How smudge-proof lipstick was invented | Moments of Vision 6 - Jessica Oreck

Prevoditelj: Ivan Stamenković Recezent: Igor Pureta

In a Moment of Vision...

U Trenutku vizije...

It's the 1940's.

1940-te su.

The world is at war,

Svijet je u ratu,

and for the first time in American history,

i prvi put u američkoj povijesti,

women are joining the full-time work force in droves.

žene se pridružuju radnoj snazi.

An organic chemist by the name of Hazel Bishop

Organska kemičarka imena Hazel Bishop

is in the midst of designing aircraft fuel for different oil companies.

je usred dizajniranja goriva za avione za različita naftna poduzeća,

But her true interests lie elsewhere.

ali njen pravi interes je drugdje.

The influx of women in the workforce

Priljev žena u radnu snagu

hasn't changed the superficial expectations of society,

nije promijenio površna očekivanja društva,

and working women are expected to look well-groomed

i žene koje rade moraju izgledati uređeno,

no matter their trade.

bez obzira što rade.

Bishop is sick of having to take time to powder her nose

Bishop je sita uzimanja pauza da bi napudrala nos

and reapply her lipstick.

i ponovno nanijela ruž.

Although the FDA has already begun regulating cosmetics,

Iako je FDA već počela nadzirati kozmetiku

various ingredients in lipsticks can be detrimental to lip health.

različiti sastojci u ruževima mogu biti loši za zdravlje usana.

The bromo acid stains used to maintain color in most lipsticks

Mrlje bromne kiseline koje se koriste za održavanje boje

are terribly drying.

jako isušuju.

Bishop spends her spare time working with stains and dyes,

Bishop u slobodno vrijeme radi s mrljama i bojama,

mixing oils,

miješajući ulja,

and experimenting with molten wax.

i eksperimentirajući s topljenim voskom.

In a moment of vision and after years of hard work,

U trenutku vizije, i nakon godina teškog rada,

Bishop introduces one of the first smudge-proof, long-lasting,

Bishop je uvela prvi dugotrajni ruž

working woman's lipsticks

koji ne ostavlja mrlje za žene koje rade,

that doesn't just tint the lips,

koji ne samo boja usne,

but also keeps them healthy and moisturized.

već ih održava zdravima i vlažnima.

Marketed as the only kissable lipstick, Bishop's product takes off

Reklamiran kao jedini ruž koji možete ljubiti, proizvod postaje popularan

and it isn't long before rival companies are not just replicating the lipstick

i nedugo zatim konkurencija ne samo da replicira ruž,

but creating other, more practical cosmetics.

već stvara drugu, praktičniju kozemtiku.

Today, lip cosmetics are a billion dollar industry.

Danas, kozmetika usana je industrija vrijedna milijarde.