Ben Cameron: The true power of the performing arts

Prevodilac: Natalija Maric Lektor: Ivana Korom

I am a cultural omnivore,

Ja sam kulturni svaštojed,

one whose daily commute is made possible by attachment to an iPod --

čija je svakodnevna razmena sadržaja

omogućena vezanošću za iPod,

an iPod that contains Wagner and Mozart,

iPod na kome se nalaze Vagner i Mocart,

pop diva Christina Aguilera,

pop diva Kristina Agilera,

country singer Josh Turner,

kantri pevač Džoš Tarner,

gangsta rap artist Kirk Franklin,

gangsterski rep umetnik Kirk Frenklin,

concerti, symphonies and more and more.

koncerti, simfonije i još mnogo, mnogo toga.

I'm a voracious reader,

Ja sam nezasit čitalac,

a reader who deals with Ian McEwan down to Stephanie Meyer.

čitalac koji čita sve od Iana Mek Evana do Stefani Mejer.

I have read the Twilight tetralogy.

Pročitao sam "Sumrak" tetralogiju.

And one who lives for my home theater,

I onaj sam koji živi za svoj kućni bioskop,

a home theater where I devour DVDs, video on demand

kućni bioskop u kome skupljam DVD-jeve, i video-po-zahtevu

uz puno televizije.

and a lot of television.

For me, "Law & Order: SVU," Tina Fey and "30 Rock"

Za mene, "Red i zakon: SVU",

Tina Fej i "30Rock"

and "Judge Judy" --

i "Sudija Džudi" - "Ljudi su stvarni, slučajevi su stvarni,

"The people are real, the cases are real, the rulings are final."

presude su konačne".

(Laughter)

Now, I'm convinced a lot of you probably share my passions,

E sad, ubeđen sam da mnogi od vas

verovatno dele moju strast,

especially my passion for "Judge Judy,"

naručito strast prema "Sudiji Džudi"

and you'd fight anybody who attempted to take her away from us,

i da biste se suprotstavili svakome

ko bi pokušao da nam je oduzme,

but I'm a little less convinced that you share the central passion of my life,

ali sam malo manje ubeđen da delite moju osnovnu životnu strast,

a passion for the live professional performing arts,

strast za živom umetničkom izvedbom,

performing arts that represent the orchestral repertoire, yes,

umetničkom izbedbom koju predstavlja orkestarski repertoar, da,

but jazz as well, modern dance, opera,

ali i džez, moderni ples, opera,

theater and more and more and more.

pozorište i mnogo, mnogo toga.

Znate, iskreno,

Frankly, it's a sector that many of us who work in the field

to je sektor za koji, mnogi od nas koji tu rade, brinu

worry is being endangered and possibly dismantled by technology.

da je ugrožen, i možda čak rasformiran

dolaskom tehnologije.

While we initially heralded the Internet as the fantastic new marketing device

Iako smo automatski proglasili internet

fanstastičnim novim marketinškim alatom

that was going to solve all our problems,

koji će rešiti sve naše probleme,

we now realize that the Internet is, if anything,

sada shvatamo da je internet, ako ništa drugo,

suviše efektan u tom smislu.

too effective in that regard.

Depending on who you read, an arts organization

U zavisnosti od toga šta čitate, umetnička organizacija,

or an artist, who tries to attract the attention

ili umetnik, koji pokušavaju da privuku pažnju

of a potential single ticket buyer,

potencijalnog kupca jedne karte,

now competes with between three and 5,000 different marketing messages

sada se takmiči sa između

tri do pet hiljada

različitih marketinških poruka

a typical citizen sees every single day.

koje prosečan građanin vidi svakog dana.

We now know, in fact,

Zapravo, znamo da je

that technology is our biggest competitor for leisure time.

ta tehnologija naš najveći konkurent u otimanju slobodnog vremena.

Pre pet godina,

Five years ago,

Gen Xers spent 20.7 hours online and TV, the majority on TV.

mladi su provodili 20,7 sati na internetu i uz TV,

ali većinom uz TV.

