3 ways to fix a broken news industry | Lara Setrakian

101,565 views ・ 2017-03-09

TED


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譯者: Winston Szeto 審譯者: Marssi Draw
00:12
Five years ago, I had my dream job.
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五年前,我得到了夢寐以求的工作。
00:16
I was a foreign correspondent in the Middle East
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我任職美國廣播公司新聞的
00:18
reporting for ABC News.
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駐中東特派員。
00:21
But there was a crack in the wall,
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但我發現了牆上的一道缺口,
00:23
a problem with our industry,
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即是我們的行業出了問題,
00:25
that I felt we needed to fix.
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我認為有必要去修補。
00:28
You see, I got to the Middle East right around the end of 2007,
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我在 2007 年末抵達中東,
00:32
which was just around the midpoint
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那時伊拉克戰爭已經
00:34
of the Iraq War.
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打了一半。
00:36
But by the time I got there, it was already nearly impossible
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但在我抵達時,已經幾乎不可能
00:40
to find stories about Iraq on air.
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找到可供廣播的伊拉克新聞故事。
00:43
Coverage had dropped across the board,
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各大電視網絡報導伊拉克的篇幅
00:45
across networks.
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一律下跌。
00:46
And of the stories that did make it,
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那些得以廣播出來的新聞故事當中,
00:49
more than 80 percent of them were about us.
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超過 80% 是關於我方的。
00:52
We were missing the stories about Iraq,
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我們不去報導伊拉克的新聞故事、
00:54
the people who live there,
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關於當地居民的新聞故事,
00:57
and what was happening to them under the weight of the war.
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以及他們在戰爭重壓下 何去何從的新聞故事。
01:00
Afghanistan had already fallen off the agenda.
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阿富汗則早已不在報導議題中。
01:04
There were less than one percent of all news stories in 2008
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在 2008 年的所有新聞故事中
01:08
that went to the war in Afghanistan.
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不到 1% 是關於阿富汗戰爭。
01:10
It was the longest war in US history,
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這是美國史上歷時最長的戰爭,
01:13
but information was so scarce
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但相關資訊卻是如此稀少,
01:15
that schoolteachers we spoke to
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就連學校老師也向我們表示,
01:17
told us they had trouble explaining to their students
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他們很難向學生解釋
01:20
what we were doing there,
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究竟我們在阿富汗做些什麼,
01:22
when those students had parents
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而這些學生的父母
01:24
who were fighting and sometimes dying overseas.
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都在海外戰鬥甚或殉職。
01:28
We had drawn a blank,
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我們得不到任何相關資訊,
01:30
and it wasn't just Iraq and Afghanistan.
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而這不只是伊拉克和阿富汗。
01:33
From conflict zones to climate change
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從衝突地區到氣候改變,
01:36
to all sorts of issues around crises in public health,
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到關乎公共衞生危機的各類議題,
01:40
we were missing what I call the species-level issues,
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我們無法報導我稱為 「物種層面的議題」,
01:43
because as a species, they could actually sink us.
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因為這些議題都可以拖垮 我們整個人類物種。
01:47
And by failing to understand the complex issues of our time,
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無法了解當代的複雜議題,
01:52
we were facing certain practical implications.
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我們就得面對這帶來的 若干實際影響。
01:55
How were we going to solve problems
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我們怎麼解決得了問題,
01:57
that we didn't fundamentally understand,
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要是我們沒有從根本了解問題、
01:59
that we couldn't track in real time,
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無法同步追蹤問題,
02:01
and where the people working on the issues
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而且處理這些複雜議題的人
02:04
were invisible to us
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都是我們看不見,
02:05
and sometimes invisible to each other?
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甚或互相看不見的人?
