How the Band-Aid was invented | Moments of Vision 3 - Jessica Oreck

Kako je izmišljen flaster | Trenuci vizije 3 - Džesika Orek (Jessica Oreck)

Prevodilac: Mile Živković Lektor: Milenka Okuka

In a Moment of Vision...

U Trenutku vizije...

It's the 1920s.

Godine su 1920-te.

Johnson and Johnson is well-established

Džonson i Džonson su postali uspešni

for their production of large, cotton gauze dressings

u proizvodnji velikih zavoja od pamučne gaze,

that are sterile and sealed against germs,

koji su sterilni i zaštićeni od bacila,

a first of its kind.

što je dotad bilo neviđeno.

An employee by the name of Earle Dickson

Radnik po imenu Erl Dikinson,

is recently married to a young, rather accident-prone woman.

nedavno se oženio mladom ženom, priličnom sklonom nezgodama.

Her domestic cuts and burns are too minor for the company's large surgical dressings

Njene posekotine i opekotine premale su za kompanijine velike zavoje,

so Earle, in a moment of vision,

tako da Erl, u trenutku vizije,

cuts a small square of the sterile gauze and secures it to her finger

iseca mali kvadrat sterilne gaze i pričvršćuje ga za njen prst

with an adhesive strip.

koristeći lepljivu traku.

Earle is forced to make so many of these bandages for his clumsy wife,

Erl je primoran da napravi veću količinu ovih zavojčića za svoju smotanu suprugu,

he devises a method for a small production of them.

stoga smišlja metod kako bi proizveo malu količinu njih.

In order to keep the adhesive part from sticking together,

Kako bi sprečio da se lepljivi deo zalepi sam za sebe,

he lines them with a crinoline fabric.

on ga postavlja krinolinom.

Johnson and Johnson begins production of Earle's invention.

Džonson i Džonson počinju sa proizvodnjom Erlovog izuma.

In a brilliant marketing move,

U sjajnom marketinškom potezu,

they distribute, for free, an unlimited number of Band-Aids

oni besplatno dele neograničen broj flastera

to all the Boy Scout Troops across America.

svim mladim izviđačima širom Amerike.

It doesn't take long for them to become a household item.

Nije trebalo dugo da flaster postane obavezan deo svakog domaćinstva.

It is estimated that Johnson and Johnson

Procenjuje se da su Džonson i Džonson

has since made more than 100 billion Band-Aids.

od tada proizveli preko 100 milijardi flastera.