How smudge-proof lipstick was invented | Moments of Vision 6 - Jessica Oreck

譯者: Helen Chang 審譯者: S Sung

In a Moment of Vision...

《遠見的瞬間……》

It's the 1940's.

1940 年代正值世界大戰

The world is at war,

and for the first time in American history,

美國有史以來首次

women are joining the full-time work force in droves.

婦女加入全職的生產工作

An organic chemist by the name of Hazel Bishop

一位名為黑柔·畢徐的有機化學家

is in the midst of designing aircraft fuel for different oil companies.

正為不同的石油公司設計飛機燃料

But her true interests lie elsewhere.

但她的興趣另有所屬

The influx of women in the workforce

大量婦女勞動力的湧入

hasn't changed the superficial expectations of society,

並未改變社會對於外表的期待

and working women are expected to look well-groomed

不論她們從事什麼工作 職業婦女都必需看起來清爽整潔

no matter their trade.

Bishop is sick of having to take time to powder her nose

畢徐不耐煩時時需要 在鼻頭上撲粉和補擦口紅

and reapply her lipstick.

Although the FDA has already begun regulating cosmetics,

雖然當時美國食品藥品監督管理局 已經開始系統化地管理化妝品

various ingredients in lipsticks can be detrimental to lip health.

但是口紅裡含有各種 可能有害唇部健康的成分

The bromo acid stains used to maintain color in most lipsticks

而且大多數用來維持口紅色澤的 溴乙酸使嘴唇非常地乾燥

are terribly drying.

Bishop spends her spare time working with stains and dyes,

畢徐在公餘之暇研究色澤 染料、混合油

mixing oils,

and experimenting with molten wax.

和做融蠟的實驗

In a moment of vision and after years of hard work,

她的遠見和多年的努力

Bishop introduces one of the first smudge-proof, long-lasting,

畢徐推出第一款不暈色又持久的

working woman's lipsticks

職業婦女用唇膏

that doesn't just tint the lips,

不僅潤色嘴唇

but also keeps them healthy and moisturized.

還維持它們的健康和保持濕潤

Marketed as the only kissable lipstick, Bishop's product takes off

畢徐這款主打 親吻不會掉色的口紅銷售長紅

and it isn't long before rival companies are not just replicating the lipstick

不久後競爭對手公司也跟進

他們不只複製口紅

but creating other, more practical cosmetics.

還創造其他更實用的化妝品

Today, lip cosmetics are a billion dollar industry.

今天，唇化妝品已是個 市值十億美元的產業