Ariel Garten: Know thyself, with a brain scanner

64,283 views ใƒป 2012-01-26

TED


ืื ื ืœื—ืฅ ืคืขืžื™ื™ื ืขืœ ื”ื›ืชื•ื‘ื™ื•ืช ื‘ืื ื’ืœื™ืช ืœืžื˜ื” ื›ื“ื™ ืœื”ืคืขื™ืœ ืืช ื”ืกืจื˜ื•ืŸ.

ืžืชืจื’ื: Ido Dekkers ืžื‘ืงืจ: Sigal Tifferet
00:15
The maxim, "Know thyself" has been around since the ancient Greeks.
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ื”ืืžืจื”, "ื”ื›ืจ ืืช ืขืฆืžืš"
ืงื™ื™ืžืช ืžืชืงื•ืคืช ื”ื™ื•ื•ื ื™ื.
ื›ืžื” ืžืฉื™ื™ื›ื™ื ืื•ืชื” ืœืืคืœื˜ื•ืŸ,
00:20
Some attribute this golden world knowledge to Plato, others to Pythagoras.
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ืื—ืจื™ื ืœืคื™ืชื’ื•ืจืก.
00:24
But the truth is it doesn't really matter which sage said it first,
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ืื‘ืœ ื”ืืžืช ื”ื™ื ืฉื–ื” ืœื ืžืžืฉ ืžืฉื ื” ืื™ื–ื” ื—ื›ื ืืžืจ ืืช ื–ื” ืจืืฉื•ืŸ,
00:27
because it's still sage advice, even today.
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ืžืคื ื™ ืฉื–ื• ืขื“ื™ื™ืŸ ืขืฆื” ื—ื›ืžื”, ืืคื™ืœื• ื”ื™ื•ื.
"ื”ื›ืจ ืืช ืขืฆืžืš."
00:32
"Know thyself."
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00:33
It's pithy almost to the point of being meaningless,
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ื”ืชืžืฆื™ืชื™ื•ืช ืฉื‘ื”
ื›ืžืขื˜ ืขื“ ื›ื“ื™ ื—ื•ืกืจ ืžืฉืžืขื•ืช,
00:37
but it rings familiar and true, doesn't it?
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ืื‘ืœ ื”ื™ื ื ืฉืžืขืช ืžื•ื›ืจืช ื•ืืžื™ืชื™ืช, ื ื›ื•ืŸ?
"ื”ื›ืจ ืืช ืขืฆืžืš."
00:41
"Know thyself."
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ืื ื™ ืžื‘ื™ื ื” ืืช ื”ื”ืฆื”ืจื” ื—ืกืจืช ื”ื–ืžืŸ ื”ื–ื•
00:44
I understand this timeless dictum as a statement about the problems,
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ื›ื”ืฆื”ืจื” ืขืœ ื”ื‘ืขื™ื•ืช, ืื• ืœื™ืชืจ ื“ื™ื•ืง ื”ื‘ืœื‘ื•ืœ,
00:47
or more exactly, the confusions, of consciousness.
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ืฉืœ ื”ื”ื›ืจื”.
00:50
I've always been fascinated with knowing the self.
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ืชืžื™ื“ ื”ื•ืงืกืžืชื™ ืžืœื”ื›ื™ืจ ืืช ื”ืขืฆืžื™.
ื”ืขื ื™ื™ืŸ ื”ื•ื‘ื™ืœ ืื•ืชื™ ืœื”ืงื™ืฃ ืืช ืขืฆืžื™ ื‘ืืžื ื•ืช,
00:53
This fascination led me to submerge myself in art,
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ืœืœืžื•ื“ ืžื“ืขื™ ื”ืžื•ื—
00:55
study neuroscience, and later, to become a psychotherapist.
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ื•ืžืื•ื—ืจ ื™ื•ืชืจ ืœื”ื™ื•ืช ืคืกื™ื›ื•ืชืจืคื™ืกื˜ื™ืช.
ื”ื™ื•ื ืื ื™ ืžืื—ื“ืช ืืช ื›ืœ ื”ืชืฉื•ืงื•ืช ืฉืœื™
00:59
Today I combine all my passions as the CEO of InteraXon,
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ื›ืžื ื›ืœื™ืช ืื™ื ื˜ืจืืงืกื•ืŸ,
01:02
a thought-controlled computing company.
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ื—ื‘ืจืช ืฉืœื™ื˜ื” ืžื—ืฉื‘ืชื™ืช ื‘ืžื—ืฉื‘ื™ื.
ื”ืžื˜ืจื” ืฉืœื™, ื‘ืคืฉื˜ื•ืช,
01:05
My goal, quite simply, is to help people become more in tune with themselves.
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ื”ื™ื ืœืขื–ื•ืจ ืœืื ืฉื™ื ืœื”ื™ื•ืช ื™ื•ืชืจ ืžื›ื•ื•ื ื™ื
ืœืขืฆืžื.
01:10
I take it from this little dictum, "Know thyself."
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ืื ื™ ืœื•ืงื—ืช ืืช ื–ื” ืžื”ืžืฉืคื˜ ื”ืงื˜ืŸ ื”ื–ื”,
"ื”ื›ืจ ืืช ืขืฆืžืš."
01:14
If you think about it,
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ืื ืชื—ืฉื‘ื• ืขืœ ื–ื”,
01:15
this imperative is kind of the defining characteristic of our species, isn't it?
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ื”ืืžืจื” ื”ื–ื• ื“ื™ ืžื’ื“ื™ืจื” ืื•ืชื ื• ื›ืžื™ืŸ,
ืœื?
ื›ืœื•ืžืจ, ื–ื• ื”ื”ื›ืจื” ื”ืขืฆืžื™ืช
01:21
I mean, it's self-awareness
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01:22
that separates Homo sapiens from earlier instances of our mankind.
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ืฉืžืคืจื™ื“ื” ืืช ื”ื•ืžื• ืกืคื™ืื ืก
ืžืžื•ืคืขื™ื ืงื“ื•ืžื™ื ื™ื•ืชืจ ืฉืœ ื”ืื ื•ืฉื•ืช.
01:27
Today we're often too busy
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ื”ื™ื•ื ืื ื—ื ื• ืœืจื•ื‘ ืขืกื•ืงื™ื ืžื“ื™
ื‘ืื™ื™ืคื•ืŸ ืื• ื‘ืื™ื™ืคื•ื“ ืฉืœื ื•
01:30
tending to our iPhones and iPods to really stop and get to know ourselves.
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ืžื›ื“ื™ ืœืขืฆื•ืจ ื‘ืืžืช ื•ืœื”ื›ื™ืจ ืืช ืขืฆืžื ื•.
ืชื—ืช ื”ืžื‘ื•ืœ ืฉืœ ืฉื™ื—ื•ืช ื˜ืงืกื˜ ืžื“ืงื” ืœื“ืงื”,
01:35
Under the deluge of minute-to-minute text conversations,
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01:37
e-mails, relentless exchange of media channels
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ืื™ืžื™ื™ืœื™ื, ื”ื—ืœืคื” ืชื—ื•ืคื” ืฉืœ ืขืจื•ืฆื™ ืžื“ื™ื”
01:40
and passwords and apps and reminders and Tweets and tags,
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ื•ืกืกืžืื•ืช ื•ืืคืœื™ืงืฆื™ื•ืช ื•ืชื–ื›ื•ืจื•ืช ื•ื˜ื•ื•ื™ื˜ื™ืค ื•ื˜ืื’ื™ื,
01:43
we lose sight of what all this fuss is supposed to be about in the first place:
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ืื ื—ื ื• ืžืื‘ื“ื™ื ืืช ื”ื›ื™ื•ื•ืŸ ืฉืœ ืžื” ื”ืžื˜ืจื” ืฉืœ ื›ืœ ื”ื‘ืœืื’ืŸ ื”ื–ื”:
ืื ื—ื ื• ืขืฆืžื ื•.
01:47
Ourselves.
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ืจื•ื‘ ื”ื–ืžืŸ ืื ื—ื ื• ืžืžื•ืงื“ื™ื
01:49
Much of the time we're transfixed
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ื‘ืื™ืš ืื ื—ื ื• ื™ื›ื•ืœื™ื ืœืฉืงืฃ ืืช ืขืฆืžื ื• ื‘ืขื•ืœื.
01:51
by all of the ways we can reflect ourselves out into the world.
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01:54
And we can barely find the time to reflect deeply back in on our own selves.
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ื•ืื ื—ื ื• ื›ืžืขื˜ ืœื ืžื•ืฆืื™ื ืืช ื”ื–ืžืŸ ืœื—ืฉื•ื‘ ื‘ื‘ื”ื™ืจื•ืช
ืขืœ ืขืฆืžื ื•.
02:00
We've cluttered ourselves up with all this.
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ืขืฉื™ื ื• ืœืขืฆืžื ื• ื‘ืœืื’ืŸ ื‘ืจืืฉ ืขื ื›ืœ ื–ื”.
ื•ืื ื—ื ื• ืžืจื’ื™ืฉื™ื ื›ืื™ืœื• ืื ื—ื ื• ื—ื™ื™ื‘ื™ื
02:03
And we feel like we have to get far, far away to a secluded retreat,
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ืœื”ืชืจื—ืง ืจื—ื•ืง ืžืื•ื“ ื›ื“ื™ ืœื ืคื•ืฉ, ื•ืœื”ืฉืื™ืจ ืืช ื”ื›ืœ ืžืื—ื•ืจ.
