Myriam Sidibe: The simple power of handwashing

Prevoditelj: Senzos Osijek Recezent: Ivan Stamenković

So imagine that a plane is about to crash

Zamislite da će se srušiti avion

with 250 children and babies,

s 250 djece i beba u njemu,

and if you knew how to stop that, would you?

biste li to spriječili da znate kako?

Now imagine

Sada zamislite

that 60 planes full of babies under five

da se 60 aviona punih djece ispod 5 godina

crash every single day.

sruši svaki dan.

That's the number of kids

To je broj djece

that never make it to their fifth birthday.

koja nikada neće doživjeti svoj peti rođendan.

6.6 million children

6.6 milijuna djece

never make it to their fifth birthday.

nikada ne doživi svoj peti rođendan.

Most of these deaths are preventable,

Većina ovih smrti se može spriječiti,

and that doesn't just make me sad,

i to me ne čini samo tužnom,

it makes me angry,

ljuti me,

and it makes me determined.

i čini me odlučnom.

Diarrhea and pneumonia

Proljev i upala pluća

are among the top two killers

su dvoje glavnih ubojica

of children under five,

djece mlađe od 5 godina,

and what we can do to prevent these diseases

a ono što možemo učiniti kako bismo spriječili ove bolesti,

isn't some smart,

nisu neke pametne,

new technological innovations.

nove tehnološke inovacije.

It's one of the world's oldest inventions:

To je jedan od najstarijih svjetskih izuma:

a bar of soap.

sapun.

Washing hands with soap,

Pranje ruku sapunom,

a habit we all take for granted,

navika koju uzimamo zdravo za gotovo,

can reduce diarrhea by half,

može smanjiti incidenciju proljeva u pola,

can reduce respiratory infections by one third.

reducirati dišne infekcije za jednu trećinu.

Handwashing with soap

Pranje ruku sapunom

can have an impact

može imati utjecaj

on reducing flu, trachoma, SARS,

na redukciju gripe, trahome, SARSa,

and most recently in the case of cholera

i u zadnje vrijeme u slučaju kolere,

and Ebola outbreak,

i izbijanja ebole,

one of the key interventions

jedna od ključnih intervencija

is handwashing with soap.

jest pranje ruku sapunom.

Handwashing with soap keeps kids in school.

Pranje ruku ostavlja djecu u školi.

It stops babies from dying.

Sprječava umiranje beba.

Handwashing with soap

Pranje ruku sapunom

is one of the most cost-effective

jedan je od novčano najprihvatljivijih

ways of saving children's lives.

načina spašavanja života djece.

It can save over 600,000 children every year.

Može spasiti preko 600 000 djece svake godine.

That's the equivalent of stopping

To je ekvivalentno zaustavljanju

10 jumbo jets

10 jumbo jet-ova

full of babies and children

punih beba i djece

from crashing every single day.

od rušenja svakog dana.

I think you'll agree with me that that's a pretty

Mislim da ćete se složiti sa mnom

useful public health intervention.

da je to prilično korisna javno-zdravstvena intervencija.

So now just take a minute.

Stanimo sada malo.

I think you need to get to know the person next to you.

Mislim da trebate upoznati osobu pored sebe.

Why don't you just shake their hands.

Zašto se ne bi jednostavno rukovali.

Please shake their hands.

Molim vas, rukujte se.

All right, get to know each other.

Tako je, upoznajte se.

They look really pretty.

Izgledaju zbilja lijepo.

All right.

Dobro.

So what if I told you

Što ako vam kažem

that the person whose hands you just shook

da osoba s kojom ste se upravo rukovali

actually didn't wash their hands

nije oprala ruke

when they were coming out of the toilet? (Laughter)

nakon korištenja toaleta? (Smijeh)

They don't look so pretty anymore, right?

Više ne izgledaju tako lijepo, zar ne?

Pretty yucky, you would agree with me.

Prilično bljak, složit ćete se sa mnom.

Well, statistics are actually showing

Statistike zapravo pokazuju

that four people out of five

da 4 od 5 ljudi

don't wash their hands when they come out of the toilet,

ne peru ruke nakon korištenja toaleta,

globally.

u cijelome svijetu.

And the same way,

Isto kako to

we don't do it when we've got fancy toilets,

ne radimo kada imamo moderne toalete,

running water, and soap available,

vodovodnu vodu i dostupan sapun,

it's the same thing in the countries

ista se stvar događa u zemljama

where child mortality is really high.

u kojima je mortalitet djece jako visok.

What is it? Is there no soap?

Zašto je tako? Zar nema sapuna?

Actually, soap is available.

Zapravo, sapun je dostupan.

