How smudge-proof lipstick was invented | Moments of Vision 6 - Jessica Oreck

309,399 views ・ 2016-12-06

TED-Ed


Za predvajanje videoposnetka dvakrat kliknite na spodnje angleške podnapise.

Translator: Nika Kotnik Reviewer: Matej Divjak
00:06
In a Moment of Vision...
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[V trenutku vizije...]
00:12
It's the 1940's.
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Smo leta 1940.
00:14
The world is at war,
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Svet je v vojni,
00:15
and for the first time in American history,
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in prvič v ameriški zgodovini,
00:17
women are joining the full-time work force in droves.
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se ženske trumoma pridružujejo delovni sili.
00:22
An organic chemist by the name of Hazel Bishop
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Organska kemičarka po imenu Hazel Bishop
00:24
is in the midst of designing aircraft fuel for different oil companies.
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je sredi ustvarjanja letalskega goriva za različne naftne družbe.
00:29
But her true interests lie elsewhere.
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A njen pravi interes leži drugje.
00:32
The influx of women in the workforce
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Poplava žensk v delovni sili
ni spremenila plehkih pričakovanj družbe
00:34
hasn't changed the superficial expectations of society,
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in od žensk pričakujejo, da so na delu urejene,
00:37
and working women are expected to look well-groomed
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00:39
no matter their trade.
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ne glede na poklic.
00:42
Bishop is sick of having to take time to powder her nose
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Bishop je sita tega, da si mora vzeti čas za pudranje nosu
00:45
and reapply her lipstick.
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in popravljanje šminke.
00:48
Although the FDA has already begun regulating cosmetics,
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Čeprav je FDA začela regulirati kozmetiko,
00:51
various ingredients in lipsticks can be detrimental to lip health.
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so lahko različne sestavine v šminkah zelo slabe za ustnice.
00:56
The bromo acid stains used to maintain color in most lipsticks
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Barvila bromovih kislin, ki jih uporabljajo za barvilo v večini šmink,
01:00
are terribly drying.
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zelo izsušijo ustnice.
01:02
Bishop spends her spare time working with stains and dyes,
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Bishop v prostem času dela z barvili in barvami,
meša olja
01:06
mixing oils,
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in eksperimentira s staljenim voskom.
01:07
and experimenting with molten wax.
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01:10
In a moment of vision and after years of hard work,
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V trenutku vizije, in po letih trdega dela,
01:14
Bishop introduces one of the first smudge-proof, long-lasting,
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Bishop predstavi eno izmed prvih dolgotrajnih šmink, ki se ne brišejo,
01:18
working woman's lipsticks
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za zaposleno žensko,
01:20
that doesn't just tint the lips,
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ki ne samo obarva ustnice,
01:22
but also keeps them healthy and moisturized.
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ampak jih tudi ohranja zdrave in navlažene.
01:26
Marketed as the only kissable lipstick, Bishop's product takes off
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Oglaševana kot edina šminka za poljubljanje, Bishopin izdelek uspe
in nedolgo za tem njeni tekmeci šminko ne samo kopirajo,
01:31
and it isn't long before rival companies are not just replicating the lipstick
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01:35
but creating other, more practical cosmetics.
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ampak ustvarjajo drugo, bolj praktično kozmetiko.
01:40
Today, lip cosmetics are a billion dollar industry.
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Danes so ličila za ustnice industrija vredna milijarde dolarjev.
O tej spletni strani

Na tem mestu boste našli videoposnetke na YouTubu, ki so uporabni za učenje angleščine. Ogledali si boste lekcije angleščine, ki jih poučujejo vrhunski učitelji z vsega sveta. Z dvoklikom na angleške podnapise, ki so prikazani na vsaki strani z videoposnetki, lahko predvajate videoposnetek od tam. Podnapisi se pomikajo sinhronizirano s predvajanjem videoposnetka. Če imate kakršne koli pripombe ali zahteve, nam pišite prek tega obrazca za stike.

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