How the Band-Aid was invented | Moments of Vision 3 - Jessica Oreck

Translator: Nika Kotnik Reviewer: Matej Divjak

[V trenutku vizije...]

In a Moment of Vision...

It's the 1920s.

Smo leta 1920.

Johnson and Johnson is well-established

Podjetje Johnson and Johnson je znano

for their production of large, cotton gauze dressings

po proizvodnji velikih bombažnih povojev,

that are sterile and sealed against germs,

ki so sterilni in zaščiteni proti mikrobom,

a first of its kind.

prvih na svetu.

An employee by the name of Earle Dickson

Delavec po imenu Earle Dickson

is recently married to a young, rather accident-prone woman.

se je pred kratkim poročil z mlado žensko, nagnjeno k nesrečam.

Her domestic cuts and burns are too minor for the company's large surgical dressings

Njene domače ureznine in opekline so premajhne za velike kirurške obveze

so Earle, in a moment of vision,

zato Earle, v trenutku vizije,

cuts a small square of the sterile gauze and secures it to her finger

odreže majhen kos sterilne gaze in ga pritrdi na njen prst

with an adhesive strip.

z lepilnim trakom.

Earle is forced to make so many of these bandages for his clumsy wife,

Earle je prisiljen narediti toliko takšnih obližev za svojo nerodno ženo,

he devises a method for a small production of them.

da izumi metodo za njihovo majhno produkcijo.

In order to keep the adhesive part from sticking together,

Da se lepljivi deli ne bi zlepili skupaj,

he lines them with a crinoline fabric.

jih obrobi z blagom za krinoline.

Johnson and Johnson begins production of Earle's invention.

Johnson and Johnson začne s proizvodnjo Earleovega izuma.

In a brilliant marketing move,

V briljantni marketinški potezi

they distribute, for free, an unlimited number of Band-Aids

zastonj podelijo neomejeno količino obližev

vsem skavtom po Ameriki.

to all the Boy Scout Troops across America.

It doesn't take long for them to become a household item.

Ne traja dolgo, da se preselijo v vsako gospodinjstvo.

It is estimated that Johnson and Johnson

Ocenjujejo, da je podjetje Johnson and Johnson od takrat izdelalo

has since made more than 100 billion Band-Aids.

več kot 100 milijard obližev.