8 traits of successful people - Richard St. John

8 osobina uspešnih ljudi - Ričard St. Džon (Richard St. John)

7,098,347 views

2013-04-05 ・ TED-Ed


New videos

8 traits of successful people - Richard St. John

8 osobina uspešnih ljudi - Ričard St. Džon (Richard St. John)

7,098,347 views ・ 2013-04-05

TED-Ed


Please double-click on the English subtitles below to play the video.

Prevodilac: Anja Saric Lektor: Mile Živković
(Muzika)
00:14
Now, my subject is success,
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Moja tema je uspeh,
00:16
so people sometimes call me a "motivational speaker."
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pa me ljudi ponekad nazivaju motivacionim govornikom.
00:19
But I want you to know right up front I'm not a motivational speaker.
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Ali želeo bih odmah da naglasim da ja nisam motivacioni govornik.
00:23
I couldn't pass the height requirement.
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Ne bih mogao da prođem zbog visine.
00:25
(Laughter)
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00:27
And I couldn't motivate anybody.
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I ne bih mogao da motivišem bilo koga.
00:29
My employees actually call me a de-motivational speaker.
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Moji zaposleni me u stvari zovu demotivacioni govornik.
00:32
(Laughter)
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00:33
What I try to be is an informational speaker.
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Ja pokušavam da budem informacioni govornik.
00:36
I went out and found out some information about success,
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Izašao sam u svet i saznao neke informacije o uspehu,
00:39
and I'm just here to pass it on.
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i ovde sam samo da bih ih preneo dalje.
00:41
And my story started over ten years ago, on a plane.
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I moja priča je počela pre više od deset godina, u avionu.
00:44
I was on my way to the TED conference in California,
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Bio sam na putu za Kaliforniju, na TED konferenciju,
00:47
and in the seat next to me was a teenage girl,
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i na sedištu pored mog sedela je tinejdžerka
00:50
and she came from a really poor family, but she wanted to get somewhere in life.
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iz veoma siromašne porodice, ali je želela da postigne nešto u životu.
00:53
And as I tapped away on my computer, she kept asking me questions,
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I dok sam ja tipkao po svom kompjuteru, ona je nastavila da me zapitkuje,
00:57
and then out of the blue, she asked, "Are you successful?"
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i k'o grom iz vedra neba, upitala me je: "Da li si ti uspešan?"
01:00
I said, "No, I'm not successful."
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"Ne, nisam uspešan.", odgovorio sam joj.
01:03
Terry Fox, my hero, now there's a big success.
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Teri Foks, moj heroj, to je veliki uspeh.
01:06
He lost a leg to cancer, then ran thousands of miles
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Izgubio je nogu zbog raka, i onda je pretrčao hiljade kilometara
01:09
and raised millions for cancer research.
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i sakupio milione za istraživanje za lečenje raka.
01:12
Or Bill Gates, a guy who owns his own plane
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Ili Bil Gejts, čovek koji ima svoj avion
01:15
and doesn't have to sit next to some kid asking him questions.
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i ne mora da sedi pored neke klinke koja ga zapitkuje.
01:18
(Laughter)
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(Smeh)
01:20
But then I told her about some of the stuff I'd done.
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Ali onda sam joj ispričao o nekim stvarima koje sam radio.
01:22
I love communications, and I've won lots of awards in marketing.
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Obožavam komunikacije i osvojio sam mnogobrojne nagrade u marketingu.
01:26
I love running, and I still sometimes win my age group,
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Volim da trčim i još uvek ponekad pobedim u svojoj starosnoj grupi,
01:29
old farts over 60.
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matori starci preko 60.
01:31
(Laughter)
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01:32
My fastest marathon is two hours and 43 minutes
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Moj najbrži maraton je 2 sata i 43 minuta
01:35
to run the 26 miles, or 42 kilometers.
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za 26 milja ili 42 kilometara.
01:39
I've run over 50 marathons, in all 7 continents.
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Trčao sam preko 50 maratona na svih sedam kontinenata.
01:42
This was a run my wife and I did up the Inca trail to Machu Picchu in Peru.
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Ovo je maraton na kojem smo moja žena i ja trčali stazom Inka do Maču Pičua u Peruu,
01:46
And to qualify for the 7 continents,
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I kako bismo se kvalifikovali za sedam kontinenata,
01:48
we had to run a marathon in Antarctica.
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morali smo da trčimo maraton na Antarktiku.
01:51
But when we got there, it didn't look nice and calm like this,
