How one tweet can ruin your life | Jon Ronson

Prevodilac: Aleksandra Krstić Lektor: Mile Živković

In the early days of Twitter, it was like a place of radical de-shaming.

U ranim danima Tvitera to je bilo mesto javnog oslobađanja od stida.

People would admit shameful secrets about themselves,

Ljudi bi otkrivali svoje prljave tajne,

and other people would say, "Oh my God, I'm exactly the same."

a onda bi drugi komentarisali: "Gospode, takav je slučaj i sa mnom."

Voiceless people realized that they had a voice,

Ljudi bez prava na glas su ga dobili

and it was powerful and eloquent.

i taj glas je bio moćan i obrazložan.

If a newspaper ran some racist or homophobic column,

Ako bi novina objavila neki rasistički ili homofobni članak,

we realized we could do something about it.

bilo je jasno da možemo da reagujemo.

We could get them.

Mogli smo da ih ukebamo.

We could hit them with a weapon that we understood but they didn't --

Mogli smo da ih pobedimo oružjem koje oni nisu razumevali ali mi jesmo,

a social media shaming.

izlaganje sramu preko društvenih medija.

Advertisers would withdraw their advertising.

Reklamne kompanije bi povlačile svoje reklame.

When powerful people misused their privilege,

Kada bi moćni ljudi zloupotrebljavali svoj status,

we were going to get them.

mi smo tu da ih ukebamo.

This was like the democratization of justice.

To je bilo kao demokratizovanje pravde.

Hierarchies were being leveled out.

Hijerarhija je bila izjednačena.

We were going to do things better.

Mi bismo postupili bolje.

Soon after that, a disgraced pop science writer called Jonah Lehrer --

Ne mnogo posle toga, neprihvaćeni pisac popularne nauke, Džona Lerer,

he'd been caught plagiarizing and faking quotes,

uhvaćen je kako falsifikuje i krade tekstove,

and he was drenched in shame and regret, he told me.

i našao se u moru srama i kajanja, kako reče.

And he had the opportunity

Imao je priliku

to publicly apologize at a foundation lunch.

da se javno izvini na ručku organizacija.

This was going to be the most important speech of his life.

To je trebalo da bude najvažniji govor u njegovom životu.

Maybe it would win him some salvation.

Možda bi time obezbedio sebi spas.

Znao je pre nego što je stigao

He knew before he arrived

that the foundation was going to be live-streaming his event,

da će organizacija prenositi uživo taj događaj,

but what he didn't know until he turned up,

ali nije znao da će postaviti

was that they'd erected a giant screen Twitter feed right next to his head.

ogroman ekran sa komentarima sa Tvitera iza.

(Laughter)

(Smeh)

Another one in a monitor screen in his eye line.

Drugi ekran, u visini njegovih očiju.

I don't think the foundation did this because they were monstrous.

Ne verujem da je organizacija ovo uradila jer je čudovišna,

I think they were clueless: I think this was a unique moment

rekao bih da nemaju pojma: to je bio, verujem, jedinstveni momenat

when the beautiful naivety of Twitter

kada je simpatična naivnost Tvitera

was hitting the increasingly horrific reality.

pogodila klimaks užasa realnosti.

And here were some of the Tweets that were cascading into his eye line,

Eve nekih od tvitova koji su iskakali u visini njegovog pogleda

as he was trying to apologize:

dok je on pokušavao da se opravda:

"Jonah Lehrer, boring us into forgiving him."

"Džona Lerer, muči nas dosadom da bi mu oprostili."

(Laughter)

(Smeh)

And, "Jonah Lehrer has not proven that he is capable of feeling shame."

"Džona Lerer nije još dokazao da je u stanju da se postidi."

That one must have been written by the best psychiatrist ever,

Ovaj mora da je napisao neki vrhunski psihijatar,

to know that about such a tiny figure behind a lectern.

koji je uspeo da provali kakva je to osoba koja se krije iza pisaćeg stola.

And, "Jonah Lehrer is just a frigging sociopath."

I još: "Džon Lerer je samo prokleti sociopata."

That last word is a very human thing to do, to dehumanize the people we hurt.

To je tipično kada želimo da napravimo bezličnim ljude koje povređujemo.

