.

Ali sledeća decenija - to je prava stvar.

I mean, we want to build frameworks in a way that makes it acceptable

Mislim, želimo da gradimo okvire

na način koji je prihvatljiv

and makes it productive down the road.

i znate, produktivan na duge staze.

So, the social layer is all about these connections.

Dakle, društveni sloj je o vezama.

The game layer is all about influence.

Sloj igre je o uticaju.

It's not about adding a social fabric to the web

Ne radi se o dodavanju društvenog tkanja na net

and connecting you to other people

i povezivanju sa drugim ljudima

everywhere you are and everywhere you go,

gde god da se nalazite i kuda god da idete.

it's actually about using dynamics, using forces,

Radi se o korišćenju principa, snaga,

to influence the behavior of where you are, what you do there,

za uticanje na ponašanje

kad se negde nalazite i kad nešto tamo radite i kako radite.

how you do it.

That's really, really powerful.

And it's going to be more important than the social layer,

Ovo je veoma, veoma moćno i biće važnije od društvenog sloja.

and affect our lives more deeply and perhaps more invisibly.

Uticaće na naše živote dublje

i možda nevidljivije.

So it's incredibly critical that at this moment,

Tako da je neverovatno bitno

da u ovom trenutku, dok se još gradi,

while it's just getting constructed,

dok se stvaraju okviri kao što je "Fejsbuk",

while the frameworks like Facebook or Open Graph

are being created for the game-layer equivalent,

kao "Open Graph" za ekvivalent koji je igrački sloj,

that we think about it very consciously,

da razmislimo veoma svesno o tome

and that we do it in a way that is open, available,

i to na način koji je otvoren,

dostupan i koji može da se iskoristi za dobro.

and can be leveraged for good.

So that's what I want to talk about for game dynamics,

I o tome želim da govorim, o principima igre,

jer izgradnja je tek počela

because construction has just begun,

i što svesnije mislimo o tome,

and the more consciously we can think about this,

bolje ćemo moći da ga koristimo

the better we'll be able to use it for anything we want.

za šta god želimo.

So like I said, the way you go through and build on the game layer

Dakle, kao što sam rekao, način na koji gradite sloj igre

is not with glass and steel and cement.

nije sa staklom, čelikom i cementom.

And the resources we use are not this two-dimensional swath of land

A resursi koje koristimo nisu

dvodimenzionalni otkosi zemlje koje imamo.

that we have.

The resources are mindshare,

Resursi su svest, a alati, sirovi materijali, su principi igre.

and the tools, the raw materials, are these game dynamics.

Kad smo tu, da pomenem nekoliko principa.

With that, a couple game dynamics to talk about.

U "SCVNGR"-u volimo da se šalimo,

Back at SCVNGR, we like to joke

that with seven game dynamics, you can get anyone to do anything.

kako sa sedam principa igre možete navesti bilo koga da uradi bilo šta.

Today, I'm going to show you four,

Danas ću vam pokazati četiri,

because I hope to have a competitive advantage at the end of this, still.

jer se nadam da ću na kraju ovoga i dalje biti u takmičarskoj prednosti.

(Laughter)

(Smeh)

So the first one, it's a very simple game dynamic.

Prvi je veoma jednostavan princip.

It's called the appointment dynamic.

Zove se princip zakazanog sastanka.

It's a dynamic in which to succeed,

Po ovom principu, da bi uspeli, igrači

players have to do something at a predefined time,

moraju da urade nešto u prethodno dogovoreno vreme

generally at a predefined place.

i obično na dogovorenom mestu.

And these dynamics are a little scary sometimes,

Ovi principi mogu biti pomalo zastrašujući nekad,

because you think, "Other people can be using forces

jer znate, mislite

da drugi ljudi mogu da koriste sile kojim će upravljati

that will manipulate how I interact:

mojim interakcijama, šta radim, gde radim, kad radim.

what I do, where I do it, when I do it."