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Ali kada samo stigli tamo, nije izgledalo lepo i mirno kao ovo, već kao ovo.
01:54
it looked like this.
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01:55
The waves were so high, we couldn't get to shore.
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Talasi su bili toliko visoki da nismo mogli da dođemo do obale.
01:58
So we sailed 200 miles further south to where the seas were calm
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Tako da smo plovili 320 kilometara južnije gde je more bilo mirno
02:01
and ran the entire 26-mile marathon
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i trčali ceo maraton od 42 kilometra
02:04
on the boat.
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na brodu.
02:06
422 laps around the deck of that little boat.
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422 kruga na palubi tog malog broda.
02:09
My wife and I have also climbed two of the world's seven summits,
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Moja žena i ja smo se takođe popeli na dva od sedam svetskih vrhova,
na najviše planine svakog kontinenta.
02:13
the highest mountains on each continent.
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Osvojili smo Akonkagvu, najvišu planinu američkog kontinenta,
02:15
We climbed Aconcagua, the highest mountain on the American continent,
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02:18
and Kilimanjaro, the highest mountain in Africa.
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i Kilimandžaro, najvišu planinu u Africi.
02:20
Well, to be honest, I puked my way to the top of Kilimanjaro,
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Pa, da budem iskren, ja sam povraćao ceo put do vrha Kilimandžara,
02:24
I got altitude sickness.
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dobio sam visinsku bolest i moja žena nije saosećala sa mnom;
02:26
I got no sympathy from my wife.
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02:28
She passed me and did a lap around the top
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ona me je prešišala i obišla krug oko vrha dok sam se ja mučio dole.
02:31
while I was still struggling up there.
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02:33
In spite of that, we're still together and have been for over 35 years.
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Uprkos tome, mi smo još uvek zajedno i to preko 35 godina.
02:37
(Applause)
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Ja bih rekao da je to uspeh u današnje vreme.
02:38
I'd say that's a success these days.
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02:41
So I said to the girl,
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Tako da sam rekao devojčici:
02:43
"Well, you know, I guess I have had some success."
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"Pa, znaš, mislim da sam imao neke uspehe."
02:46
And then she said, "Okay, so are you a millionaire?"
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I onda je ona rekla: "Ok, znači ti si milioner?"
02:49
(Laughter)
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Nisam znao šta da kažem,
02:50
Now, I didn't know what to say,
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jer kad sam ja bio mali, nije bilo pristojno pričati o novcu.
02:52
because when I grew up, it was bad manners to talk about money.
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Ali skontao sam da je bolje biti iskren,
02:55
But I figured I'd better be honest,
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02:56
and I said, "Yeah. I'm a millionaire.
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i rekao sam: "Da, ja sam milioner.
02:58
But I don't know how it happened.
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Ali ne znam kako se to desilo, jer nikad nisam tragao za novcem,
03:00
I never went after the money, and it's not that important to me."
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i nije mi toliko bitan."
03:03
She said, "Maybe not to you, but it is to me.
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Rekla je: "Možda tebi nije, ali meni jeste.
Ne želim da budem siromašna ceo svoj život. Želim da stignem negde,
03:06
I don't want to be poor all my life.
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03:07
I want to get somewhere, but it's never going to happen."
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ali to se nikada neće desiti."
03:10
I said, "Well, why not?"
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"Zašto neće?", pitao sam je.
03:12
She said, "Well, you know, I'm not very smart.
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Rekla je: "Pa, znaš, ja nisam baš mnogo pametna.
03:14
I'm not doing great in school."
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I škola mi ne ide baš najbolje."
03:16
I said, "So what? I'm not smart. I barely passed high school.
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Rekao sam joj: "Pa šta? Ja nisam pametan. Jedva sam završio srednju školu.
03:20
I had absolutely nothing going for me.
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Ništa mi nije išlo.
03:22
I was never voted most popular or most likely to succeed.
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Nikada me nisu smatrali popularnim, ili nekim ko će da uspe.
Započeo sam sasvim novu kategoriju - oni koji imaju najveće šanse da razočaraju.
03:27
I started a whole new category -- most likely to fail.
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03:30
But in the end, I did okay. So if I can do it, you can do it."
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Ali na kraju sam se snašao.
Tako da ako ja mogu, možeš i ti."
A onda mi je postavila veliko pitanje:
