How one tweet can ruin your life | Jon Ronson

Prevoditelj: Anja Kolobarić Recezent: Senzos Osijek

In the early days of Twitter, it was like a place of radical de-shaming.

Twitter je u svojim ranim danima bio poput mjesta radikalnog lišavanja srama.

People would admit shameful secrets about themselves,

Ljudi su priznavali svoje sramotne tajne

and other people would say, "Oh my God, I'm exactly the same."

i drugi bi govorili: "Ajme, pa i ja to radim."

Voiceless people realized that they had a voice,

Nečujni ljudi shvatili su da imaju glas

and it was powerful and eloquent.

koji je snažan i elokventan.

If a newspaper ran some racist or homophobic column,

Ako novine objave rasističku ili homofobnu kolumnu,

we realized we could do something about it.

shvatili smo da možemo djelovati po tom pitanju.

We could get them.

Možemo ih "uloviti".

We could hit them with a weapon that we understood but they didn't --

Možemo ih pogoditi oružjem koje smo mi razumjeli, ali oni nisu -

a social media shaming.

posramljivanje putem društvenih medija.

Advertisers would withdraw their advertising.

Oglašivači su povlačili svoje reklame.

When powerful people misused their privilege,

Kad moćni ljudi zlorabe svoje privilegije,

we were going to get them.

mi ćemo ih uloviti.

This was like the democratization of justice.

Bilo je to poput demokratizacije pravde.

Hierarchies were being leveled out.

Hijerarhije su se počele izjednačavati.

We were going to do things better.

Namjeravali smo popraviti stanje stvari.

Soon after that, a disgraced pop science writer called Jonah Lehrer --

Ubrzo nakon toga posramljeni pisac popularne znanosti Jonah Lehrer,

he'd been caught plagiarizing and faking quotes,

nakon što je ulovljen u plagiranju i lažnom citiranju,

and he was drenched in shame and regret, he told me.

rekao mi je da je duboko posramljen i da se kaje.

And he had the opportunity

Imao je priliku

to publicly apologize at a foundation lunch.

javno se ispričati na ručku zaklade.

This was going to be the most important speech of his life.

Trebao je to biti najvažniji govor njegova života

Maybe it would win him some salvation.

koji bi mu mogao pružiti spasenje.

He knew before he arrived

Prije nego što je stigao,

that the foundation was going to be live-streaming his event,

znao je da će zaklada uživo prenositi taj događaj,

but what he didn't know until he turned up,

ali sve dok nije došao, nije znao

was that they'd erected a giant screen Twitter feed right next to his head.

da su mu odmah uz glavu postavili ogroman ekran s Twitter-feedom.

(Laughter)

(Smijeh)

Another one in a monitor screen in his eye line.

Još jedan na ekranu na razini očiju.

I don't think the foundation did this because they were monstrous.

Mislim da zaklada to nije učinila iz zlobe.

I think they were clueless: I think this was a unique moment

Mislim da nisu imali pojma: mislim da je to bio poseban trenutak

when the beautiful naivety of Twitter

u kojem se predivna naivnost Twittera

was hitting the increasingly horrific reality.

približavala sve užasnijoj stvarnosti.

And here were some of the Tweets that were cascading into his eye line,

Ovo su neki od tweetova koji su mu se pojavljivali na razini očiju

as he was trying to apologize:

dok se pokušavao ispričati:

"Jonah Lehrer, boring us into forgiving him."

"Jonah Lehrer, smarajući nas pokušava nas natjerati da mu oprostimo."

(Laughter)

(Smijeh)

And, "Jonah Lehrer has not proven that he is capable of feeling shame."

I "Jonah Lehrer nije dokazao da je sposoban osjećati sram."

That one must have been written by the best psychiatrist ever,

Taj mora da je napisao najbolji psihijatar

to know that about such a tiny figure behind a lectern.

kad toliko zna o toliko malenoj figuri iza govornice.

And, "Jonah Lehrer is just a frigging sociopath."

I "Jonah Lehrer je samo sociopat."

That last word is a very human thing to do, to dehumanize the people we hurt.

Ova zadnja riječ je pravi ljudski čin - dehumaniziranje ljudi koje vrijeđamo

It's because we want to destroy people but not feel bad about it.

jer želimo uništiti ljude, ali bez grižnje savjesti.