It's because we want to destroy people but not feel bad about it.

To je zato što želimo da uništimo ljude a da se ne osećamo loše povodom toga.

Imagine if this was an actual court,

Zamislita da je to bila prava sudnica,

and the accused was in the dark, begging for another chance,

optuženi je u mraku, moli za još jednu šansu,

and the jury was yelling out,

a sudija se dernja:

"Bored! Sociopath!"

"Dosadnjaković! Sociopata!"

(Laughter)

(Smeh)

You know, when we watch courtroom dramas, we tend to identify

Kada pratimo sudske drame mi se identifikujemo

with the kindhearted defense attorney,

sa velikodušnim advokatom odbrane

but give us the power, and we become like hanging judges.

ali ako nam se samo da moć, mi postajemo dželati.

Power shifts fast.

Moć se brzo prebacuje.

We were getting Jonah because he was perceived to have misused his privilege,

Mi se svetimo Džoni, jer je naizgled zloupotrebio svoje privilegije,

but Jonah was on the floor then, and we were still kicking,

ali on je u toj prilici bio posrnuo, a mi smo nastavili da ga udaramo

and congratulating ourselves for punching up.

i bili ponosni na sebe što ga mlatimo.

And it began to feel weird and empty when there wasn't a powerful person

Postaje, međutim, isprazno kad to više nije ta moćna osoba

who had misused their privilege that we could get.

koja je zloupotrebila svoje privilegije kojoj se svetimo.

A day without a shaming began to feel like a day

Dan kada ne posramimo nekog počinje da biva

picking fingernails and treading water.

kao presipanje iz šupljeg u prazno.

Let me tell you a story.

Dozvolite mi da vam ispričam priču.

It's about a woman called Justine Sacco.

To je priča o ženi zvanoj Džastin Sako.

She was a PR woman from New York with 170 Twitter followers,

Ona je radila na javnim odnosima u Njujorku, sa 170 pratioca na Tviteru.

and she'd Tweet little acerbic jokes to them,

Tvitovala je neslane šale,

like this one on a plane from New York to London:

kao recimo ova, za vreme leta iz Njujorka za London:

[Weird German Dude: You're in first class. It's 2014. Get some deodorant."

"Čudni Nemac: U prvoj si klasi, čoveče, i 2014. je godina, kupi sebi dezodorans.

-Inner monologue as inhale BO. Thank god for pharmaceuticals.]

Pričam sama sa sobom dok udišem smrad. Hvala bogu za apoteke."

So Justine chuckled to herself, and pressed send, and got no replies,

Smejurila se u sebi, poslala tvit, ali nije bilo odgovora,

and felt that sad feeling that we all feel

i osetila onu vrstu razočaranja koju svi osetimo

when the Internet doesn't congratulate us for being funny.

kad nas internet ne nagradi priznanjem jer smo bili duhoviti.

(Laughter)

(smeh)

Black silence when the Internet doesn't talk back.

Muka tišina je kad nam internet ne odgovara.

And then she got to Heathrow, and she had a little time to spare

Stigla je na Hitrou, imala malo vremena da ubije

before her final leg, so she thought up another funny little acerbic joke:

na terminalu tako da je smislila još jednu neslanu šalu:

[Going to Africa. Hope I don't get AIDS. Just kidding. I'm white!]

"Putujem u Afriku. Nadam se da neću dobiti AIDS. Šalim se. Ja sam belkinja!"

And she chuckled to herself, pressed send, got on the plane, got no replies,

Nasmešila se, poslala tvit, ušla u avion, nije bilo odgovora,

turned off her phone, fell asleep,

isključila telefon i legla da spava.

woke up 11 hours later,

Probudila se 11 sati kasnije,

turned on her phone while the plane was taxiing on the runway,

uključila telefon dok je avion još bio na pisti

and straightaway there was a message from somebody

i dobila poruku od nekog

that she hadn't spoken to since high school,

sa kim nije pričala još od srednje škole,

that said, "I am so sorry to see what's happening to you."

i ona je glasila: "Tako mi je žao da vidim to što se tebi dogodilo."

And then another message from a best friend,

Onda još jedna poruka od njene najbolje prijatljice:

"You need to call me right now.