This sort of "loss of free will" that occurs in games

Ova vrsta gubitka slobodne volje koja se javlja

can be frightening.

u igrama može biti zastrašujuća,

So with each dynamic, I'm going to give three examples:

pa ću za svaki princip dati tri primera -

one that shows how it's already being used in the real world,

jedan koji pokazuje kako se ovo već koristi u realnom svetu,

so you can rationalize it a bit;

da biste mogli malo da racionalizujete,

one that shows it in what we consider a conventional game --

jedan koji ga pokazuje u konvencionalnoj igri -

I think everything is a game,

ja mislim da je sve igra, ali ovo se odnosi

but this is more what you'd think of as a game played on a board

na ono što se smatra igrom na tabli ili na kompjuteru,

or on a computer screen;

and one of how it can be used for good,

i onda kako se ovo može iskoristiti za dobro,

so you can see that these forces can be very powerful.

da bismo videli da ove sile mogu biti stvarno moćne.

Dakle prvi - najpoznatiji princip zakazanog sastanka na svetu -

So the first one, the most famous appointment dynamic in the world,

je nešto što se zove "happy hour".

is something called, "Happy Hour."

So I had just recently dropped out of Princeton

Nedavno sam se ispisao sa "Prinstona"

and actually ended up for the first time in a bar,

i po prvi put završio u baru

and I saw these happy hour things all over the place.

i video sam te "happy hour" stvari svuda okolo.

And this is simply an appointment dynamic: come here at a certain time,

Ovo je jednostavno princip zakazanog sastanka.

Dođite u određeno vreme, dobićete piće upola cene.

get your drinks half off.

Da biste pobedili, treba samo da se pojavite

To win, all you have to do is show up at the right place at the right time.

na pravom mestu u pravo vreme.

This game dynamic is so powerful,

Ovaj princip je toliko moćan,

it doesn't just influence our behavior; it's influenced our entire culture.

da ne utiče samo na naše ponašanje, utiče na celu kulturu.

That's a really scary thought,

To je stvarno zastrašujuća misao,

that one game dynamic can change things so powerfully.

da jedan princip igre može tako moćno da promeni stvari.

It also exists in more conventional game forms.

On takođe postoji u konvecionalnijim oblicima igre.

I'm sure you've all heard of Farmville by now.

Siguran sam da ste svi već čuli za "Farmvil".

If you haven't, I recommend playing it.

Ako niste, preporučujem da ga igrate.

You won't do anything else for the rest of your day.

Do kraja svog dana nećete raditi ništa drugo.

Farmville has more active users than Twitter.

"Farmvil" ima više aktivnih korisnika od "Tvitera".

It's incredibly powerful,

Neverovatno je moćan, i ima taj princip

and it has this dynamic where you have to return at a certain time

da morate da se vratite u određeno vreme

to water your fake crops, or they wilt.

da zalijete useve - lažne useve - ili će uvenuti.

And this is so powerful that when they tweak their stats,

I to je toliko moćno, da kada oni podese svoju statistiku,

when they say your crops wilt

kada kažu da će vam usevi uvenuti

after eight hours, or after six hours, or after 24 hours,

posle osam sati, ili šest sati, 24 sata,

it changes the life cycle of some 70 million people during the day.

to menja životni ciklus

70-i-nešto miliona ljudi tokom dana.

They will return, like clockwork, at different times.

Oni se vraćaju kao navijeni u određeno vreme.

So if they wanted the world to end, if they wanted productivity to stop,

Kada bi poželeli da svet stane, da produktivnost stane,

they could make it a 30-minute cycle,

mogli bi ovo da naprave u 30-minutnom ciklusu

and no one could do anything else, right?

i niko ne bi radio ništa drugo.

(Laughter)

(Smeh)

That's a little scary.

To je pomalo zastrašujuće.

But this could also be used for good.

Ali ovo može da se iskoristi za dobro.

This local company called Vitality

Ovo je lokalna firma "Vitality", oni su napravili proizvod

has created a product to help people take their medicine on time.

koji pomaže ljudima da na vreme uzmu lek.

That's an appointment.

To je zakazani sastanak.

It's something that people don't do very well.

Ljudi u tome nisu baš dobri.

They have these GlowCaps which flash and email you

Oni imaju ove sijajuće poklopce koji trepću i šalju vam imejl

and do cool things to remind you to take your medicine.

i rade sve neke kul stvar da vas podsete da uzmete lek.