Imagine if this was an actual court,

Zamislite da je to pravi sud

and the accused was in the dark, begging for another chance,

i da je osuđeni u mraku te moli za još jednu priliku,

and the jury was yelling out,

a porota viče:

"Bored! Sociopath!"

"Dosadno mi je! Sociopat!"

(Laughter)

(Smijeh)

You know, when we watch courtroom dramas, we tend to identify

Kad gledamo drame iz sudnice, često se poistovjećujemo

with the kindhearted defense attorney,

s obranom mekog srca,

but give us the power, and we become like hanging judges.

ali kad nam se da moć, postajemo poput sudaca koji osuđuju na vješala.

Power shifts fast.

Moć se brzo mijenja.

We were getting Jonah because he was perceived to have misused his privilege,

Hvatali smo Jonaha jer se doimalo kao da zloupotrebljava svoje privilegije,

but Jonah was on the floor then, and we were still kicking,

ali tada je Jonah bio na podu, a mi smo ga i dalje udarali

and congratulating ourselves for punching up.

i međusobno si čestitali na udarcima.

And it began to feel weird and empty when there wasn't a powerful person

Počelo se činiti čudno i prazno kad se nije radilo o moćnoj osobi

who had misused their privilege that we could get.

koja je zlouporabila privilegije, a koju bismo mogli kazniti.

A day without a shaming began to feel like a day

Dan bez posramljivanja počeo se činiti kao dan

picking fingernails and treading water.

rezanja noktiju ili pretakanja iz šupljeg u prazno.

Let me tell you a story.

Ispričat ću vam priču

It's about a woman called Justine Sacco.

o ženi imena Justine Sacco.

She was a PR woman from New York with 170 Twitter followers,

Ona je bila osoba za odnose s javnošću iz NY-a sa 170 sljedbenika na Twitteru

and she'd Tweet little acerbic jokes to them,

i često bi im tweetala sakrastične šale

like this one on a plane from New York to London:

poput ove na avionu iz NY-a za London:

[Weird German Dude: You're in first class. It's 2014. Get some deodorant."

[Neki čudni Nijemac: Putuješ prvom klasom. G. je 2014. Nabavi dezodorans.

-Inner monologue as inhale BO. Thank god for pharmaceuticals.]

-unutrašnji monolog dok udišem mirise. Hvala Bogu na tabletama!]

So Justine chuckled to herself, and pressed send, and got no replies,

Justine se nasmijala, pritisnula pošalji, nije dobila nijedan odgovor

and felt that sad feeling that we all feel

i osjetila onaj tužan osjećaj koji svi osjećamo

when the Internet doesn't congratulate us for being funny.

kad nam internet ne čestita na duhovitosti.

(Laughter)

(Smijeh)

Black silence when the Internet doesn't talk back.

Tamna tišina kad nam internet ne odgovara.

And then she got to Heathrow, and she had a little time to spare

Zatim je stigla u Heathrow i imala je dovoljno slobodnog vremena

before her final leg, so she thought up another funny little acerbic joke:

prije završne postaje, pa se dosjetila još jedne sarkastične dosjetke:

[Going to Africa. Hope I don't get AIDS. Just kidding. I'm white!]

[Idem u Afriku. Nadam se da neću dobiti AIDS. Šala, bjelkinja sam!]

And she chuckled to herself, pressed send, got on the plane, got no replies,

Opet se nasmijala sebi, poslala, sjela na avion, nije dobila nijedan odgovor,

turned off her phone, fell asleep,

isključila mobitel, zaspala,

woke up 11 hours later,

probudila se 11 sati kasnije,

turned on her phone while the plane was taxiing on the runway,

uključila mobitel dok je avion silazio na pistu

and straightaway there was a message from somebody

i odmah vidjela poruku od nekoga

that she hadn't spoken to since high school,

s kime nije pričala od srednje škole:

that said, "I am so sorry to see what's happening to you."

"Žao mi je što ti se ovo događa."

And then another message from a best friend,

Zatim druga poruka od najbolje prijateljice:

"You need to call me right now.

"Nazovi me odmah!

You are the worldwide number one trending topic on Twitter."

Priča si broj jedan na Twitteru - diljem svijeta."