Gen Yers spent even more --

Generacija novog milenijuma provodi čak i više -

23.8 hours, the majority online.

23.8 sati, većinom na internetu.

And now, a typical university-entering student arrives at college

I sad, tipičan

student koji kreće na univerzitet

stiže na koledž

already having spent 20,000 hours online

sa već provedenih

20.000 sati na internetu

and an additional 10,000 hours playing video games --

i dodatnih 10.000 sati

igrajući video igre,

a stark reminder that we operate in a cultural context

ovo je samo ozbiljan podsetnik

kulturološkog konteksta

where video games now outsell music and movie recordings combined.

društva u kome su video igre prodavanije

od muzike i filmova zajedno.

Moreover, we're afraid that technology

Šta više, bojim se da je tehnologija

has altered our very assumptions of cultural consumption.

izmenila samu pretpostavku kulturne potrošnje.

Zahvaljujući internetu,

Thanks to the Internet,

we believe we can get anything we want whenever we want it,

verujemo da možemo dobiti sve što želimo, kad god to poželimo,

delivered to our own doorstep.

isporučeno na naš kućni prag.

We can shop at three in the morning or eight at night,

Možemo kupovati u tri ujutu ili u osam uveče,

ordering jeans tailor-made for our unique body types.

naručujući farmerke napravljene po kroju za našu jedinstvenu telesnu građu.

Expectations of personalization and customization

Očekivanja personalizacije

i prilagođavanja

that the live performing arts --

koje živo izvođene umetnosti -

which have set curtain times, set venues,

koje imaju određeno vreme i određeno mesto,

attendant inconveniences of travel, parking and the like --

gde se posetilac sreće sa neugodnošću putovanja, parkiranja i slično -

simply cannot meet.

jednostavno ne mogu da ispune.

And we're all acutely aware:

I svi smo izuzetno svesni sledećeg:

what's it going to mean in the future

šta će u budućnosti značiti

when we ask someone to pay a hundred dollars

kad zatražimo od nekog da plati sto dolara

for a symphony, opera or ballet ticket,

za simfonijski koncert, operu ili kartu za balet,

when that cultural consumer is used to downloading on the internet

od kulturnog potrošača koji je navikao da to skida sa interneta

24 hours a day for 99 cents a song or for free?

24 sata dnevno

za 99 centi po pesmi, ili besplatno?

These are enormous questions for those of us that work in this terrain.

Ovo su velika pitanja

za one koji rade na tom terenu.

But as particular as they feel to us, we know we're not alone.

Ali posebno za one koji to osećaju,

znamo da nismo sami.

All of us are engaged

Svi mi smo angažovani

in a seismic, fundamental realignment of culture and communications,

u seizmičkom, osnovnom

prestrojavanju kulture i komunikacije,

a realignment that is shaking and decimating the newspaper industry,

prestrojavanju koje drma i desetkuje

industriju novina i magazina,

the magazine industry, the book and publishing industry and more.

knjišku i izdavačku industriju, i dalje.

Saddled in the performing arts as we are, by antiquated union agreements

Smešteni u izvođačke umetnosti kako jesmo, antičkim koalicionim sporazumima

that inhibit and often prohibit mechanical reproduction and streaming,

koji dozvoljavaju i često zabranjuju

mehančku reprodukciju i protok,

locked into large facilities that were designed to ossify

zaključani u velike ustanove

koje su dizajnirane da okoštaju

the ideal relationship between artist and audience

idealnu vezu

umetnika i publike

most appropriate to the 19th century

koja odgovara devetnaestom veku

and locked into a business model dependent on high ticket revenues,

i zaključani u modelu poslovanja koji zavisi od visokih prihoda od karata,

where we charge exorbitant prices.

gde naplaćujemo astronomske cene,

Many of us shudder in the wake of the collapse of Tower Records

mnoge od nas je uhvatila jeza u osvit raspada "Taur rekordsa"

and ask ourselves, "Are we next?"

uz pitanje "Da li smo mi sledeći?".