02:06
leaving it all behind.
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ืื– ืื ื—ื ื• ื ื•ืกืขื™ื ืจื—ื•ืง
02:08
So we go far away to the top of a mountain,
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ืœืจืืฉ ื”ื”ืจ,
02:11
assuming that perching ourselves on a piece
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ื•ืžื ื™ื—ื™ื ืฉืœื ื•ื— ืฉื
02:13
is bound to give us the respite we need to sort the clutter, the chaotic everyday,
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ื‘ื˜ื•ื— ื™ืชืŸ ืœื ื• ืืช ื”ืจื•ื’ืข ืฉืื ื—ื ื• ืฆืจื™ื›ื™ื
ื›ื“ื™ ืœืืจื’ืŸ ืืช ื”ื‘ืœืื’ืŸ, ื”ื™ื•ื ื™ื•ื ื”ื›ืื•ื˜ื™,
ื•ืœืžืฆื•ื ืืช ืขืฆืžื ื• ืžื—ื“ืฉ.
02:18
and find ourselves again.
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ืื‘ืœ ืขืœ ื”ื”ืจ ื”ื–ื”
02:20
But on that mountain where we gain that beautiful peace of mind,
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ื‘ื• ืื ื—ื ื• ืžืฉื™ื’ื™ื ืืช ืฉืœื•ื•ืช ื”ื ืคืฉ ื”ื ืคืœืื” ื”ื–ื•,
ืžื” ืื ื—ื ื• ื‘ืืžืช ืžืฉื™ื’ื™ื?
02:25
what are we really achieving?
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02:27
It's really only a successful escape.
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ื–ื• ื‘ืืžืช ืจืง ื‘ืจื™ื—ื” ืžื•ืฆืœื—ืช.
ื—ืฉื‘ื• ืขืœ ื”ืžื•ืฉื’ ื‘ื• ืื ื—ื ื• ืžืฉืชืžืฉื™ื "ื ืกื™ื’ื”" (ื ื•ืคืฉ ื‘ืื ื’ืœื™ืช)
02:31
Think of the term we use, "Retreat."
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ื–ื” ื”ืžื•ืฉื’ ื‘ื• ืฆื‘ืื•ืช ืžืฉืชืžืฉื™ื ื›ืฉื”ื ื”ืคืกื™ื“ื• ื‘ืงืจื‘.
02:33
This is the term that armies use when they've lost a battle.
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ื–ื” ืื•ืžืจ ืฉืื ื—ื ื• ื—ื™ื™ื‘ื™ื ืœืฆืืช ืžื›ืืŸ.
02:36
It means we've got to get out of here.
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ื”ืื ื›ืš ืื ื—ื ื• ืžืจื’ื™ืฉื™ื ืœื’ื‘ื™ ื”ืœื—ืฅ ื‘ืขื•ืœื,
02:38
Is this how we feel about the pressures of our world,
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ืฉื›ื“ื™ ืœื”ื‘ื™ื˜ ืœืชื•ืš ืขืฆืžื ื•,
02:40
that in order to get inside ourselves,
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ื—ื™ื™ื‘ื™ื ืœื‘ืจื•ื— ืœื’ื‘ืขื•ืช?
02:42
you have to run for the hills?
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02:44
And the problem with escaping your day-to-day life
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ื•ื”ื‘ืขื™ื” ืขื ื‘ืจื™ื—ื” ืžื—ื™ื™ ื”ื™ื•ื ื™ื•ื
ื”ื™ื ืฉื—ื™ื™ื‘ื™ื ืœื—ื–ื•ืจ ื”ื‘ื™ืชื” ื‘ืกื•ืคื• ืฉืœ ื“ื‘ืจ.
02:48
is that you have to come home, eventually.
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ืื– ื›ืฉื—ื•ืฉื‘ื™ื ืขืœ ื–ื”,
02:51
So when you think about it,
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ืื ื—ื ื• ื›ืžืขื˜ ื›ืžื• ืชื™ื™ืจื™ื
02:53
we're almost like a tourist visiting ourselves over there.
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ืฉืžื‘ืงืจื™ื ืืช ืขืฆืžื ื• ืฉื.
02:57
And eventually, that vacation's got to come to an end.
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ื•ื‘ืกื•ืคื• ืฉืœ ื“ื‘ืจ ื”ื—ื•ืคืฉื” ื”ื”ื™ื ื—ื™ื™ื‘ืช ืœื”ื’ื™ืข ืœืกื™ื•ื.
03:00
So my question to you is,
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ืื– ื”ืฉืืœื” ืฉืœื™ ืืœื™ื›ื ื”ื™ื,
03:03
can we find ways to know ourselves without the escape?
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ื”ืื ืื ื—ื ื• ื™ื›ื•ืœื™ื ืœืžืฆื•ื ื“ืจื›ื™ื ืœื”ื›ื™ืจ ืืช ืขืฆืžื ื•
ื‘ืœื™ ื”ื‘ืจื™ื—ื”?
ื”ืื ืื ื—ื ื• ื™ื›ื•ืœื™ื ืœื”ื’ื“ื™ืจ ืžื—ื“ืฉ ืืช ื™ื—ืกื™ื ื•
03:08
Can we redefine our relationship with the technologized world
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ืขื ื”ืขื•ืœื ื”ื˜ื›ื ื•ืœื•ื’ื™
ื›ื“ื™ ืฉื™ื”ื™ื” ืœื ื• ืืช ื”ื—ื•ืฉ ื”ืžื•ื’ื‘ืจ ืฉืœ ืžื•ื“ืขื•ืช ืขืฆืžื™ืช
03:12
in order to have the heightened sense of self-awareness that we seek?
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ืฉืื ื—ื ื• ืžื—ืคืฉื™ื?
03:15
Can we live here and now in our wired web
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ื”ืื ืื ื—ื ื• ื™ื›ื•ืœื™ื ืœื—ื™ื•ืช ืคื” ื•ืขื›ืฉื™ื• ื‘ืจืฉืช ื”ืžื—ื•ื•ื˜ืช ืฉืœื ื•
ื•ืขื“ื™ื™ืŸ ืœืขืงื•ื‘ ืื—ืจื™ ื”ื”ื•ืจืื•ืช ื”ืขืชื™ืงื•ืช ื”ืืœื•,
03:19
and still follow those ancient instructions, "Know thyself?"
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"ื”ื›ืจ ืืช ืขืฆืžืš?"
ืื ื™ ืื•ืžืจืช ืฉื”ืชืฉื•ื‘ื” ื”ื™ื ื›ืŸ.
03:25
I say the answer is yes.
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03:26
And I'm here today to share a new way
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ื•ืื ื™ ืจื•ืฆื” ื”ื™ื•ื ืœื—ืœื•ืง ื“ืจืš ื—ื“ืฉื”
ืืœื™ื” ืื ื• ืขื•ื‘ื“ื™ื ืขื ื˜ื›ื ื•ืœื•ื’ื™ื” ืœืžื˜ืจื” ื–ื•,
03:29
that we're working with technology to this end,
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ืœื”ื›ื™ืจ ืืช ื”ืื ื™ ื”ืคื ื™ืžื™ ืฉืœื ื•
03:31
to get familiar with our inner self like never before --
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ื›ืžื• ืฉืœื ืขืฉื™ื ื• ืžืขื•ืœื --
03:34
humanizing technology and furthering that age-old quest of ours
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ืœื”ืื ื™ืฉ ืืช ื”ื˜ื›ื ื•ืœื•ื’ื™ื”
ื•ืœืงื“ื ืืช ื”ืžืกืข ื”ืขืชื™ืง ื”ื–ื” ืฉืœื ื•
ืœื”ื›ื™ืจ ื˜ื•ื‘ ื™ื•ืชืจ ืืช ื”ืขืฆืžื™.
03:39
to more fully know the self.
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03:41
It's called thought-controlled computing.
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ื–ื” ื ืงืจื ืžื—ืฉื•ื‘ ื ืฉืœื˜ ืžื—ืฉื‘ื”.
ืื•ืœื™ ืฉืžืชื ืœื‘
03:48
You may or may not have noticed
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03:49
that I'm wearing a tiny electrode on my forehead.
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ืฉืื ื™ ืœื•ื‘ืฉืช ืืœืงื˜ืจื•ื“ื” ืงื˜ื ื” ืขืœ ื”ืžืฆื—.
03:51
This is actually a brainwave sensor
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ื–ื” ืœืžืขืฉื” ื—ื™ื™ืฉืŸ ื’ืœื™ ืžื•ื—
03:53
that's reading the electrical activity of my brain
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ืฉืงื•ืจื ืืช ื”ืคืขื™ืœื•ืช ื”ื—ืฉืžืœื™ืช ืฉืœ ื”ืžื•ื— ืฉืœื™
ื›ืฉืื ื™ ืžืขื‘ื™ืจื” ืืช ื”ื”ืจืฆืื” ื”ื–ื•.
03:56
as I give this talk.
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03:57
These brainwaves are being analyzed and we can see them as a graph.
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ื’ืœื™ ื”ืžื•ื— ื”ืืœื” ืžื ื•ืชื—ื™ื ื•ืื ื—ื ื• ื™ื›ื•ืœื™ื ืœืจืื•ืช ืื•ืชื ื›ื’ืจืฃ.
