Jacqueline Novogratz: Investing in Africa's own solutions

22,980 views ・ 2007-01-16

TED


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Translator: Amantia Gjikondi Reviewer: Helena Bedalli
00:25
I want to start with a story, a la Seth Godin,
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Une dua te filloj me nje histori, te tipit Seth Godin,
00:28
from when I was 12 years old.
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qe kur une kam qene 12 vjec.
00:30
My uncle Ed gave me a beautiful blue sweater --
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Xhaxhai im Ed me dha nje triko te bukur blu --
00:33
at least I thought it was beautiful.
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te pakten une mendoja qe ishte e bukur.
00:35
And it had fuzzy zebras walking across the stomach,
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Kishte ca zebra leshatore duke ecur mbi stomak,
00:38
and Mount Kilimanjaro and Mount Meru were kind of
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dhe Malin Kilimanxharo dhe Malin Meru qe ndodheshin
00:41
right across the chest, that were also fuzzy.
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pikerisht rreth qafes, qe ishin gjithashtu leshator.
00:43
And I wore it whenever I could,
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Dhe une e vishja ate kurdo qe te mundesha,
00:44
thinking it was the most fabulous thing I owned.
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duke menduar qe ajo ishte gjeja me mitike qe une kisha.
00:47
Until one day in ninth grade,
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Derisa nje dite ne klasen e nente,
00:49
when I was standing with a number of the football players.
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kur kisha qendruar me disa lojtare futbolli.
00:52
And my body had clearly changed, and Matt,
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Dhe trupi im kishte ndryshuar qarte, dhe Matt Mussolina,
00:56
who was undeniably my nemesis in high school,
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qe ishte pa dyshim rivalja ime ne gjimnaz
01:00
said in a booming voice that
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tha me nje ze cjerres qe
01:01
we no longer had to go far away to go on ski trips,
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ne nuk duhet me te shkojme shume larg per te bere ski,
01:05
but we could all ski on Mount Novogratz.
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sepse te gjithe mund te bejme ski ne Malin Novogratz.
01:07
(Laughter)
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(Te qeshura)
01:08
And I was so humiliated and mortified
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Dhe une u ndjeva shume e poshteruar dhe e derrmuar
01:11
that I immediately ran home to my mother and chastised her
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dhe menjehere vrapova ne shtepi tek mamaja ime dhe e denova ate
01:15
for ever letting me wear the hideous sweater.
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qe me lejoi mua te vesh ate triko te shemtuar.
01:16
We drove to the Goodwill and we threw the sweater away
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Ne shkuam tek Goodwill dhe e hodhem trikon larg
01:19
somewhat ceremoniously,
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ne menyre disi ceremoniale,
01:21
my idea being that I would never have to think about the sweater
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me idene time qe nuk do te me duhej me te mendoja rreth trikos
01:24
nor see it ever again.
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dhe gjithashtu per mos ta pare me ate.
01:25
Fast forward -- 11 years later, I'm a 25-year-old kid.
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Duke kaluar me shpejtesi perpara -- 11 vjet me vone, une jam nje vajze 25 - vjecare.
01:29
I'm working in Kigali, Rwanda, jogging through the steep slopes,
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Une jam duke punuar ne Kigali, Rwanda, duke vrapuar neper shpate te pjerreta,
01:36
when I see, 10 feet in front of me, a little boy -- 11 years old --
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kur une shoh,3 metra para meje, nje djale te vogel-- 11 vjecar,--
01:40
running toward me, wearing my sweater.
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duke vrapuar drej meje, veshur me trikon time.
01:43
And I'm thinking, no, this is not possible.
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Dhe une qe mendoja, jo, kjo nuk eshte e mundur.
01:45
But so, curious, I run up to the child -- of course
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Por, shume kurioze, une vrapova pas djalit --
01:49
scaring the living bejesus out of him --
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duke e trembur per se gjalli --
01:51
grab him by the collar, turn it over, and there is my name
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e terhoqa ate prej jakes, e ktheva, dhe aty ishte emri im
01:54
written on the collar of this sweater.