Everyone I talk to in performing arts resonates to the words of Adrienne Rich,

Svi umetnički izvođači sa kojima sam pričao

odzvanjaju rečima Adrijane Rič,

who, in "Dreams of a Common Language," wrote,

koja je, u "Snovima o zajedničkom jeziku" napisala,

"We are out in a country that has no language, no laws.

"Mi se nalazimo u zemlji koja nema

jezik, nema zakone.

Whatever we do together is pure invention.

Šta god uradimo zajedno predstavlja čist izum.

The maps they gave us are out of date by years."

Mape koje su nam dali

su zastarele već godinama."

And for those of you who love the arts,

I za one koji vole umetnost,

aren't you glad you invited me here to brighten your day?

zar vam nije drago što ste me pozvali da vam ulepšam dan?

(Laughter)

(Smeh)

(Applause)

(Aplauz)

Now, rather than saying that we're on the brink of our own annihilation,

Sad, umesto da kažem da smo na ivici sopstvenog uništenja,

I prefer to believe that we are engaged in a fundamental reformation,

radije verujem da smo angažovani u fundamentalnoj reformaciji,

a reformation like the religious Reformation of the 16th century.

reformaciji kao što je bila Reformacija religije

u šesnaestom veku.

The arts reformation, like the religious Reformation,

Reformacija umetnosti, kao i Reformacija religije

is spurred in part by technology,

je delimično podstaknuta tehnologijom,

with indeed, the printing press really leading the charge

gde je, uistinu, štamparska presa bila osnovno punjenje

on the religious Reformation.

religijske Reformacije.

Both reformations were predicated on fractious discussion,

Obe reforme su utemeljene na svađama i diskusijama,

internal self-doubt

internoj sumnji u sebe

and massive realignment of antiquated business models.

i masovnom prestrojavanju antičkog poslovnog modela.

I duboko verujem da su obe reforme

And at heart, both reformations, I think, were asking the questions:

postavile pitanja:

who's entitled to practice?

ko ima pravo da se ovim bavi?

How are they entitled to practice?

Kako su stekli pravo da se bave time?

And indeed, do we need anyone to intermediate for us

I zapravo, da li nam je potreban neko

da posreduje za nas

in order to have an experience with a spiritual divine?

da bismo imali iskustvo sa duhovnim uzvišenjem?

Chris Anderson, someone I trust you all know,

Kris Anderson, neko za koga mislim da je svima poznat,

editor in chief of Wired magazine and author of The Long Tail,

urednik i šef "Čudnog magazina" i autor "Dugog repa"

really was the first, for me, to nail a lot of this.

bio je prvi, bar po meni, koji je obuhvatio mnoštvo pomenutog.

He wrote a long time ago, you know,

On je pre dosta vremena napisao, znate,

thanks to the invention of the Internet, web technology, minicams and more,

da su zahvaljujući izumu interneta,

web tehnologije,

mini kamera, i mnogo toga,

the means of artistic production have been democratized

sredstva umetničke proizvodnje

demokratizovana

for the first time in all of human history.

prvi put u ljudskoj istoriji.

In the 1930s, if any of you wanted to make a movie,

Devetsto tridesetih, ukoliko je bilo ko od vas hteo da napravi film,

you had to work for Warner Brothers or RKO,

morao je da radi za "Warner Bros" ili "RKO"

because who could afford a movie set

jer ko je mogao sebi da priušti filmski set

and lighting equipment and editing equipment

opremu za osvetljavanje, i opremu za montažu

and scoring, and more?

i pozadinsku muziku i više od toga?

And now who in this room doesn't know a 14 year-old

A danas, ko u ovoj sobi ne zna četrnaestogodišnjaka

hard at work on her second, third, or fourth movie?

koji radi na svom drugom, trećem ili četvrtom filmu?

(Laughter)

(Smeh)

Similarly, the means of artistic distribution

Slično tome, sredstva umetničke distribucije

have been democratized for the first time in human history.

su demokratizovana po prvi put u ljudskoj istoriji.

Again, in the '30s, Warner Brothers, RKO did that for you.

Ponovo, devetsto tridesetih "Warner Bros." i "RKO" su radili to za vas.