(Laughter)

(Smijeh)

What had happened is that one of her 170 followers had sent the Tweet

Naime, jedan od njezinih 170 sljedbenika poslao je taj tweet

to a Gawker journalist, and he retweeted it to his 15,000 followers:

novinaru Gawkera koji ga je proslijedio svojim 15 000 sljedbenika.

[And now, a funny holiday joke from IAC's PR boss]

[Blagdanska šala IAC-ova voditelja za PR]

And then it was like a bolt of lightning.

Odjeknulo je kao bomba.

A few weeks later, I talked to the Gawker journalist.

Nedugo zatim razgovarao sam s tim novinarom Gawkera.

I emailed him and asked him how it felt, and he said, "It felt delicious."

Poslao sam mu mail da ga pitam kakav je bio osjećaj, odgovorio je: "Slastan."

And then he said, "But I'm sure she's fine."

Zatim je rekao: "No, siguran sam da je ona dobro."

But she wasn't fine, because while she slept,

Ali nije bila dobro jer dok je spavala,

Twitter took control of her life and dismantled it piece by piece.

Twitter je preuzeo kontrolu nad njezinim životom i potpuno ga razrušio.

First there were the philanthropists:

Najprije su krenuli filantropi:

[If @JustineSacco's unfortunate words ... bother you,

[Ako vas nepromišljene riječi @JustineSacco smetaju,

pridružite mi se u @CARE-ovu pokroviteljskom radu u Africi]

join me in supporting @CARE's work in Africa.]

[In light of ... disgusting, racist tweet, I'm donating to @care today]

[U svjetlu... odvratnog, rasističkog tweeta, danas ću donirati @care-u.]

Then came the beyond horrified:

Zatim su stigli izbezumljeni:

[... no words for that horribly disgusting racist as fuck tweet from Justine Sacco.

[Nemam riječi za odvratno rasistički tweet Justine Sacco.

I am beyond horrified.]

Posve sam izbezumljena.]

Was anybody on Twitter that night? A few of you.

Je li netko te noći bio na Twitteru? Nekolicina.

Did Justine's joke overwhelm your Twitter feed the way it did mine?

Je li i vašu naslovnicu potpuno preplavila Justinina šala?

It did mine, and I thought what everybody thought that night,

Moj jest i pomislio sam ono što su svi pomislili te noći,

which was, "Wow, somebody's screwed!

a to je: "Jao, netko je u škripcu!

Somebody's life is about to get terrible!"

Nečiji će život postati noćna mora!"

And I sat up in my bed,

Sjeo sam u krevet,

and I put the pillow behind my head,

stavio jastuk iza glave

and then I thought, I'm not entirely sure that joke was intended to be racist.

te pomislio kako nisam posve siguran da je ta šala trebala biti rasistička.

Maybe instead of gleefully flaunting her privilege,

Možda je umjesto vedrog šepurenja svoje privilegije,

she was mocking the gleeful flaunting of privilege.

ona izrugivala vedro šepurenje privilegije.

There's a comedy tradition of this,

Postoji komedijska tradicija ovoga,

like South Park or Colbert or Randy Newman.

poput South Parka ili Colberta ili Randyja Newmana.

Maybe Justine Sacco's crime was not being as good at it as Randy Newman.

Možda je Justinin zločin bio u tome što nije bila vješta poput Newmana.

In fact, when I met Justine a couple of weeks later in a bar,

Kad sam se nekoliko tjedana kasnije u baru sreo s Justine,

she was just crushed,

bila je slomljena.

and I asked her to explain the joke,

Zamolio sam je da objasni šalu

and she said, "Living in America puts us in a bit of a bubble

i rekla je: "Život u Americi stavlja nas pod stakleno zvono

when it comes to what is going on in the Third World.

kada govorimo o tome što se događa u trećem svijetu.

I was making of fun of that bubble."

Ismijavala sam to zvono."

You know, another woman on Twitter that night, a New Statesman writer Helen Lewis,

Druga žena na Twitteru te noći, reporterka za New Statesman, Helen Lewis,

she reviewed my book on public shaming and wrote that she Tweeted that night,

u kritici na moju knjigu o javnom posramljivanju napisala je da je tweetala:

"I'm not sure that her joke was intended to be racist,"

"Nisam sigurna da je ta šala trebala biti rasistička."

and she said straightaway she got a fury of Tweets saying,

i rekla je da je odmah dobila gomilu tweetova poput:

"Well, you're just a privileged bitch, too."