02:09
When you look back on Iraq,
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回首看看伊拉克,
02:11
those years when we were missing the story,
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我們無法報導任何有關 當地新聞故事的那些年,
02:14
were the years when the society was falling apart,
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就是當地社會分崩離析的時期,
02:17
when we were setting the conditions for what would become the rise of ISIS,
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而我們也造就了 讓伊斯蘭國得以崛起的條件,
02:21
the ISIS takeover of Mosul
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讓伊斯蘭國得以佔據摩蘇爾,
02:23
and terrorist violence that would spread
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讓恐怖主義暴力得以跨過
02:25
beyond Iraq's borders to the rest of the world.
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伊拉克邊界遍布全世界。
02:29
Just around that time where I was making that observation,
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當我正在進行觀察的時候,
02:32
I looked across the border of Iraq
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我望向伊拉克邊界的另一邊,
02:34
and noticed there was another story we were missing:
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發現我們也無法報導 另一則新聞故事:
02:37
the war in Syria.
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敍利亞戰爭。
02:39
If you were a Middle-East specialist, you knew that Syria was that important
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如果各位是中東問題專家, 一定知道敍利亞
從一開始就相當重要。
02:44
from the start.
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02:45
But it ended up being, really,
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但結果卻是敍利亞
02:46
one of the forgotten stories of the Arab Spring.
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是在阿拉伯之春 被遺忘的新聞故事之一。
02:50
I saw the implications up front.
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我親眼目睹這帶來的影響。
02:54
Syria is intimately tied to regional security,
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敍利亞與地區安全以至全球安全
02:57
to global stability.
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息息相關。
02:59
I felt like we couldn't let that become
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我覺得不應該任由敍利亞變成
03:01
another one of the stories we left behind.
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另一則我們不報導的新聞故事。
03:04
So I left my big TV job to start a website, called "Syria Deeply."
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所以我辭掉了大電視臺的工作, 創立網站「深度敍利亞」。
03:10
It was designed to be a news and information source
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這網站旨在作為新聞及資訊來源,
03:12
that made it easier to understand a complex issue,
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使理解一則複雜議題變得更容易,
03:16
and for the past four years, it's been a resource
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而它在過去四年來已經成為
03:18
for policymakers and professionals working on the conflict in Syria.
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處理敍利亞衝突的政策制定者 和專業人士的資訊來源。
03:23
We built a business model
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我們的經營模式是
03:25
based on consistent, high-quality information,
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建基於具連貫性、高品質的資訊,
03:28
and convening the top minds on the issue.
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以及匯聚有關該議題的一流見解。
03:32
And we found it was a model that scaled.
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我們發現這個模式可以擴展。
03:35
We got passionate requests to do other things "Deeply."
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有人熱切請求我們 「深度」探討其他議題。
03:38
So we started to work our way down the list.
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於是我們開始探討清單上各個議題。
03:42
I'm just one of many entrepreneurs,
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我和眾多企業家,
03:46
and we are just one of many start-ups
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我們和很多創投公司,
03:48
trying to fix what's wrong with news.
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都嘗試補救新聞業出現的錯誤。
03:51
All of us in the trenches know
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我們在前線工作的人都知道
03:53
that something is wrong with the news industry.
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新聞業的確出現了一些問題。
03:55
It's broken.
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它已經敗壞。
03:58
Trust in the media has hit an all-time low.
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傳媒公信力跌至歷年新低。
04:01
And the statistic you're seeing up there is from September --
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各位在這裡見到的統計數字 是在九月,
04:05
it's arguably gotten worse.
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現在情況恐怕更差。
04:07
But we can fix this.
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但我們可以補救。
04:09
We can fix the news.
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我們可以補救新聞業。
04:12
I know that that's true.
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我知道這會成真。
04:13
You can call me an idealist; I call myself an industrious optimist.
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各位可以說我是理想主義者, 我就自稱勤奮的樂觀主義者。
04:19
And I know there are a lot of us out there.
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我知道外面有很多像我一樣的人。
04:21
We have ideas for how to make things better,
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我們有辦法使事情變好,
04:24
and I want to share three of them that we've picked up in our own work.