ืชื ื• ืœื™ ืœื”ืจืื•ืช ืœื›ื ืื™ืš ื–ื” ื ืจืื”.
04:01
Let me show you what it looks like.
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ื”ืงื• ื”ื›ื—ื•ืœ ืฉื ื”ื•ื ื’ืœื™ ื”ืžื•ื— ืฉืœื™.
04:04
That blue line there is my brainwave.
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04:06
It's the direct signal being recorded from my head, rendered in real time.
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ื–ื” ืื•ืช ื™ืฉื™ืจ ืฉืžื•ืงืœื˜ ืœืจืืฉ ืฉืœื™,
ื•ืžืฆื•ื™ื™ืจ ื‘ื–ืžืŸ ืืžืช.
04:10
The green and red bars show that same signal displayed by frequency,
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ื”ืขืžื•ื“ื•ืช ื”ืื“ื•ืžื•ืช ื•ื”ื™ืจื•ืงื•ืช ืžืจืื•ืช ืืช ืื•ืชื• ืื•ืช ืžื•ืฆื’ ืœืคื™ ืชื“ื™ืจื•ืช,
ืขื ืชื“ื™ืจื•ื™ื•ืช ื ืžื•ื›ื•ืช ื™ื•ืชืจ ืคื”
04:14
with lower frequencies here
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ื•ื’ื‘ื•ื”ื•ืช ื™ื•ืชืจ ืคื” ืœืžืขืœื”.
04:16
and higher frequencies up here.
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ืืชื ื‘ืขืฆื ืžืกืชื›ืœื™ื ืœืชื•ืš ื”ืจืืฉ ืฉืœื™ ื‘ื–ืžืŸ ืฉืื ื™ ืžื“ื‘ืจืช.
04:18
You're actually looking inside my head as I speak.
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04:22
These graphs are compelling, they're undulating,
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ื”ื’ืจืคื—ื ื”ืืœื” ืžื—ื™ื™ื‘ื™ื, ื”ื ื’ืœื™ื™ื,,
04:25
but from a human's perspective, they're actually not very useful.
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ืื‘ืœ ืžื ืงื•ื“ืช ืžื‘ื˜ ืื ื•ืฉื™ืช,
ื”ื ืœืžืขืฉื” ืœื ื›ืœ ื›ืš ืžื•ืขื™ืœื™ื.
ืœื›ืŸ ื”ืฉืงืขื ื• ื›ืœ ื›ืš ื”ืจื‘ื” ื–ืžืŸ
04:30
That's why we've spent a lot of time
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ื‘ืžื—ืฉื‘ื” ืขืœ ืื™ืš ืœื”ืคื•ืš ืืช ื”ืžื™ื“ืข ื”ื–ื” ืœื‘ืขืœ ืžืฉืžืขื•ืช
04:32
thinking about how to make this data meaningful to the people who use it.
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ืœืื ืฉื™ื ืฉืžืฉืชืžืฉื™ื ื‘ื•.
04:35
For instance,
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ืœื“ื•ื’ืžื”, ืžื” ืื ืชื•ื›ืœื• ืœื”ืฉืชืžืฉ ื‘ืžื™ื“ืข ื”ื–ื”
04:37
what if I could use this data to find out how relaxed I am at any moment?
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ื›ื“ื™ ืœื“ืขืช ื›ืžื” ืจื’ื•ืขื” ืื ื™ ื‘ื›ืœ ืจื’ืข?
ืื• ืžื” ืื ืื•ื›ืœ ืœืงื—ืช ืืช ื”ืžื™ื“ืข ื”ื–ื”
04:41
Or what if I can take that information
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ื•ืœืฉื™ื ืื•ืชื• ื‘ืฆื•ืจื” ืื•ืจื’ื ื™ืช ืขืœ ื”ืžืกืš?
04:43
and put it into an organic shape up on the screen?
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ื”ืฆื•ืจื” ืžื™ืžื™ืŸ ืฉื
04:46
The shape on the right over here
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04:48
has become an indicator of what's going on in my head.
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ื”ืคื›ื” ืœืกืžืŸ ืฉืœ ืžื” ืฉืงื•ืจื” ื‘ืชื•ืš ืจืืฉื™.
ื›ื›ืœ ืฉืื ื™ ืจื’ื•ืขื” ื™ื•ืชืจ,
04:51
The more relaxed I am,
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ื”ืื ืจื’ื™ื” ืชื™ืคื•ืœ ื“ืจืš ื–ื”.
04:53
the more the energy's going to fall through it.
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ืื ื™ ืื•ืœื™ ื’ื ืื”ื™ื” ืžืขื•ื ื™ื™ื ืช ืœื“ืขืช
04:55
I may also be interested in knowing how focused I am,
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ื›ืžื” ืื ื™ ืžืจื•ื›ื–ืช,
04:58
so I can put my level of attention into the circuit board on the other side.
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ื›ืš ืฉืื ื™ ื™ื›ื•ืœื” ืœืฉื™ื ืืช ืจืžืช ื”ืจื™ื›ื•ื– ืฉืœื™ ื‘ืชื•ืš ื”ืžืขื’ืœ ื”ืžื•ื“ืคืก ื‘ืฆื“ ื”ืฉื ื™.
ื•ื›ื›ืœ ืฉื”ืžื•ื— ืฉืœื™ ืžืจื•ื›ื– ื™ื•ืชืจ,
05:02
And the more focused my brain is,
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05:03
the more the circuit board is going to surge with energy.
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ื”ืื ืจื’ื™ื” ื‘ืœื•ื— ื”ืžื•ื“ืคืก ืขื•ืœื”.
05:06
Ordinarily, I would have no way of knowing how focused or relaxed I was
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ื‘ืื•ืคืŸ ืจื’ื™ืœ, ืœื ื”ื™ื” ืœื™ ืžื•ืฉื’ ื›ืžื” ืื ื™ ืžืจื•ื›ื–ืช ืื• ืจื’ื•ืขื” ืื ื™
ื‘ื“ืจืš ืžื•ื—ืฉื™ืช.
05:10
in any tangible way.
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05:12
As we know, our feelings about how we're feeling
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ื›ืžื• ืฉืื ื—ื ื• ื™ื•ื“ืขื™ื, ื”ืจื’ืฉื•ืช ืฉืœื ื• ื‘ืงืฉืจ ืœืจื’ืฉื•ืช ืฉืœื ื•
ืœื ืืžื™ื ื•ืช ื‘ืฆื•ืจื” ื™ื“ื•ืขื” ืœืฉืžืฆื”.
05:15
are notoriously unreliable.
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05:16
We've all had stress creep up on us without even noticing it
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ืœื›ื•ืœื ื• ื”ืชื’ื ื‘ ื”ืœื—ืฅ ืืคื™ืœื• ื‘ืœื™ ืœืฉื™ื ืœื‘
05:19
until we lost it on someone who didn't deserve it,
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ืขื“ ืฉื”ืชืคืจืฆื ื• ืขืœ ืžื™ืฉื”ื• ืฉื–ื” ืœื ื”ื’ื™ืข ืœื•,
ื•ืื– ื”ื‘ื ื• ืฉืื•ืœื™ ื”ื™ื™ื ื• ืฆืจื™ื›ื™ื ืœื‘ื“ื•ืง ืขื ืขืฆืžื ื•
05:22
and then we realize that we probably should have checked in with ourselves
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ืžื•ืงื“ื ื™ื•ืชืจ.
05:25
a little earlier.
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ื”ืžื•ื“ืขื•ืช ื”ื—ื“ืฉื” ื”ื–ื•
05:27
This new awareness opens up vast possibilities
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ืคื•ืชื—ืช ื”ืจื‘ื” ืืคืฉืจื•ื™ื•ืช
05:30
for applications that help improve our lives and ourselves.
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ืœืืคืœื™ืงืฆื™ื•ืช ืฉืขื•ื–ืจื•ืช ืœืฉืคืจ ืืช ื—ื™ื™ื ื• ื•ืืช ืขืฆืžื ื•.
ืื ื—ื ื• ืžื ืกื™ื ืœื™ืฆื•ืจ ื˜ื›ื ื•ืœื•ื’ื™ื” ืฉืžืฉืชืžืฉืช ื‘ืชื•ื‘ื ื•ืช ืฉืœื ื•
05:34
We're trying to create technology that uses the insights
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ื›ื“ื™ ืœื”ืคื•ืš ืืช ื”ืขื‘ื•ื“ื” ืฉืœื ื• ืœื™ื•ืชืจ ื™ืขื™ืœื”, ืืช ื”ืžื ื•ื—ื•ืช ืฉืœื ื• ืœื™ื•ืชืจ ืžืจื’ื™ืขื•ืช
05:37
to make our work more efficient, our breaks more relaxing
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05:39
and our connections deeper and more fulfilling than ever.
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ื•ืืช ื”ืงืฉืจื™ื ืฉืœื ื• ืœืขืžื•ืงื™ื ื™ื•ืชืจ ื•ืžืกืคืงื™ื ื™ื•ืชืจ ืžืื™ ืคืขื.
05:43
I'm going to share some of these visions with you in a bit,
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ืื ื™ ืื—ืœื•ืง ื›ืžื” ืžื”ื—ื–ื•ื ื•ืช ื”ืืœื” ืขืžื›ื ืขื•ื“ ืจื’ืข,
05:46
but first I want to take a look at how we got here.