In 90 percent of households in India,

U 90% kućanstava u Indiji,

94 percent of households in Kenya,

94% kućanstava u Keniji,

you will find soap.

pronaći ćete sapun.

Even in countries where soap is the lowest,

Čak i u zemljama gdje ima najmanje sapuna,

like Ethiopia, we are at 50 percent.

poput Etiopije, krećemo se oko 50%.

So why is it?

Stoga zašto?

Why aren't people washing their hands?

Zašto ljudi ne peru ruke?

Why is it that Mayank,

Zašto Mayank,

this young boy that I met in India,

ovaj mladi dječak kojeg sam upoznala u Indiji,

isn't washing his hands?

ne pere svoje ruke?

Well, in Mayank's family,

U Mayankovoj obitelji,

soap is used for bathing,

sapun se koristi za kupanje,

soap is used for laundry,

koristi se za pranje odjeće,

soap is used for washing dishes.

sapun se koristi za pranje posuđa.

His parents think sometimes

Njegovi roditelji ponekad misle

it's a precious commodity,

da je to dragocjena roba,

so they'll keep it in a cupboard.

stoga će ju čuvati u ormaru.

They'll keep it away from him so he doesn't waste it.

Čuvat će ga od njega da ga ne potrati.

On average, in Mayank's family,

U prosjeku, u Mayankovoj obitelji,

they will use soap for washing hands

koristit će sapun za pranje ruku

once a day

jednom dnevno

at the very best, and sometimes

u najboljem slučaju, a ponekad

even once a week for washing hands with soap.

čak i samo jedanput tjedno.

What's the result of that?

Koji je rezultat toga?

Children pick up disease

Djeca pokupe bolesti

in the place that's supposed to love them

na mjestu koje bi ih trebalo voljeti

and protect them the most, in their homes.

i najviše štititi, u vlastitim domovima.

Think about where you learned to wash your hands.

Razmislite o tome gdje ste naučili da trebate prati ruke.

Did you learn to wash your hands at home?

Jeste li to naučili kod kuće?

Did you learn to wash your hands in school?

Jeste li to naučili u školi?

I think behavioral scientists will tell you

Mislim da će vam bihevioralni znanstvenici reći

that it's very difficult to change the habits

da je vrlo teško promijeniti navike

that you have had early in life.

koje ste stekli rano u životu.

However, we all copy what everyone else does,

No, svi mi imitiramo ono što drugi rade,

and local cultural norms are something

i lokalne kulturalne norme su nešto

that shape how we change our behavior,

što određuje kako mijenjamo svoje ponašanje,

and this is where the private sector comes in.

i tu nam uskače privatni sektor.

Every second in Asia and Africa,

Svake sekunde u Aziji i Africi,

111 mothers

111 majki

will buy this bar to protect their family.

kupit će ovaj sapun da zaštite svoju obitelj.

Many women in India will tell you

Mnoge žene u Indiji će vam reći

they learned all about hygiene, diseases,

da su naučile sve o higijeni, bolestima,

from this bar of soap from Lifebuoy brand.

od ovog sapuna marke Lifebuoy.

Iconic brands like this one

Priznate marke poput ove

have a responsibility to do good

odgovorne su za promicanje zdravih navika

in the places where they sell their products.

na mjestima gdje prodaju svoje proizvode.

It's that belief, plus the scale of Unilever,

To uvjerenje, plus doseg Unilevera,

that allows us to keep talking about

omogućava nam da nastavimo pričati

handwashing with soap and hygiene to these mothers.

o pranju ruku sapunom i higijeni ovim majkama.

Big businesses and brands can change

Velike kompanije i marke mogu promijeniti

and shift those social norms

i preokrenuti društvene norme,

and make a difference for those habits

učiniti promjenu među navikama

that are so stubborn.

koje su tako tvrdoglave.

Think about it:

Razmislite malo:

Marketeers spend all their time

Trgovci provode svo svoje vrijeme

making us switch from one brand to the other.

tjerajući nas da se prebacimo s jedne marke na drugu.

And actually, they know how to transform

I zapravo znaju transformirati

science and facts into compelling messages.

znanost i činjenice u neodoljive poruke.

Just for a minute, imagine

Samo na trenutak, zamislite

when they put all their forces behind

ako bi udružili svoje snage u podršci

a message as powerful as handwashing with soap.

poruke snažne poput pranja ruku sapunom.

The profit motive is transforming health outcomes

Profitni motiv je preobraziti zdravstvene ishode

in this world.

u ovome svijetu.

But it's been happening for centuries:

Ali to se događa već stoljećima:

the Lifebuoy brand was launched in 1894

marka Lifebuoy lansirana je 1894.

in Victorian England

u Viktorijanskoj Engleskoj

to actually combat cholera.

kako bi se borilo protiv kolere.