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i shkruar ne jaken e kesaj trikoje.
01:56
I tell that story, because it has served and continues to serve
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Une e tregoj kete histori, sepse ka sherbyer dhe vazhdon te sherbeje
02:01
as a metaphor to me about the level of connectedness
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si nje metafore per mua rreth nivelit te lidhjes
02:05
that we all have on this Earth.
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qe ne te gjithe kemi ne kete Toke.
02:07
We so often don't realize what our action and our inaction
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Shpesh nuk e kuptojme se cfare veprimet dhe jo-veprimet tona
02:11
does to people we think we will never see and never know.
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i bejne njerezve qe te mendojne qe ne kurre nuk do ti shohim dhe njohim.
02:15
I also tell it because it tells a larger contextual story
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Une gjithashtu e tregoj kete sepse kjo tregon nje histori te madhe kontekstuale,
02:18
of what aid is and can be.
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sesi ndihma eshte dhe mund te jete.
02:20
That this traveled into the Goodwill in Virginia,
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Qe kjo udhetoi qe nga Goodwill ne Virginia,
02:24
and moved its way into the larger industry,
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dhe shkoi ne rrugen e saj ne nje industri te madhe,
02:27
which at that point was giving millions of tons of secondhand clothing to Africa and Asia.
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qe ne kete pike ishin duke dhene miliona tonelata veshjesh te dores te dyte ne Afrike dhe Azi.
02:31
Which was a very good thing, providing low cost clothing.
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Qe ishte nje gje shume e mire, duke siguruar veshje me kosto te ulet.
02:35
And at the same time, certainly in Rwanda,
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Dhe ne te njejten kohe, me siguri ne Rwanda,
02:37
it destroyed the local retailing industry.
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shkaterroi industrine lokale te pakices.
02:39
Not to say that it shouldn't have,
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Jo per te thene se nuk duhet ta kishte bere,
02:41
but that we have to get better at answering the questions
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por qe ne duhet te jemi me te zote ne zgjidhjen e problemeve
02:44
that need to be considered when we think about consequences
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qe duhet te konsiderohen kur ne mendojme rreth pasojave
02:47
and responses.
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dhe pergjigjeve.
02:49
So, I'm going to stick in Rwanda, circa 1985, 1986,
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Keshtu qe, une do te qendroja ne Rwanda, rreth 1985, 1986,
02:54
where I was doing two things.
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kur une isha duke bere dy gjera.
02:55
I had started a bakery with 20 unwed mothers.
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Une kisha hapur nje dyqan buke me 20 mama te pamartuara.
02:58
We were called the "Bad News Bears," and our notion was
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Ne quheshim "Arinjte e lajmeve te keqia", dhe qellimi yne ishte
03:00
we were going to corner the snack food business in Kigali,
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te shkonim ne Kigali te merrnim kontrollin e ushqimit te vaktit te zemres,
03:03
which was not hard because there were no snacks before us.
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qe nuk ishte shume e veshtire sepse nuk kishte rosticeri te tjera para nesh.
03:07
And because we had a good business model, we actually did it,
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Dhe sepse ne kishim nje model te mire biznesi, ne ja arritem,
03:10
and I watched these women transform on a micro-level.
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dhe une pashe qe keto gra e transformuan ne nje mikro - nivel.
03:12
But at the same time, I started a micro-finance bank,
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Por ne te njejten kohe, une fillova nje banke mikro - finance,
03:15
and tomorrow Iqbal Quadir is going to talk about Grameen,
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dhe te nesermen Iqbal Quadir do te flase rreth Grameen,
03:18
which is the grandfather of all micro-finance banks,
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qe eshte babai i madh i te gjitha bankave te mikro - financave,
03:21
which now is a worldwide movement -- you talk about a meme --
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qe tani eshte nje levizje nderkombetare -- eshte mimetizuar --
03:24
but then it was quite new, especially in an economy
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por atehere ishte pak si shume e re, vecanerisht ne ekonomi
03:27
that was moving from barter into trade.
