How smudge-proof lipstick was invented | Moments of Vision 6 - Jessica Oreck

翻译人员: Qiushuang Xu 校对人员: Wanling Wang

In a Moment of Vision...

在这一视觉的瞬间……

It's the 1940's.

这是40年代。

The world is at war,

世界正处于战争，

and for the first time in American history,

而在美国历史的上第一次，

women are joining the full-time work force in droves.

女人陆陆续续加入了全职劳动力。

An organic chemist by the name of Hazel Bishop

一位名叫哈塞尔·毕晓普的有机化学家

is in the midst of designing aircraft fuel for different oil companies.

为不同的石油公司设计航空燃料。

But her true interests lie elsewhere.

但是她真正的兴趣是在别处。

The influx of women in the workforce

加入劳动力的女性大军

hasn't changed the superficial expectations of society,

并没有改变社会对她们的肤浅期望，

and working women are expected to look well-groomed

工作的女性被期望梳洗整洁，

no matter their trade.

无论她们从事的是什么行业。

Bishop is sick of having to take time to powder her nose

毕晓普受够了花时间给她的鼻子擦粉

and reapply her lipstick.

和补擦口红。

Although the FDA has already begun regulating cosmetics,

尽管已经食品药物管理局开始监管化妆品，

various ingredients in lipsticks can be detrimental to lip health.

口红中的各种原料可能会对嘴唇健康不利。

The bromo acid stains used to maintain color in most lipsticks

过去大多数口红中用于保持颜色的溴酸

are terribly drying.

非常干燥。

Bishop spends her spare time working with stains and dyes,

毕晓普在空闲时间研究染色剂和染料，

mixing oils,

与油混合，

and experimenting with molten wax.

并用熔化的蜡做实验。

In a moment of vision and after years of hard work,

经过多年努力，

Bishop introduces one of the first smudge-proof, long-lasting,

毕晓普发明了第一支防晕染、持久的

working woman's lipsticks

工作女性的口红。

that doesn't just tint the lips,

它不止给嘴唇上色，

but also keeps them healthy and moisturized.

还会保持嘴唇健康湿润。

Marketed as the only kissable lipstick, Bishop's product takes off

定位为唯一可亲吻的口红，毕晓普的产品很成功。

and it isn't long before rival companies are not just replicating the lipstick

竞争企业很快就复制了这款口红，

but creating other, more practical cosmetics.

甚至还创造了其他更实用的化妆品。

Today, lip cosmetics are a billion dollar industry.

如今，口红产业是价值亿万元的产业。