How coffee got quicker | Moments of Vision 2 - Jessica Oreck

Prevoditelj: Ivan Stamenković Recezent: Igor Pureta

In a Moment of Vision...

U Trenutcima vizije...

It's 1849.

1849..-ta je.

William H. Bovee leaves his job at a coffee producer in New York City

William H. Bovee odlazi s posla u proizvodnji kave u New York Cityu

to seek his fortune in gold-fevered California.

kako bi potražio svoju sreću u Kaliforniji koju trese zlatna groznica.

But leaving behind the luxuries of the city,

Ostavljajući luksuz grada,

Bovee leaves behind a more expedient cup of joe.

Bovee ostavlja iza sebe brzu šalicu kave.

Out west, folks are still buying their coffee beans green,

Na zapadu, ljudi su još kupovali zelena zrna kave,

roasting the beans at home,

i pekli su ih u svojim domovima,

then grinding them with a hand crank,

a potom ih ručno mljeli,

all before actually brewing them.

prije nego su ih počeli kuhati.

Bovee builds California's first coffee mill,

Bovee je izgradio prvi mlin za kavu u Kaliforniji,

packaging and selling pre-roasted beans.

pakirajući i prodavajući već ispečeno zrnje.

And in a moment of vision, he takes the process one step farther

I u trenutku vizije, on proces pomiče korak naprijed

making his mill the world's first to grind the already roasted beans

meljući u mlinu već pečeno zrnje,

on a large scale,

u velikom razmjeru,

then pack them conveniently into small, consumer-friendly tins.

a potom ih pakira u konzerve koje su prikladne za prodaju.

Only a few years later, however, Bovee tires of the coffee business

Samo nekoliko godina nakon toga, Bovee se umorio od posla s kavom

and sells his shares of the company to a young employee: James Folger.

i prodaje svoj udio u poduzeću mlađem zaposleniku: Jamesu Folgeru.

Folger changes the name and grows the company to a nationwide brand,

Folger mjenja ime i razvija tvrtku u nacionalni brand,

jumpstarting a race to find the quickest, easiest way to that morning caffeine fix.

pokrećući utrku za najbrži, najlakši način za dobivanje jutarnjeg kofeina.

For the 64% of Americans that drink coffee daily,

Za 64% Amerikanaca koji svakog dana piju kavu,

an expedient cup is practically essential.

brza šalica je gotovo nužna.