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qe ishte duke levizur nga shkembimi ne tregti.
03:30
We got a lot of things right.
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Kemi bere shume gjera ne rregull.
03:32
We focused on a business model; we insisted on skin in the game.
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Ne u fokusuam ne nje model biznesi; ne insistuam per te dhene veten tone ne loje.
03:35
The women made their own decisions at the end of the day
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Grate marrin vendimet e tyre ne fund te dites
03:38
as to how they would use this access to credit
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sesi do ta perdorin kete akses ne kredi
03:40
to build their little businesses, earn more income
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per te ndertuar biznesin e tyre te vogel, fitojne me shume te ardhura
03:43
so they could take care of their families better.
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ne menyre qe te kujdesen me mire per familjet e tyre.
03:46
What we didn't understand, what was happening all around us,
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Ajo cfare ne nuk kuptuam, cfaredolloj gjeje qe ishte duke ndodhur rreth nesh
03:50
with the confluence of fear, ethnic strife
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me turmen e frikes, grindjen etnike
03:57
and certainly an aid game, if you will, that was playing into
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dhe sigurisht nje loje ndihme, nese ju doni, e qe ishte luajtur
04:02
this invisible but certainly palpable movement inside Rwanda,
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ne kete levizje te padukshme, por sigurisht te dukshme brenda Rwandes,
04:08
that at that time, 30 percent of the budget was all foreign aid.
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qe ne ate kohe, 30% e buxhetit ishte e gjitha ndihme e huaj.
04:11
The genocide happened in 1994,
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Gjenocidi ndodhi ne 1994,
04:13
seven years after these women all worked together
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shtate vjet pasi keto gra kishin punuar se bashku
04:15
to build this dream.
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per te ndertuar kete enderr.
04:17
And the good news was that the institution,
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Dhe lajmi i mire ishte qe institucioni
04:19
the banking institution, lasted.
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institucioni bankar, ka zgjatur.
04:21
In fact, it became the largest rehabilitation lender in the country.
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Ne te vertete, u be huadhenesi me i madh i rehabilitimit ne vend.
04:25
The bakery was completely wiped out,
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Furra doli plotesisht jashte loje,
04:27
but the lessons for me were that accountability counts --
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por mesimi per mua ishte se pergjegjesia ka rendesi --
04:32
got to build things with people on the ground,
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duhen ndertuar gjera me njerez ne terren,
04:34
using business models where, as Steven Levitt would say,
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duke perdorur modele biznesi, sic mund te thoshte Steven Levitt,
04:37
the incentives matter.
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stimulimi ka rendesi.
04:39
Understand, however complex we may be, incentives matter.
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Kuptoni, sado komplekse mund te jete, stimulimi ka rendesi.
04:43
So when Chris raised to me how wonderful everything
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Pra, kur Chris me tregoi mua sesa e mrekullueshme ishte cdo gje
04:47
that was happening in the world,
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qe po ndodhte ne bote,
04:49
that we were seeing a shift in zeitgeist,
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se ne jemi duke pare nje ndryshim ne zeitgeist,
04:51
on the one hand I absolutely agree with him,
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nga njera ane une totalisht perputhem me te,
04:53
and I was so thrilled to see what happened with the G8 --
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dhe une isha shume e tronditur kur pashe se cfare ndodhi me G8 --
04:56
that the world, because of people like Tony Blair and Bono
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qe bota, per shkak te njerezve si Tony Blair dhe Bono
05:00
and Bob Geldof -- the world is talking about global poverty;
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dhe Bob Geldof -- bota eshte duke folur rreth varferise globale;
05:04
the world is talking about Africa
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bota eshte duke folur rreth Afrikes
05:06
in ways I have never seen in my life.
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ne menyra qe une asnjehere si kam pare ne jeten time.
