How coffee got quicker | Moments of Vision 2 - Jessica Oreck

Translator: Nika Kotnik Reviewer: Matej Divjak

In a Moment of Vision...

V trenutku vizije...

It's 1849.

Smo leta 1849.

William H. Bovee leaves his job at a coffee producer in New York City

William H. Bovee pusti službo pri proizvajalcu kave v New York Cityju,

to seek his fortune in gold-fevered California.

da bi našel bogastvo v Kaliforniji sredi zlate mrzlice.

But leaving behind the luxuries of the city,

A ko je zapustil razkošja mesta,

Bovee leaves behind a more expedient cup of joe.

je Bovee pustil za seboj bolj prikladno skodelico kave.

Out west, folks are still buying their coffee beans green,

Na zahodu še vedno kupujejo zrna kave zelena,

roasting the beans at home,

jih pražijo doma,

then grinding them with a hand crank,

in jih nato ročno zmeljejo,

all before actually brewing them.

preden dejansko skuhajo kavo.

Bovee builds California's first coffee mill,

Bovee zgradi prvi mlin za kavo v Kaliforniji,

packaging and selling pre-roasted beans.

ki pakira in prodaja že pražena zrna.

And in a moment of vision, he takes the process one step farther

In v trenutku vizije gre s procesom še korak dlje

making his mill the world's first to grind the already roasted beans

in prvi na svetu v svojem mlinu melje že pražena zrna

on a large scale,

v velikih količinah,

then pack them conveniently into small, consumer-friendly tins.

in jih zapakira v prikladne, uporabniku prijazne kovinske škatlice.

Only a few years later, however, Bovee tires of the coffee business

Že čez nekaj let pa se Bovee naveliča posla s kavo

and sells his shares of the company to a young employee: James Folger.

in proda svoj delež podjetja mlademu delavcu: James Folgerju.

Folger spremeni ime in podjetje zraste v vsedržavno podjetje,

Folger changes the name and grows the company to a nationwide brand,

jumpstarting a race to find the quickest, easiest way to that morning caffeine fix.

in s tem začne dirko za najhitrejšim, najlažjim načinom za prvo dozo kofeina.

For the 64% of Americans that drink coffee daily,

Ker 64 % Američanov pije kavo vsak dan,

an expedient cup is practically essential.

je primerna skodelica kave praktično nujna.