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ืื‘ืœ ืจืืฉื™ืช ืื ื™ ืจื•ืฆื” ืœื”ืจืื•ืช ืื™ืš ื”ื’ืขื ื• ืœืคื”.
05:49
By the way, feel free to check in on my head at any time.
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ื“ืจืš ืื’ื‘, ืชืจื’ื™ืฉื• ื—ื•ืคืฉื™ ืœื‘ื“ื•ืง ืžื” ืงื•ืจื” ืœืจืืฉ ืฉืœื™ ื‘ื›ืœ ืจื’ืข.
05:52
(Laughter)
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(ืฆื—ื•ืง)
05:54
My team at InteraXon and I
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ื”ืฆื•ื•ืช ืฉืœื™ ื‘ืื™ื ื˜ืจืืงืกื•ืŸ ื•ืื ื™
05:56
have been developing thought-controlled application for almost a decade now.
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ืคื™ืชื—ื ื• ืืคืœื™ืงืฆื™ื•ืช ืฉืœื™ื˜ืช ืžื—ืฉื‘ื” ืœืžืฉืš ื›ืžืขื˜ ืขืฉื•ืจ ืขื›ืฉื™ื•.
ื‘ืฉืœื‘ ื”ืจืืฉื•ืŸ ืฉืœ ื”ืคื™ืชื•ื—
06:00
In the first phase of development,
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06:01
we were really enthused by all the things we could control with our mind.
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ื‘ืืžืช ื”ืชืจื’ืฉื ื• ืžื›ืœ ื”ื“ื‘ืจื™ื ืฉื™ื›ื•ืœื ื• ืœืฉืœื•ื˜ ื‘ื”ื ืขื ืžื•ื—ื ื•.
ื’ืจืžื ื• ืœื“ื‘ืจื™ื ืœืคืขื•ืœ, ืœื”ืื™ืจ ื•ืœืขื‘ื•ื“
06:05
We were making things activate, light up and work just by thinking.
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ืจืง ืขืœ ื™ื“ื™ ื—ืฉื™ื‘ื”.
06:09
We were transcending the space between the mind and the device.
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ื”ืชืขืœื™ื ื• ืขืœ ื”ื—ืœืœ
ื‘ื™ืŸ ื”ืžื•ื— ืœืžื›ืฉื™ืจ.
ื”ื‘ืื ื• ืœื—ื™ื™ื ืžื’ื•ื•ืŸ ืจื—ื‘ ืฉืœ ืื‘ื•ืช ื˜ื™ืคื•ืก ื•ืžื•ืฆืจื™ื
06:14
We brought to life a vast array of prototypes and products
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ืฉืืชื ื™ื›ื•ืœื™ื ืœืฉืœื•ื˜ ื‘ื”ื ืขื ืžื•ื—ื›ื,
06:17
that you could control with your mind,
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ื›ืžื• ืžื›ืฉื™ืจื™ื ื‘ื™ื™ืชื™ื™ื ื ืฉืœื˜ื™ ืžื—ืฉื‘ื”
06:19
like thought-controlled home appliances
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ืื• ืžืฉื—ืงื™ ืžื›ื•ื ื™ื•ืช ืื• ืžืฉื—ืงื™ ื•ื™ื“ืื•
06:21
or slot-car games or video games or a levitating chair.
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ืื• ื›ื™ืกื ืžืจื—ืฃ.
ื™ืฆืจื ื• ื˜ื›ื ื•ืœื•ื’ื™ื” ื•ืืคืœื™ืงืฆื™ื•ืช
06:25
We created technology and applications that engaged people's imaginations,
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ืฉืžืืชื’ืจื•ืช ืืช ื”ื“ืžื™ื•ืŸ ืฉืœ ืื ืฉื™ื,
ื•ื–ื” ื”ื™ื” ืžืื•ื“ ืžืจื’ืฉ.
06:29
and it was really exciting.
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06:30
And then we were asked to do something really big for the Olympics.
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ื•ืื– ื”ืชื‘ืงืฉื ื• ืœืขืฉื•ืช ืžืฉื”ื• ืžืžืฉ ื’ื“ื•ืœ
ืœืื•ืœื™ืžืคื™ืื“ื”.
ื”ื•ื–ืžื ื• ืœื™ืฆื•ืจ ื”ืชืงื ื” ืขื ืงื™ืช
06:35
We were invited to create a massive installation
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ื‘ืื•ืœื™ืžืคื™ืื“ืช ื”ื—ื•ืจืฃ ืฉืœ ื•ืื ืงื•ื‘ืจ ื‘ 2010,
06:37
at the Vancouver 2010 winter Olympics,
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ื‘ื•ืื ืงื•ื‘ืจ,
06:39
were used in Vancouver,
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06:40
got to control the lighting on the CN Tower,
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ื™ืฆื ืœื ื• ืœืฉืœื•ื˜ ื‘ืื•ืจื•ืช ืขืœ ืžื’ื“ืœ CN,
ื‘ื ื™ื™ืŸ ื”ืคืจืœืžื ื˜ ื”ืงื ื“ื™ ื•ืžืคืœื™ ื ื™ืื’ืจื”
06:43
the Canadian Parliament buildings and Niagara Falls
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ืžื”ืฆื“ ื”ืฉื ื™ ืฉืœ ื”ืžื“ื™ื ื”
06:46
from all the way across the country using their minds.
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ืขื ื”ืžื•ื—.
06:50
Over 17 days at the Olympics, 7,000 visitors from all over the world
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ื‘ืžืฉืš ื™ื•ืชืจ ืž 17 ื™ืžื™ื ื‘ืื•ืœื™ืžืคื™ืื“ื” 7,000 ืžื‘ืงืจื™ื ืžืกื‘ื™ื‘ ืœืขื•ืœื
06:53
actually got to individually control the light
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ื™ื›ืœื• ืœืžืขืฉื” ืœืฉืœื•ื˜ ื‘ืขืฆืžื ื‘ืื•ืจื•ืช
06:55
from the CN Tower, parliament and Niagara in real time
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ืžืžื’ื“ืœ CN, ื”ืคืจืœืžื ื˜ ื•ืžืคืœื™ ื ื™ืื’ืจื” ื‘ื–ืžืŸ ืืžืช
ืขื ืžื•ื—ื ืžื”ืฆื“ ื”ืฉื ื™ ืฉืœ ื”ืžื“ื™ื ื”,
06:58
with their minds from across the country, 3,000 km away.
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ืžืžืจื—ืง 3,000 ืงื™ืœื•ืžื˜ืจ.
07:01
So controlling stuff with your mind is pretty cool.
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ืื– ืฉืœื™ื˜ื” ื‘ื“ื‘ืจื™ื ืขืœ ืžื•ื—ื›ื
ื–ื” ื“ื™ ืžื’ื ื™ื‘.
ืื‘ืœ ืื ื—ื ื• ืชืžื™ื“ ืžืชืขื ื™ื™ื ื™ื ื‘ืจืžื•ืช ืขื ื”ืจื‘ื” ืจื‘ื“ื™ื ืฉืœ ืื™ื ื˜ืจืืงืฆื™ื” ืื ื•ืฉื™ืช.
07:06
But we're always interested in multitiered levels of human interaction.
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ืื– ื”ืชื—ืœื ื• ืœื”ืžืฆื™ื
07:09
And so we began looking into inventing thought-controlled applications
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ืืคืœื™ืงืฆื™ื•ืช ืฉืœื™ื˜ื” ืžื—ืฉื‘ืชื™ืช
07:12
in a more complex frame than just control.
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ื‘ืชื—ื•ื ื’ื“ื•ืœ ื™ื•ืชืจ ืžืจืง ืฉืœื™ื˜ื”.
07:15
And that was responsiveness.
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ื•ื–ื” ื”ื™ื” ื”ื™ืขื ื•ืช.
ื”ื‘ื ื• ืฉื™ืฉ ืœื ื• ืžืขืจื›ืช
07:19
We realized that we had a system
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07:20
that allowed technology to know something about you.
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ืฉืžืืคืฉืจืช ืœื˜ื›ื ื•ืœื•ื’ื™ื” ืœื“ืขืช ืžืฉื”ื• ืขืœื™ื ื•.
ื•ื–ื” ื™ื›ื•ืœ ืœื”ืฆื˜ืจืฃ ืœื™ื—ืกื™ื ืื™ืชื›ื.
07:23
And it could join into the relationship with you.
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07:26
We created the responsive room
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ื™ืฆืจื ื• ื—ื“ืจ ื”ื™ืขื ื•ืช
07:28
where the lights, music and blinds adjusted to your state.
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ื‘ื• ื”ืื•ืจื•ืช ื”ืžื•ื–ื™ืงื” ื•ื”ื•ื™ืœื•ื ื•ืช ื”ืชื›ื•ื•ื ื• ืœืคื™ ืžืฆื‘ื›ื.
ื”ื ืขืงื‘ื• ืื—ืจื™ ื”ืฉื™ื ื•ื™ื™ื ื”ืงื˜ื ื™ื ื‘ืคืขื™ืœื•ืช ื”ืžื ื˜ืœื™ืช ืฉืœื›ื.
07:32
They followed these little shifts in your mental activity.