Now, go to YouTube, Facebook;

Sad, idite na "Jutjub", "Fejsbuk";

you have worldwide distribution

imate globalnu distribuciju

without leaving the privacy of your own bedroom.

bez napuštanja privatnosti vaše spavaće sobe.

This double impact is occasioning

Dupli udar je zadesio

a massive redefinition of the cultural market,

masovno redefinisanje kulturnog tržišta,

a time when anyone is a potential author.

vreme u kome je svako potencijalni autor.

Frankly, what we're seeing now in this environment

Iskreno, ono što sad vidimo u ovom okruženju

is a massive time, when the entire world is changing

je ogroman trenutak,

kada se ceo svet menja,

as we move from a time when audience numbers are plummeting.

kada napuštamo vreme u kome se publika pecala.

But the number of arts participants,

Ali broj učesnika u umetnosti,

people who write poetry, who sing songs, who perform in church choirs,

ljudi koji pišu poeziju, koji pevaju pesme,

ili nastupaju u crkvenom horu,

is exploding beyond our wildest imaginations.

napreduje izvan granica naših najluđih zamisli.

This group, others have called the pro-ams,

Ovu grupu neki nazivaju "pro ams",

amateur artists doing work at a professional level.

amateri umetnici koji daju izvedbe profesionalnog nivoa.

Vidite ih na "Jutjubu", na plesnim takmičenjima,

You see them on YouTube, in dance competitions,

na filmskim festivalima, i dalje.

film festivals and more.

They are radically expanding

Oni radikalno šire

our notions of the potential of an aesthetic vocabulary,

naše shvatanje potencijala estetskog rečnika,

dok izazivaju i podrivaju

while they are challenging and undermining

the cultural autonomy of our traditional institutions.

kulturnu autonomiju naših tradicionalnih institucija.

Ultimately, we now live in a world defined not by consumption,

Na kraju, živimo u svetu

definisanom, ne upotrebom,

but by participation.

već učešćem.

But I want to be clear,

Ali želim da podvučem,

just as the religious Reformation did not spell the end

isto kao što religijska Reformacija nije objavila kraj

formalnoj Crkvi ili svešteništvu,

to the formal Church or to the priesthood;

I believe that our artistic institutions will continue to have importance.

verujem da će naše umetničke institucije

nastaviti da imaju važnost.

They currently are the best opportunities

Oni su trenutno najbolja prilika

for artists to have lives of economic dignity --

za umetnike da ostvare život ekonomskog dostojanstva,

not opulence, of dignity.

ne bogatstva, već dostojanstva.

And they are the places where artists

One su mesto gde umetnici

who deserve and want to work at a certain scale of resources

koji zaslužuju i žele da rade sa izvesnim nivoom resursa

will find a home.

mogu da nađu dom.

But to view them as synonymous with the entirety of the arts community

Ali posmatrati ih kao sinonim

za celovitost umetničke zajednice

is, by far, too shortsighted.

je, u najmanju ruku, kratkovido.

And indeed, while we've tended to polarize the amateur from the professional,

I zaista, dok pokušavamo da razdvojimo

amatere od profesionalaca,

the single most exciting development in the last five to 10 years

jedini najuzbudljiviji razvoj

u proteklih pet do deset godina

has been the rise of the professional hybrid artist,

je bio uspon

profesionalnih otmenih umetnika,

the professional artist who works,

profesionalnih umetnika,

not primarily in the concert hall or on the stage;

koji rade, ne primarno u koncertnim salama ili na pozornici,

but most frequently around women's rights, or human rights,

već najviše oko

prava žena ili ljudskih prava,

or on global warming issues or AIDS relief for more --

ili na globalnom zagrevanju ili pomoći za SIDA-u,

not out of economic necessity,

ne zbog ekonomske potrebe,

but out of a deep, organic conviction

već zbog dubokog, organskog uverenja

that the work that she or he is called to do

da rad koji su on ili ona pozvani da urade

cannot be accomplished in the traditional hermetic arts environment.

ne može biti urađen na tradicionalni način

u zatvorenoj umetničkoj sredini.