"Pozovi me odmah.

You are the worldwide number one trending topic on Twitter."

Ti si glavna tema svih tviteraša na svetu."

(Laughter)

(Smeh)

What had happened is that one of her 170 followers had sent the Tweet

Naime, jedan od njenih 170 pratioca je poslao tvit

to a Gawker journalist, and he retweeted it to his 15,000 followers:

nekom žutom novinaru, koji je to poslao svakom od 15.000 svojih pratioca:

"A sada, jedna šala sa odmora od IAC-ove šefice javnih odnosa."

[And now, a funny holiday joke from IAC's PR boss]

And then it was like a bolt of lightning.

I to je bilo kao grom iz vedra neba.

A few weeks later, I talked to the Gawker journalist.

Nekoliko nedelja kasnije pričao sam sa tim novinarom.

I emailed him and asked him how it felt, and he said, "It felt delicious."

Pitao sam ga kako se osećao tada, on je odgovorio: "Izvanredno".

And then he said, "But I'm sure she's fine."

A onda je dodao: "Siguran sam da će ona biti OK."

But she wasn't fine, because while she slept,

Ali to nije bio slučaj jer, dok je ona spavala,

Twitter took control of her life and dismantled it piece by piece.

tviter je preuzeo kontrolu nad njenim životom i postepeno ga je rušio.

Prvo su tu bili filantropi:

First there were the philanthropists:

[If @JustineSacco's unfortunate words ... bother you,

"Ako vas je Džastin Sako povredila svojom izjavom,

pridružite nam se u podršci za rad @CARE u Africi."

join me in supporting @CARE's work in Africa.]

[In light of ... disgusting, racist tweet, I'm donating to @care today]

"Povodom ovog odvratnog rasističkog tvita, doniraću za @CARE danas."

Then came the beyond horrified:

Onda je došao užas nad užasima:

[... no words for that horribly disgusting racist as fuck tweet from Justine Sacco.

"...nemam reči o tom odvratnom i jebeno rasističkom tvitu Džastin Sako.

I am beyond horrified.]

Užasnut sam."

Was anybody on Twitter that night? A few of you.

Da li je neko bio na tviteru te noći? Možda nekoliko vas.

Did Justine's joke overwhelm your Twitter feed the way it did mine?

Da li je njen komentar poplavio vaš "feed" kao što je moj?

It did mine, and I thought what everybody thought that night,

Pomislio sam ono što su i svi te noći:

which was, "Wow, somebody's screwed!

"Au. Neko je nadrljao!

Somebody's life is about to get terrible!"

Nečiji će život biti strašan od sad!"

And I sat up in my bed,

Seo sam u krevet

and I put the pillow behind my head,

stavio jastuk iza glave

and then I thought, I'm not entirely sure that joke was intended to be racist.

i pomislio kako nisam siguran da je šala bila smišljeno rasistička.

Možda je ona umesto da se pravi važna zbog svojih privilegija

Maybe instead of gleefully flaunting her privilege,

she was mocking the gleeful flaunting of privilege.

ismejavala upravo tu uobraženost privilegovanih.

There's a comedy tradition of this,

O tome postoji i tradicija kod komičara,

like South Park or Colbert or Randy Newman.

kao kod Saut Parka ili Kolbera ili Rendija Njumana.

Maybe Justine Sacco's crime was not being as good at it as Randy Newman.

Možda njen zločin nije bio toliko dobar kao kod Rendija Njumana.

In fact, when I met Justine a couple of weeks later in a bar,

Zapravo, kada sam sreo Džastin nekoliko nedelja kasnije u baru,

she was just crushed,

bila je slomljena,

and I asked her to explain the joke,

i pitao sam je da mi objasni šalu,

and she said, "Living in America puts us in a bit of a bubble

i ona je rekla: "Živeći u Americi je kao da živiš pod staklenim zvonom

when it comes to what is going on in the Third World.

što se tiče događaja u trećem svetu.

I was making of fun of that bubble."

Našalila sam se sa tim."