This isn't a game yet, but really should be.

Ovo još uvek nije igra, ali trebalo bi da bude.

You should get points for doing it on time

Trebalo bi da dobijate poene za uzimanje leka na vreme.

and lose points for not doing it on time.

A da gubite poene kad ne uradite to na vreme.

They should recognize they've built an appointment dynamic,

Trebalo bi da svesno prepoznaju

and leverage the games.

da grade princip zakazanog sastanka i da iskoriste igre.

Then you can really achieve good in some interesting ways.

I onda možete postići dobro na neke interesantne načine.

We're going to jump onto the next one.

Preći ćemo na sledeći.

Influence and status.

Uticaj i status.

This is one of the most famous game dynamics, used all over the place.

Ovo je jedan od najpoznatijih principa.

Svuda se upotrebljava.

It's used in your wallets, right now.

U vašim novčanicima, trenutno.

We all want that credit card on the far left, because it's black.

Svi želimo tu karticu s leve strane

jer je crna.

And you see someone at CVS or --

I vidite nekog u apoteci ili -

not CVS -- like, Christian Dior --

ne apoteci - u "Kristijan Dioru" ili negde i onda...

(Laughter)

I don't know. I don't have a black card; I've got a debit card.

Ne znam. Ja nemam crnu karticu, imam debitnu karticu.

(Smeh)

(Laughter)

So they whip it out and you see that black card, and:

Oni je izvuku. I vidite, čoveče, ovaj ima crnu karticu.

"I want that because it means they're cooler than I am,

Ja je želim jer to znači da sam više kul nego što jesam,

and I need that."

a to mi je potrebno.

And this is used in games as well.

A ovo se koristi i u igrama.

"Modern Warfare," one of the most successful selling games of all time.

"Modern Warfare", jedna od najprodavanijih igara svih vremena.

I'm only a level four, but I desperately want to be a level 10,

Ja sam tek na četvrtom nivou, ali očajnički želim na deseti,

because they've got that cool red badge,

jer oni imaju tu kul crvenu značku,

and that means that I am somehow better than everyone else.

a to znači da sam nekako bolji od svih ostalih.

And that's very powerful to me.

To je za mene vrlo moćno. Status je vrlo dobar motivator.

Status is really good motivator.

It's also used in more conventional settings,

Takođe se koristi u konvencionalnijiim okruženjima

and can be used more consciously there.

i može se svesnije koristiti u konvencionalnim okruženjima.

School -- and remember, I made it through one year,

Škola - upamtite, završio sam jednu godinu,

so I think I'm qualified to talk on school --

pa mislim da sam kvalifikovan da govorim o školi -

is a game; it's just not a terribly well-designed game.

je igra, samo ne baš strašno dobro osmišljena igra, zar ne.

There are levels. There are C. There are B. There's A.

Postoje nivoi. Postoji 3. Postoji 4. Postoji 5.

There are statuses. I mean, what is valedictorian, but a status?

Postoje statusi. Mislim, šta je vukovac, ako nije status?

If we called valedictorian a "White Knight Paladin level 20,"

Da se vukovac zove "beli vitez paladin, nivo 20",

I think people would probably work a lot harder.

mislim da bi se ljudi mnogo više trudili.

(Laughter)

(Smeh)

(Applause)

So school is a game,

Dakle, škola je igra i postoji mnogo eksperimenata

and there has been lots of experimentation on how we do this properly.

kako da se ovo uradi kako treba.

But let's use it consciously.

Ali koristimo to svesno.

Why have games you can lose? Why go from an A to an F or a B to a C?

Zašto bismo imali igre u kojima možete izgubiti?

Zašto ići sa 5 na 1, sa 4 na 3?

That sucks. Why not level-up?

To je bezveze. Zašto da ne napredujemo?

At Princeton, they've actually experimented with this,

Na "Prinstonu" su eksperimentisali s ovim,

with quizzes where you gain experience points,

imaju kvizove gde dobijate poene za iskustvo

and you level up from B to an A.

i napredujete sa 4 na 5.

And it's very powerful.

Veoma je moćno.

It can be used in interesting ways.

Može da se koristi na interesantne načine.