05:08
It's thrilling.
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Eshte tronditese.
05:09
And at the same time, what keeps me up at night
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Dhe ne te njejten kohe, ajo qe me mbajti mua zgjuar gjate nates
05:12
is a fear that we'll look at the victories of the G8 --
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eshte frika qe ne do te shohim fitoret e G8 --
05:16
50 billion dollars in increased aid to Africa,
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50 miliard dollar ne rritjen e ndihmave te Afrikes,
05:19
40 billion in reduced debt -- as the victory,
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40 miliard ne reduktimin e debiteve - si fitore,
05:22
as more than chapter one, as our moral absolution.
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me shume sesa kapitulli i pare, si falja jone morale.
05:26
And in fact, what we need to do is see that as chapter one,
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Dhe ne te vertete, ajo cfare duhet ne te bejme eshte qe ta shikojme ate si kapitulli i pare,
05:30
celebrate it, close it, and recognize that we need a chapter two
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ta festojme ate, ta mbyllim ate, dhe te njohim nevojat e nje kapitulli te dyte
05:34
that is all about execution, all about the how-to.
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qe eshte rreth ekzekutimit, e gjitha rreth si-ve.
05:37
And if you remember one thing from what I want to talk about today,
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Dhe nese mbani mend nje gje per cfare une dua te flas sot,
05:40
it's that the only way to end poverty, to make it history,
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eshte qe e vetmja menyre per ti dhene fund varferise, per ta bere ate histori,
05:44
is to build viable systems on the ground
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eshte te ndertosh sisteme te mundshme ne terren
05:47
that deliver critical and affordable goods and services to the poor,
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qe sjellin mallra kritike e te perballueshem dhe sherbime per te varferit,
05:51
in ways that are financially sustainable and scaleable.
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ne menyra qe jane financiarisht te qendrueshme dhe te shkallezuara.
05:54
If we do that, we really can make poverty history.
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Nese ne e bejme kete, ne me te vertete mund ta bejme historine e varferise.
05:57
And it was that -- that whole philosophy --
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Dhe ishte qe -- e gjithe filozofia --
06:00
that encouraged me to start my current endeavor
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qe me inkurajoi mua per te filluar perpjekjet e mia aktuale
06:04
called "Acumen Fund,"
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te quajtura "Fondi Acumen,"
06:06
which is trying to build some mini-blueprints
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e cila eshte duke u perpjekur per te ndertuar disa mini projekte
06:08
for how we might do that in water, health and housing
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per menyren sesi ne mund ta bejme ate ne uje, shendet dhe strehim
06:11
in Pakistan, India, Kenya, Tanzania and Egypt.
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ne Pakistan, Indi, Kenia, Tanzani dhe Egjipt.
06:14
And I want to talk a little bit about that, and some of the examples,
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Dhe une dua te flas pak rreth kesaj, dhe disa shembuj,
06:19
so you can see what it is that we're doing.
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ne menyre qe te shihni se cfare eshte ajo qe po bejme.
06:21
But before I do this -- and this is another one of my pet peeves --
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Po perpara se une ta bej kete -- dhe kjo eshte nje dobesi tjeter e imja --
06:24
I want to talk a little bit about who the poor are.
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Une dua te flas pak se kush jane te varferit.
06:26
Because we too often talk about them as these
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Sepse ne shume shpesh flasim per ta sesi
06:30
strong, huge masses of people yearning to be free,
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kjo mase e forte, e madhe e njerezve deshirojne te jene te lire,
06:33
when in fact, it's quite an amazing story.
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kur ne te vertete, eshte nje histori pak a shume e mahnitshme.
06:38
On a macro level, four billion people on Earth make less than four dollars a day.
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Ne nivelin makro, 4 miliard njerez ne toke bejne me pak se kater dollare ne dite.
06:43
That's who we talk about when we think about "the poor."
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Keto jane ato per te cilet ne flasim kur mendojme rreth "te varferve."