"Pa i ti si samo privilegirana kuja."

And so to her shame, she wrote,

Napisala je kako je na svoju sramotu

she shut up and watched as Justine's life got torn apart.

samo zašutjela i gledala kako se Justinin život raspada.

It started to get darker:

Postajalo je sve gore:

[Everyone go report this cunt @JustineSacco]

[Svi prijavite ovu ku*ku @JustineSacco.]

Then came the calls for her to be fired.

Zatim počeše stizati zahtjevi za njezinim otpuštanjem.

[Good luck with the job hunt in the new year. #GettingFired]

[Sretno s traženjem posla u Novoj godini. #GettingFired]

Thousands of people around the world

Tisuće ljudi diljem svijeta

decided it was their duty to get her fired.

smatrali su svojom dužnošću osigurati joj otkaz.

[@JustineSacco last tweet of your career. #SorryNotSorry

[@JustineSacco zadnji tweet u tvojoj karijeri. #SorryNotSorry]

Corporations got involved, hoping to sell their products

Uključile su se i korporacije u nadi da će prodati svoje proizvode

on the back of Justine's annihilation:

na račun Justinina uništenja:

[Next time you plan to tweet something stupid before you take off,

[Sljedeći put kad poželiš tweetati nešto glupo prije nego poletiš,

make sure you are getting on a @Gogo flight!]

pobrini se da letiš uz @Gogo!]

(Laughter)

(Smijeh)

A lot of companies were making good money that night.

Mnogo je kompanija te noći zaradilo masne pare.

You know, Justine's name was normally Googled 40 times a month.

Justinino se ime prije toga guglalo 40 puta mjesečno,

That month, between December the 20th and the end of December,

a tog mjeseca, između 20. prosinca i kraja prosinca,

her name was Googled 1,220,000 times.

ime joj je guglano 1 220 000 puta.

And one Internet economist told me that that meant that Google made

Jedan ekonomist za internet rekao mi je da to znači da je Google zaradio

somewhere between 120,000 dollars and 468,000 dollars

između 120.000$ i 468.000$

from Justine's annihilation, whereas those of us doing the actual shaming --

na račun Justinina uništenja, dok mi koji smo uistinu posramljivali

we got nothing.

nismo dobili ništa.

(Laughter)

(Smijeh)

We were like unpaid shaming interns for Google.

Bili smo poput Googleovih neplaćenih posramljivačkih pripravnika.

(Laughter)

(Smijeh)

And then came the trolls:

Zatim stigoše trolovi:

[I'm actually kind of hoping Justine Sacco gets aids? lol]

[Ja se nekako i nadam da će Sacco zaraditi AIDS? LOL]

Somebody else on that wrote,

Netko je drugi na to rekao:

"Somebody HIV-positive should rape this bitch and then we'll find out

"Netko zaražen HIV-om trebao bi silovati ovu kuju da saznamo

if her skin color protects her from AIDS."

štiti li je boja kože od AIDS-a."

And that person got a free pass.

I ta je osoba prošla nekažnjeno,

Nobody went after that person.

nitko nije krenuo u lov na nju.

We were all so excited about destroying Justine,

Svi smo bili tako uzbuđeni oko Justinina uništenja,

and our shaming brains are so simple-minded,

a naši su posramljivački mozgovi toliko jednostavni

that we couldn't also handle destroying somebody

da nismo mogli podnijeti i uništavanje nekoga

who was inappropriately destroying Justine.

tko je na neprimjeren način uništavao Justine.

Justine was really uniting a lot of disparate groups that night,

Justine je te večeri zaista ujedinila mnogo različitih grupa,

from philanthropists to "rape the bitch."

od filantropa do "siluj kuju".

[@JustineSacco I hope you get fired! You demented bitch...

[@JustineSacco, nadam se da ćeš dobiti otkaz! Poremećena kujo...

Just let the world know you're planning to ride bare back while in Africa.]

Samo reci cijelom svijetu da ne planiraš koristiti kondome dok si u Africi.]

Women always have it worse than men.

Ženama je uvijek gore nego muškarcima.

When a man gets shamed, it's, "I'm going to get you fired."

