3 ways to fix a broken news industry | Lara Setrakian

Prevodilac: Milenka Okuka Lektor: Mile Živković

Five years ago, I had my dream job.

Pre pet godina sam dobila posao iz snova.

I was a foreign correspondent in the Middle East

Bila sam strana dopisnica na Bliskom Istoku

reporting for ABC News.

koja je izveštavala za ABC vesti.

But there was a crack in the wall,

Međutim, brod je propuštao,

a problem with our industry,

imali smo problem s našom industrijom,

that I felt we needed to fix.

i smatrala sam da bi ga trebalo popraviti.

You see, I got to the Middle East right around the end of 2007,

Vidite, stigla sam na Bliski Istok tačno krajem 2007,

which was just around the midpoint

a to je bilo na otprilike polovini

of the Iraq War.

rata u Iraku.

But by the time I got there, it was already nearly impossible

No, do momenta kad sam stigla tamo, već je bilo skoro nemoguće

to find stories about Iraq on air.

naći priče o Iraku na televiziji.

Coverage had dropped across the board,

Njegovo pokrivanje je opalo širom medija,

across networks.

širom mreža.

And of the stories that did make it,

A od priča koje su dospele u vesti,

more than 80 percent of them were about us.

više od 80 procenata je bilo o nama.

We were missing the stories about Iraq,

Izostajale su priče o Iraku,

the people who live there,

o ljudima koji žive tamo

and what was happening to them under the weight of the war.

i šta im se dešavalo pod teretom rata.

Afghanistan had already fallen off the agenda.

Avganistan je već ispao sa dnevnog reda.

There were less than one percent of all news stories in 2008

Manje od jednog procenta svih priloga u vestima 2008.

that went to the war in Afghanistan.

se bavilo ratom u Avganistanu.

It was the longest war in US history,

Bio je to najduži rat u istoriji SAD-a,

but information was so scarce

ali informacije su bile tako oskudne

that schoolteachers we spoke to

da su nam nastavnici sa kojima smo razgovarali

told us they had trouble explaining to their students

rekli da im je problem da objasne svojim đacima

what we were doing there,

šta mi to radimo tamo,

when those students had parents

s obzirom na to da su roditelji tih đaka

who were fighting and sometimes dying overseas.

se borili i ponekad umirali preko mora.

We had drawn a blank,

Izgubili smo pojam o tome,

and it wasn't just Iraq and Afghanistan.

i nije se samo radilo o Iraku i Avganistanu.

From conflict zones to climate change

Od ratnih zona, preko klimatskih promena

to all sorts of issues around crises in public health,

do raznih pitanja u vezi sa krizom u javnom zdravstvu,

we were missing what I call the species-level issues,

propuštali smo nešto što nazivam problemima na nivou vrste

because as a species, they could actually sink us.

jer bi nas kao vrstu ovi problemi mogli da unište.

And by failing to understand the complex issues of our time,

A neuspevajući da razumemo složene probleme našeg vremena,

we were facing certain practical implications.

suočavamo se sa određenim praktičnim implikacijama.

How were we going to solve problems

Kako da rešimo probleme

that we didn't fundamentally understand,

koje temeljno ne razumemo,

that we couldn't track in real time,

koje ne možemo da pratimo u realnom vremenu

and where the people working on the issues

i kod kojih su ljudi koji rade na tim problemima

were invisible to us

nama nevidljivi,

and sometimes invisible to each other?

a ponekad i nevidljivi jedni za druge?

When you look back on Iraq,

Kada se osvrnete na Irak,

those years when we were missing the story,

tih godina kad nam je priča izmicala,

were the years when the society was falling apart,

tih godina se njihovo društvo raspadalo,

when we were setting the conditions for what would become the rise of ISIS,

tada smo podesili uslove za ono što će postati uspon ISIS-a,

the ISIS takeover of Mosul

preuzimanje Mosula od strane ISIS-a

and terrorist violence that would spread

i terorističkog nasilja koje se širilo

beyond Iraq's borders to the rest of the world.

mimo granica Iraka na ostatak sveta.

Just around that time where I was making that observation,

Otprilike u to vreme, kad sam postajala svesna toga,

I looked across the border of Iraq

pogledala sam preko granice Iraka

and noticed there was another story we were missing:

i primetila da nam još jedna priča izmiče:

the war in Syria.

rat u Siriji.

If you were a Middle-East specialist, you knew that Syria was that important

Da ste bili stručnjak za Bliski Istok, znali biste da je Sirija veoma važna

from the start.

od samog početka.

But it ended up being, really,

Ali je na kraju završila, zaista,

one of the forgotten stories of the Arab Spring.

kao jedna od zaboravljenih priča Arapskog proleća.

I saw the implications up front.

Unapred sam videla implikacije.

Syria is intimately tied to regional security,

Sirija je prisno povezana sa regionalnom bezbednošću,

to global stability.

sa globalnom stabilnošću.