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ืื– ื›ืฉื”ืชื—ืœืชื ืœื”ืจื’ืข ื‘ืกื•ืฃ ื™ื•ื ืืจื•ืš,
07:35
So as you settled into relaxation at the end of a hard day,
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ืขืœ ื”ืกืคื” ื‘ืžืฉืจื“,
07:37
on the couch in our office,
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ื”ืžื•ื–ื™ืงื” ื ืจื’ืขื” ืื™ืชื›ื.
07:39
the music would mellow with you.
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07:41
When you read, the desk lamp would get brighter.
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ื›ืฉืงืจืืชื, ื”ืื•ืจ ื‘ืžื ื•ืจืช ื”ืฉื•ืœื—ืŸ ื”ืชื—ื–ืง.
ืื ื”ื™ื™ืชื ื ืจื“ืžื™ื, ื”ืžืขืจื›ืช ื”ื™ืชื” ื™ื•ื“ืขืช,
07:44
If you nod off, the system would know, dimming to darkness as you do.
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ืžืขืžืขืžืช ืœื—ื•ืฉืš ื‘ื™ื—ื“ ืื™ืชื›ื.
07:49
We then realized that if technology could know something about you
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ืื– ื”ื‘ื ื• ืฉืื ื˜ื›ื ื•ืœื•ื’ื™ื” ื™ื›ื•ืœื” ืœื“ืขืช ืžืฉื”ื• ืขืœื™ื›ื
ื•ืœื”ืฉืชืžืฉ ื‘ื–ื” ื›ื“ื™ ืœืขื–ื•ืจ ืœื›ื,
07:53
and use it to help you,
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07:54
there's an even more valuable application than that.
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ื™ืฉ ืฉื™ืžื•ืฉ ืืคื™ืœื• ืขื•ื“ ื™ื•ืชืจ ื‘ืขืœ ืขืจืš ืžื–ื”.
07:57
That you could know something about yourself.
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ืฉืชื•ื›ืœื• ืœื“ืขืช ืžืฉื”ื• ืขืœ ืขืฆืžื›ื.
ื ื•ื›ืœ ืœื”ื›ื™ืจ ืฆื“ื“ื™ื ืฉืœ ืขืฆืžื ื•
08:01
We could know sides of ourselves that were all but invisible
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ืฉื”ื™ื• ื‘ืœืชื™ ื ืจืื™ื
08:04
and come to see things that were previously hidden.
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ื•ืœืจืื•ืช ื“ื‘ืจื™ื ืฉื”ื™ื• ื‘ืœืชื™ ื ืจืื™ื ื‘ืขื‘ืจ.
ืชื ื• ืœื™ ืœื”ืจืื•ืช ืœื›ื ื“ื•ื’ืžื” ืฉืœ ืžื” ืฉืื ื™ ืžื“ื‘ืจืช ืขืœื™ื•.
08:08
Let me show you an example of what I'm talking about here.
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ื”ื ื” ืืคืœื™ืงืฆื™ื”
08:10
Here's an application that I created for the iPad.
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ืฉื™ืฆืจื ื• ืœืื™ื™ืคื“.
08:13
So the goal of the original game Zen Bound is to wrap a rope around a wooden form.
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ืื– ื”ืžื˜ืจื” ืฉืœ ื”ืžืฉื—ืง ื”ืžืงื•ืจื™ ื–ืŸ ื‘ืื•ื ื“
ื”ื™ื ืœื›ืจื•ืš ื—ื‘ืœ ืžืกื‘ื™ื‘ ืœืฆื•ืจืช ืขืฅ.
ืื– ืืชื ืžืฉืชืžืฉื™ื ื‘ื” ืขื ืื•ื–ื ื™ื•ืช.
08:18
So you use it with your headset.
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ื”ืื•ื–ื ื™ื•ืช ืžืชื—ื‘ืจื•ืช ืืœื—ื•ื˜ื™ืช ืœืื™ื™ืคื“ ืื• ืœืกืžืืจื˜ืคื•ืŸ.
08:20
The headset connects wirelessly to an iPad or a smartphone.
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ื‘ืชื•ืš ื”ืื•ื–ื ื™ื•ืช ื”ืืœื”
08:23
In that headset, you have fabric sensors on your forehead and above the ear.
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ื™ืฉ ื—ื™ื™ืฉื ื™ ื‘ื“ ืขืœ ื”ืžืฆื— ื•ืžืขืœ ื”ืื•ื–ืŸ.
08:27
In the original Zen Bound game,
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ื‘ืžืฉื—ืง ื”ื–ืŸ ื‘ืื•ื ื“ ื”ืžืงื•ืจื™,
08:29
you play it by scrolling your fingers over the pad.
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ืืชื ืžืฉื—ืงื™ื ื‘ื• ืขืœ ื™ื“ื™ ื”ื–ื–ืช ื”ืืฆื‘ืข ืขืœ ื”ืื™ื™ืคื“.
08:32
In the game that we created, of course,
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ื‘ืžืฉื—ืง ื‘ื• ื™ืฆืจื ื•, ื›ืžื•ื‘ืŸ,
08:34
you control the wooden form that's on the screen there with your mind.
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ืืชื ืฉื•ืœื˜ื™ื ื‘ืฆื•ืจืช ื”ืขืฅ ืฉืขืœ ื”ืžืกืš ืฉื
ืขื ื”ืžื•ื— ืฉืœื›ื.
ื›ืฉืืชื ืžืชืจื›ื–ื™ื ื‘ืฆื•ืจืช ื”ืขืฅ,
08:39
As you focus on the wooden form,
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ื”ื™ื ืžืกืชื•ื‘ื‘ืช.
08:41
it rotates.
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08:42
The more you focus, the faster the rotation.
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ื›ื›ืœ ืฉืืชื ืžืชืจื›ื–ื™ื, ื”ืกื™ื‘ื•ื‘ ืžื”ื™ืจ ื™ื•ืชืจ.
ื–ื” ื‘ืืžืช.
08:46
This is for real.
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08:47
This is not a fake.
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ื–ื” ืœื ืชืจืžื™ืช.
08:49
What's really interesting to me though
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ืžื” ืฉื‘ืืžืช ืžืขื ื™ื™ืŸ ื‘ืฉื‘ื™ืœื™
08:51
is at the end of the game, you get stats and feedback about how you did.
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ื–ื” ืฉื‘ืกื•ืฃ ื”ืžืฉื—ืง ืืชื ืžืงื‘ืœื™ื ืกื˜ื˜ื™ืกื˜ื™ืงื•ืช ื•ืžืฉื•ื‘
ืขืœ ื›ืžื” ื”ืฆืœื—ืชื.
08:55
You have graphs and charts that tell you how your brain was doing --
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ื™ืฉ ืœื›ื ื’ืจืคื™ื ื•ืชืจืฉื™ืžื™ื
ืฉืื•ืžืจื™ื ืœื›ื ืืš ื”ืžื•ื— ืฉืœื›ื ื”ื™ื” --
08:59
not just how much rope you used or what your high score is,
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ืœื ืจืง ื‘ื›ืžื” ื—ื‘ืœ ื”ืฉืชืžืฉืชื ืื• ืžื” ื”ืชื•ืฆืื” ื”ื’ื‘ื•ื”ื” ืฉืœื›ื,
09:02
but what was going on inside of your mind.
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ืืœื ืžื” ืงืจื”
ื‘ืชื•ืš ื”ืžื•ื— ืฉืœื›ื.
ื•ื–ื” ืžืฉื•ื‘ ืจื‘ ืขืจืš
09:07
And this is valuable feedback
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09:08
that we can use to understand what's going on inside of ourselves.
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ืฉืื ื—ื ื• ื™ื›ื•ืœื™ื ืœื”ืฉืชืžืฉ ื‘ื• ื›ื“ื™ ืœื”ื‘ื™ืŸ ืžื” ืงื•ืจื”
ื‘ืชื•ื›ื ื•.
ืื ื™ ืื•ื”ื‘ืช ืœืงืจื•ื ืœื–ื”
09:15
I like to call this "intra-active."
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"ืื™ื ื˜ืจื”-ืืงื˜ื™ื‘ื™."
ื‘ื“ืจืš ื›ืœืœ ืื ื—ื ื• ื—ื•ืฉื‘ื™ื ืขืœ ื˜ื›ื ื•ืœื•ื’ื™ื”
09:19
Normally, we think about technology as interactive.
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ื›ืื™ื ื˜ืจืืงื˜ื™ื‘ื™ืช.
ื”ื˜ื›ื ื•ืœื•ื’ื™ื” ื”ื–ื•
09:23
This technology is intra-active.
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ื”ื™ื ืื™ื ื˜ืจื”-ืืงื˜ื™ื‘ื™ืช.
09:26
It understands what's inside of you
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ื”ื™ื ืžื‘ื™ื ื” ืžื” ื‘ืชื•ื›ื›ื
ื•ื‘ื•ื ื” ืกื•ื’ ืฉืœ ื™ื—ืกื™ื ืžื’ื™ื‘ื™ื
09:30
and builds a sort of responsive relationship
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09:32
between you and your technology
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ื‘ื™ื ื›ื ื•ื”ื˜ื›ื ื•ืœื•ื’ื™ื” ืฉืœื›ื
09:34
so that you can use this information to move you forward.
