How smudge-proof lipstick was invented | Moments of Vision 6 - Jessica Oreck

Translator: Nika Kotnik Reviewer: Matej Divjak

In a Moment of Vision...

[V trenutku vizije...]

It's the 1940's.

Smo leta 1940.

The world is at war,

Svet je v vojni,

and for the first time in American history,

in prvič v ameriški zgodovini,

women are joining the full-time work force in droves.

se ženske trumoma pridružujejo delovni sili.

An organic chemist by the name of Hazel Bishop

Organska kemičarka po imenu Hazel Bishop

is in the midst of designing aircraft fuel for different oil companies.

je sredi ustvarjanja letalskega goriva za različne naftne družbe.

But her true interests lie elsewhere.

A njen pravi interes leži drugje.

The influx of women in the workforce

Poplava žensk v delovni sili

ni spremenila plehkih pričakovanj družbe

hasn't changed the superficial expectations of society,

in od žensk pričakujejo, da so na delu urejene,

and working women are expected to look well-groomed

no matter their trade.

ne glede na poklic.

Bishop is sick of having to take time to powder her nose

Bishop je sita tega, da si mora vzeti čas za pudranje nosu

and reapply her lipstick.

in popravljanje šminke.

Although the FDA has already begun regulating cosmetics,

Čeprav je FDA začela regulirati kozmetiko,

various ingredients in lipsticks can be detrimental to lip health.

so lahko različne sestavine v šminkah zelo slabe za ustnice.

The bromo acid stains used to maintain color in most lipsticks

Barvila bromovih kislin, ki jih uporabljajo za barvilo v večini šmink,

are terribly drying.

zelo izsušijo ustnice.

Bishop spends her spare time working with stains and dyes,

Bishop v prostem času dela z barvili in barvami,

meša olja

mixing oils,

in eksperimentira s staljenim voskom.

and experimenting with molten wax.

In a moment of vision and after years of hard work,

V trenutku vizije, in po letih trdega dela,

Bishop introduces one of the first smudge-proof, long-lasting,

Bishop predstavi eno izmed prvih dolgotrajnih šmink, ki se ne brišejo,

working woman's lipsticks

za zaposleno žensko,

that doesn't just tint the lips,

ki ne samo obarva ustnice,

but also keeps them healthy and moisturized.

ampak jih tudi ohranja zdrave in navlažene.

Marketed as the only kissable lipstick, Bishop's product takes off

Oglaševana kot edina šminka za poljubljanje, Bishopin izdelek uspe

in nedolgo za tem njeni tekmeci šminko ne samo kopirajo,

and it isn't long before rival companies are not just replicating the lipstick

but creating other, more practical cosmetics.

ampak ustvarjajo drugo, bolj praktično kozmetiko.

Today, lip cosmetics are a billion dollar industry.

Danes so ličila za ustnice industrija vredna milijarde dolarjev.