You know, another woman on Twitter that night, a New Statesman writer Helen Lewis,

Te večeri na Tviteru, druga novinarka iz Njuz Stejtsmena, Helen Luis,

she reviewed my book on public shaming and wrote that she Tweeted that night,

recenzirala je moju knjigu o javnom sramljenju

i ona je tvitovala te noći:

"I'm not sure that her joke was intended to be racist,"

"Nisam sigurna da je njena šala namerno rasistička."

and she said straightaway she got a fury of Tweets saying,

Odmah je dobila tvitove pune besa koji su govorili:

"Well, you're just a privileged bitch, too."

"Pa ti si i sama privilegovana kučka."

And so to her shame, she wrote,

I na svoj sram, napisala je,

she shut up and watched as Justine's life got torn apart.

samo je ućutala i gledala kako se Džastinin život raspada.

It started to get darker:

Postaje još morbidnije:

[Everyone go report this cunt @JustineSacco]

"Svi prijavite tu kurvu Džastin Sako."

Then came the calls for her to be fired.

Onda su je pozvali da joj kažu da je otpuštena.

[Good luck with the job hunt in the new year. #GettingFired]

"Srećno sa traženjem posla u Novoj godini."

Thousands of people around the world

Hiljade ljudi širom sveta

decided it was their duty to get her fired.

odlučilo je da je njihova dužnost da dovedu do njenog otpuštanja.

[@JustineSacco last tweet of your career. #SorryNotSorry

"Džastin Sako, poslednji tvit u tvojoj karijeri."

Corporations got involved, hoping to sell their products

Razne kompanije su se umešale, nadajući se da profitiraju

on the back of Justine's annihilation:

na Džastinovoj propasti:

[Next time you plan to tweet something stupid before you take off,

"Sledeći put kad planiraš da tvituješ nesto glupo,

make sure you are getting on a @Gogo flight!]

potrudi se da si na letu @Gogo kompanije!"

(Laughter)

(Smeh)

A lot of companies were making good money that night.

Mnoge su kompanije lepo zaradile te noći.

You know, Justine's name was normally Googled 40 times a month.

Znate, Džastinino ime je obično guglovano 40 puta mesečno.

That month, between December the 20th and the end of December,

Tog meseca, između 20. i kraja decembra,

her name was Googled 1,220,000 times.

njeno ime je guglovano 1 220 000 puta.

And one Internet economist told me that that meant that Google made

Jedan ekonomista koji se bavi internetom mi je rekao da to znači da je Gugl

somewhere between 120,000 dollars and 468,000 dollars

zaradio negde između 120 000 i 468 000 dolara

from Justine's annihilation, whereas those of us doing the actual shaming --

od Džastinine propasti, a oni od nas koji su je blatili

we got nothing.

nisu dobili ništa.

(Laughter)

(smeh)

We were like unpaid shaming interns for Google.

Mi smo kao neki spoljni blatnjaci za Gugl.

(Laughter)

(Smeh)

And then came the trolls:

A onda su došli trolovi:

[I'm actually kind of hoping Justine Sacco gets aids? lol]

"U stvari, nadam se da Džastin Sako dobije AIDS? lol"

Somebody else on that wrote,

Neko drugi je napisao:

"Neko ko je HIV pozitivan bi trebalo da siluje ovu kučku i onda ćemo saznati

"Somebody HIV-positive should rape this bitch and then we'll find out

if her skin color protects her from AIDS."

da li je boja kože štiti od AIDS-a."

And that person got a free pass.

I ta osoba je dobila odobrenje.

Nobody went after that person.

Niko nije gonio tu osobu.

We were all so excited about destroying Justine,

Svi smo bili tako uzbuđeni uništavanjem Džastin,

and our shaming brains are so simple-minded,

a naši mozgovi blatnjaca su toliko prosti

that we couldn't also handle destroying somebody

da nismo mogli da se nosimo sa uništavanjem nekog

who was inappropriately destroying Justine.

ko je besramno uništavao Džastin.

Justine was really uniting a lot of disparate groups that night,

Džastin je u stvari ujedinila mnoge različite grupe te večeri,

from philanthropists to "rape the bitch."

od filantropa do "silujte kučku".

[@JustineSacco I hope you get fired! You demented bitch...

"Džastin Sako, nadam se da će te otpustiti, ti zaostala kučko...

Just let the world know you're planning to ride bare back while in Africa.]