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ื›ืš ืฉืชื•ื›ืœื• ืœื”ืฉืชืžืฉ ื‘ืžื™ื“ืข ื”ื–ื”
ืœืงื“ื ืืช ืขืฆืžื›ื.
ืื– ืืชื ื™ื›ื•ืœื™ื ืœื”ืฉืชืžืฉ ื‘ืžื™ื“ืข ื”ื–ื”
09:39
So you can use this information to understand you in a responsive loop.
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ื›ื“ื™ ืœื”ื‘ื™ืŸ ืืช ืขืฆืžื›ื ื‘ืœื•ืœืื” ืžื’ื™ื‘ื”.
ื‘ืื™ื ื˜ืจืืงืกื•ืŸ,
09:44
At InteraXon --
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09:47
intra-active technology is one of our really defining mandates.
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ื˜ื›ื ื•ืœื•ื’ื™ื” ืื™ื ื˜ืจื”-ืืงื˜ื™ื‘ื™ืช
ื”ื™ื ืื—ื“ ืžื”ืชื—ื•ืžื™ื ืฉืžื’ื“ื™ืจื™ื ืื•ืชื ื•.
09:53
It's how we understand the world inside and reflect it outside
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ื–ื” ืื™ืš ืฉืื ื—ื ื• ืžื‘ื™ื ื™ื ืืช ื”ืขื•ืœื ืฉื‘ืคื ื™ื
ื•ืžืฉืงืคื™ื ืื•ืชื• ื”ื—ื•ืฆื”
09:58
into this tight loop.
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ืœืชื•ืš ื”ืœื•ืœืื” ื”ื”ื“ื•ืงื”.
10:01
For example, thought-controlled computing
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ืœื“ื•ื’ืžื”, ืžื—ืฉื•ื‘ ื ืฉืœื˜ ืžื—ืฉื‘ื”
ื™ื›ื•ืœ ืœืœืžื“ ื™ืœื“ื™ื ืขื ADD
10:05
can teach children with ADD how to improve their focus.
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ืื™ืš ืœืฉืคืจ ืืช ื”ืžื™ืงื•ื“ ืฉืœื”ื.
10:08
With ADD, children have a low proportion of beta waves for focus states
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ืขื ADD, ืœื™ืœื“ื™ื ื™ืฉ ื™ื—ืก ื ืžื•ืš ืฉืœ ื’ืœื™ ื‘ื˜ื ืœืžืฆื‘ื™ ืจื™ื›ื•ื–
ื•ื™ื—ืก ื’ื‘ื•ื” ืฉืœ ื’ืœื™ ืชื˜ื.
10:13
and a high proportion of theta states.
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ืื– ืืชื ื™ื›ื•ืœื™ื ืœื™ืฆื•ืจ ืืคืœื™ืงืฆื™ื•ืช ืฉืžืชื’ืžืœื•ืช ืžืฆื‘ื™ ืจื™ื›ื•ื– ื‘ืžื•ื—.
10:15
So you can create applications that reward focused brain states.
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ืื– ืืชื ื™ื›ื•ืœื™ื ืœื“ืžื™ื™ืŸ ื™ืœื“ื™ื ืžืฉื—ืงื™ื ื‘ืžืฉื—ืงื™ ื•ื™ื“ืื• ืขื ื’ืœื™ ื”ืžื•ื— ืฉืœื”ื
10:18
So you can imagine kids playing video games with their brain waves
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ื•ืœืฉืคืจ ืืช ืชืกืžื™ื ื™ ื”ADD ืฉืœื”ื ืชื•ืš ื›ื“ื™.
10:21
and improving their ADD symptoms as they do it.
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ื–ื” ื™ื›ื•ืœ ืœื”ื™ื•ืช ืืคืงื˜ื™ื‘ื™ ื›ืžื• ืจื™ื˜ืœื™ืŸ.
10:24
This can be as effective as Ritalin.
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10:26
Perhaps even more importantly,
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ืื•ืœื™ ืืคื™ืœื• ื™ื•ืชืจ ื—ืฉื•ื‘,
10:28
thought-controlled computing can give children with ADD
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ืžื—ืฉื•ื‘ ื ืฉืœื˜ ืžื—ืฉื‘ื” ื™ื›ื•ืœ ืœืชืช ืœื™ืœื“ื™ื ืขื ADD
ืชื•ื‘ื ื•ืช ืœืชื•ืš ืžืฆื‘ื™ ื”ืžื•ื— ื”ืžืฉืชื ื™ื ืฉืœื”ื,
10:31
insights into their own fluctuating mental states,
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ื›ืš ืฉื”ื ื™ื•ื›ืœื• ืœื”ื‘ื™ืŸ ืืช ืขืฆืžื ื˜ื•ื‘ ื™ื•ืชืจ
10:34
so they can better understand themselves and their learning needs.
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ื•ืืช ื”ืฆืจื›ื™ื ื”ืœื™ืžื•ื“ื™ื™ื ืฉืœื”ื.
10:37
The way these children will be able to use their new awareness to improve themselves
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ื”ื“ืจืš ื‘ื” ื”ื™ืœื“ื™ื ื”ืืœื• ื™ื•ื›ืœื• ืœื”ืฉืชืžืฉ ื‘ืžื•ื“ืขื•ืช ื”ื—ื“ืฉื” ืฉืœื”ื ืœืฉืคืจ ืืช ืขืฆืžื
10:41
will upend many of the damaging and widespread social stigmas
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ื™ืชืงื ื• ื”ืจื‘ื” ืžื”ืกื˜ื™ื’ืžื•ืช ื”ื—ื‘ืจืชื™ื•ืช ื”ื ืคื•ืฆื•ืช ื•ื”ืžื–ื™ืงื•ืช
10:44
that people who are diagnosed as different are challenged with.
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ืฉืื ืฉื™ื ืฉืžืื•ื‘ื—ื ื™ื ื›ืฉื•ื ื™ื
ื ื™ืฆื‘ื™ื ืœืคื ื™ื”ืŸ.
ืื ื—ื ื• ื™ื›ื•ืœื™ื ืœื”ืฆื™ืฅ ืœืชื•ืš ืจืืฉื™ื ื•
10:49
We can peer inside our heads
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10:50
and interact with what was once locked away from us,
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ื•ืœืชืงืฉืจ ืขื ืžื” ืฉื”ื™ื” ืคืขื ื ืขื•ืœ ื‘ืฉื‘ื™ืœื ื•,
ืžื” ืฉืคืขื ื”ื™ื” ืžืกืชื•ืจื™ ืขื‘ื•ืจื ื•.
10:53
what once mystified and separated us.
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10:57
Brainwave technology can understand us, anticipate our emotions
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ื˜ื›ื ื•ืœื•ื’ื™ืช ื’ืœื™ ืžื•ื— ื™ื›ื•ืœื” ืœื”ื‘ื™ืŸ ืื•ืชื ื•, ืœืฆืคื•ืช ืืช ื”ืจื’ืฉื•ืช ืฉืœื ื•
11:00
and find the best solutions for our needs.
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ื•ืœืžืฆื•ื ืืช ื”ืคืชืจื•ืŸ ื”ื˜ื•ื‘ ื‘ื™ื•ืชืจ ืœืฆืจื›ื™ื ืฉืœื ื•.
11:02
Imagine this collected awareness of the individual
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ื“ืžื™ื ื• ืืช ื”ืชื•ื“ืขื” ื”ืืกื•ืคื” ื”ื–ื• ืฉืœ ื”ื™ื—ื™ื“
11:05
computed and reflected across an entire lifespan.
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ืžื—ื•ืฉื‘ืช ื•ืžื•ืฉืœื›ืช ืขืœ ืชืงื•ืคืช ื—ื™ื™ื ืฉืœืžื™ื.
11:08
Imagine the insights that you can gain from this kind of second sight.
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ื“ืžื™ื™ื ื• ืืช ื”ืชื•ื‘ื ื•ืช ืฉืืชื ื™ื›ื•ืœื™ื ืœื”ืฉื™ื’
ืžืกื•ื’ ืฉืœ ืจืื™ื” ื ื•ืกืคืช ื›ื–ื•.
11:12
It would be like plugging into your own personal Google.
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ื–ื” ื™ื”ื™ื” ื›ืžื• ืœื—ื‘ืจ ืืช ื–ื” ืœื’ื•ื’ืœ ื”ืคืจื˜ื™ ืฉืœื›ื.
ื‘ื ื•ืฉื ืฉืœ ื’ื•ื’ืœ,
11:16
On the subject of Google,
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11:17
today you can search and tag images
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ื”ื™ื•ื ืืชื ื™ื›ื•ืœื™ื ืœื—ืคืฉ ื•ืœืชื™ื™ื’ ืชืžื•ื ื•ืช
11:19
based on the thoughts and feelings you had while you watched them.
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ื‘ื”ืชื‘ืกืก ืขืœ ื”ืžื—ืฉื‘ื•ืช ื•ื”ืจื’ืฉื•ืช ืฉื”ื™ื• ืœื›ื ื‘ื–ืžืŸ ืฉืจืื™ืชื ืื•ืชืŸ.
