Why you should shop at your local farmers market | Mohammad Modarres

66,611 views ・ 2019-10-24

TED


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翻译人员: psjmz mz 校对人员: Meng Xiang
00:13
It's been about a decade since the last financial crisis,
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距离上次金融危机已经过去了10年,
00:16
yet this industry has never been bigger.
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然而,这个行业的规模 却没有丝毫增长。
00:19
Legislation that was meant to better regulate its largest players
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旨在更好监管最大参与者的立法
00:23
has hurt its smaller ones,
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反而伤害了较小的参与者,
00:24
resulting in most of the industry's assets to be controlled by the top one percent.
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导致行业的大部分资产都 被前1%的公司控制。
00:30
They've become too big to fail.
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它们的规模太大了, 倒闭几乎是不可能的事。
00:33
I'm not referring to big banks,
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我所指的不是大银行,
00:35
but the world of Big Agriculture.
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而是大农业世界。
00:39
As a public health practitioner
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作为一名曾与卢旺达
00:40
who has worked with small-scale farmers in Rwanda
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的小农户共事 的公共卫生从业人员,
00:43
and now as a small food business owner
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并且现在作为一名处于
00:46
who sits at the intersection between our consumers and producers,
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消费者和生产者之间的十字路 的小型食品企业所有者,
00:50
I've been exposed to one of the most
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我接触的是世界上
00:51
ecologically and economically intensive industries in the world,
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最生态密集和经济密集的行业之一。
00:55
and throughout my work,
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在工作中,
00:56
I've witnessed a chilling irony.
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我目睹了一个让人 不寒而栗的讽刺现实。
00:59
Our farmers, who feed our communities, cannot afford the very foods they grow.
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我们的农民,养活我们社区的人, 买不起他们自己种植的食物。
01:06
Today, a handful of corporations continue to consolidate
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今天,一些公司持续地吞并
01:10
the entire food supply chain,
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整个食物供应链,
01:13
from the intellectual property of seeds to produce and livestock
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从生产种子的知识产权到牲畜,
01:16
all the way to the financial institutions who lend to these farmers.
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一直到为这些农民提供贷款的金融机构。
01:21
And the recent results have been rising bankruptcies for family farms
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最近我们可以看到的所导致 的结果是,越来越多的家庭农场破产,
01:25
and little control for those who are just trying to survive in the industry.
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而那些只想在这个行业生存下去 的人对一切则几乎没有控制力。
01:30
Left unchecked, we will head into another economic collapse,
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如果任其发展,我们将面临 跟1980年的农业危机很相似的
01:35
one very similar to the farm crisis of the 1980s,
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另一场经济崩溃。
01:38
when commodity market prices crashed,
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当商品市场价格暴跌时,
01:40
interest rates doubled,
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利率翻倍,
01:42
and many farmers lost everything.
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很多农民失去了他们的一切 。
01:45
Fortunately, there's a very simple, three-part solution
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幸运的是,这里有个非常简单 的三步的解决方案,
01:50
you can be part of right now
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你现在就可以参与进来,
01:52
to help us transform our food industry from the bottom up.
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帮助我们从底层向上 改革我们的食品工业。
01:58
Step one: shop at your local farmers markets.
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第一步:在本地农贸市场购物。
02:03
Buying from your local market
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从本地市场购买农产品
02:04
and subscribing to a community-supported agricultural produce box,
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并订购社区支农箱
02:09
better known as a CSA,
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——更广为人知地被叫做CSA,
02:11
may be the single greatest purchasing decision you can make
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也许是作为今天的消费者的你能做的
02:14
as a consumer today.
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最大的一个购买决定。
02:16
Last year, American farmers made the least they have
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去年,美国农民的收入是
02:19
in almost three decades,
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近三十年来最低的,
02:21
because they now own fewer parts of the supply chain
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因为他们现在拥有的供应链环节
02:24
than ever before.
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比过去少多了。
02:27
Under exclusive contracts with Big Ag and big box stores,
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在与大公司和超级卖场签订的独家合同中,
02:30
farmers are not offered a fair price for their goods.
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农民的商品无法得到公平的价格。
02:34
In fact, the average farmer in America
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事实上,美国农民平均只能
02:37
makes less than 15 cents of every dollar on a product that you purchase at a store.
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从你在商店购买的1美元产品中 赚得不到15美分。
02:44
On the other hand, farmers who sell their goods at a farmers market
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但是,在农贸市场卖掉他们商品的农民,
02:48
take home closer to 90 cents of every dollar.
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能在每1美元中带回家90美分。
02:52
But beyond taking home a larger share,
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但除了带回家更高比例的钱外,
02:55
farmers use markets as an opportunity
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农民可以利用农贸市场
02:57
to cultivate the next generation of agriculturalists
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作为一个培养下一代
03:00
who shepherd our farmlands and our pastures.
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负责管理我们农田 和牧场的务农者的机会。
03:03