I felt like we couldn't let that become

Osećala sam da ne bismo smeli dopustiti

another one of the stories we left behind.

da to postane još jedna priča koju smo zapostavili.

So I left my big TV job to start a website, called "Syria Deeply."

Pa sam napustila svoj veliki posao na TV-u kako bih osnovala vebsajt: "Syria Deeply".

It was designed to be a news and information source

Osmišljen je da bude vesti i izvor informacija

that made it easier to understand a complex issue,

kojima se olakšava razumevanje složenih pitanja,

and for the past four years, it's been a resource

i u proteklih nekoliko godina, sajt je bio izvor

for policymakers and professionals working on the conflict in Syria.

za zakonodavce i stručnjake koji rade na konfliktu u Siriji.

We built a business model

Sagradili smo poslovni model

based on consistent, high-quality information,

zasnovan na doslednim informacijama visokog kvaliteta

and convening the top minds on the issue.

i na konsultovanju najvećih stručnjaka po tom pitanju.

And we found it was a model that scaled.

I otkrili smo da je to model koji može da se širi.

We got passionate requests to do other things "Deeply."

Dobijali smo strastvene zahteve da i drugo obrađujemo u "Deeply"-ju.

So we started to work our way down the list.

Pa smo počeli da se bavimo drugim stvarima sa spiska.

I'm just one of many entrepreneurs,

Ja sam tek jedna od mnogih preduzetnika,

and we are just one of many start-ups

i mi smo tek jedna od mnogih start-ap firmi

trying to fix what's wrong with news.

koje pokušavaju da poprave loše strane vesti.

All of us in the trenches know

Svi mi u u prvim redovima znamo

that something is wrong with the news industry.

da nešto nije u redu sa industrijom vesti.

It's broken.

Pokvarena je.

Trust in the media has hit an all-time low.

Poverenje u medije je dostiglo istorijski minimum.

And the statistic you're seeing up there is from September --

A statistika koju vidite na ekranu je od septembra -

it's arguably gotten worse.

pretpostavlja se da je sad još gore.

But we can fix this.

Ali možemo ovo da popravimo.

We can fix the news.

Možemo da popravimo vesti.

I know that that's true.

Znam da je to tako.

You can call me an idealist; I call myself an industrious optimist.

Možete me nazivati idealistom; ja sebe nazivam marljivim optimistom.

And I know there are a lot of us out there.

I znam da nas ima mnogo.

We have ideas for how to make things better,

Imamo ideje kako da popravimo stvari,

and I want to share three of them that we've picked up in our own work.

i ja želim da podelim tri do kojih smo došli tokom našeg rada.

Idea number one:

Prva ideja:

we need news that's built on deep-domain knowledge.

potrebne su nam vesti izgrađene na istinskom poznavanju materije.

Given the waves and waves of layoffs at newsrooms across the country,

Zbog talasa i talasa otpuštanja u redakcijama širom naše države,

we've lost the art of specialization.

izgubili smo umetnost specijalizovanja.

Beat reporting is an endangered thing.

Specijalizovano izveštavanje je ugroženo.

When it comes to foreign news,

Kada se radi o inostranim vestima,

the way we can fix that is by working with more local journalists,

možemo to da popravimo radeći sa više lokalnih novinara,

treating them like our partners and collaborators,

tretirajući ih kao naše partnere i saradnike,

not just fixers who fetch us phone numbers and sound bites.

a ne tek kao "fiksere" koji nam dodaju brojeve telefona i zvučne isečke.

Our local reporters in Syria and across Africa and across Asia

Naši lokalni reporteri iz Sirije i širom Afrike i Azije

bring us stories that we certainly would not have found on our own.

nam donose priče koje zasigurno sami ne bismo otkrili.

Like this one from the suburbs of Damascus, about a wheelchair race

Poput ove iz predgrađa Damaska o trci u invalidskim kolicima

that gave hope to those wounded in the war.

koja je dala nadu onima povređenim u ratu.

Or this one from Sierra Leone,

Ili ova iz Sijera Leonea

about a local chief who curbed the spread of Ebola

o lokalnom poglavici koji je obuzdao širenje ebole

by self-organizing a quarantine in his district.

tako što je sam organizovao karantin u svojoj oblasti.

Or this one from the border of Pakistan,

Ili ova sa granice Pakistana,

about Afghan refugees being forced to return home before they are ready,

o avganistanskim izbeglicama koje teraju da se vrate domovima pre vremena,

under the threat of police intimidation.

pod pretnjom policijskog zastrašivanja.

Our local journalists are our mentors.

Naši lokalni novinari su nam mentori.

They teach us something new every day,

Podučavaju nas nečem novom svakodnevno

and they bring us stories that are important for all of us to know.

i donose nam priče koje je važno svi mi da znamo.

Idea number two:

Druga ideja:

we need a kind of Hippocratic oath for the news industry,

potrebna nam je nekakva Hipokratova zakletva za industriju vesti,

a pledge to first do no harm.

zavet da, pre svega, nećemo nanositi štetu.