06:45
If you aggregate it, it's the third largest economy on Earth,
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Nese ju e grumbulloni ate, eshte ekonomia e trete e madhe ne toke,
06:48
and yet most of these people go invisible.
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dhe akoma pjesa me e madhe e ketyre njerezve behet e padukshme.
06:51
Where we typically work, there's people making between
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Kur ne zakonisht punojme, ka njerez qe bejne ndermjet
06:53
one and three dollars a day.
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nje dhe tre dollar ne dite.
06:55
Who are these people?
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Kush jane keta njerez?
06:57
They are farmers and factory workers.
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Ato jane fermeret dhe punetoret e fabrikave.
07:00
They work in government offices. They're drivers.
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Ato punojne ne zyrat e qeverise. Ato jane shoferet.
07:02
They are domestics.
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Ato jane shtepiaket.
07:05
They typically pay for critical goods and services like water,
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Ato zakonisht paguajne per te mirat kryesore dhe sherbimet si uji,
07:08
like healthcare, like housing, and they pay 30 to 40 times
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kujdesi i shendetit, i shtepise, dhe ato paguajne 30 deri ne 40 here
07:12
what their middleclass counterparts pay --
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ne krahasim me cfare homologet e klases se mesme paguajne --
07:14
certainly where we work in Karachi and Nairobi.
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sugurisht kur ne punojme ne Karachi dhe Nairobi.
07:18
The poor also are willing to make, and do make, smart decisions,
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Te varferit gjithashtu jane te gatshem per te bere, dhe gjithashtu marrin, vendime te zgjuara,
07:22
if you give them that opportunity.
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nese ju'a jep atyre kete mundesi.
07:24
So, two examples.
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Keshtu qe kemi, dy shembuj.
07:26
One is in India, where there are 240 million farmers,
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Njera eshte ne Indi, ku atje jane 240 milion fermere,
07:29
most of whom make less than two dollars a day.
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pjesa me e madhe e te cileve ben me pak se dy dollar ne dite.
07:31
Where we work in Aurangabad, the land is extraordinarily parched.
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Kur ne punojme ne Aurangabad, toka eshte jashtezakonisht e thate.
07:35
You see people on average making 60 cents to a dollar.
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Ju shihni njerez duke bere nje mesatare 60 cent per nje dollar.
07:38
This guy in pink is a social entrepreneur named Ami Tabar.
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Ky djali me roze eshte nje sipermarresh social i quajtur Ami Tabar.
07:42
What he did was see what was happening in Israel, larger approaches,
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Ajo cfare ai beri ishte te shihte se cfare po ndodhte ne Izrael, qasje te medha,
07:45
and figure out how to do a drip irrigation,
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dhe per te zbuluar sesi te bej pikimin e ujitjes,
07:48
which is a way of bringing water directly to the plant stock.
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qe eshte nje menyre per te sjelle ujin direkt tek rrenjet e bimes.
07:53
But previously it's only been created for large-scale farms,
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Por me pare ka qene krijuar vetem per nje shkalle te madhe fermash,
07:56
so Ami Tabar took this and modularized it down to an eighth of an acre.
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keshtu qe Ami Tabar e mori kete dhe e pershtati ate per nje te teten e nje akre.
08:01
A couple of principles:
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Disa parime:
08:03
build small.
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nderto ne shkalle te vogel.
08:05
Make it infinitely expandable and affordable to the poor.
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Beje ate pafundesisht te zhvilluar dhe te perballueshme per te varferit.
08:07
This family, Sarita and her husband, bought a 15-dollar unit
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Kjo familje, Sarita dhe i shoqi i saj, blene nje njesi 15 - dollareshe
08:12
when they were living in a -- literally a three-walled lean-to
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kur ato po jetonin ne -- ne kasolle tre-muresh
08:15
with a corrugated iron roof.
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me nje cati te valevitur hekuri.