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而我想介紹我們找出的 其中三項辦法。
04:28
Idea number one:
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辦法一:
04:30
we need news that's built on deep-domain knowledge.
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我們需要建基於 深入領域知識的新聞。
04:34
Given the waves and waves of layoffs at newsrooms across the country,
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由於全國各地新聞媒體 裁員一浪接一浪,
04:37
we've lost the art of specialization.
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我們已經失去了專門報導的藝術。
04:40
Beat reporting is an endangered thing.
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「路線採訪」瀕臨絕種。
04:42
When it comes to foreign news,
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在海外新聞方面,
04:45
the way we can fix that is by working with more local journalists,
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我們的補救方法就是 跟更多本地新聞從業員合作,
04:48
treating them like our partners and collaborators,
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視他們為合作伙伴,
04:50
not just fixers who fetch us phone numbers and sound bites.
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而不只是幫我們取得 電話號碼和原聲摘要的仲介人。
04:54
Our local reporters in Syria and across Africa and across Asia
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我們在敍利亞以至 亞、非各地的本地記者
04:58
bring us stories that we certainly would not have found on our own.
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給我們找來我們自己 肯定找不來的新聞故事。
05:02
Like this one from the suburbs of Damascus, about a wheelchair race
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就像這則在大馬士革市郊的新聞, 關於一場
給予戰亂傷患希望的輪椅競賽。
05:07
that gave hope to those wounded in the war.
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05:10
Or this one from Sierra Leone,
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又或者這則在塞拉里昂的新聞,
05:11
about a local chief who curbed the spread of Ebola
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關於一名當地首領 自發隔離自己的區域
05:15
by self-organizing a quarantine in his district.
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以阻止伊波拉病毒蔓延。
05:19
Or this one from the border of Pakistan,
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又或者這則在巴基斯坦邊境的新聞,
05:21
about Afghan refugees being forced to return home before they are ready,
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關於阿富汗難民在未準備好、 被警察脅逼的情況下
05:25
under the threat of police intimidation.
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被遣返家鄉。
05:28
Our local journalists are our mentors.
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本地新聞從業員是我們的師友,
05:30
They teach us something new every day,
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每一天都有新東西教給我們,
05:32
and they bring us stories that are important for all of us to know.
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也給我們帶來所有人都應該 知道的重要新聞故事。
05:37
Idea number two:
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辦法二:
05:39
we need a kind of Hippocratic oath for the news industry,
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我們需要給新聞行業訂立一種 希波克拉底誓詞,
05:42
a pledge to first do no harm.
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即是承諾不造成任何傷害。
05:46
(Applause)
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(掌聲)
05:48
Journalists need to be tough.
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新聞從業員需要不屈不撓。
05:49
We need to speak truth to power,
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我們要向當權者說出真相,
05:51
but we also need to be responsible.
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但我們也要為自己負責。
05:53
We need to live up to our own ideals,
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我們要按自己的理想行事,
05:56
and we need to recognize
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也要明白
05:58
when what we're doing could potentially harm society,
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如果我們忘記新聞是一種公共服務,
06:02
where we lose track of journalism as a public service.
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我們所做的有可能損害社會。
06:06
I watched us cover the Ebola crisis.
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我密切留意我們怎樣報導 伊波拉危機。
06:08
We launched Ebola Deeply. We did our best.
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我們成立「深度伊波拉」, 並全力以赴。
06:10
But what we saw was a public
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但我們見到公眾
06:12
that was flooded with hysterical and sensational coverage,
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被排山倒海般的歇斯底里 和煽情報導淹沒,
06:16
sometimes inaccurate, sometimes completely wrong.
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它們有時不準確,有時完全錯誤。
06:19
Public health experts tell me that that actually cost us in human lives,
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公共衞生專家告訴我, 這樣其實會賠上人命,
06:23
because by sparking more panic and by sometimes getting the facts wrong,
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因為引發更多恐慌甚或把事實弄錯,
06:28
we made it harder for people to resolve
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使人們更難解決
06:30
what was actually happening on the ground.