03:35
And then she asked me the big question:
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03:37
"Okay, so what really leads to success?"
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"Ok, šta zaista vodi do uspeha?"
03:40
I said, "Jeez, sorry. I don't know.
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Rekao sam: "Izvini. Ne znam.
03:43
I guess somehow I did it. I don't know how I did it."
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Nekako sam uspeo. Ne znam kako."
03:46
So I get off the plane and go to the TED conference,
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I tako izađem iz aviona i odem na TED konferenciju
03:49
and I'm standing in a room full of extraordinarily successful people
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i stojim tako u prostoriji punoj izvanredno uspešnih ljudi
03:52
in many fields -- business, science, arts,
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u mnogim oblastima - biznis, nauka, umetnost,
03:55
health, technology, the environment --
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zdravstvo, tehnlogija, životna sredina - kada mi sine:
03:57
when it hit me:
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03:58
Why don't I ask them what helped them succeed,
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Zašto ih ne bi pitao šta im je pomoglo da uspeju,
04:01
and find out what really leads to success for everyone?
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kako bih saznao šta zaista vodi do uspeha kod svih nas?
04:04
So I was all excited to get out there and start talking to these great people,
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Bio sam skroz uzbuđen da počnem da razgovaram sa ovim velikim ljudima,
04:08
when the self-doubt set in.
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i onda sam počeo da sumnjam u sebe.
04:10
I mean, why would people want to talk to me?
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Mislim, zašto bi ljudi želeli da pričaju sa mnom?
04:12
I'm not a famous journalist. I'm not even a journalist.
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Ja nisam poznati novinar, ja čak uopšte nisam novinar.
04:16
So I was ready to stop the project before it even began,
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Tako da sam bio spreman da prekinem projekat pre nego što sam ga i započeo,
04:19
when who comes walking towards me but Ben Cohen,
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kada kreće da mi prilazi niko drugi do Ben Koen,
04:22
the famous co-founder of Ben and Jerry's ice cream.
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poznati osnivač sladoleda Ben i Džeri.
04:24
I figured it was now or never.
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Shvatio sam da je trenutak sad ili nikad, i prevazišao sam sumnju u sebe,
04:26
I pushed through the self-doubt,
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04:28
jumped out in front of him, and said,
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skočio pred njega i rekao: "Ben, ja radim na jednom projektu.
04:30
"Ben, I'm working on this project.
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04:31
I don't even know what to ask you,
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Ne znam čak ni šta bih te pitao,
04:33
but can you tell me what helped you succeed?"
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ali možeš li mi reći šta ti je pomoglo da uspeš?"
04:35
He said, "Yeah, sure, come on. Let's go for a coffee."
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Rekao je: "Naravno. Hajdemo na kafu."
04:38
And over coffee and ice cream, Ben told me his story.
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I uz kafu i sladoled, Ben mi je ispričao svoju priču.
04:40
Now here we are over 10 years later,
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I sada smo ovde, 10 godina kasnije,
04:43
and I've interviewed over 500 successful people
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i lično sam intervjuisao preko 500 uspešnih ljudi
04:45
face-to-face, and collected thousands of other success stories.
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i prikupio na hiljade drugih priča o uspehu.
04:49
I wanted to find the common factors for success in all fields,
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Želeo sam da nađem zajedničke činjenice za uspeh u svim oblastima,
04:53
so I had to interview people in careers ranging from A to Z.
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tako da sam morao da intervjuišem ljude sa karijerama od A do Š.
04:57
These are just the careers I interviewed beginning with the letter A,
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Ovu su samo karijere koje sam pokrio koje počinju na slovo A,
05:00
and in most cases more than one person.
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a u većini slučajeva tu je više od jedne osobe.
05:02
I interviewed six successful accountants,
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Intervjuisao sam šest uspešnih računovođa,
05:05
five corporate auditors, five astronauts who had been into space,
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pet korporativnih revizora, pet astronauta koji su bili u svemiru,
05:08
four actors who had won the Academy Award for Best Actor,
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četiri glumca koja su osvojila Oskara za najbolju mušku ulogu,
05:11
three of the world's top astrophysicists,
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tri vodeća svetska astrofizičara,
05:14
six of the world's leading architects
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šest vodećih svetskih arhitekata
05:16