The third one I'll talk about is the progression dynamic,

Treći o kom želim ukratko da kažem je princip napretka,

where you have to make progress, move through different steps

gde morate da napredujete,

morate da prođete kroz neke korake, stepenasto.

in a very granular fashion.

This is used all over the place, including LinkedIn,

Ovo se svuda koristi, uključujući "LinkedIn",

where I am an unwhole individual.

gde sam ja nekompletna ličnost.

I am only 85 percent complete on LinkedIn,

Samo sam 85% potpun na "LinkedIn"

and that bothers me.

i to mi smeta.

And this is so deep-seated in our psyche

I to je toliko duboko ukorenjeno u našoj psihi,

that when we're presented with a progress bar

da, kada se nađemo pred linijom napretka

and presented with easy, granular steps to take

i pred lakim, postepenim koracima

koje treba preći da bi se postigao napredak, to ćemo uraditi.

to try and complete that progress bar, we will do it.

We will find a way to move that blue line

Pronaći ćemo način da pomerimo tu plavu liniju

all the way to the right edge of the screen.

skroz do desne ivice ekrana.

This is used in conventional games as well.

Ovo se takođe koristi u konvencionalnim igrama.

I mean, this is a Paladin level 10,

Mislim, ovo je paladin na nivou 10,

and that's a Paladin level 20.

a to paladin na nivou 20

And if you were going to fight Orcs on the fields of Mordor

i ako treba da se bortire sa orcima na poljima Mordora

against the Ra's Al Ghul,

protiv Raz al Gula,

you'd probably want to be the bigger one, right?

verovatno ćete želeti da budete onaj veći, je l' tako.

I would.

Ja bih.

And so people work very hard to level-up.

I ljudi se veoma trude da napreduju.

"World of Warcraft" is one of the most successful games of all time.

"World of Warcraft" je jedna od najuspešnijih igara svih vremena.

Prosečni igrač provede oko

The average player spends some six, six-and-a-half hours a day on it,

šest, šest ipo sati dnevno igrajući je.

their most dedicated players -- it's like a full-time job, it's insane.

To su najposvećeniji igrači, kao puno radno vreme.

To je ludo. I postoje sistemi kako napredujete.

And they have these systems where you can level-up.

And that's a very powerful thing. Progression is powerful.

I to je veoma moćna stvar. Napredak je moćan.

It can also be used in very compelling ways for good.

Na veoma ubedljiv način se može koristiti za dobro.

One of the things we work on at SCVNGR is:

Jedna od stvari na kojima radimo u "SCVNGR"-u

How do you use games to drive traffic and business to local businesses,

je kako koristiti igre za upravljanje lokalnim biznisom,

to something that is very key to the economy?

za nešto što je od značaja za ekonomiju.

And here, we have a game that people play.

I imamo igru koju ljudi igraju.

They go places, do challenges, earn points.

Idu na mesta, rešavaju izazove, stiču poene.

And we've introduced a progression dynamic into it,

Uveli smo i princip napretka, gde,

where, by going to the same place over and over, doing challenges,

idući iznova na isto mesto,

rešavanjem izazova, uključivanjem u posao,

engaging with the business,

pomerate zelenu liniju sa leve na desnu stranu ekrana

you move a green bar from the left edge of the screen to the right,

i na kraju otključate nagrade.

and unlock rewards.

This is powerful enough that we can see it hooks people into these dynamics,

Ovo je dovoljno moćno, da vidimo

da se ljudi vezuju za ove principe,

pulls them back to the same local businesses,

vraćaju se istim lokalnim biznisima,

creates loyalty, creates engagement,

stvara se ogromna lojalnost, uključenost,

and is able to drive meaningful revenue and fun and engagement to businesses.

i stvara se značajan prihod

i zabava i povezanost sa biznisima.

These progression dynamics are powerful and can be used in the real world.

Ovi principi napretka su moćni

i mogu se koristiti u realnom svetu.

The final one I want to talk about -- and it's a great one to end on --

Poslednji o kom želim da pričam - i odličan je za kraj -

is this concept of communal discovery,

je koncept zajedničkog otkrića,

a dynamic in which everyone has to work together to achieve something.

princip u kom ljudi moraju da rade zajedno

da bi postigli nešto.