Kad se muškarca posramljuje, to izgleda ovako: "Dobit ćeš otkaz."

When a woman gets shamed, it's,

Kad se ženu posramljuje, ovako:

"I'm going to get you fired and raped and cut out your uterus."

"Dobit ćeš otkaz i silovat će te i izvaditi ti maternicu."

And then Justine's employers got involved:

Onda su se uključili Justinini poslodavci:

[IAC on @JustineSacco tweet: This is an outrageous, offensive comment.

[IAC na tweet @JustineSacco: Ovo je nečuven, uvredljiv komentar.

Employee in question currently unreachable on an intl flight.]

Traženi zaposlenik trenutno nedostupan jer je na međunarodnom letu.]

And that's when the anger turned to excitement:

Tada se ljutnja pretvorila u uzbuđenje:

[All I want for Christmas is to see @JustineSacco's face when her plane lands

[Za Božić želim samo vidjeti izraz lica @Justine Sacco kad joj avion sleti

and she checks her inbox/voicemail. #fired]

i ona provjeri poruke/govornu poštu.#fired]

[Oh man, @justinesacco is going to have the most painful

[Čovječe, @Justinesacco doživjet će najbolnije

phone-turning-on moment ever when her plane lands.]

paljenje mobitela u povijesti kad joj avion sleti.]

[We are about to watch this @JustineSacco bitch get fired. In REAL time.

[Gledat ćemo kako ova kuja @JustineSacco dobiva otkaz. UŽIVO.

Before she even KNOWS she's getting fired.]

Prije nego što i ona sama sazna.]

What we had was a delightful narrative arc.

Dobili smo dražestan narativ.

We knew something that Justine didn't.

Znali smo nešto što Justine nije.

Can you think of anything less judicial than this?

Postoji li išta manje osuđivački?

Justine was asleep on a plane and unable to explain herself,

Justine je spavala na avionu i nije se mogla opravdati,

and her inability was a huge part of the hilarity.

a njezina nesposobnost činila je ogroman dio komičnosti cijele situacije.

On Twitter that night, we were like toddlers crawling towards a gun.

Te smo noći na Twitteru bili poput djece koja puzaju prema pištolju.

Somebody worked out exactly which plane she was on, so they linked

Netko je saznao na kojem je točno avionu, pa je postavio link

to a flight tracker website.

na stranicu za praćenje leta.

[British Airways Flight 43 On-time - arrives in 1 hour 34 minutes]

[British Airways Let 43 - po predviđenom rasporedu stiže za 1:34.]

A hashtag began trending worldwide:

Cijelim svijetom počeo se širiti "hashtag":

# hasJustineLandedYet?

#hasJustineLandedYet?

[It is kinda wild to see someone self-destruct

[Ludo je gledati nečije samouništenje,

without them even being aware of it. #hasJustineLandedYet]

kojega oni nisu ni svjesni. #hasJustineLandedYet ]

[Seriously. I just want to go home to go to bed, but everyone at the bar

[Ozbiljno, samo hoću kući u krevet, ali cijeli je kafić

toliko uživljen u #HasJustineLandedYet. Ne mogu odvratiti pogled. Ne mogu otići.]

is SO into #HasJustineLandedYet. Can't look away. Can't leave.]

[#HasJustineLandedYet may be the best thing to happen to my Friday night.]

[#HasJustineLandedYet moglo bi biti najsvjetlija točka mog petka navečer.]

[Is no one in Cape Town going to the airport to tweet her arrival?

[Zar nitko iz CT-a neće do aerodroma da nas obavijesti o sletanju?

Come on, twitter! I'd like pictures]

Hajde, Twitteru! Hoću slike]

And guess what? Yes there was.

I znate što? Netko je htio.

[@JustineSacco HAS in fact landed at Cape Town international.

[@JustineSacco sletjela je na Cape Townovu zračnu luku.]

And if you want to know what it looks like to discover

A ako želite znati kako to izgleda kad otkrijete

that you've just been torn to shreds because of a misconstrued liberal joke,

da vam je život u krhotinama zbog pogrešno shvaćene liberalne šale,

not by trolls, but by nice people like us,

ne zbog trolova, već zbog dragih ljudi poput nas,

this is what it looks like:

ovako to izgleda:

[... She's decided to wear sunnies as a disguise.]