08:18
After one harvest, they had increased their income enough
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Pas nje korrjeje, ato kane rritur te ardhurat e tyre mjaftueshem
08:22
to buy a second system to do their full quarter-acre.
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per te blere nje sistem te dyte per te bere cerek - akren e tyre te plote.
08:25
A couple of years later, I meet them.
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Disa vite me vone, une i takova ata.
08:27
They now make four dollars a day, which is pretty much middle class for India,
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Ato tani bejne kater dollare ne dite, qe eshte pak a shume nje klase e mesme ne Indi,
08:30
and they showed me the concrete foundation they had just laid
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dhe ata me treguan mua shumen konkrete qe sapo kishin vene
08:35
to build their house.
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per te ndertuar shtepite e tyre.
08:36
And I swear, you could see the future in that woman's eyes.
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Dhe une ju betohem, ju mund te shihni te ardhmen ne syte e asaj gruaje.
08:39
Something I truly believe.
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Dicka qe une me te vertete e besoj.
08:41
You can't talk about poverty today without talking about malaria bed nets,
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Ju s'mund te flisni ne ditet e sotme rreth varferise pa folur rreth malaries e qendrimit ne shtrat
08:44
and I again give Jeffrey Sachs of Harvard
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dhe une perseri i jap Jeffrey Sachs te Harvard
08:47
huge kudos for bringing to the world
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fame te madhe qe sollen ne bote
08:50
this notion of his rage -- for five dollars you can save a life.
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kete nocion per zemerimin e tij -- per pese dollare ju mund te shpetoni nje jete.
08:54
Malaria is a disease that kills one to three million people a year.
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Malaria eshte nje semundje qe vret nje deri ne tre milion njerez ne vit.
08:58
300 to 500 million cases are reported.
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300 deri ne 500 milion ceshtje jane te raportuara.
09:00
It's estimated that Africa loses
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Eshte vleresuar per humbjen ne Afrike
09:02
about 13 billion dollars a year to the disease.
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rreth 13 miliard dollar ne vit per kete semundje.
09:04
Five dollars can save a life.
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Pese dollar mund te shpetojne nje jete.
09:06
We can send people to the moon; we can see if there's life on Mars --
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Ne mund te dergojme njerezit ne hene; ne mund te shohim nese ka jete ne Mars --
09:09
why can't we get five-dollar nets to 500 million people?
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pse nuk mund te cojme pese dollare tek 500 milion njerez?
09:13
The question, though, is not "Why can't we?"
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Megjithate, pyetja nuk eshte "Pse nuk mundemi ne?"
09:16
The question is how can we help Africans do this for themselves?
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Pyetja eshte si mund te ndihmojme ne Afrikanet per ta bere kete per veten e tyre?
09:21
A lot of hurdles.
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Shume pengesa.
09:22
One: production is too low. Two: price is too high.
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E para: prodhimi eshte shume i ulet. E dyta: Cmimi eshte shume i larte.
09:25
Three: this is a good road in -- right near where our factory is located.
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E treta: kjo eshte nje rruge e mire -- mu afer vendosjes se fabrikes tone.
09:30
Distribution is a nightmare, but not impossible.
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Shperndarja eshte nje mankth, por jo e pamundur.
09:33
We started by making a 350,000-dollar loan
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Ne kemi filluar duke bere nje kredi prej 350,000 dollaresh
09:37
to the largest traditional bed net manufacturer in Africa
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te prodhuesit me te madh te rrjetave tradicionale te shtratit ne Afrike
09:39
so that they could transfer technology from Japan
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ne menyre qe ato mund te trasnferojne teknologji nga Japonia
09:44
and build these long-lasting, five-year nets.
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dhe per te ndertuar keto rrjeta afatgjate pese vjecar.
09:46
Here are just some pictures of the factory.
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Ketu jane disa foto te fabrikes.
09:48
Today, three years later, the company has employed
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Sot, tre vite me pas, kompania ka punesuar
09:51
another thousand women.