(Applause)

(Aplauz)

Journalists need to be tough.

Novinari moraju da budu jaki.

We need to speak truth to power,

Moramo govoriti istinu onima na vlasti,

but we also need to be responsible.

ali takođe moramo da budemo odgovorni.

We need to live up to our own ideals,

Moramo da dosegnemo sopstvene ideale

and we need to recognize

i moramo da prepoznamo

when what we're doing could potentially harm society,

kada ono što radimo može da nanese štetu društvu,

where we lose track of journalism as a public service.

kada gubimo iz vida da je novinarstvo u službi javnosti.

I watched us cover the Ebola crisis.

Posmatrala sam kako pokrivamo krizu o eboli.

We launched Ebola Deeply. We did our best.

Pokrenuli smo Ebola Deeply. Dali sve od sebe.

But what we saw was a public

Ali smo primetili da je javnost

that was flooded with hysterical and sensational coverage,

preplavljena histeričnim i senzacionalističkim vestima,

sometimes inaccurate, sometimes completely wrong.

ponekad netačnim, ponekad potpuno pogrešnim.

Public health experts tell me that that actually cost us in human lives,

Stručnjaci za javno zdravlje mi govore da nas je to koštalo ljudskih života

because by sparking more panic and by sometimes getting the facts wrong,

jer pokretanjem dodatne panike i povremenim grešenjem kod činjenica,

we made it harder for people to resolve

otežali smo ljudima da reše

what was actually happening on the ground.

ono što se zaista dešavalo na terenu.

All that noise made it harder to make the right decisions.

Sva ta buka je otežala donošenje pravilnih odluka.

We can do better as an industry,

Kao industrija, možemo bolje,

but it requires us recognizing how we got it wrong last time,

ali je neophodna svest o tome u čemu smo grešili poslednji put,

and deciding not to go that way next time.

i odlučnost da sledeći put ne radimo tako.

It's a choice.

To je izbor.

We have to resist the temptation to use fear for ratings.

Moramo da odolimo iskušenju da koristimo strah zarad rejtinga.

And that decision has to be made in the individual newsroom

A ta odluka mora da se donese u pojedinačnim redakcijama

and with the individual news executive.

i sa pojedinačnim izvršnim urednicima vesti.

Because the next deadly virus that comes around

Jer kad naiđe sledeći smrtonosni virus,

could be much worse and the consequences much higher,

moglo bi da bude mnogo gore i da posledice budu mnogo veće,

if we do what we did last time;

ako uradimo što i prošli put;

if our reporting isn't responsible and it isn't right.

ako naše izveštavanje nije odgovorno i ispravno.

The third idea?

Treća ideja?

We need to embrace complexity

Moramo da prigrlimo složenost,

if we want to make sense of a complex world.

ako želimo da razumemo složeni svet.

Embrace complexity --

Prigrliti složenost -

(Applause)

(Aplauz)

not treat the world simplistically, because simple isn't accurate.

ne tretirati svet pojednostavljeno jer jednstavnost nije tačna.

We live in a complex world.

Živimo u složenom svetu.

News is adult education.

Vesti su obrazovanje za odrasle.

It's our job as journalists to get elbow deep in complexity

Naš posao kao novinara je da zagazimo do lakata u složenost

and to find new ways to make it easier for everyone else to understand.

i da nađemo nove načine kako da ostali lakše razumeju.

If we don't do that,

Ako to ne uradimo,

if we pretend there are just simple answers,

ako se pretvaramo da postoje samo jednostavni odgovori,

we're leading everyone off a steep cliff.

sve povlačimo niz provaliju.

Understanding complexity is the only way to know the real threats

Razumevanje složenosti je jedini način da se spoznaju istinske pretnje

that are around the corner.

koje su iza ugla.

It's our responsibility to translate those threats

Naša je odgovornost da prevedemo te pretnje

and to help you understand what's real,

i da vam pomognemo da razumete šta je stvarno,

so you can be prepared and know what it takes to be ready

kako biste mogli da se pripremite i da znate kako da se pripremite

for what comes next.

za ono što sledi.

I am an industrious optimist.

Ja sam marljivi optimista.

I do believe we can fix what's broken.

Verujem da možemo da popravimo ono što je pokvareno.

We all want to.

Svi to želimo.

There are great journalists out there doing great work --

Postoje odlični novinari koji rade odličan posao -

we just need new formats.

samo su nam potrebni novi formati.

I honestly believe this is a time of reawakening,

Iskreno verujem da je ovo vreme novog buđenja,

reimagining what we can do.

novog zamišljanja naših mogućnosti.

I believe we can fix what's broken.

Verujem da se pokvareno može popraviti.

I know we can fix the news.

Znam da možemo da popravimo vesti.

I know it's worth trying,

Znam da je vredno truda

and I truly believe that in the end,

i zaista verujem da ćemo na kraju

we're going to get this right.

pronaći pravo rešenje za ovo.

Thank you.

Hvala vam.

(Applause)

(Aplauz)