Today's dance world is not defined solely

Današnji svet plesa nije definisan samo

by the Royal Winnipeg Ballet or the National Ballet of Canada,

"Kraljevskim baletom" Vinipega, ili "Nacionalnim baletom" Kanade,

but by Liz Lerman's Dance Exchange --

već i Liz Dermaninom "Plesnom Razmenom",

a multi-generational, professional dance company,

multigeneracijskom, profesionalnom plesnom grupom,

whose dancers range in age from 18 to 82,

čiji igrači imaju od osamnaest do osamdeset i dve godine,

and who work with genomic scientists to embody the DNA strand

koji rade sa genetskim istraživačima

na otelotvorenju DNK mreže

and with nuclear physicists at CERN.

i sa nuklearnim fizičarima sa CERN-a.

Today's professional theater community

Današnja profesionlna pozorišna zajednica

is defined, not only the Shaw and Stratford Festivals,

nije definisana samo "Šo" ili "Stratford" festivalima

but by the Cornerstone Theater of Los Angeles --

već i "Temeljac teatrom" iz Los Anđelesa,

a collective of artists that after 9/11,

kolektivom umetnika koji je, posle 11. septembra

brought together 10 different religious communities --

spojio 10 različitih religijskih zajednica -

the Baha'i, the Catholic,

Bahie, Katolike,

the Muslim, the Jewish,

Muslimane, Jevreje,

even the Native American

čak i Indijance

and the gay and lesbian communities of faith,

i gej i lezbejske verske zajednice,

helping them create their own individual plays

pomažući im da naprave sopstvene individualne predstave

and one massive play,

i jednu veliku predstavu

where they explored the differences in their faith

u kojoj su istražili razlike unutar svojih vera

and found commonality

i našli istovetnost

as an important first step toward cross-community healing.

kao važan privi korak

ka izlečenju društva raznolikih zajednica.

Today's performers, like Rhodessa Jones, work in women's prisons,

Današnji izvođači, kao što je Rodesa Džons,

rade u ženskim zatvorima,

helping women prisoners articulate the pain of incarceration,

pomažući ženama da artikulišu bol zatočeništva,

while today's playwrights and directors work with youth gangs

dok današnji tekstopisci i reditelji rade sa mladim bandama

da bi pronašli alternativni kanal nasilju

to find alternate channels to violence and more and more and more.

i mnogo, mnogo više.

And indeed, I think, rather than being annihilated,

I stvarno, mislim da, umesto da budu uništene,

the performing arts are poised on the brink of a time

izvođačke umetnosti su postavljene na ivicu vremena

when we will be more important than we have ever been.

u kome ćemo biti važniji

nego što smo ikad bili.

You know, we've said for a long time,

Znate, davno smo rekli da

we are critical to the health of the economic communities in your town.

smo važni za zdravlje ekonomskih zajednica u vašem gradu.

And absolutely --

I apsolutno.

I hope you know that every dollar spent on a performing arts ticket in a community

Nadam se da znate da svaki dolar potrošen na ulaznicu za umetničku izvedbu u zajednici

generiše pet do sedam dolara za lokalnu ekonomiju,

generates five to seven additional dollars for the local economy,

dolara potrošenih na restoran ili na parking,

dollars spent in restaurants or on parking,

u prodavnicama materijala gde kupujemo tkaninu za kostime,

at the fabric stores where we buy fabric for costumes,

the piano tuner who tunes the instruments, and more.

štimača klavira koji namešta instrumente, i dalje.

Ali umetnost će biti važnija za ekonomiju

But the arts are going to be more important to economies as we go forward,

kako napredujemo,

especially in industries we can't even imagine yet,

posebno u industrijama koje još uvek ne možemo da zamislimo,

just as they have been central to the iPod and the computer game industries,

kao što je bila osnova za iPod

ili industriju kompjuterskih igara,

which few, if any of us, could have foreseen 10 to 15 years ago.

koju je malo ko, ako i bilo ko od nas

predvideo pre deset ili petnaest godina.