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mijera gra te tjera.
09:54
It contributes about 600,000 dollars in wages to the economy of Tanzania.
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Ajo kontribon rreth 600,000 dollare ne pagat per ekonomine e Tanzanise.
09:59
It's the largest company in Tanzania.
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Eshte kompania me e madhe ne Tanzani.
10:01
The throughput rate right now is 1.5 million nets,
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Shkalla e xhiros tani eshte 1.5 milion rrjeta,
10:04
three million by the end of the year.
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tre milion deri ne fund te vitit.
10:06
We hope to have seven million at the end of next year.
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Ne shpresojme te shohim shtate milion nga fundi i vitit tjeter.
10:09
So the production side is working.
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Keshtu qe ana e prodhimit eshte duke funksionuar.
10:11
On the distribution side, though,
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Nga ana e shperndarjes,
10:12
as a world, we have a lot of work to do.
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si bote, ne kemi shume pune per te bere.
10:14
Right now, 95 percent of these nets are being bought by the U.N.,
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Deri tani, 95 perqind e ketyre rrjetave po blihen nga K.B.,
10:18
and then given primarily to people around Africa.
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dhe iu jepen kryesisht njerezve rreth Afrikes.
10:22
We're looking at building
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Ne jemi duke pare per ndertimin
10:24
on some of the most precious resources of Africa: people.
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e disa prej burimeve me te cmuara te Afrikes: njerezit.
10:27
Their women.
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Grate e tyre.
10:29
And so I want you to meet Jacqueline,
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Prandaj une dua qe ju te takoni Jacqueline.
10:31
my namesake, 21 years old.
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adashen tim, 21 vjecaren.
10:33
If she were born anywhere else but Tanzania,
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Nese ajo do te kish lindur diku tjeter e jo ne Tanzani,
10:35
I'm telling you, she could run Wall Street.
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me besoni, ajo do te kish qene ne Wall Street.
10:37
She runs two of the lines, and has already saved enough money
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Ajo ndoqi dy prej linjave, dhe ka kursuer tashme mjaftueshem para
10:41
to put a down payment on her house.
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per kestin e pare per shtepine e saj.
10:43
She makes about two dollars a day, is creating an education fund,
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Ajo ben rreth dy dollare ne dite, e eshte duke krijuar nje fond per edukimin,
10:47
and told me she is not marrying nor having children
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dhe me ka thene qe ajo nuk po martohet, dhe as duke patur femije
10:50
until these things are completed.
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derisa keto gjera te jene te mbaruara.
10:53
And so, when I told her about our idea --
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Dhe keshtu qe, kur une i thashe asaj rreth idese tone --
10:55
that maybe we could take a Tupperware model from the United States,
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qe ndoshta ne mund te marrim nje model "Tupperware" nga Shtetet e Bashkuara,
10:58
and find a way for the women themselves to go out
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dhe per te gjetur nje menyre per vete grate per te dale
11:01
and sell these nets to others --
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e per t'ja u shitur rrjetat te tjereve --
11:03
she quickly started calculating what she herself could make
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ajo shpejt filloi llogaritjen sesa ajo vete mund te bente
11:06
and signed up.
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dhe e u regjistrua.
11:08
We took a lesson from IDEO, one of our favorite companies,
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Ne morem nje mesim nga IDEO, njera nga kompanite tona te preferuara,
11:13
and quickly did a prototyping on this,
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dhe shpejt beme nje prototip ne kete,
11:15
and took Jacqueline into the area where she lives.
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dhe e cuam Jacqueline ne ambjentin ku ajo jetonte.
11:18
She brought 10 of the women with whom she interacts
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Ajo solli 10 prej grave me te cilat ajo ndervepron
11:22
together to see if she could sell these nets, five dollars apiece,
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per te pare nese ajo mund ti shiste keto rrjeta, pese dollar copa,
11:24
despite the fact that people say nobody will buy one,
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pavaresisht faktit qe njerezit thone asnje nuk do blej as edhe nje,
11:27
and we learned a lot about how you sell things.
