How coffee got quicker | Moments of Vision 2 - Jessica Oreck

Prevodilac: Mile Živković Lektor: Milenka Okuka

In a Moment of Vision...

U trenutku vizije...

It's 1849.

Godina je 1849.

William H. Bovee leaves his job at a coffee producer in New York City

Vilijam H. Bovi napušta svoj posao kod proizvođača kafe u Njujorku

to seek his fortune in gold-fevered California.

kako bi potražio svoju sreću u Kaliforniji zahvaćenoj zlatnom groznicom.

But leaving behind the luxuries of the city,

Ali kako je ostavio za sobom gradski luksuz,

Bovee leaves behind a more expedient cup of joe.

Bovi ostavlja za sobom i bržu šoljicu kafe.

Out west, folks are still buying their coffee beans green,

Na zapadu, ljud još uvek kupuju zeleno zrnevlje kafe,

roasting the beans at home,

prže ga kod kuće,

then grinding them with a hand crank,

melju ga ručnim mlinom,

all before actually brewing them.

sve to pre samog kuvanja.

Bovee builds California's first coffee mill,

Bovi pravi prvi mlin kafe u Kaliforniji,

packaging and selling pre-roasted beans.

gde su se pakovala i prodavala unapred pržena zrna kafe.

And in a moment of vision, he takes the process one step farther

U trenutku vizije, on ovaj proces vodi jedan korak dalje,

making his mill the world's first to grind the already roasted beans

i njegov mlin postaje prvi na svetu gde se melje već isprženo zrnevlje

on a large scale,

u velikoj razmeri

then pack them conveniently into small, consumer-friendly tins.

i onda se pakuje u zgodne limene posude.

Only a few years later, however, Bovee tires of the coffee business

Ipak, samo nekoliko godina kasnije, Bovija zamara posao oko kafe

and sells his shares of the company to a young employee: James Folger.

i prodaje svoje deonice u kompaniji mladom radniku, Džejmsu Folgeru.

Folger changes the name and grows the company to a nationwide brand,

Folger menja ime i razvija kompaniju u nacionalni brend,

jumpstarting a race to find the quickest, easiest way to that morning caffeine fix.

pokrenuvši trku da se pronađe najbrži i najlakši način

da se dođe do jutarnjeg kofeina.

For the 64% of Americans that drink coffee daily,

Za 64% Amerikanaca koji svakodnevno piju kafu,

an expedient cup is practically essential.

šoljica na brzinu je praktično neophodna.