Samo neka svet sazna da ćes imati seks bez kondoma dok si u Africi."

Women always have it worse than men.

Ženama je uvek gore nego muškarcima.

When a man gets shamed, it's, "I'm going to get you fired."

Kada je muškarac obrukan onda je to u stilu "Bićeš otpušten."

When a woman gets shamed, it's,

Kada je žena obrukana, to je onda:

"I'm going to get you fired and raped and cut out your uterus."

"Bićeš otpuštena i silovana i iseci ćemo ti matericu."

And then Justine's employers got involved:

A onda se umešao i Džastinin poslodavac:

[IAC on @JustineSacco tweet: This is an outrageous, offensive comment.

"O tvitu Dastine Sako: To je bezobrazan i uvredljiv komentar.

Employee in question currently unreachable on an intl flight.]

Službenica koja je u pitanju je trenutno nedostupna, jer je u toku leta."

And that's when the anger turned to excitement:

A onda se bes preobratio u uzbuđenost.

[All I want for Christmas is to see @JustineSacco's face when her plane lands

"Sve što želim za Božić je da vidim njenu facu kad avion sleti

and she checks her inbox/voicemail. #fired]

i ona proveri svoje poruke."

[Oh man, @justinesacco is going to have the most painful

"Hej čoveče, Džastina Sako će imati najgore uključivanje telefona

phone-turning-on moment ever when her plane lands.]

kada njen avion sleti."

[We are about to watch this @JustineSacco bitch get fired. In REAL time.

"Gledaćemo kako otpuštaju ovu kuču, Džastinu Sako, uživo

čak i pre nego što ona sazna da je odpuštena."

Before she even KNOWS she's getting fired.]

What we had was a delightful narrative arc.

Ponuđen nam je zanimljiv zaplet.

We knew something that Justine didn't.

Znali smo nešto što ona nije.

Can you think of anything less judicial than this?

Možete li zamisliti nešto manje pravedno od ovog?

Justine was asleep on a plane and unable to explain herself,

Džastin je spavala u avionu, u nemogućnosti da se pravda,

and her inability was a huge part of the hilarity.

i ta njena nemogućnost je bila deo zabave.

On Twitter that night, we were like toddlers crawling towards a gun.

Na tviteru te noći bili smo kao odojčad koja puze prema pištolju.

Somebody worked out exactly which plane she was on, so they linked

Neko je otkrio u kom je tačno avionu i postavio link

to a flight tracker website.

za sajt za praćenje letova.

[British Airways Flight 43 On-time - arrives in 1 hour 34 minutes]

"Britiš Ervejz, let 43 stiže na vreme za 1 sat 34 minuta."

A hashtag began trending worldwide:

Tviterske oznake su razmenjivane širom sveta:

# hasJustineLandedYet?

#dalijeonavećsletela?

"Nekako je sumanuto gledati kako se neko sam uništava

[It is kinda wild to see someone self-destruct

without them even being aware of it. #hasJustineLandedYet]

bez da je sam svestan toga."

"Ozbiljno. Sve što želim je da idem na spavanje, ali svi u baru

[Seriously. I just want to go home to go to bed, but everyone at the bar

bulje u tviter i čekaju da ona sleti. Ne mogu da odstranim pogled i odem."

is SO into #HasJustineLandedYet. Can't look away. Can't leave.]

[#HasJustineLandedYet may be the best thing to happen to my Friday night.]

"#dalijeonavećsletela - nešto najbolje što mi se desilo u petak uveče."

[Is no one in Cape Town going to the airport to tweet her arrival?

"Da li će neko u Kejp Taunu na aerodrom da tvituje njen dolazak?

Come on, twitter! I'd like pictures]

Hajde, tviter! Želim fotke."

And guess what? Yes there was.

I znate šta? Neko je bio tamo.

[@JustineSacco HAS in fact landed at Cape Town international.

"Džastin Sako je sletela u Kejp Taun."

And if you want to know what it looks like to discover

I ako hoćete da znate kako izgleda da otkriješ

that you've just been torn to shreds because of a misconstrued liberal joke,

da si upravo razbucan zbog svoje preslobodne neslane šale,

not by trolls, but by nice people like us,

ne od strane trolova, nego od dobrih ljudi kao što smo mi,

this is what it looks like:

evo kako to izgleda:

[... She's decided to wear sunnies as a disguise.]