[... odlučila se skriti pod naočalama.]

So why did we do it?

Zašto smo to učinili?

I think some people were genuinely upset,

Mislim da su neki ljudi uistinu bili uzrujani,

but I think for other people,

ali za neke druge ljude

it's because Twitter is basically a mutual approval machine.

Twitter je više-manje stroj za uzajamno odobravanje.

We surround ourselves with people who feel the same way we do,

Okružimo se ljudima koji imaju ista stajališta kao i mi

and we approve each other,

i međusobno se odobravamo.

and that's a really good feeling.

To je uistinu dobar osjećaj,

And if somebody gets in the way, we screen them out.

a ako nam netko stane na put, isključimo ih.

And do you know what that's the opposite of?

Znate li što je suprotno tome?

It's the opposite of democracy.

Demokracija.

We wanted to show that we cared about people dying of AIDS in Africa.

Htjeli smo pokazati da marimo za ljude u Africi koji umiru od AIDS-a.

Our desire to be seen to be compassionate is what led us to commit

Želja da budemo viđeni kao suosjećajni ljudi natjerala nas je da počinimo

this profoundly un-compassionate act.

ovaj krajnje nesuosjećajan čin.

As Meghan O'Gieblyn wrote in the Boston Review,

Kao što je Meghan O'Bieblyn napisala u Boston Reviewu:

"This isn't social justice. It's a cathartic alternative."

"Ovo nije društvena pravda, već alternativa katarzi."

For the past three years,

Zadnje tri godine

I've been going around the world meeting people like Justine Sacco --

proputovao sam cijelim svijetom i upoznavao ljude poput Justine Sacco

and believe me, there's a lot of people like Justine Sacco.

i vjerujte mi, ima jako puno ljudi poput nje.

There's more every day.

Svakim danom sve ih je više.

And we want to think they're fine, but they're not fine.

Želimo vjerovati da su dobro, ali nisu.

The people I met were mangled.

Ljudi koje sam upoznao bili su iskasapljeni.

They talked to me about depression,

Pričali su mi o depresiji,

and anxiety and insomnia and suicidal thoughts.

anksioznosti, nesanici i samoubilačkim mislima.

One woman I talked to, who also told a joke that landed badly,

Jedna žena s kojom sam pričao, a čija je šala također dočekana na nož,

she stayed home for a year and a half.

ostala je kod kuće godinu i pol.

Before that, she worked with adults with learning difficulties,

Prije toga radila je s odraslima s poteškoćama u učenju

and was apparently really good at her job.

i očito je bila jako dobra u svom poslu.

Justine was fired, of course, because social media demanded it.

Justine je, naravno, dobila otkaz jer su društveni mediji to zahtijevali.

But it was worse than that.

Ali to nije bio najgori dio -

She was losing herself.

počela se gubiti.

She was waking up in the middle of the night, forgetting who she was.

Budila se usred noći ne znajući tko je.

She was got because she was perceived to have misused her privilege.

Ulovljena je jer se smatralo da je zloupotrijebila svoje privilegije.

And of course, that's a much better thing to get people for than the things

Naravno, ljude je bolje loviti zbog toga nego zbog stvari

we used to get people for, like having children out of wedlock.

zbog kojih smo nekoć lovili ljude, poput imanja vanbračne djece,

But the phrase "misuse of privilege" is becoming a free pass

ali fraza "zloupotreba privilegija" daje nam odriješene ruke

to tear apart pretty much anybody we choose to.

da razorimo više-manje bilo koga koga hoćemo.

It's becoming a devalued term,

Taj termin postaje obezvrijeđen

and it's making us lose our capacity for empathy

i tjera nas da izgubimo sposobnost empatije

and for distinguishing between serious and unserious transgressions.

i sposobnost razlikovanja ozbiljnih i neozbiljnih prijestupa.

Justine had 170 Twitter followers, and so to make it work,

Justine je imala 170 sljedbenika na Twitteru, pa da bi to funkcioniralo,

she had to be fictionalized.

morala je biti fikcionalizirana.

Word got around that she was the daughter the mining billionaire Desmond Sacco.

Pročulo se da je kćer rudarskog milijardera Desmonda Saccoa.

[Let us not be fooled by #JustineSacco her father is a SA mining billionaire.