In our fight against climate change, we need them now more than ever
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在我们与气候变化的对抗中, 我们远比过去更需要他们,
03:07
to promote and preserve diverse land use.
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以促进和保持多样化的土地使用。
03:10
When multigenerational farms are lost to Big Ag consolidation,
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当聚居型农场被大型农业合并取代时,
03:14
our communities suffer in countless ways.
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我们的社区遭受了无数的苦难。
03:17
Rural America has now jumped above the national average in violent crime.
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美国农村的暴力犯罪已经 超过全国平均水平。
03:23
Three out four farmworkers surveyed have been directly impacted
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接受调查的农场工人中有3/4直接受到
03:26
by our opioid epidemic.
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阿片类药物流行的影响。
03:28
Now oftentimes disguised as accidents,
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现在经常被伪装成事故 的农民自杀案件
03:31
farmer suicide is now on the rise.
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数量正在上升。
03:35
Step two: shop at your local farmers markets.
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第二步:在本地农贸市场购物。
03:40
(Laughter)
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(笑声)
03:43
Produce from a large retail store is harvested before it's ripe
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为大型零售商店生产的产品都 是在成熟前就已经被收割,
03:47
to travel more than a thousand miles before it ultimately sits on your shelf
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整个运输距离超过1千多英里, 他们大概需要两周
03:51
roughly two weeks later.
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才能到达你面前的货物架上。
03:53
Alternatively, because most farmers markets
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反观,因为大部分农贸市场
03:55
have proximity and production requirements,
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都有邻近性和生产需求,
03:58
farmers travel less than 50 miles to offer you local produce
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农民只需要走不到50英里, 就可以在产生最少包装废物的情况下
04:03
with minimal packaging waste.
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为你提供本地出产的农产品。
04:06
With the advent of online grocers and trending meal kits,
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随着在线杂货店和流行餐包的出现,
04:11
consumers are increasingly disconnected
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消费者越来越与
04:13
with their farmers and the economics of food production.
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农民和粮食生产经济脱节。
04:16
Since the rise of the smartphone revolution,
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自从智能手机革命兴起后,
04:19
direct-to-consumer goods have stagnated.
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直接面向消费者的商品已经停滞。
04:24
While local and sustainable foods have been trending for almost a decade,
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虽然本地的和可持续的食品 已经流行了近10年,
04:29
terms like "healthy" and "natural"
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但是像“健康”和“天然”这样的词
04:31
have no legal framework in the United States.
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在美国没有法律框架。
04:34
Your best bet for fresh, nutrient-rich foods
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你最好的选择当然是真正 新鲜,营养丰富的食物,
04:38
without the marketing jargon?
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而不仅仅是这样的营销术语吧?
04:40
Go to your farmers market.
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那么,去农贸市场购物吧。
04:42
Buying local is not a new idea,
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在本地农贸市场购买农产品 并不是个新主意,
04:45
but turning it into a habit in today's world still is.
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但是,把它变成习惯 在今天仍然是新鲜的。
04:49
If we want to avoid the high costs of cheap food,
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如果我们想要避免本应廉价 的食物变得成本高昂,
04:53
protect our environment,
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保护我们的环境,
04:54
rebuild our communities
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重建我们的社区,
04:57
and save our farmers -- literally --
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并拯救我们的农民吧——不夸张地说——
05:01
we're going to need to vote with our food purchases.
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我们得用我们自己的方式,也就是 购买食物,来出一份自己的力。
05:05
The success of our food systems is directly attached to us.
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饮食系统成功与否跟我们息息相关。
05:09
If we want to break up Big Ag's hold on our food supply chain,
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如果我们想要打破农业巨头 对我们食物供应链的掌控,
05:14
then we're going to need to connect with our farmers.
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那么我们就需要跟农民建立连接。
05:17
We're going to need to rebuild relationships
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我们需要与为我们提供
05:20
with the hands that feed us three times a day.
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一日三餐的双手重建联系,
05:24
Plus, two more for snacks.
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再加上多的两份零食。
05:27
Come on.
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来吧。
05:30
With a government online database of more than 8,600 farmers markets
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政府的在线数据显示
全国有8600个农贸市场,
05:35
across the country,
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05:36
you can easily find the nearest one to you.
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你可以轻松找到离你最近的。
05:39
Just think of yourself as an investor in food,
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只需把你自己想成一个食品的投资者,
05:43
where your purchasing power helps create a more equitable society for everyone.
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在那儿,你的购买力可以帮助创造 一个对每个人更平等的社会。
05:48
Oh!
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哦!
05:49
Almost forgot step three,
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差点忘记第三步了。
05:52
which may surprise you:
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这可能也会让你们惊讶:
05:55
shop at your local farmers markets.
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在本地农贸市场购买。
05:57
(Laughter)
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(笑声)
05:58
Thank you.
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谢谢。
06:00
(Applause)
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(鼓掌)
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