Last week, I was in Ghana

Prošli tjedan, bila sam u Gani

with the minister of health,

s ministrom zdravlja,

because if you don't know,

jer, ako ne znate,

there's a cholera outbreak in Ghana at the moment.

trenutno je epidemija kolere u Gani.

A hundred and eighteen years later,

Sto i osamnaest godina kasnije,

the solution is exactly the same:

rješenje je potpuno jednako:

It's about ensuring that they have access

Radi se o omogućavanju pristupa

to this bar of soap,

ovome sapunu,

and that they're using it,

i njegovom korištenju,

because that's the number one way

jer to je najbolji način

to actually stop cholera from spreading.

za sprječavanje širenja kolere.

I think this drive for profit

Mislim da je ovaj nagon za profitom

is extremely powerful,

izuzetno snažan,

sometimes more powerful than

ponekad snažniji

the most committed charity or government.

od najpredanijih dobrotvornih udruga i vlade.

Government is doing what they can,

Vlada radi ono što može,

especially in terms of the pandemics

posebice u slučajevima pandemija

and epidemics such as cholera,

i epidemija kao što je kolera,

or Ebola at the moment,

ili trenutno, ebola,

but with competing priorities.

ali s konkurirajućim prioritetima.

The budget is not always there.

Ni budžeta nema uvijek.

And when you think about this,

A kada razmislite o tome

you think about what is required

što je potrebno

to make handwashing a daily habit,

kako bismo pranje ruku učinili svakodnevnom navikom,

it requires sustained funding

to zahtijeva neprekidno financiranje

to refine this behavior.

kako bismo promijenili ovo ponašanje.

In short, those that fight for public health

Ukratko, oni koji se bore za zdravlje javnosti

are actually dependent upon the soap companies

zapravo ovise o tvrtkama sapuna

to keep promoting handwashing with soap.

da će nastaviti promovirati pranje ruku.

We have friends like USAID,

Imamo prijatelje poput USAID-a,

the Global Public-Private Partnership for Handwashing with Soap,

Svjetsko javno-privatno partnerstvo za pranje ruku sapunom

London School of Hygiene and Tropical Medicine,

Londonsku školu higijene i tropske medicine,

Plan, WaterAid,

Plan, WaterAid,

that all believe

svi oni vjeruju

for a win-win-win partnership.

u partnerstvo u kojem nema gubitnika.

Win for the public sector,

Pobjeda za javni sektor,

because we help them reach their targets.

zato što im pomažemo postići njihove ciljeve.

Win for the private sector,

Pobjeda za privatni sektor,

because we build new generations

zato što gradimo nove generacije

of future handwashers.

budućih perača ruku.

And most importantly,

I najvažnije,

win for the most vulnerable.

pobjeda za one najranjivije.

On October 15,

Petnaestog listopada

we will celebrate Global Handwashing Day.

proslavit ćemo Svjetski dan pranja ruku.

Schools, communities,

Škole, zajednice,

our friends in the public sector

naši prijatelji u javnom sektoru

and our friends in the private sector —

i naši prijatelji u privatnom sektoru —

yes, on that day even our competitors,

da, na taj dan čak i s našim konkurentima,

we all join hands to celebrate

udružujemo se kako bismo proslavili

the world's most important

najvažniju svjetsku

public health intervention.

intervenciju za javno zdravlje.

What's required,

Ono što je potrebno,

and again where the private sector can make a huge difference,

i opet gdje privatni sektor može napraviti veliku razliku,

is coming up with this big, creative thinking

su velike, kreativne ideje

that drives advocacy.

koje pobuđuju propagiranje.

If you take our Help a Child Reach 5 campaign,

Uzmimo našu Pomozimo djetetu da navrši 5 godina kampanju,

we've created great films

stvorili smo sjajne filmove

that bring the message of handwashing with soap

koji donose poruku o pranju ruku sapunom

to the everyday person

svakoj osobi

in a way that can relate to them.

na način na koji se može povezati s njom.

We've had over 30 million views.

Imali smo preko 30 milijuna pogleda.

Most of these discussions are still happening online.

Većina se ovih diskusija još uvijek odvija online.

I urge you to take five minutes

Sugeriram vam da uzmete pet minuta

and look at those films.

i pogledate te filmove.

I come from Mali,

Ja dolazim s Malija,

one of the world's poorest countries.

jedne od najsiromašnijih država u svijetu.

I grew up in a family where every dinner conversation

Odrasla sam u obitelji u kojoj se svaki razgovor za stolom

was around social justice.

vrtio oko socijalne pravde.