[Ne dajte da vas #JustineSacco zavara, otac joj je južnoafrički rudarski

She's not sorry. And neither is her father.]

milijarder. Nije joj žao, a ni njezinom ocu]

I thought that was true about Justine,

Mislio sam da je to istina o Justine

until I met her at a bar, and I asked her about her billionaire father,

sve dok se nisam sreo s njom i pitao je za oca milijardera.

and she said, "My father sells carpets."

Rekla je: "Moj otac prodaje sagove."

And I think back on the early days of Twitter,

Sjećam se ranih dana Twittera

when people would admit shameful secrets about themselves,

kad su ljudi priznavali svoje sramotne tajne,

and other people would say, "Oh my God, I'm exactly the same."

a drugi su odgovarali sa: "Ajme, pa i ja to radim!"

These days, the hunt is on for people's shameful secrets.

Ovih dana traga se za tuđim sramotnim tajnama.

You can lead a good, ethical life,

Možete živjeti dobrim, moralnim životom,

but some bad phraseology in a Tweet can overwhelm it all,

ali nespretno napisan tweet može sve prenapuhati,

become a clue to your secret inner evil.

postati trag do vašeg tajnog unutarnjeg zla.

Maybe there's two types of people in the world:

Možda postoje dvije vrste ljudi:

those people who favor humans over ideology,

oni kojima su ljudi draži od ideologije

and those people who favor ideology over humans.

i oni kojima je ideologija draža od ljudi.

I favor humans over ideology,

Meni su ljudi draži od ideologije,

but right now, the ideologues are winning,

ali trenutno vode ideologije

and they're creating a stage for constant artificial high dramas

i pripremaju teren za neprestane umjetne drame

where everybody's either a magnificent hero

u kojima je svatko ili veličanstven junak

or a sickening villain,

ili odvratan negativac,

even though we know that's not true about our fellow humans.

iako znamo da ljudi nisu takvi.

What's true is that we are clever and stupid;

Jesmo pametni i glupi,

what's true is that we're grey areas.

ali postoji i siva zona.

The great thing about social media was how it gave a voice

Kod društvenih medija sjajno je bilo to što su dali glas

to voiceless people,

nečujnim ljudima,

but we're now creating a surveillance society,

ali sad stvaramo društvo nadzora

where the smartest way to survive is to go back to being voiceless.

u kojemu je najbolji način preživljavanja povratak na nečujnost.

Let's not do that.

Nemojmo to učiniti.

Thank you.

Hvala vam.

(Applause)

(Pljesak)

Bruno Giussani: Thank you, Jon.

Bruno Giussani: Hvala ti, Jone.

Jon Ronson: Thanks, Bruno.

Jon Ronson: Hvala, Bruno.

BG: Don't go away.

BG: Ne idi nikuda.

What strikes me about Justine's story

U Justininoj priči zapanjilo me

is also the fact that if you Google her name today,

kako ako je danas proguglate,

this story covers the first 100 pages of Google results --

ova priča proteže se preko prvih sto stranica rezultata -

there is nothing else about her.

o njoj nema ništa drugo.

In your book, you mention another story

U svojoj knjizi spominješ jednu drugu priču

of another victim who actually got taken on by a reputation management firm,

druge žrtve kojoj je menadžerska tvrtka za popravljanje ugleda

and by creating blogs and posting nice, innocuous stories about her love for cats

pišući blogove i lijepe, bezopasne priče o njezinoj ljubavi prema mačkama,

and holidays and stuff, managed to get the story

praznicima itd., uspjela tu priču maknuti

off the first couple pages of Google results, but it didn't last long.

s prvih nekoliko stranica rezultata, ali to nije potrajalo.

A couple of weeks later, they started creeping back up to the top result.

Nekoliko tjedana kasnije, ta priča ponovno se počela vraćati na vrh.

Is this a totally lost battle?

Je li to potpuno izgubljena bitka?

Jon Ronson: You know, I think the very best thing we can do,

JR: Mislim da je najbolja stvar koju možemo napraviti jest

if you see a kind of unfair or an ambiguous shaming,

da kad vidite nepošteno ili nejasno posramljivanje,

is to speak up, because I think the worst thing that happened to Justine

reagirajte jer mislim da je najgora stvar koja se dogodila Justine

was that nobody supported her -- like, everyone was against her,

to što je nitko nije podržavao - svi su bili protiv nje,

and that is profoundly traumatizing,

a to je iznimno traumatizirajuće -

to be told by tens of thousands of people that you need to get out.

da vam deseci tisuća ljudi govori da se gubite.