Business leadership will depend more and more on emotional intelligence,

Poslovno vođstvo će zavisiti sve više i više

od emocionalne inteligencije,

the ability to listen deeply,

sposobnosti da se sluša pažljivo,

to have empathy,

sa se saoseća,

to articulate change, to motivate others --

da se artikuliše promena, da se motivišu ostali -

the very capacities that the arts cultivate with every encounter.

sam potencijal

koji umetnosti stvaraju sa svakim susretom.

Especially now,

Posebno sad,

as we all must confront the fallacy of a market-only orientation,

kada se moramo suočiti sa

manjkavošću isključivo tržišne orijentisanosti,

uninformed by social conscience;

obučene u socijalnu svest,

we must seize and celebrate the power of the arts

moramo ugrabiti i slaviti moć umetnosti

to shape our individual and national characters,

da oblikuje naš individualni i nacionalni karakter

and especially characters of the young people,

a posebno karaktere mladih ljudi

who all too often are subjected to bombardment of sensation,

koji su, prečesto, subjekti bombardovanja senzacijama,

rather than digested experience.

pre nego svarljivim iskustvima.

Ultimately, especially now in this world,

Kad podvučemo crtu, pogotovo sada, u ovom svetu,

where we live in a context of regressive and onerous immigration laws,

živimo u kontekstu

regresivnih i tegobnih imigracionih zakona,

in reality TV that thrives on humiliation,

"reality" televizije koja teži poniženju

and in a context of analysis,

i u kontekstu analize,

where the thing we hear most repeatedly, day in, day out in the United States,

gde stvar koju čujemo najčešće,

dan za danom u Ujedinjenim Državama,

in every train station, every bus station, every plane station is,

na svakoj železničkoj stanici, svakoj autobuskoj stanici, svakom aerodrumu jeste,

"Dame i gospodo,

"Ladies and gentlemen,

please report any suspicious behavior or suspicious individuals

molimo vas da prijavite svako sumnjivo ponašanje

ili sumnjivog pojedinca

to the authorities nearest to you,"

najbližim vlastima",

when all of these ways we are encouraged

kada smo na sve načine ohrabrivani

to view our fellow human being with hostility and fear

da vidimo priljateljsko ljudsko biće sa neprijateljstvom

i strahom i prezirom i sumnjom.

and contempt and suspicion.

The arts, whatever they do, whenever they call us together,

Umetnosti, šta god radile, kad god nas okupe,

invite us to look at our fellow human being with generosity and curiosity.

pozivaju nas da gledamo prijateljska ljudska bića

sa velikodušnošću i interesovanjem.

God knows, if we ever needed that capacity in human history,

Bog sam zna, ako nam je ikad trebala

ta sposobnost u ljudskoj istoriji,

we need it now.

treba nam sad.

You know, we're bound together,

Znate, mi smo povezani,

not, I think by technology, entertainment and design,

ne mislim tehnologijom, zabavom i dizajnom,

but by common cause.

već zajedničkim ciljem.

We work to promote healthy vibrant societies,

Mi radimo na promociji zdravih živahnih zajednica,

na umanjenu ljudske patnje,

to ameliorate human suffering,

to promote a more thoughtful, substantive, empathic world order.

na promociji jednog pažljivijeg,

suštinski saosećajnog svetskog poretka.

Pozdravljam sve vas aktiviste u tom pohodu

I salute all of you as activists in that quest

and urge you to embrace and hold dear the arts in your work,

i pozivam vas da težite, zagrlite, i zavolite umetnost u svom radu,

whatever your purpose may be.

koji god da je vaš cilj.

I promise you the hand of the Doris Duke Charitable Foundation

I obećavam vam da je ruka "Doris Djuk Humanitarne Fondacije"

is stretched out in friendship for now and years to come.

ispružena prema prijateljstvu sada i u dolazećim godinama.

And I thank you for your kindness and your patience

I hvala vam na dobroti i strpljenju da me slušate ovog popodneva.

in listening to me this afternoon.

Hvala i blagosloveni bili.

Thank you, and Godspeed.