and, oh yeah, four Nobel Prize winners.
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i da, četiri Nobelovca.
05:20
Yeah, I know it doesn't start with A, but it's kind of cool.
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Da, znam da ne počinje na A, ali je ipak nekako kul.
05:23
(Laughter)
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I želim iskreno da se zahvalim
05:24
And I want to say a sincere thanks
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05:26
to all the great people that I've interviewed over the years.
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svim velikim ljudima koje sam intervjuisao tokom godina.
05:29
This really is their story; I'm just the messenger.
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Ovo je zaista njihova priča; ja samo prenosim.
05:33
The really big job was taking all the interviews
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Veliki je posao bio obaviti sve intervjue
05:36
and analyzing them, word by word, line by line,
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i analizirati ih, reč po reč, red po red,
05:39
and sorting them into all the factors that people said helped them succeed.
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i sortirati ih po faktorima za koje su ljudi rekli da su im pomogli da uspeju.
05:43
And then you start to see the big factors that are common to most people's success.
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I onda počinjete da vidite velike faktore
koji su zajednički većini ovih ljudi.
05:47
Altogether, I analyzed and sorted millions of words.
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Sve zajedno sam analizirao i rasporedio milione reči.
05:50
Do you know how much work that is?
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Znate li koliko je to posla?
05:53
That's all I do, day and night -- sort and analyze.
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To je sve što radim, dan - noć - sortiram i analiziram.
05:55
I'll tell you, if I ever get my hands on that kid on the plane --
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Kažem vam, ako se ikada dočepam te klinke u avionu...
05:59
(Laughter)
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U stvari, ako je se ikada dočepam, zahvaliću joj se.
06:00
Actually, if I do, I'll thank her.
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06:02
Because I've never had so much fun and met so many interesting people.
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Jer se nikada nisam bolje zabavio i upoznao toliko zanimljivih ljudi.
06:05
And now, I can answer her question.
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I sada mogu da joj odgovorim na pitanje.
06:08
I discovered the 8 traits successful people have in common,
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Otkrio sam osam osobina koje uspešni ljudi imaju zajedničke,
06:12
or the 8 to be great:
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ili osam za uspeh:
06:14
Love what you do; work really hard;
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Voli ono što radiš; naporno radi;
06:16
focus on one thing, not everything;
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fokusiraj se na jednu stvar, ne na sve;
06:19
keep pushing yourself; come up with good ideas;
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nastavi da guraš sebe napred; imaj dobre ideje;
06:22
keep improving yourself and what you do;
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usavršavaj sebe i ono što radiš;
06:24
serve others something of value, because success isn't just about me, me, me;
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serviraj drugima nešto od značaja, jer uspeh nije samo ja, ja, ja;
06:29
and persist, because there's no overnight success.
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i budi istrajan jer uspeh ne dolazi preko noći.
06:33
Why did I pick these?
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Zašto sam izabrao baš ove?
06:35
Because when I added up all the comments in my interviews,
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Jer kad sam sabrao sve komentare u svojim intervjuima,
06:38
more people said those 8 things helped them
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većina ljudi je rekla da im je ovih osam stvari
06:41
than anything else.
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pomoglo više od svega.
06:42
The eight traits are really the heart of success, the foundation,
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Osam osobina su zaista srž uspeha, osnova,
06:45
and then on top we build the specific skills
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i onda na to gradimo posebne veštine
06:48
that we need for our particular field or career.
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koje su nam potrebne za naše karijere.
06:51
Technical skills, analytical skills, people skills, creative skills --
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Tehničke veštine, analitičke veštine, rad sa ljudima,
kreativne veštine - još mnogo drugih veština možemo da dodamo,
06:56
lots of other skills we can add on top,
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06:58
depending on our field.
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u zavisnosti od naše struke.
07:00
But no matter what field we're in,
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Ali bez obzira koja nam je struka,
07:02
these eight traits will be at the heart of our success.
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ovih osam osobina biće srž našeg uspeha.
07:06
(Applause)
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(Aplauz)
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