11:22
You can tag pictures of baby animals as happy,
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ืืชื ื™ื›ื•ืœื™ื ืœืชื™ื™ื’ ืชืžื•ื ื•ืช ืฉืœ ื’ื•ืจื™ื ื›ืฉืžื—ื•ืช,
ืื• ืžื” ืฉืœื ื™ื”ื™ื• ื’ื•ืจื™ื ื‘ืฉื‘ื™ืœื›ื,
11:25
or whatever baby animals are to you,
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11:27
and then you can search that database, navigating with your feelings,
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ื•ืื– ืืชื ื™ื›ื•ืœื™ื ืœื—ืคืฉ ื‘ืžืื’ืจ ื”ืžื™ื“ืข ื”ื–ื”,
ืœื ื•ื•ื˜ ืขื ื”ืจื’ืฉื•ืช ืฉืœื›ื,
11:31
rather than the keywords that just hint at them.
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ื‘ืžืงื•ื ืขื ืžื™ืœื•ืช ื”ืžืคืชื— ืฉืจืง ืžืจืžื–ื•ืช ืขืœื™ื”ืŸ.
11:34
Or you could tag Facebook photos
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ืื• ืฉืชื•ื›ืœื• ืœืชื™ื™ื’ ืชืžื•ื ื•ืช ืคื™ื™ืกื‘ื•ืง
ืขื ื”ืจื’ืฉื•ืช ืฉืฉื™ื™ื›ืชื
11:37
with the emotions that you had associated with those memories
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ืœื–ื›ืจื•ื ื•ืช ื”ืืœื”
11:41
and then instantly prioritize the streams that catch your attention,
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ื•ืื– ืžื™ื™ื“ ืœืชืช ืขื“ื™ืคื•ืช
ืœื–ืจืžื™ ื”ืžื™ื“ืข ืฉืชื•ืคืกื™ื ืืช ืชืฉื•ืžืช ื”ืœื‘ ืฉืœื›ื,
ื‘ื“ื™ื•ืง ื›ืžื• ื–ื”.
11:46
just like this.
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11:48
Humanizing technology is about taking what's already natural
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ื˜ื›ื ื•ืœื•ื’ื™ื” ืžืื ื™ืฉื”
ื”ื™ื ืœืงื—ืช ืžื” ืฉื›ื‘ืจ ื˜ื‘ืขื™ ื‘ื—ื•ื•ื™ื” ื”ื˜ื›ื ื•ืœื•ื’ื™ืช ื”ืื ื•ืฉื™ืช
11:51
about the human-tech experience
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11:53
and building technology seamlessly in tandem with it.
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ื•ืœื‘ื ื•ืช ื˜ื›ื ื•ืœื•ื’ื™ื” ื‘ืžืงื‘ื™ืœ ืœื–ื”.
11:56
As it aligns with our human behaviors,
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ื›ืฉื”ื™ื ืžืชื™ื™ืฉืจืช ืขื ื”ืชื ื”ื’ื•ื™ื•ืช ืื ื•ืฉื™ื•ืช,
ื–ื” ื™ื›ื•ืœ ืœืืคืฉืจ ืœื ื• ืœื”ื‘ื™ืŸ ื˜ื•ื‘ ื™ื•ืชืจ ืžื” ืื ื—ื ื• ืขื•ืฉื™ื
11:59
it can allow us to make better sense of what we do
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ื•ื—ืฉื•ื‘ ื™ื•ืชืจ, ืœืžื”.
12:02
and, more importantly, why.
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ื™ืฆื™ืจืช ืชืžื•ื ื” ื’ื“ื•ืœื”
12:05
Creating a big picture out of all the important little details
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ืžืชื•ืš ื›ืœ ื”ืคืจื˜ื™ื ื”ืงื˜ื ื™ื ื•ื”ื—ืฉื•ื‘ื™ื
12:08
that make up who we are.
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ืฉืขื•ืฉื™ื ืืช ืžื™ ืฉืื ื—ื ื•.
ืขื ื˜ื›ื ื•ืœื•ื’ื™ื” ืžื•ืื ืฉืช
12:11
With humanized technology we can monitor the quality of your sleep cycles.
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ืื ื—ื ื• ื™ื›ื•ืœื™ื ืœื ื˜ืจ ืืช ืื™ื›ื•ืช ืžื—ื–ื•ืจื™ ื”ืฉื™ื ื” ืฉืœื ื•.
ื›ืฉื”ืคื•ืจื™ื•ืช ืฉืœื ื• ืžืชื—ื™ืœื” ืœื”ื“ืจื“ืจ,
12:15
When our productivity starts to slacken, we can go back to that data
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ืื ื—ื ื• ื™ื›ื•ืœื™ื ืœื—ื–ื•ืจ ืœืžื™ื“ืข ื”ื”ื•ื
12:19
and see how we can make more effective balance between work and play.
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ื•ืœืจืื•ืช ืื™ืš ืื ื—ื ื• ื™ื›ื•ืœื™ื ืœืื–ืŸ ื˜ื•ื‘ ื™ื•ืชืจ
ื‘ื™ืŸ ืžืฉื—ืง ืœืขื‘ื•ื“ื”.
ื”ืื ืืชื ื™ื•ื“ืขื™ื ืžื” ื’ื•ืจื ืœืขื™ื™ืคื•ืช ืืฆืœื›ื
12:24
Do you know what causes fatigue in you or what brings out your energetic self,
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ืื• ืžื” ืžื•ืฆื™ื ืืช ื”ืื ืจื’ื™ื•ืช ืžื›ื,
ืื™ืœื• ื˜ืจื™ื’ืจื™ื ื’ื•ืจืžื™ื ืœื›ื ืœื“ื™ื›ืื•ืŸ
12:28
what triggers cause you to be depressed
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12:30
or what fun things are going to bring you out of that funk?
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ืื• ืื™ืœื• ื“ื‘ืจื™ื ื™ื•ืฆื™ืื• ืืชื›ื ืœื”ืจื™ื›ื•ื–?
ื“ืžื™ื™ื ื• ืื ื”ื™ืชื” ืœื›ื ื’ื™ืฉื” ืœืžื™ื“ืข
12:35
Imagine if you had access to data
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12:36
that allowed you to rank on a scale of overall happiness
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ืฉื™ืืคืฉืจ ืœื›ื ืœื“ืจื’ ืขืœ ืกืจื’ืœ ืฉืœ ืื•ืฉืจ ื›ืœืœื™
12:39
which people in your life made you the happiest,
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ืื™ืœื• ืื ืฉื™ื ื‘ื—ื™ื™ื›ื ืขืฉื• ืืชื›ื ืžืื•ืฉืจื™ื,
ืื• ืื™ืœื• ืคืขื™ืœื•ื™ื•ืช ื”ื‘ื™ืื• ืืชื›ื ืœืื•ืฉืจ.
12:43
or what activities brought you joy.
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12:45
Would you make more time for those people? Would you prioritize?
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ื”ื™ื™ืชื ืžืงื“ื™ืฉื™ื ื™ื•ืชืจ ืœืื ืฉื™ื ื”ืืœื”? ื”ืื ื”ื™ื™ืชื ืžืชืขื“ืคื™ื?
12:48
Would you get a divorce?
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ื”ืื ื”ื™ื™ืชื ืžืชื’ืจืฉื™ื?
12:50
(Laughter)
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12:51
What thought-controlled computing can allow you to do
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ืžื” ืฉืžื—ืฉื•ื‘ ื ืฉืœื˜ ืžื—ืฉื‘ื” ื™ื›ื•ืœ ืœืืคืฉืจ ืœื›ื ืœืขืฉื•ืช
ื–ื” ืœื‘ื ื•ืช ืชืžื•ื ื” ืฆื‘ืขื•ื ื™ืช ืจื‘ืช ืฉื›ื‘ื•ืช ืฉืœ ื—ื™ื™ื ื•.
12:54
is build colorful layered pictures of our lives.
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ื•ืขื ื–ื”, ืื ื—ื ื• ื™ื›ื•ืœื™ื ืœืงื‘ืœ ืืช ื”ืชืงืฆื™ืจ ืฉืœ ื”ืื•ืฉืจ ื”ืคืกื™ื›ื•ืœื•ื’ื™ ืฉืœื ื•
12:57
And with this, we can get the skinny on our psychological happenings
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ื•ืœื‘ื ื•ืช ืกื™ืคื•ืจ ืฉืœ ื”ื”ืชื ื”ื’ื•ื™ื•ืช ืฉืœื ื• ืœืื•ืจืš ื–ืžืŸ.
13:00
and build a story of our behaviors over time.
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ืื ื—ื ื• ื™ื›ื•ืœื™ื ืœื”ืชื—ื™ืœ ืœืจืื•ืช ืืช ื”ื ืจื˜ื™ื‘ื™ื ื”ื—ื‘ื•ื™ื™ื
13:03
We can begin to see the underlying narratives that propel us forward
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ืฉืžื ื™ืขื™ื ืื•ืชื ื• ืงื“ื™ืžื”
13:06
and tell us about what's going on.
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ื•ืœื”ื’ื™ื“ ืœื ื• ืžื” ืงื•ืจื”.
ื•ืžื–ื”,
13:10
And from this, we can learn how to change the plot, the outcome
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ืื ื—ื ื• ื™ื›ื•ืœื™ื ืœืœืžื•ื“ ืื™ืš ืœืฉื ื•ืช ืืช ื”ืขืœื™ืœื”, ื”ืชื•ืฆืื”
ื•ื”ื“ืžื•ืช
13:14
and the character of our personal stories.