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dhe ne mesuam shume sesi shiten gjerat.
11:30
Not coming in with our own notions,
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Jo duke ardhur me nocionet tona,
11:32
because she didn't even talk about malaria until the very end.
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sepse ajo as nuk foli rreth malaries derisa arriti fundi.
11:34
First, she talked about comfort, status, beauty.
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Se pari, ajo foli rreth komoditetit, statusit, bukurise.
11:37
These nets, she said, you put them on the floor, bugs leave your house.
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Keto rrjeta, tha ajo, nese i vendos mbi dysheme, insektet largohen nga shtepia juaj.
11:40
Children can sleep through the night;
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Femijet mund te flene gjate nates;
11:42
the house looks beautiful; you hang them in the window.
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shtepia duket e bukur, ti i var ato ne dritare.
11:44
And we've started making curtains,
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Dhe ne jemi duke filluar se beri perdet,
11:46
and not only is it beautiful, but people can see status --
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dhe jo vetem eshte e bukur, por njerezit mund te shohin statusin --
11:50
that you care about your children.
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qe ti kujdesesh per femijeve te tu.
11:51
Only then did she talk about saving your children's lives.
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Vetem ne kete rast ajo foli rreth ruajtjes se jetes se femijeve tane.
11:56
A lot of lessons to be learned in terms of how we sell
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Nje sere mesimesh per tu mesuar ne termat sesi ne shesim
11:59
goods and services to the poor.
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te mirat dhe sherbimet te varferve.
12:03
I want to end just by saying that there's enormous opportunity
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Une dua ta mbyll vetem duke thene qe atje ka nje sere oportunitetesh
12:08
to make poverty history.
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per ta bere varferine histori.
12:10
To do it right, we have to build business models that matter,
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Per ta bere ate te vleje, ne duhet te ndertojme modele biznesesh qe kane vlere,
12:13
that are scaleable and that work with Africans, Indians,
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qe jane te shkallezuara dhe qe funksionojne me Afrikanet, Indianet,
12:17
people all over the developing world
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me njerez ne mbare boten e pazhvilluar
12:19
who fit in this category, to do it themselves.
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qe pershtaten ne kete kategori, per ta bere ate te veten.
12:22
Because at the end of the day, it's about engagement.
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Sepse ne fund te dites, eshte rreth angazhimit.
12:25
It's about understanding that people really don't want handouts,
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Eshte rreth te kuptuarit qe njerezit me te vertete nuk duan dhurata,
12:28
that they want to make their own decisions;
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qe ato duan te marrin vendimet e tyre;
12:30
they want to solve their own problems;
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ato duan te zgjidhin problemet e tyre;
12:32
and that by engaging with them,
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dhe kjo duke u angazhuar me to,
12:34
not only do we create much more dignity for them,
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jo vetem ne krijojme me shume dinjitet per to,
12:37
but for us as well.
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por gjithashtu edhe per ne.
12:39
And so I urge all of you to think next time
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Dhe keshtu qe une ju nxis te gjitheve ju per te menduar heren tjeter
12:42
as to how to engage with this notion and this opportunity
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sesi te angazhoheni me kete nocion dhe me kete oportunitet
12:46
that we all have -- to make poverty history --
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qe ne te gjithe kemi -- per te bere varferine histori --
12:49
by really becoming part of the process
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duke u bere vertete pjese e ketij procesi
12:51
and moving away from an us-and-them world,
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dhe duke u larguar nga bota ne -dhe -ata,
12:53
and realizing that it's about all of us,
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dhe duke kuptuar qe ka lidhje me te gjithe ne,
12:55
and the kind of world that we, together, want to live in and share.
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dhe llojit te botes qe ne, te gjithe se bashku, duam ta jetojme dhe ta ndajme.
12:58
Thank you.
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Ju faleminderit.
12:59
(Applause)
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(Duartrokitje)
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