"Prerušila se noseći tamne naočare."

So why did we do it?

Zašto to radimo?

I think some people were genuinely upset,

Mislim da su neki ljudi iskreno potreseni,

but I think for other people,

ali mislim da drugi,

it's because Twitter is basically a mutual approval machine.

i to zato što je Tviter mašina za uzajamno uvažavanje.

We surround ourselves with people who feel the same way we do,

Okružujemo sebe onima koji su nama slični,

and we approve each other,

i odobravamo jedni druge,

and that's a really good feeling.

i to je zaista dobar osećaj.

And if somebody gets in the way, we screen them out.

Ali ako je neko drugačiji, mi ga odbacimo.

And do you know what that's the opposite of?

A znate li čemu je to suprotnost?

It's the opposite of democracy.

Demokratiji.

We wanted to show that we cared about people dying of AIDS in Africa.

Želeli smo da pokazemo da nam je stalo do ljudi u Africi koji umiru od side.

Our desire to be seen to be compassionate is what led us to commit

Naša želja, da budemo viđeni kao saosećajni, nas je navela da počinimo

this profoundly un-compassionate act.

duboko nesaosećajan čin.

As Meghan O'Gieblyn wrote in the Boston Review,

Kao sto je Megan Ogiblin napisala u Boston Rivjuu:

"This isn't social justice. It's a cathartic alternative."

"To nije socijalna pravda već rešenje za katarzu."

For the past three years,

U protekle tri godine,

I've been going around the world meeting people like Justine Sacco --

putujem širom sveta i srećem ljude poput Džastin Sako -

and believe me, there's a lot of people like Justine Sacco.

i verujte mi, mnogo je takvih.

There's more every day.

I ima ih više svakoga dana.

And we want to think they're fine, but they're not fine.

Želimo da verujemo da će biti u redu, ali neće.

The people I met were mangled.

Ljudi koje sam sreo su raskomadani.

They talked to me about depression,

Pričaju mi o depresiji,

and anxiety and insomnia and suicidal thoughts.

o anksioznosti, nespavanju i samoubilačkim mislima.

One woman I talked to, who also told a joke that landed badly,

Jedna žena sa kojom sam pričao je takođe napravila šalu koja je loše primljena,

she stayed home for a year and a half.

zatvorila se u kuću na godinu ipo dana.

Before that, she worked with adults with learning difficulties,

Pre toga, radila je sa odraslima koji imaju poteškoća u učenju

and was apparently really good at her job.

i bila je zapravo dobra u svom poslu.

Justine was fired, of course, because social media demanded it.

Džastin je otpuštena, naravno, jer su društveni mediji to zahtevali.

But it was worse than that.

Ali bilo je gore od toga.

She was losing herself.

Gubila se.

She was waking up in the middle of the night, forgetting who she was.

Hodala je u mrklom mraku, neznajući ko je.

She was got because she was perceived to have misused her privilege.

Osvetili su joj se, jer je izgledalo kao da je zloupotrebila svoje privilegije.

And of course, that's a much better thing to get people for than the things

Naravno, to je dobar razlog da se svetimo ljudima nego li

we used to get people for, like having children out of wedlock.

na primer, za rađanje vanbračne dece.

But the phrase "misuse of privilege" is becoming a free pass

Fraza "zloupotreba privilegija" je kao dozvola

to tear apart pretty much anybody we choose to.

da razbijemo koga god želimo.

It's becoming a devalued term,

To je postao obezvređivački izraz,

and it's making us lose our capacity for empathy

i čini nas da izgubimo sav kapacitet za saosećanje

and for distinguishing between serious and unserious transgressions.

i za razlikovanje između ozbiljnog i neozbiljnog prekršaja.

Justine had 170 Twitter followers, and so to make it work,

Džastin je imala 170 pratioca na Tviteru i da bi to funkcionisalo,

she had to be fictionalized.

morala je da bude "izmišljena".

Word got around that she was the daughter the mining billionaire Desmond Sacco.