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ืฉืœ ื”ืกื™ืคื•ืจื™ื ื”ืื™ืฉื™ื™ื ืฉืœื ื•.
ืœืคื ื™ ืืœืคื™ื™ื ืฉื ื”,
13:18
Two millennia ago, those Greeks had some powerful insights.
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ืœื™ื•ื•ื ื™ื ื”ืืœื” ื”ื™ื• ืชื•ื‘ื ื•ืช ื—ื–ืงื•ืช.
ื”ื ื™ื“ืขื• ืฉืคื™ืกื” ื—ืฉื•ื‘ื” ื ื•ืคืœืช ืœืžืงื•ื
13:23
They knew that a fundamental piece falls into place
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ื›ืฉืืชื ืžืชื—ื™ืœื™ื ืœื—ื™ื•ืช ืืช ื”ืžืฉืคื˜ ื”ืงื˜ืŸ ืฉืœื”ื,
13:26
when you start to live out their little phrase,
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13:28
when you come into contact with yourself.
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ื›ืฉืืชื ื‘ืื™ื ื‘ืžื’ืข ืขื ืขืฆืžื›ื.
13:31
They understood the power of human narrative
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ื”ื ื”ื‘ื™ื ื• ืืช ื”ื›ื•ื— ืฉืœ ื”ื ืจื˜ื™ื‘ ื”ืื ื•ืฉื™
ื•ื”ืขืจืš ืฉืื ื—ื ื• ื ื•ืชื ื™ื ืœืื ืฉื™ื
13:35
and the value that we place on humans as changing, evolving and growing.
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ื›ืžืฉืชื ื™ื, ืžืชืคืชื—ื™ื ื•ื’ื“ืœื™ื.
13:39
But they understood something more fundamental --
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ืื‘ืœ ื”ื ื”ื‘ื™ื ื• ืžืฉื”ื• ื™ื•ืชืจ ื‘ืกื™ืกื™ --
ื”ืื•ืฉืจ ื”ืฆืจื•ืฃ ืฉืœ ื’ื™ืœื•ื™,
13:43
the sheer joy in discovery,
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ื”ืื•ืฉืจ ื•ื”ืงืกื ืฉืื ื—ื ื• ืžืงื‘ืœื™ื ืžื”ืขื•ืœื
13:46
the delight and fascination that we get from the world
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13:48
and being ourselves in it;
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ื•ืœื”ื™ื•ืช ืขืฆืžื ื• ื‘ืชื•ื›ื•,
ื”ืขื•ืฉืจ ืฉืื ื—ื ื• ืžืงื‘ืœื™ื
13:51
the richness that we get from seeing, feeling and knowing the lives that we are.
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ืžืœืจืื•ืช, ืœื”ืจื’ื™ืฉ ื•ืœื“ืขืช ืืช ื”ืื ืฉื™ื ืฉืื ื—ื ื•.
ืื™ืžื™ ื”ื™ื ืืžื ื™ืช,
13:56
My mom's an artist,
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13:57
and as a child, I'd often see her bring things to life with the stroke of a brush.
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ื•ื›ื™ืœื“ื” ืจืื™ืชื™ ืื™ืš ื”ื™ื ืžื‘ื™ืื” ื“ื‘ืจื™ื ืœื—ื™ื™ื ื‘ืžืฉื™ื›ืช ื”ืžื›ื—ื•ืœ.
ืจื’ืข ืื—ื“ ื”ื›ืœ ื”ื™ื” ืœื‘ืŸ, ืืคืฉืจื•ืช ื˜ื”ื•ืจื”.
14:01
One moment, it was all white space, pure possibility.
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ื‘ืจื’ืข ื”ื‘ื, ื–ื” ื”ื™ื” ื—ื™
14:04
The next, it was alive with her colorful ideas and expressions.
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ืขื ื”ืจืขื™ื•ื ื•ืช ื”ืฆื‘ืขื•ื ื™ื™ื ื•ื”ื”ื‘ืขื•ืช ืฉืœื”.
14:08
As I sat easel-side, watching her transform canvas after canvas,
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ื›ืฉื™ืฉื‘ืชื™ ืœื™ื“ ื›ืŸ ื”ืฆื™ื•ืจ,
ืจืื™ืชื™ ืื•ืชื” ืžืฉื ื” ื‘ื“ ืื—ืจื™ ื‘ื“,
ืœืžื“ืชื™ ืฉืืชื ื™ื›ื•ืœื™ื ืœืฉื ื•ืช ืืช ื”ืขื•ืœื ืฉืœื›ื.
14:14
I learned that you could create your own world.
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ืœืžื“ืชื™ ืฉื”ืขื•ืœืžื•ืช ื”ืคื ื™ืžื™ื™ื ืฉืœื ื• --
14:18
I learned that our own inner worlds --
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ื”ืจืขื™ื•ื ื•ืช ืฉืœื ื•, ื”ืจื’ืฉื•ืช ื•ื”ื“ืžื™ื•ื ื•ืช --
14:20
our ideas, emotions and imaginations --
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ื”ื™ื•, ืœืžืขืฉื”, ืœื ืงืฉื•ืจื™ื ืœืžื•ื—ื•ืช ื•ืœื’ื•ืฃ ืฉืœื ื•.
14:23
were, in fact, not bound by our brains and bodies.
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14:26
If you could think it, if you could discover it,
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ืื ืชื•ื›ืœื• ืœื—ืฉื•ื‘ ืขืœ ื–ื”, ืื ืชื•ื›ืœื• ืœื’ืœื•ืช ืืช ื–ื”,
ืชื•ื›ืœื• ืœื”ื‘ื™ื ืืช ื–ื” ืœื—ื™ื™ื.
14:30
you could bring it to life.
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ืœื™, ืžื—ืฉื•ื‘ ื ืฉืœื˜ ืžื—ืฉื‘ื”
14:33
To me, thought-controlled computing
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ื”ื•ื ืคืฉื•ื˜ ื•ื—ื–ืง ื›ืžื• ืžื‘ืจืฉืช --
14:35
is as simple and powerful as a paintbrush --
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ื›ืœื™ ืื—ื“ ื ื•ืกืฃ ืœืฉื—ืจืจ ื•ืœื”ื—ื™ื•ืช
14:37
one more tool to unlock and enliven the hidden worlds within us.
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ืืช ื”ืขื•ืœื ื”ื—ื‘ื•ื™ ื‘ืชื•ื›ื ื•.
ืื ื™ ืžื‘ื™ื˜ื” ืงื“ื™ืžื” ืœื™ื•ื
14:42
I look forward to the day that I can sit beside you, easel-side,
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ืฉืื ื™ ืื•ื›ืœ ืœืฉื‘ืช ืœื™ื“ื›ื, ืœืฆื“ ื›ืŸ ื”ืฆื™ื•ืจ,
ืœื”ื‘ื™ื˜ ื‘ืขื•ืœื ืฉืื ื—ื ื• ื™ื›ื•ืœื™ื ืœื™ืฆื•ืจ
14:47
watching the world that we can create with our new toolboxes
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ืขื ืงื•ืคืกืื•ืช ื”ื›ืœื™ื ื”ื—ื“ืฉื•ืช ืฉืœื ื•
ื•ื”ื’ื™ืœื•ื™ื™ื ืฉืื ื—ื ื• ื™ื›ื•ืœื™ื ืœื’ืœื•ืช
14:51
and the discoveries that we can make about ourselves.
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ืขืœ ืขืฆืžื ื•.
ืชื•ื“ื” ืœื›ื.
14:55
Thank you.
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14:56
(Applause)
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(ืžื—ื™ืื•ืช ื›ืคื™ื™ื)
ืขืœ ืืชืจ ื–ื”

ืืชืจ ื–ื” ื™ืฆื™ื’ ื‘ืคื ื™ื›ื ืกืจื˜ื•ื ื™ YouTube ื”ืžื•ืขื™ืœื™ื ืœืœื™ืžื•ื“ ืื ื’ืœื™ืช. ืชื•ื›ืœื• ืœืจืื•ืช ืฉื™ืขื•ืจื™ ืื ื’ืœื™ืช ื”ืžื•ืขื‘ืจื™ื ืขืœ ื™ื“ื™ ืžื•ืจื™ื ืžื”ืฉื•ืจื” ื”ืจืืฉื•ื ื” ืžืจื—ื‘ื™ ื”ืขื•ืœื. ืœื—ืฅ ืคืขืžื™ื™ื ืขืœ ื”ื›ืชื•ื‘ื™ื•ืช ื‘ืื ื’ืœื™ืช ื”ืžื•ืฆื’ื•ืช ื‘ื›ืœ ื“ืฃ ื•ื™ื“ืื• ื›ื“ื™ ืœื”ืคืขื™ืœ ืืช ื”ืกืจื˜ื•ืŸ ืžืฉื. ื”ื›ืชื•ื‘ื™ื•ืช ื’ื•ืœืœื•ืช ื‘ืกื ื›ืจื•ืŸ ืขื ื”ืคืขืœืช ื”ื•ื•ื™ื“ืื•. ืื ื™ืฉ ืœืš ื”ืขืจื•ืช ืื• ื‘ืงืฉื•ืช, ืื ื ืฆื•ืจ ืื™ืชื ื• ืงืฉืจ ื‘ืืžืฆืขื•ืช ื˜ื•ืคืก ื™ืฆื™ืจืช ืงืฉืจ ื–ื”.

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