I trained in Europe's premier school of public health.

Obučena sam u europskoj vodećoj školi za javno zdravstvo.

I think I'm probably one of the only women

Mislim da sam vjerojatno jedna od rijetkih žena

in my country with this high degree in health,

u mojoj zemlji sa zdravstvenom diplomom,

and the only one

i jedina

with a doctorate in handwashing with soap.

s doktoratom iz pranja ruku sapunom.

(Laughter)

(Smijeh)

(Applause)

(Pljesak)

Nine years ago, I decided,

Prije devet godina odlučila sam,

with a successful public health career in the making,

tijekom izgradnje uspješne karijere u javnom zdravstvu,

that I could make the biggest impact coming,

da bih najveći utjecaj postigla,

selling and promoting the world's best invention

prodavajući i promovirajući najbolji svjetski izum

in public health: soap.

javnog zdravstva: sapun.

We run today the world's largest

Vodimo najveći svjetski

handwashing program

program pranja ruku

by any public health standards.

po svim javnozdravstvenim standardima.

We've reached over 183 million people

Doprli smo do preko 183 milijuna ljudi

in 16 countries.

u 16 zemalja.

My team and I have the ambition

Moj tim i ja imamo želju

to reach one billion by 2020.

da taj broj dostigne 1 milijardu do 2020.

Over the last four years,

Tijekom posljednje četiri godine,

business has grown double digits,

poslovanje se povećalo na dvoznamenkasti broj

whilst child mortality has reduced

dok je mortalitet djece reduciran

in all the places where soap use has increased.

u svim mjestima gdje se povećala upotreba sapuna.

It may be uncomfortable for some to hear —

Možda će nekima biti nelagodno za čuti —

business growth and lives saved

porast poslovanja i spašeni životi

somehow equated in the same sentence —

na neki način izjednačeni u istoj rečenici —

but it is that business growth

ali činjenica je da je taj porast u poslovanju

that allows us to keep doing more.

ono što nam omogućava da nastavimo raditi.

Without it, and without talking about it,

Bez njega, i bez razgovora o njemu,

we cannot achieve the change that we need.

ne možemo postići promjenu koja nam je potrebna.

Last week, my team and I

Prošli smo tjedan moj tim i ja

spent time visiting mothers

proveli vrijeme u posjeti majkama

that have all experienced the same thing:

koje su sve iskusile istu stvar:

the death of a newborn.

smrt novorođenčeta.

I'm a mom. I can't imagine anything more powerful

Ja sam majka. Ne mogu zamisliti išta snažnije

and more painful.

niti išta bolnije.

This one is from Myanmar.

Ova slika je iz Mijanmara.

She had the most beautiful smile,

Imala je najljepši osmijeh,

the smile, I think, that life gives you

onakav za kojeg mislim da ti život da

when you've had a second chance.

kada dobiješ drugu priliku.

Her son, Myo, is her second one.

Njezin sin, Myo, njezino je drugo dijete.

She had a daughter

Imala je kćer

who passed away at three weeks,

koja je preminula u starosti tri tjedna,

and we know that the majority

a znamo da većina

of children that actually die

djece koja umiru,

die in the first month of their life,

umru u prvom mjesecu života,

and we know that if we give a bar of soap

a znamo i da ako damo sapun

to every skilled birth attendant,

svakom spretnom sudioniku poroda,

and that if soap is used before touching the babies,

i ako se sapun koristi prije doticanja djece,

we can reduce and make a change

možemo ih reducirati i napraviti promjenu

in terms of those numbers.

u tim brojkama.

And that's what inspires me,

Ono što me inspirira,

inspires me to continue in this mission,

inspirira da nastavim ovu misiju,

to know that I can equip her

jest znanje da ju mogu opskrbiti

with what's needed

s onim što joj je potrebno

so that she can do

da može raditi

the most beautiful job in the world:

najljepši posao na svijetu:

nurturing her newborn.

brinuti se za njezino novorođenče.

And next time you think of a gift

Idući puta kada razmišljate o daru

for a new mom and her family,

za novopečenu majku i njezinu obitelj,

don't look far: buy her soap.

nemojte ići daleko: kupite joj sapun.

It's the most beautiful invention in public health.

To je najljepši izum u javnome zdravstvu.

I hope you will join us

Nadam se da ćete nam se pridružiti

and make handwashing part of your daily lives

i učiniti pranje ruku dijelom vaše

and our daily lives

i naše svakodnevice

and help more children like Myo

i pomoći drugoj djeci poput Mya

reach their fifth birthday.

da dožive svoj peti rođendan.

Thank you.

Hvala vam.

(Applause)

(Pljesak)