How coffee got quicker | Moments of Vision 2 - Jessica Oreck

譯者: 祝禎 張 審譯者: SF Huang

In a Moment of Vision...

靈光乍現......

It's 1849.

這是1849年。

William H. Bovee leaves his job at a coffee producer in New York City

威廉‧博維離開位於紐約市 咖啡製造商的工作後，

to seek his fortune in gold-fevered California.

前往加州去追尋他的滔金夢。

But leaving behind the luxuries of the city,

但離開了這個奢華的城市，

Bovee leaves behind a more expedient cup of joe.

也意味著博維 無法喝到更便利的咖啡。

Out west, folks are still buying their coffee beans green,

在西部， 人們依舊購買生的咖啡豆，

roasting the beans at home,

在家自己烘烤，

then grinding them with a hand crank,

並用手動的磨豆機研磨，

all before actually brewing them.

完成以上這些步驟後， 才能開始烹煮咖啡。

Bovee builds California's first coffee mill,

博維建立加州第一座 咖啡研磨廠，

packaging and selling pre-roasted beans.

包裝和銷售已烘焙好的咖啡豆。

And in a moment of vision, he takes the process one step farther

靈機一動，他進一步將工廠

making his mill the world's first to grind the already roasted beans

打造為全世界第一座大規模

研磨已烘焙咖啡豆的工廠，

on a large scale,

then pack them conveniently into small, consumer-friendly tins.

並分裝成小鋁罐 便利消費者使用。

Only a few years later, however, Bovee tires of the coffee business

然而，才沒幾年， 博維就厭倦了咖啡這個行業，

and sells his shares of the company to a young employee: James Folger.

把他的股分賣給公司的年輕員工： 詹姆斯‧福爾傑。

Folger changes the name and grows the company to a nationwide brand,

福爾傑更改了公司名稱， 將其發展為全國著名的品牌，

jumpstarting a race to find the quickest, easiest way to that morning caffeine fix.

並研發出最簡便的咖啡沖泡法， 以滿足晨起人們的咖啡癮。

For the 64% of Americans that drink coffee daily,

對於64%每天 喝咖啡的美國人而言，

an expedient cup is practically essential.

一杯便利的咖啡是不可或缺的。