But if a shaming happens and there's a babble of voices, like in a democracy,

No, ako se posramljivanje dogodi i glasovi se uskomešaju, kao u demokraciji

where people are discussing it, I think that's much less damaging.

gdje ljudi raspravljaju o tome, mislim da je to puno manje štetno.

So I think that's the way forward,

Mislim da tako možemo naprijed,

but it's hard, because if you do stand up for somebody,

ali teško je jer ako se zauzmete za nekoga,

it's incredibly unpleasant.

to je užasno neugodno.

BG: So let's talk about your experience,

BG: Pričajmo o tvome iskustvu

because you stood up by writing this book.

jer si se ti zauzeo pišući ovu knjigu.

By the way, it's mandatory reading for everybody, okay?

Inače, to je obvezno štivo za sve vas, u redu?

You stood up because the book actually puts the spotlight on shamers.

Zauzeo si se jer ova knjiga pozornost usmjerava prema onima koji posramljuju,

a pretpostavljam da te na Twitteru nisu dočekali samo lijepi komentari.

And I assume you didn't only have friendly reactions on Twitter.

JR: It didn't go down that well with some people.

JR: Neki ljudi to nisu najbolje prihvatili.

(Laughter)

(Smijeh)

I mean, you don't want to just concentrate --

Ne želim se koncentrirati samo na njih

because lots of people understood, and were really nice about the book.

jer je dosta ljudi razumjelo knjigu i dobro ju je prihvatilo.

But yeah, for 30 years I've been writing stories about abuses of power,

Ali da, trideset godina pišem priče o zloupotrebi moći

and when I say the powerful people over there in the military,

i kad spominjem moćne ljude u vojsci

or in the pharmaceutical industry, everybody applauds me.

ili farmaceutskoj industriji, svi me hvale,

As soon as I say, "We are the powerful people abusing our power now,"

ali čim kažem: "Sada smo mi ti koji imamo moć i koji je zloupotrebljavamo",

I get people saying, "Well you must be a racist too."

ljudi mi govore: "Mora da si i ti rasist."

BG: So the other night -- yesterday -- we were at dinner,

BG: Sinoć smo bili na večeri

and there were two discussions going on.

i vodile su se dvije rasprave.

On one side you were talking with people around the table --

S jedne strane pričao si s ljudima za stolom,

and that was a nice, constructive discussion.

lijepa konstruktivna rasprava.

On the other, every time you turned to your phone,

S druge strane svaki put kad bi pogledao na mobitel,

there is this deluge of insults.

snašla bi te poplava uvreda.

JR: Yeah. This happened last night. We had like a TED dinner last night.

JR: Da, to se dogodilo sinoć. Imali smo nešto kao TED-večeru.

We were chatting and it was lovely and nice, and I decided to check Twitter.

Čavrljali smo i bilo je krasno, a onda sam odlučio provjeriti Twitter.

Somebody said, "You are a white supremacist."

Netko je napisao: "Ti si za nadmoć bijelaca."

And then I went back and had a nice conversation with somebody,

Onda sam se vratio svom stolu, lijepo popričao s nekim,

and then I went back to Twitter,

a potom se vratio na Twitter.

somebody said my very existence made the world a worse place.

Netko je napisao da je zbog samog mog postojanja svijet gore mjesto.

My friend Adam Curtis says

Moj prijatelj Adam Curtis kaže

that maybe the Internet is like a John Carpenter movie from the 1980s,

da je možda internet poput filma Johna Carpentera iz 1980-ih -

when eventually everyone will start screaming at each other

na kraju će se svi početi derati jedni na druge,

and shooting each other, and then eventually everybody

pucati jedni na druge i na kraju će svi

would flee to somewhere safer,

pobjeći na neko sigurnije mjesto.

and I'm starting to think of that as a really nice option.

Sve mi se to više čini kao jako lijepa alternativa.

BG: Jon, thank you. JR: Thank you, Bruno.

BG: Jon, hvala ti. JR: Hvala tebi, Bruno.

(Applause)

(Pljesak)