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實地發生的事。
06:32
All that noise made it harder to make the right decisions.
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所有這些雜音使人更難 作出正確的決定。
06:36
We can do better as an industry,
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我們作為一個行業可以做得更好,
06:39
but it requires us recognizing how we got it wrong last time,
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但必須明白我們上次何以犯錯,
06:43
and deciding not to go that way next time.
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並決心下次不再重蹈覆轍。
06:46
It's a choice.
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這完全由你決定。
06:48
We have to resist the temptation to use fear for ratings.
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我們要抵擋誘惑, 不用恐懼刺激收視率。
06:52
And that decision has to be made in the individual newsroom
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每個新聞部、每位新聞行政人員
06:55
and with the individual news executive.
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都要作出這樣決定。
06:57
Because the next deadly virus that comes around
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因為如果我們重蹈覆轍,
07:00
could be much worse and the consequences much higher,
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如果我們的報導不負責任、 不盡不實,
07:04
if we do what we did last time;
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下一個來襲的致命病毒
07:05
if our reporting isn't responsible and it isn't right.
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可能更惡劣,帶來更嚴重的後果。
07:11
The third idea?
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辦法三?
07:12
We need to embrace complexity
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若要理解錯綜複雜的世界,
07:14
if we want to make sense of a complex world.
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我們就要擁抱複雜。
07:17
Embrace complexity --
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擁抱複雜……
07:19
(Applause)
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(掌聲)
07:21
not treat the world simplistically, because simple isn't accurate.
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不把世界簡化, 因為簡單就是不準確。
07:26
We live in a complex world.
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我們活在錯綜複雜的世界。
07:29
News is adult education.
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新聞是成人教育。
07:31
It's our job as journalists to get elbow deep in complexity
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我們作為新聞從業員 有責任抽絲剝繭,
07:34
and to find new ways to make it easier for everyone else to understand.
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找出新方法使任何人更易理解。
07:39
If we don't do that,
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如果我們做不到這一點,
07:40
if we pretend there are just simple answers,
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如果我們佯裝簡單答案就在眼前,
07:43
we're leading everyone off a steep cliff.
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我們就像帶領所有人去跳懸崖。
07:47
Understanding complexity is the only way to know the real threats
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理解複雜關係是 知道真實威脅近在咫尺的
07:50
that are around the corner.
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唯一方法。
07:51
It's our responsibility to translate those threats
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我們的責任是把這些威脅 以常人話語說出來,
07:54
and to help you understand what's real,
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幫助各位明白什麼是真實的,
07:56
so you can be prepared and know what it takes to be ready
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讓你準備好並知道怎樣準備
08:00
for what comes next.
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下一個問題的來臨。
08:02
I am an industrious optimist.
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我是一名勤奮的樂觀主義者。
08:04
I do believe we can fix what's broken.
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我的確相信可以補救已敗壞的東西。
08:07
We all want to.
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我們每個人都想。
08:08
There are great journalists out there doing great work --
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表現卓越的優秀新聞從業員 俯拾皆是,
08:11
we just need new formats.
166
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而我們需要的只是新模式。
08:13
I honestly believe this is a time of reawakening,
167
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3721
我確信現在是時候重新醒覺、
08:17
reimagining what we can do.
168
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重新想像我們可以做什麼。
08:19
I believe we can fix what's broken.
169
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1966
我相信找們可以補救已敗壞的東西。
08:22
I know we can fix the news.
170
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1932
我知道我們可以補救新聞業。
08:24
I know it's worth trying,
171
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1826
我知道這是值得嘗試的,
08:26
and I truly believe that in the end,
172
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2143
並衷心相信我們直到最後
08:28
we're going to get this right.
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會把事情撥亂反正。
08:30
Thank you.
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感謝大家。
08:31
(Applause)
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(掌聲)
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