Govorili su da je ćerka milijardera, vlasnika rudnika Dezmonda Saka.

[Let us not be fooled by #JustineSacco her father is a SA mining billionaire.

"Ne dozvolimo da nas prevari Džastin Sako, njen je otac rudni milioner.

She's not sorry. And neither is her father.]

Ona se ne kaje. A ni njen tata."

I thought that was true about Justine,

Mislio sam da je to istina

until I met her at a bar, and I asked her about her billionaire father,

dok je nisam sreo u baru i pitao o njenom ocu milijarderu,

and she said, "My father sells carpets."

odgovorila je: "Moj je otac prodavac tepiha."

And I think back on the early days of Twitter,

Mislim na rane dane Tvitera

when people would admit shameful secrets about themselves,

kad su ljudi priznavali svoje prljave tajne,

and other people would say, "Oh my God, I'm exactly the same."

a drugi odgovarali: "Gospode, bas je takav slučaj i sa mnom."

These days, the hunt is on for people's shameful secrets.

U tom periodu, lovili smo prljave tajne.

You can lead a good, ethical life,

Možete voditi miran, moralni život,

but some bad phraseology in a Tweet can overwhelm it all,

ali dovoljan je jedan loše formulisan tvit da sve to zaseni,

become a clue to your secret inner evil.

i postane pokazatelj vašeg tajnog unutrašnjeg zla.

Maybe there's two types of people in the world:

Moguće je da postoje dve vrste ljudi na svetu:

those people who favor humans over ideology,

oni koji više vole ljude nego ideologije

and those people who favor ideology over humans.

i oni koji više vole ideologiju od ljudi.

I favor humans over ideology,

Ja više volim ljude od ideologije,

but right now, the ideologues are winning,

ali trenutno ideologija pobeđuje

and they're creating a stage for constant artificial high dramas

i stvara se bina za stalnu veštački izazvanu dramu

where everybody's either a magnificent hero

u kojoj su ljudi ili veličanstveni heroji

or a sickening villain,

ili bolesni zlotvori,

even though we know that's not true about our fellow humans.

čak iako znamo da to nije istina o ljudima.

What's true is that we are clever and stupid;

Ono što je istina je da smo i jedno i drugo,

what's true is that we're grey areas.

da postoje i sive zone.

The great thing about social media was how it gave a voice

Sjajno je da su društveni mediji dali glas

to voiceless people,

ljudima koji ga nisu imali,

but we're now creating a surveillance society,

ali sada se kreira društvo nadgledanja

where the smartest way to survive is to go back to being voiceless.

gde je za samoodržanje bolje biti bezglasan.

Let's not do that.

Nemojmo to dozvoliti.

Thank you.

Hvala vam.

(Applause)

(Aplauz)

Bruno Giussani: Thank you, Jon.

Bruno Đuzani: Hvala ti, Džone.

Jon Ronson: Thanks, Bruno.

Džon Ronson: Hvala, Bruno.

BG: Don't go away.

BĐ: Nemoj da ideš.

What strikes me about Justine's story

Ono što me je pogodilo u Džastininoj priči

is also the fact that if you Google her name today,

je činjenica da ako danas guglate njeno ime,

this story covers the first 100 pages of Google results --

ova priča se prostire na prvih sto stranica pretrage,

there is nothing else about her.

a ne piše nista drugo o njoj.

In your book, you mention another story

U tvojoj knjizi, ti si pomenuo priču

of another victim who actually got taken on by a reputation management firm,

o žrtvi koju je preuzela firma za reputaciju

and by creating blogs and posting nice, innocuous stories about her love for cats

i koja je objavljujući blogove o njenim voljenim mačkama,

and holidays and stuff, managed to get the story

odmoru i slično, uspela da njena priča bude skinuta

off the first couple pages of Google results, but it didn't last long.

a prvih sto strana, ali to nije trajalo dugo.

A couple of weeks later, they started creeping back up to the top result.

Nekoliko nedelja posle, ponovo je dogurala na početak.

Is this a totally lost battle?

Da li se radi o unapred izgubljenoj bici?