Communal discovery is powerful

Zajedničko otkriće je moćno zato što koristi

because it leverages the network that is society

mrežu, koju čini društvo,

to solve problems.

za rešavanje problema.

This is used in some famous consumer web stories like Digg,

Ovo se koristi u nekim poznatim potrošačkim veb pričama,

which I'm sure you've all heard of.

kao što je "Digg", mislim da svi znate za to.

Digg is a communal dynamic

"Digg" je zajednički princip

to try to find and source the best news, the most interesting stories.

za pronalaženje najboljih vesti,

najinteresantnijih priča.

And they made this into a game, initially.

Prvo su ovo napravili kao igru.

They had a leader board where, if you recommended the best stories,

Imali su tabelu najboljih, gde, ako biste preporučili najbolje priče,

you would get points.

dobijali biste poene.

And that really motivated people to find the best stories.

To je stvarno motivisalo ljude da nalaze najbolje priče.

But it became so powerful, there was actually a cabal,

Ali postalo je toliko moćno, da je nastala zavera,

a group of people, the top seven on the leader board,

grupa ljudi, najboljih sedam,

who would work together to make sure they maintained that position,

radila je zajedno kako bi održavali tu poziciju.

recommending people's stories.

Preporučivali bi priče drugih.

The game became more powerful than the goal.

I igra je postala moćnija od cilja.

They ended up shutting down the leader board because, while it was effective,

Na kraju su morali da ugase tabelu s rezultatima

jer, koliko god efektivna,

it was so powerful that it stopped sourcing the best stories,

prestalo se sa nalaženjem najboljih priča

i ljudi su počeli da rade kako bi zadržali vođstvo.

and started having people work to maintain leadership.

So we have to use this one carefully.

Dakle ovo treba pažljivo da koristimo.

It's also used in things like McDonald's Monopoly,

To se koristi i na primer u "MekDonalds Monopolu",

where the game is not the Monopoly you're playing,

gde igra nije "Monopol",

nego industrije kućica koje se formiraju

but the cottage industries that form to try and find Boardwalk.

kako bi pronašle "Boardwalk" ulicu.

There, they're just looking for a sticker that says "Boardwalk,"

I sada samo traže malu nalepnicu na kojoj piše "Boardwalk".

but it can also be used to find real things.

Ali može se koristiti i za nalaženje pravih stvari.

Ovo je izazov sa balonima kompanije "DARPA",

This is the DARPA balloon challenge,

where they hid a couple balloons all across the United States and said,

u kom su sakrili dva balona širom SAD-a

i rekli, "Koristite mreže.

"Use networks. Try and find these balloons fastest,

Pokušajte najbrže da nađete ove balone i pobednik dobija 40.000$".

and the winner will get $40,000."

The winner was a group out of MIT,

A pobedila je grupa studenata sa MIT-a

where they created sort of a pyramid scheme, a network,

koja je kreirala piramidalnu šemu, mrežu,

where the first person to recommend the location of a balloon got $2,000,

gde je prva osoba koja je predložila lokaciju balona

dobila 2.000$ i svako ko bi to proširio

and anyone else to push that recommendation up also got a cut.

takođe je dobijao deo.

And in 12 hours, they were able to find all these balloons,

I za 12 sati su uspeli da nađu

sve ove balone, širom zemlje.

all across the country.

Really powerful dynamic.

Zaista moćan princip.

And so, I've got about 20 seconds left,

Ostalo mi je oko 20 sekundi,

so if I'm going to leave you with anything,

pa ću vam reći sledeće,

last decade was the decade of social.

prošla decenija bila je decenija društvenog.

This next decade is the decade of games.

Ovo je decenija igara.

We use game dynamics to build on it. We build with mindshare.

Izgrađujemo na principa igre. Gradimo zajedničkim idejama.

We can influence behavior.

Možemo da utičemo na ponašanje.

It's very powerful. It's very exciting.

Veoma je moćno. Veoma je uzbudljivo.

Let's all build it together, let's do it well and have fun playing.

Gradimo zajedno, uradimo to dobro i zabavimo se igrajući.

(Applause)