Jon Ronson: You know, I think the very best thing we can do,

DžR: Najbolje što možemo da uradimo

if you see a kind of unfair or an ambiguous shaming,

jeste da, ako vidimo nepravedno blaćenje,

is to speak up, because I think the worst thing that happened to Justine

reagujemo, jer, najgore što se dogodilo Džastin

was that nobody supported her -- like, everyone was against her,

jeste da je niko nije podržao, svi su bili protiv.

and that is profoundly traumatizing,

I da je duboko bolno

to be told by tens of thousands of people that you need to get out.

da ti desetine hiljada ljudi kaže da se nosiš.

But if a shaming happens and there's a babble of voices, like in a democracy,

Ali ako se blećenje dogodi i tu bude dijaloga,

where people are discussing it, I think that's much less damaging.

kao u demokratiji to je, verujem, manje štetno.

So I think that's the way forward,

Dakle, postoji način

but it's hard, because if you do stand up for somebody,

ali je težak, jer je zastupati nekog

it's incredibly unpleasant.

veoma neprijatno.

BG: So let's talk about your experience,

BĐ: Reci nam svoje iskustvo,

because you stood up by writing this book.

jer ti jesi stao u odbranu pišući ovu knjigu.

By the way, it's mandatory reading for everybody, okay?

Uzgred, obavezno je pročitajte, OK?

You stood up because the book actually puts the spotlight on shamers.

Ti si zastupio, zapravo, one koji su blaćeni.

And I assume you didn't only have friendly reactions on Twitter.

Pretpostavljam da si imao i negativnih komentara.

JR: It didn't go down that well with some people.

DžR: Pa, nekima je malčice zasmetalo.

(Laughter)

(Smeh)

I mean, you don't want to just concentrate --

Ne bih se osvrtao samo na to.

because lots of people understood, and were really nice about the book.

Mnogi su razumeli i bili pozitivni o knjizi.

But yeah, for 30 years I've been writing stories about abuses of power,

Istina, pišem preko 30 godina o zloupotrebi moći,

and when I say the powerful people over there in the military,

mislim na moć u vojnoj oblasti,

or in the pharmaceutical industry, everybody applauds me.

u farmaceutskoj industriji, svi su me odobravali.

As soon as I say, "We are the powerful people abusing our power now,"

Dokle god formulišem kao: "Mi smo moćni i sada zloupotrebljavamo svoju moć",

I get people saying, "Well you must be a racist too."

ljudi kažu: "Pa, mora da si i ti rasista."

BG: So the other night -- yesterday -- we were at dinner,

BĐ: Juče na večeri

and there were two discussions going on.

odvijala se diskusija.

On one side you were talking with people around the table --

Dok bi ti pričao sa ljudima za stolom

and that was a nice, constructive discussion.

odvijao se konstruktivan, lep dijalog.

On the other, every time you turned to your phone,

Kad god bi, međutim, ti odgovarao na telefon,

there is this deluge of insults.

počeo bi pljusak uvreda.

JR: Yeah. This happened last night. We had like a TED dinner last night.

DžR: Da, to se događalo juče na TED večeri.

We were chatting and it was lovely and nice, and I decided to check Twitter.

Imali smo prijatan razgovor kad sam odlučio da proverim Tviter.

Neko je rekao: "Ti si za superiornost belaca."

Somebody said, "You are a white supremacist."

And then I went back and had a nice conversation with somebody,

Onda sam se vratio prijatnom razgovoru

and then I went back to Twitter,

i kad sam ponovo proverio Tviter,

somebody said my very existence made the world a worse place.

neko je rekao da samo moje postojanje čini svet gorim.

My friend Adam Curtis says

Moj prijatelj Adam Kertis je rekao

that maybe the Internet is like a John Carpenter movie from the 1980s,

da je internet kao film Džona Karpentera iz 80--tih

when eventually everyone will start screaming at each other

gde će u nekom trenutku svi da se deru na sve

and shooting each other, and then eventually everybody

i da vrište i da će svi u nekom trenutku

would flee to somewhere safer,

da se povuku negde sigurnije,

and I'm starting to think of that as a really nice option.

i mislim da je to dobro rešenje.

BG: Jon, thank you. JR: Thank you, Bruno.

BĐ: Džone, hvala ti. DžR: Hvala tebi, Bruno.

(Applause)

(Aplauz)